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# Achieving Top Search Engine Positions https://www.ed2go.com/Classroom/FinalExamResults.aspx?classro...

Final Exam
Completion Final Exam Results

## Final Exam Results

1. Approximately what percentage of Web users can you reach if you get your site listed well in the Google
search engine?

## You chose: 80-90%.

Incorrect. Google's SESR isn't this high. The correct answer is: 60-70%. (Lesson 1, Chapter 4)

2. Which of these is a human-created categorical listing of sites available on the World Wide Web?

Correct!

## You chose: The Internet.

Correct!

4. Which of these is a series of steps that a search engine performs to complete a search?

Correct!

## You chose: DMOZ.

Correct!

6. Which punctuation mark tells a search engine to search for a group of words in order?

## You chose: Double quotation marks.

Correct!

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## You chose: Use it only if you receive permission.

Correct!

8. What's the best resource for investigating the meanings of terms like ANSI, CMOS, and MAPI?

## You chose: Acronym Finder.

Correct!

9. Why should you view the source code that competing websites use?

You chose: It may contain keywords or keyphrases you can add to your list.

Correct!

10. The KEI formula is KEI = (P^2/C). If people searched for a keyword an average of 10 times per month, and
10 other websites are optimized for the keyword, what's the word's KEI value?

## You chose: 10.

Correct!

11. Which of the following KEI values represents the best keyword choice?

## You chose: 31.

Incorrect. This wouldn't be your best choice because it's a low number, and you want your KEI
values to be as high as possible. The correct answer is: 440. (Lesson 4, Chapter 3)

12. Which of the following resources can give you the numbers you need to calculate the KEI of a keyword?

Correct!

13. Which of the following should you place within each <img> tag?

Correct!

## 14. What's the purpose of a description meta tag?

You chose: It used to be a way to summarize a website's content, but now people use it in a
way similar to a keywords meta tag.

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Correct!

Correct!

Correct!

Correct!

## 18. Which of these will improve your search engine ranking?

Correct!

19. Which of these is a good idea when you're creating folders and filenames?

## You chose: Using more than three different keywords.

Incorrect. Most experts agree that the Google algorithm tolerates a maximum of three keywords
within a filename. The correct answer is: Separating the words with dashes. (Lesson 7, Chapter 2)

20. Which of these is a good idea when you're creating a landing page?

Incorrect. This won't create a seamless interface. The correct answer is: Making the page look and

21. If you own a pet food company, which of these is the best filename for your products page?

## You chose: Pet-food-products.html

Correct!

22. Which of these is a good rule to follow when using meta tags and page titles?

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You chose: Don't repeat keywords within meta tags or within the page title.

Correct!

## You chose: Keywords unrelated to your topic.

Incorrect. This is a blatant case of spamming. The correct answer is: Comments and JavaScript.
(Lesson 8, Chapter 3)

## 24. What is cloaking?

You chose: Using text that's the same color as your background.

Incorrect. This is called invisible text. The correct answer is: A technique used by spammers to trick
a search engine into listing a page that it normally would consider to be spam. (Lesson 8, Chapter 4)

25. What's the proper way to enter your URL at a search engine's submission page?

## You chose: Type it in.

Incorrect. If you do this, you may make an error that prevents your site from being indexed. The
correct answer is: Copy and paste it. (Lesson 9, Chapter 3)

26. Which of these is important to include in your submission log sheet (SLS)?

Correct!

Correct!

## 28. What is a postsubmission analysis?

You chose: An evaluation of data you collect from your Web server's log files after at least
one search engine lists your site.

Correct!

## You chose: Six months.

Incorrect. You'll need to go through the cycle more quickly than this to keep your site functioning

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optimally. The correct answer is: Six to eight weeks. (Lesson 10, Chapter 1)

30. Which of these Google Analytics features will allow you to find out which countries your visitors come
from?

Correct!

## 31. What's an email signature?

Correct!

32. What's the correct name for an advertising program in which you only pay when someone clicks your ad?

## You chose: Pay per click (PPC) ad network.

Correct!

33. If your website sells cheese, which of these sites might be good to contact regarding a guest blog spot?

## You chose: A site that sells crackers.

Correct!

34. What's the term for visits to a website that happen because one person told another person about the
site?

Correct!

## You chose: A business card.

Correct!

36. What's a good source of information about how successful your promotional campaigns are?

Correct!

## Your score: 78% (out of 100%).

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Course final
Date submitted: 07/06/2017 04:33:54 PM (PDT)