THE ROI GROUP

P R E S E N T S

Just Short of Perfect

Orthodontics

A Comprehensive Personalized
Program for Orthodontists
D I R E C T E D B Y

Dr. Ron Roncone

 Just Short of Perfect
Orthodontics
Dr. Ronald M. Roncone
received his undergrad-
uate degree at
Marquette University
and pursued graduate study in physiology and
neuroanatomy at Marquette University School of
Medicine, while simultaneously obtaining his dental
degree at the same university. He obtained two
postdoctoral certificates from Harvard School of
Dental Medicine and The Forsyth Dental Center.
Dr. Roncone practices orthodontics in San Diego
County, California. He has specialized in adult
treatment (aesthetics, surgical and TMD) as well as
"early" treatment for children. While teaching over
500 seminars worldwide, he has been responsible for
Do you know how good you really are? Have you
unknowingly set limits on yourself, your staff and your
practice? If so, STOP and consider what is possible!
In over thirty years of practice, I have experienced
splendid results and sublime failures. Everything is
different now than it used to be… different even
than just a few years ago.
As a result of my experiences, I have reduced the
orthodontic practice to a system of metrics. All
areas of your practice can now easily be measured
to see where you are. Most important, however, is
what the ideal metrics for each area should be.
Based on the best practices in each area and our
personal experience, you can finally see where you
could be if you choose to do so. Included in our
courses and consulting are the following:
· The critical factors of an orthodontic practice
· Systems for each practice area
· Metrics for each system
· The organization of the practice
· The merging of mechanics and management

a large number of innovations in the practice of It is possible to see more patients in fewer days; col-
lect and keep more income; finish cases superbly
orthodontics, including long intervals between and quickly and almost eliminate stress in your
patient appointments (8-12 weeks) which he began office.

in 1989 through the use of titanium wires, as well as I hope you will consider signing up for one of our
courses.
the development of a unique prescription for bands

and brackets. He is widely known among

orthodontists as the "Guru of Marketing".

“Ron opened my eyes and made me see that the only limitation on how great my practice could be
was my imagination. The JSOP course gives you the tools to put your dreams on paper and build a
plan that will get you there quicker than you can believe. When you think you are there, the metrics
allow you to see new areas that need your attention; we are constantly improving. What makes this
course different from any other I've taken is the interest Ron takes in making sure he has done every-
thing in his power to be sure each participant has what he needs to succeed. The way he makes
himself and the ROI team available and his willingness to share any of the materials he has developed
(letters, forms, ITRAC) goes way beyond what is normally expected. Ron runs his course the way he is
trying to teach us to run our practice. Always deliver an excellent product, in an excellent manner
and then give the patient (customer) much more than they are expecting."
Dr. Randy Buttram
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 Just Short of Perfe
The JSOP™course is a comprehensive personalized program. This program consists of three, four-day group
meetings that are held at Dr. Roncone’s office and lecture facility in Vista, California. An in-depth analysis of
your practice is completed prior to the first session. This is done so each participant’s situation can be
individually assessed. The format spans a year, providing the opportunity to implement and refine new ideas
in your practice. Your individual practice analysis enables us to develop solutions to problems that are
specific to your practice. The ongoing benefit of this is the close associations that naturally evolve, as you
work with other orthodontist’s whose problems may be very similar to yours. This is the start of the
Orthobarbarian Study Club which meets annually for updates and sharing results. We've achieved something
unique in the orthodontic profession and welcome your inquiries to determine if JSOP™ is right for you.

