Odoo 2030: - How To Succeed in Markets . Where SAP Failed"

„Odoo 2030 - How to succeed in markets
…. where SAP failed“
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 1
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
Agenda
Who we are
Where we draw our experience from
Explaining the storyboard
Technology prediction and the hype cycle
What SAP historically got and what it got wrong
How can OpenERP / Odoo do it better ?
… how bright will the future be ?
Who we are
young entrepreneurial company
headquartered in Rosengarten near Hamburg, Germany
engineering subsidiary in Magdeburg, Germany
dedicated to Open Source Software
passionate for outstanding customer value
strong research focus
Where we draw experience from
Dealing with the IT since more than 17 years
Open Source dedication since early 2000
Saw many technologies rising and falling
Participated SAP implementation projects
Research on IT adoption of SME since 2007 at Otto-von-Guericke
University
Strong SME customer base
Did consulting on at least 30 projects
Leason learned: SME are different from enterprises AND from each
other
Technology prediction ...
… and the hype cycle
2005
less than 2 years

2 to 5 years
5 to 10 years
more than 10 years
SOA
predictive
analytics
Technology Peak of Inflated Trough of Slope of Plateau of

Trigger Expectations Disillusionment Enlightenment Productivity
2007
less than 2 years

2 to 5 years
5 to 10 years
3D printing more than 10 years
SOA

2008
less than 2 years

2 to 5 years
5 to 10 years
more than 10 years
3D printing
Cloud computing
SOA

2009 Cloud computing
less than 2 years

2 to 5 years
5 to 10 years
more than 10 years
3D printing
SOA

2010
Cloud computing less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
3D printing
predictive analytics

2011
less than 2 years

Cloud computing 2 to 5 years
5 to 10 years
3D printing more than 10 years

2012
3D printing
less than 2 years

2 to 5 years
5 to 10 years
more than 10 years
Cloud computing

2013 Consumer 3D printing
less than 2 years

2 to 5 years
5 to 10 years
more than 10 years
Cloud computing Enterprise 3D printing

Hype Cycle History
Emerging Technology 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
3D printing - - PK FT FT FT PK PK -
5-10 5-10 5-10 5-10 5-10 5-10
Enterprise 3D printing - - - - - - - - SL
2-5
Consumer 3D printing - - - - - - - - PK
5-10
Linux on Desktops for Mainstream Business Users PK 2-5 PK 2-5 TR 2-5 - - - - - - - -
Web 2.0 - TR <2 TR <2 TR <2 TR <2 - - - -
„Big Data“ and Extreme Information Processing - - - - - - FT 2-5 PK 2-5 PK

and Management 5-10
Cloud computing FT 2-5 PK 2-5 PK 2-5 PK 2-5 TR 2-5 TR

2-5
Service-oriented architecture (SOA) TR 2-5 - TR 2-5 SL 2-5 SL 2-5 - - - -
Predictive analytics FT 10+ - - - - SL <2 SL <2 MT <2 MT

<2
Web Services- Enabled Business Models PK 2-5 PK TR TR - - - - - - - -

5-10 5-10 5-10
Tablet PC PK 2-5 TR 2-5 TR 2-5 TR 2-5 - SL 2-5 SL 2-5 - - - -
What does it mean with regard to
Odoo 2030 ?
A glance into the cristall ball

Promising technologies are API Presentation Layer
3D printing
Predictive analytics / Big Data Business Logic Business Analytics
Cloud computing Data Abstraction Layer
Sec. / Acc. / Main.

Postgre Mongo
OData Hadoop
SQL DB
API Presentation Layer
Business Logic Business Analytics

Sec. / Acc. / Main.
Data Abstraction Layer

Inter Company /
Scenario Integration
Postgre Mongo
OData Hadoop
SQL DB
What SAP got ...
… and what it got wrongly
The paradigmatic change
Achievements
Plattner and his fellows changed the paradigm of
business computing
SAP made business computing accessible,
integrated and realtime
Strategic failure
SAP lost track towards architectural change
SAP did not listen to customers
SAP became overconfident
SAP adopted a technology aquisition rather than
innovation style
Business impact
SAP turned into a marketing driven company
SAP largely failed / ignored to address the
downstream market Picture source: http://www.sapdesignguild.org/
SAP is behind its own expectations in that segment
SAP and the midsize market
Technology
Aquired TopManage in 2002
Turned it into Business One
Microsoft stack / Now HANA cloud offering
Invested 3 billion Euro into the development of Business by
Design
Strategy Presentation
Quaterly revenue targets with channel partners
Complex support models
Addressed the cloud with an entirely new product
Business Logic
Business impact Database

