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Achieving Top Search Engine Positions

Final Exam
Completion Final Exam Results

Final Exam Results

Evaluation of your answers:

1. Approximately what percentage of Web users can you reach if you get your site listed well in the Google
search engine?

You chose: 80-90%.

Incorrect. Google's SESR isn't this high. The correct answer is: 60-70%. (Lesson 1, Chapter 4)

2. Which of these is a human-created categorical listing of sites available on the World Wide Web?

You chose: A directory.


3. Which of the following did ARPA create in 1969?

You chose: The Internet.


4. Which of these is a series of steps that a search engine performs to complete a search?

You chose: Algorithm.


5. Which of the following is a directory, not a search engine?

You chose: DMOZ.


6. Which punctuation mark tells a search engine to search for a group of words in order?

You chose: Double quotation marks.


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7. What should you do if you want to use a keyword that's trademarked?

You chose: Use it only if you receive permission.


8. What's the best resource for investigating the meanings of terms like ANSI, CMOS, and MAPI?

You chose: Acronym Finder.


9. Why should you view the source code that competing websites use?

You chose: It may contain keywords or keyphrases you can add to your list.


10. The KEI formula is KEI = (P^2/C). If people searched for a keyword an average of 10 times per month, and
10 other websites are optimized for the keyword, what's the word's KEI value?

You chose: 10.


11. Which of the following KEI values represents the best keyword choice?

You chose: 31.

Incorrect. This wouldn't be your best choice because it's a low number, and you want your KEI
values to be as high as possible. The correct answer is: 440. (Lesson 4, Chapter 3)

12. Which of the following resources can give you the numbers you need to calculate the KEI of a keyword?

You chose: Google.


13. Which of the following should you place within each <img> tag?

You chose: The alt attribute.


14. What's the purpose of a description meta tag?

You chose: It used to be a way to summarize a website's content, but now people use it in a
way similar to a keywords meta tag.

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15. What are the two main sections of an HTML document?

You chose: <head> and <body>


16. In the keyword density formula, what does T stand for?

You chose: The total number of words on your Web page.


17. Which of these is the best overall keyword density?

You chose: 2% to 12%.


18. Which of these will improve your search engine ranking?

You chose: Displaying your keyword phrase in heading text.


19. Which of these is a good idea when you're creating folders and filenames?

You chose: Using more than three different keywords.

Incorrect. Most experts agree that the Google algorithm tolerates a maximum of three keywords
within a filename. The correct answer is: Separating the words with dashes. (Lesson 7, Chapter 2)

20. Which of these is a good idea when you're creating a landing page?

You chose: Making the page look different from your home page.

Incorrect. This won't create a seamless interface. The correct answer is: Making the page look and
feel like your home page. (Lesson 7, Chapter 4)

21. If you own a pet food company, which of these is the best filename for your products page?

You chose: Pet-food-products.html


22. Which of these is a good rule to follow when using meta tags and page titles?

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You chose: Don't repeat keywords within meta tags or within the page title.


23. Which of these are appropriate to include in comment tags?

You chose: Keywords unrelated to your topic.

Incorrect. This is a blatant case of spamming. The correct answer is: Comments and JavaScript.
(Lesson 8, Chapter 3)

24. What is cloaking?

You chose: Using text that's the same color as your background.

Incorrect. This is called invisible text. The correct answer is: A technique used by spammers to trick
a search engine into listing a page that it normally would consider to be spam. (Lesson 8, Chapter 4)

25. What's the proper way to enter your URL at a search engine's submission page?

You chose: Type it in.

Incorrect. If you do this, you may make an error that prevents your site from being indexed. The
correct answer is: Copy and paste it. (Lesson 9, Chapter 3)

26. Which of these is important to include in your submission log sheet (SLS)?

You chose: Your primary keyword.


27. Why should you submit a Google Sitemap?

You chose: To help Google index your site more easily.


28. What is a postsubmission analysis?

You chose: An evaluation of data you collect from your Web server's log files after at least
one search engine lists your site.


29. Approximately how long does each SEO cycle take?

You chose: Six months.

Incorrect. You'll need to go through the cycle more quickly than this to keep your site functioning

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optimally. The correct answer is: Six to eight weeks. (Lesson 10, Chapter 1)

30. Which of these Google Analytics features will allow you to find out which countries your visitors come

You chose: Location report.


31. What's an email signature?

You chose: An email ending that includes your name and a message about your site.


32. What's the correct name for an advertising program in which you only pay when someone clicks your ad?

You chose: Pay per click (PPC) ad network.


33. If your website sells cheese, which of these sites might be good to contact regarding a guest blog spot?

You chose: A site that sells crackers.


34. What's the term for visits to a website that happen because one person told another person about the

You chose: Word-of-mouth visits.


35. Which of these is a form of offline promotion?

You chose: A business card.


36. What's a good source of information about how successful your promotional campaigns are?

You chose: Website analytics.


Your score: 78% (out of 100%).

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Course final
Date submitted: 07/06/2017 04:33:54 PM (PDT)

Please print this evaluation for your records.


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