“I could write two pages of superlatives about this course. The simple truth, Dr. Roncone is one
of the brightest and certainly the most creative speaker and orthodontist you will ever spend
time with. If your interest is providing the ultimate in orthodontic care in the least amount of vis-
its, with marketing concepts that will constantly grow your practice to make it stand out in your
community, then make a gift to yourself and your patients by spending time with Dr. Roncone.”
Dr. Michael Diamond

“This course has afforded me a better balanced life. I have become more efficient in my
practice. I am able to get more things done in less time, with better systems thereby giving me
much more freedom outside of the office. I have experienced more freedom with my family
and have more time to pursue other interests. It’s been an awesome experience and I highly
recommend the course to everyone!”
Dr. Louis Fronenberg

The course is designed to promote the following areas:

Planning
You will develop a written mission statement, budget, and the strategic plan to meet your goals. Financial,
organizational, marketing, and operation planning will be accomplished in step-by-step detail to establish a
clear direction for your practice. A practice plan will be completed by each participant with the assistance
of our staff. Planning seems to be a glaring weakness in a majority of practices. We will show you how plan-
ning will create revenue and reduce overhead.

Systems
There should be a system for everything. Systems allow for continuity, consistency, and ease of training.
There should be an established way of performing each procedure in the office. There should be no differ-
ence in how things are done from one staff member to another. Systems will be presented for enrolling
patients, diagnostics and treatment planning, clinical, marketing, financial and of course, ongoing planning
and metrics will be presented in detail.

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ect Orthodontics
Profitability
Without profitability there can be no excellence. We will assist you in establishing not only a very high gross-
ing practice but achieving one that is highly profitable. A comprehensive, individualized plan will be given to
you concerning fees, collections, payables etc. The goal is to reduce overhead to 40% or lower. This is pos-
sible and we will show you how.

Communications
The great lost art of listening to the patient/parent from the very first contact until dismissal will be demonstrat-
ed. It is in this area that great practices differ from the average. It is all about great communication not
only with patient/parents but also with team members, referral sources and vendors.

Marketing
You will develop your own individual marketing plan. Since revenue is the driver behind marketing, this plan
will focus on how to increase the top line. This plan is not just a collection of fun, promotional ideas but a
strategy to increase and grow your practice. We demonstrate how to measure exact return on investment
for each marketing activity and the revenue that it will generate.

Training
You will be given tools to develop a smooth and efficient operation without turning your staff into robots.
Absolute consistency along with speed will be the goal. We will show you how to incorporate training into
your day to day operations. This will guarantee that proper training is accomplished without any downtime.

Productivity
Efforts without results are meaningless. We will give you a template on how to measure results for each staff
position. How feedback, performance, and salary reviews can create a supported and accomplished
orthodontic team.

Practice Efficiencies
Producing excellent results while seeing many patients per day through practice management, patient-
friendly non-compliance mechanics, and precise scheduling.

Effective Exams
Exams/consultations should above all be thorough. They should inform, educate, and have patient/parent
input. This initial meeting is for and about the patient. The use of “appropriate” technology is great. A long
presentation with computerized graphics should not overwhelm the patient but should be specific to the
individual patient’s needs. This critical enrolling system will be presented in detail.

Treatment Mechanics
Proven systems of diagnosis, treatment planning, and treatment will be demonstrated. A very sophisticated
bracket prescription will be presented along with wire sequencing. A rationale for treatment of Phase I,
Adolescent, Adult and TMD will be presented from both esthetic and hyper-efficient standpoints. Additionally,
an absolutely precise and simple indirect bonding system will be presented.

Manuals/CDs
A library of manuals and CDs will be included. These can be used for reference and can be easily adapted
to your specific practice.

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 With over 75 years of combined practice
management and hands-on experience,
Roncone Orthodontics International™ will help
you achieve an organized practice with less
stress and more profitability. Our goal is to
provide you with the tools necessary to reduce
overhead, work fewer days, and direct the
"right" kind of patients to your office.

JUST SHORT OF PERFECT ORTHODONTICS

An in-depth, comprehensive practice program divided into three, four day sessions
that cover the following:
Budgeting, financial, practice business plan, marketing concepts and development
of a marketing plan. Staff development and training, diagnosis, treatment planning
and mechanics. 10 manuals and 7 CD-Roms will be given to use as templates and
for personalization to help achieve a JSOP practice

IN-OFFICE CONSULTING
Marketing, management, treatment coordinating, scheduling, financial manage-
ment, and mechanical systems.