Failed to leverage the cloud computing paradigm
Business One doesn't integrate e-commerce
Business One isn't web-based
Business One has only 88,000 SME customers globally
Business by Design has been discontinued as of 10/2013
How can OpenERP / Odoo ...
… do better ?
Creating strategic stability
Stability is important
Service and support Odoo cloud offerings Partner cloud On premise
by Odoo S.A. offerings offerings
Brand management
Community management
Transform
Technology development
Open Source is a differentiator Customers without ESC Customers with ESC

It (avoids) lock-in
It can convincing with superior quality OpenERP / Odoo installation footprint
Development can be faster

Larger community / user base
Is more flexible
Grow this
Do's and don'ts
Do's Don'ts
Open discussion culture Become overconfident
Instantiate cutting edge development Change brand name
standards
Clarify service level agreements for ESC Change partner strategy
Grow the community by mutual respect Letting your contributors wait
with partners
Differentiate partners by quality +
revenue
Becoming the midsize standard
Integrate / leverage technology trends
How bright ...
… will the future be ?
By 2030 ...
Still more than 99 % of the Those that drive their business
companies will be SME on actual data will lead their
markets
Almost 100% of them have to
automate their business Odoo must be the platform to
processes visualize, combine and
transform all data of a midsize
The leading technology will at company
least cover 80% of the overall The only thing that is (should be)
market ! proprietary is data
Revenue comes from
competitive knowlegde,
experience and service
performance !
Contact
initOS GmbH & Co. KG

An der Eisenbahn 1
D-21224 Rosengarten
Telefon: +49 4105 56156-0
Fax: +49 4105 56156-10
e-Mail: info@initos.com
initOS GmbH & Co. KG

Hegelstrasse 28
D-39104 Magdeburg
Telefon: +49 391 5385640-0
Fax: +49 391 5385640-1
e-Mail: info@initos.com

Odoo 2030: - How To Succeed in Markets . Where SAP Failed"

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Odoo 2030: - How To Succeed in Markets . Where SAP Failed"

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„Odoo 2030 - How to succeed in markets

…. where SAP failed“

… and the hype cycle

less than 2 years

Technology Peak of Inflated Trough of Slope of Plateau of

less than 2 years

Technology Peak of Inflated Trough of Slope of Plateau of

less than 2 years

Technology Peak of Inflated Trough of Slope of Plateau of

less than 2 years

Technology Peak of Inflated Trough of Slope of Plateau of

Technology Peak of Inflated Trough of Slope of Plateau of

less than 2 years

Technology Peak of Inflated Trough of Slope of Plateau of

less than 2 years

Technology Peak of Inflated Trough of Slope of Plateau of

less than 2 years

Cloud computing Enterprise 3D printing

Technology Peak of Inflated Trough of Slope of Plateau of

Linux on Desktops for Mainstream Business Users PK 2-5 PK 2-5 TR 2-5 - - - - - - - -

Web 2.0 - TR <2 TR <2 TR <2 TR <2 - - - -

„Big Data“ and Extreme Information Processing - - - - - - FT 2-5 PK 2-5 PK

Cloud computing FT 2-5 PK 2-5 PK 2-5 PK 2-5 TR 2-5 TR

Service-oriented architecture (SOA) TR 2-5 - TR 2-5 SL 2-5 SL 2-5 - - - -

Predictive analytics FT 10+ - - - - SL <2 SL <2 MT <2 MT

Web Services- Enabled Business Models PK 2-5 PK TR TR - - - - - - - -

Tablet PC PK 2-5 TR 2-5 TR 2-5 TR 2-5 - SL 2-5 SL 2-5 - - - -

A glance into the cristall ball

Cloud computing Data Abstraction Layer

Sec. / Acc. / Main.

Business Logic Business Analytics

Data Abstraction Layer

… and what it got wrongly

SAP is behind its own expectations in that segment

Business impact Database

Open Source is a differentiator Customers without ESC Customers with ESC

Development can be faster

… will the future be ?

initOS GmbH & Co. KG

initOS GmbH & Co. KG

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