The role of advertising in determining consumer behaviour has been under the
microscope for several years. However, some of the arguments, assumptions and
policy options proposed – for example in relation recently to food advertising - are
not based on an in-depth understanding of the way advertising works with
consumers and its influence on markets. The misconceptions seem to be based on
an entirely understandable intuitive reaction: how can advertisers claim that
advertising does not increase consumption and sales and still spend so much
money on it?
OBJECTIVES OF RESEARCH
To know the awareness of the customers about the health business in the
market.
1) DATA SOURCES: This study is mainly based on primary data from people
living in Delhi and Ghaziabad.
2) RESEARCH APPROACH: Survey research
3) SAMPLING SIZE: 100 people.
4) RESEARCH INSTRUMENT: Structured questionnaire in English.
5) SAMPLING UNIT: Respondents visits the cell phone communication.
6) RESEARCH DESIGN: Descriptive Research
Findings
CUSTOMER PROSPECTIVE
BIBLIOGRAPHY
Consumer Behavior, ninth edition (Leon G. Schiff man, Leslie lazar Kanuk)
Foundation of advertising (S.A chunawalla & K.C sethia)
Colors websites(www.colors-mobile.com)
http://www.udel.edu/alex/chapt6.html
Marketing Management Text And Cases, S H H Kazmi
http://en.wikipedia.org/wiki/consumer_behaviour
http://en.wikipedia.org/wiki/buyer_decision_processes
Ganesh, J., Arnold, M. J. and Reynolds, K. E. (2000).Understanding the
Customer
Base of Service Providers: An Examination of the Differences between
Switchers and Stayers. Journal of Marketing, 64 (3), pp. 65-87.
Goldsmith, R. E. (2002). Some personality traits of frequent clothing buyers.
Journal of Fashion Marketing and Management, 6 (3), pp. 303-316.
Marketing management(Philip kotler)