MARKETING PROGRAM
A year long extensive marketing program specialized for your practice. Proven return
on investment internal and external marketing tactics. A direct mail program, monthly
phone and email consultations.

DR. RON RONCONE

One or two day programs for study groups, local or constituent society meetings on a
variety of topics.

2 DAY TMJ COURSE

Lecture, demonstration, and hands on for orthodontist and one staff member.

Roncone Orthodontics International™

800.758.5836
www.ronconeroi.com
info@ronconeroi.com

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 “This course changed the way that
I look at my office. I was always try-
ing to get a good occlusion and
trying to do excellent clinical work
but I lacked good management
skills. I am now much more effi-
cient. Longer intervals, self-ligating
brackets and Dr. Roncone’s doctor
time scheduling have opened my
appointment book up to be able to
see more patients. The stress is out
of the office."
Dr. Guido Sampermans

“You leave dental school ready

to run a business with basically
no business training whatsoever.
This course gives you what you
need to manage a successful
practice. My productivity
jumped over 40% within two
years of taking the course!”
Dr. Blair Adams

“This course helped me to

create a plan for the last 20
years of my practice. The
manuals are clearly the best
that I’ve ever seen on ortho-
dontic management.”
Dr. Buddy Donaldson

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 LIBRARY OF MANUALS
Strategic Planning
Business planning, goal setting, budgeting and practice analysis. Two sample
business plans. CD provided allows personalization of the business plan to meet
your individual needs.

Employee Manual
Policies and procedures. CD included to update and insert your practice infor-
mation. This CD saves hours of typing and formatting.

Management and J.S.O.P. Systems

JSOP Philosophy -- Applying metrics to every aspect of your practice. Management issues and benchmarking with real,
achievable goals.

Staff Development
Successful ways to hire, create and keep an incredible team.

Marketing
Marketing plan tailored for the orthodontic practice. How to transform your practice from 'donut runs' to real, valuable
strategies that increase your production. CD included provides a marketing plan template which can be customized
for your practice.

Training
Training schedules and ways to make training an easy, stress-free part of your practice.

Office Communication
This manual is for staff members. It demonstrates how to successfully communicate with patients, parents, other staff
members and referring offices.

Patient Enrollment
The most comprehensive Treatment Coordinating book available. Learn how verbiage, scripting and the office tour can
increase your conversion rate.

Clinical Operations
An entire philosophy based on diagnostics,
treatment planning and all areas of clinical
practice, including Phase I and TMD.

"When Will I Get My Braces Off?"

A reference book for patients -- Orthodontic
terms, appliance names and emergency
information.

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 T E S T I M O N I A L S
“Dr. Roncone has been the greatest influence on my practice. He has helped me to build a
very large, successful practice. I have learned a tremendous amount about the business of
orthodontics which has enabled me to become more profitable. I continue to come back to
Ron because I consider him a “fountain of knowledge”. This is the best course that I have ever
taken and I look forward to continuing the journey through the annual Orthobarbarian Study
Club meetings.”
Dr. Bruce Molen

“This is the second time I have taken Ron’s complete course and, once again, he has covered
every aspect of the orthodontic practice in tremendous detail. The great ideas and sharing
will take us to a higher level of quality and growth.”
Dr. Bill Mahon

“My practice has changed immensely since I’ve taken the course. My production has
increased and my stress level has decreased. I enjoy going to my office much more than
before. I have become much more efficient by streamlining my procedures. This has allowed
me to finish my cases earlier at a much more consistent level. Everyone appreciates that,
especially my patients.”
Dr. Matt Milestone

To register for a course, or for more information

(course hours, fees, directions, housing), please contact:

Roncone Orthodontics International

(800) 758-5836
www.ronconeroi.com • e-mail: info@ronconeroi.com