Industry Overview

SAP® FOR
PHARMACEUTICALS
DESIGNED FOR YOUR INDUSTRY.
SCALED TO YOUR BUSINESS.
READY FOR YOUR FUTURE.

You don’t run a generic business. So why use generic solutions?

SAP® for Pharmaceuticals is a portfolio of solutions that are

tailored to the specific standards, processes, and challenges of
the pharmaceuticals industry. So they are built to fit the way you
do business. They deliver rich functionality and productivity-
building tools throughout your organization. And they help
you adopt best practices that we’ve developed in over 30 years of
working with industry leaders from around the world.

Because they’re modular in nature, SAP for Pharmaceuticals

solutions give you the flexibility to select the building blocks
you need and implement them quickly. So you can start earning
a rapid return on investment.

And because they offer easy integration and virtually unlimited

scalability, SAP for Pharmaceuticals solutions are an investment
you can’t outgrow.
IN THE PHARMACEUTICAL INDUSTRY,
STABILITY IS NOT BORING
Some industries are just a little more complex than others. The
pharmaceuticals business is one of them. It’s a real multiprocess-
ing game. The government, generic drug manufacturers, and
healthcare organizations – they’re all drawing on your competi-
tive resources. You have to keep them all in view, know what
they’re doing and what they expect from you.
Customers demand better service. Shareholders want profitabil-
ity. The government wants you to keep current with regulations
and follow them to the letter. And out on the business landscape
is the Internet, pulling your industry ever closer to the sweeping
advantages of e-business and catapulting you into new markets.
You need a way to bring it all together, to manage the complexi-
ties – a portfolio of solutions, applications, and services tailored
to meet the needs of the pharmaceutical industry that help
you operate in today’s economy. Maybe it’s time to take a closer
look at SAP® for Pharmaceuticals.
For nearly 30 years, SAP has been in the business of industry so-
lutions. We’ve had the time to understand the pharmaceuticals
industry – the information that drives your profitability, how
you run your business, your challenges, and the technology that
ensures success. Today, SAP’s position as a leader in pharmaceu-
tical solutions, applications, and services remains strong with
more than 800 installations around the world.
SAP for Pharmaceuticals expands on SAP’s experience and com-
bines the best technology with a focus on your ROI. It moves
with you in today’s economy, keeping you producing with:
• Electronic signature and audit trails
• Electronic batch recording
• Unit management and recipe management
• Version control
• Integrated hubs for process control
• Process operations cockpit to monitor production execution
• Automated process for master data approval
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THE BUSINESS OF PHARMACEUTICALS
mySAP™ Business Suite is a family of solutions that empower
employees, customers, and business partners to collaborate
successfully – anywhere, anytime. SAP for Pharmaceuticals can
be completely integrated with mySAP Business Suite. The result
is an industry portfolio that combines a high degree of industry
expertise with the collaborative power of the Internet.
Of the many powerful mySAP Business Suite solutions, here are
the ones that give SAP for Pharmaceuticals its business strength:
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mySAP™ Supply Chain Management (mySAP™ SCM)
integrates your extended supply chain to get real business
advantages. Communicate directly with customers and business
partners. Share information. Be more productive. mySAP SCM
combines process manufacturing capabilities to plan production
campaigns and to manage intermediate storage capacities and
shelf-life constraints. Integrate your supply chain. Balance
multistage manufacturing and projected demand. mySAP SCM
provides consistent planning, scheduling, and execution. It
enables collaborative forecasting and planning with wholesalers
and direct sales customers, and it’s integrated with your back-
office applications.
mySAP™ Customer Relationship Management
(mySAP™ CRM) gives you the ability to deliver the kind of
service that helps you find and retain customers. Align your
business processes around the customer. Manage sales activities
and sample history. Plan clinic tours and pharmaceutical distri-
bution maintenance. Coordinate orders for over-the-counter
products. Maintain product databases. Plan and implement
marketing campaigns. Get a consistent, consolidated, complete
global view of the entire customer life cycle – whatever the
product, whatever the country. Customize your service activities
to specific customers. And use key performance indicators to
continuously measure and optimize your customer investment.
mySAP™ Product Lifecycle Management (mySAP™ PLM)
helps you manage, track, and control your products, projects,
and assets. Get full visibility into your costs. Effectively manage
plant maintenance, service, and environmental health and safety
issues. Integrate preprocess and in-process control, stability
tests, laboratory information management systems (LIMS), and
administrative activities. Collaborate on research and develop-
ment, including financial management and clinical trials.
And finally, get a comprehensive overview of your assets.
mySAP™ Business Intelligence (mySAP™ BI) delivers the
information you need to run a pharmaceutical business. Access
information from internal and external sources that are inte-
grated seamlessly across mySAP Business Suite solutions and
non-SAP components – direct to you, exactly how you want it.
mySAP BI means you will always have the right information
to make informed business decisions.
mySAP™ Supplier Relationship Management (mySAP™
SRM) helps you order and receive goods and services quickly
and efficiently. Monitor vendor and cost center trends, manage
strategic suppliers, and take part in online bidding. Integrate
buying and selling sites for all your direct and indirect materials
procurement, and catalog ordering. Execute contract release
orders based on demand forecasts.
mySAP™ Human Resources (mySAP™ HR) is a powerful set
of integrated processes for automating and optimizing human
resources management. It frees your employees to concentrate
on their jobs. It streamlines the flow of information by integrat-
ing HR processes into your key business processes.
mySAP™ Financials can help you process and interpret financial
data, handle financial transactions, and communicate with
external stakeholders. It delivers companywide control and
integration of financial information so you can make good
strategic decisions. You can optimize your business processes
while you streamline your financial operations.

mySAP™ Marketplace provides a collaborative platform for

virtual business communities so you can improve customer
relationships, increase your productivity, and simplify demand
planning and forecasting. With mySAP Marketplace, you can
buy, sell, and conduct collaborative research and development,
product launches, marketing, and pharmaceutical product
distribution via private and secure online exchanges.

mySAP™ Enterprise Portal is a role-based enterprise portal that

gives you personalized access to information, applications, and
services inside and outside your enterprise – anywhere, anytime.
mySAP Enterprise Portal comes ready to run with generic roles.
Or you can create customized roles to fit the broad range of roles
and tasks associated with the pharmaceuticals industry.

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THE BENEFITS OF REAL EXPERIENCE
One thing that we’ve learned over the years is that to deliver a
good industry solution, you have to understand that industry
very well. We need to know your operations, strategies, and
goals. Then we can deliver a solution that contains processes and
tools that are going to make a pharmaceuticals company run
better, provide exceptional service, and show a healthy profit.
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By helping you pull all the different areas of your business
together – giving you a complete view of all the things for which
you’re responsible – some very real business benefits emerge:
• A complete and integrated industry global portfolio
• Total FDA compliance
• Enhanced, long-term relationships with your global
customers
• Technology to transform your business
• Future-focused strategic opportunities
• Ability to identify key business opportunities
• Maximized efficiency
• Reduced cost
• Optimized processes
• Quick and easy implementation with best practices for
pharmaceuticals
AN INVESTMENT IN PROFITABILITY
SAP for Pharmaceuticals is a sound investment in your compa-
ny’s future, delivering a faster return in several important ways:
• Increased market transparency of goods and services on offer
• Reduced transaction costs
• Reduced order cycle times
• Reduced administration costs compared with manual
document exchange
• Reduced operational costs because you limit accidental
manual errors
BRING YOUR BUSINESS TOGETHER
From government regulations to customer demands,
SAP is helping pharmaceutical companies get a firm hold
on their industry. To see how SAP for Pharmaceuticals can
get all your activities under control, visit our Web site at
www.sap.com/pharm
COMPARE FEATURES AND BENEFITS
AND YOU’LL CHOOSE SAP FOR PHARMACEUTICALS
FEATURE
Electronic records and signature
Integrated batch management
Integrated multilevel planning, such as demand planning,
supply network planning, and detailed scheduling
Collaborative forecasting and planning
Complete, consistent, global view of your customers
Manufacturing execution system
ADVANTAGE
• Full regulatory compliance
• Increased accuracy through automated batch retrieval
• Reduced inventory
• Optimized production capacity
• Reduced supplier and production costs
• Effective planning strategies because you’re integrated with the supplier
• Increased visibility
• Reduced inventory without lost capability to deliver
• Improved decision making based on customer life cycle
• Increased visibility through monitoring
• Improved reaction to short-term events
• Optimized production
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www.sap.com/contactsap

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