Korea University

Winter 2017
BUSS313 (00): International Business Management

Monday, Tuesday, Wednesday, Thursday 13:00-15:50

Classroom: LP432
Instructor: Kim, Soonsung
Office: 119H Central Plaza
Phone: 02-3290-2578
E-mail: nancy15@korea.ac.kr

Course objectives
This course aims at improving understanding of students on international business management. The
students have opportunities to observe global business environments which firms are faced with and
global business activities which firms are engaged in. Through readings and discussions, students are
expected to find a variety of challenges and strategies firms are assumed to deal with when operating
abroad. In relation to international business environments and strategic formulations, students are also
introduced to a variety of theoretical perspectives and required to interpret the managerial realities
into more integrated realities using theoretical framework.

Text book
* Daniels, Radebaugh & Sullivan, International Business: Environments and Operations (15th
Edition), Pearson, 2015.

* Other reading materials (TBA)

Evaluation
Individual Work
Examinations: Middle term exam……………………………..30 %
Final term exam ……………………………….30 %
Class participation (Q&A/Quiz)…………………....…………...5 %

Class attendance……………………………………….......................10 %

Group work
Group business project presentation ........………………………10 %
Group business project analysis (written)…………………….... 10 %
Peer evaluation…………………………………………………....5 %
Total…………………………………………………………………..100%

Examination
Mid-term and final term examination respectively consists of multiple choice questions, short essay,
and questions asking for short answer in one or two words.

Class participation
The evaluation on class participation is mainly done during your group business project presentation,
quiz, and given questions during the class. The criteria of evaluation are mainly on the relevance to
subject, logic, and creativity.

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Class attendance
Almost every class, will your attendance be checked. As described above, your absence is considered
in the evaluation. The lateness for class of three times will be regarded as one absence. A few special
situations (including the cases indicated on the portal) could be considered separately, however, too
frequent or too many absences are not acceptable. The illness could not be justified as not being
counted as absence unless you are hospitalized.

Group work

Group business project presentation

The number of group members is about 5 or 6. Each group works together on the same subject on the
assigned case. Each group is given 15 minutes for presentation and followed by questions and
suggestions from the other students during 5 minutes. The PPT. file is required to be submitted to me
through e-mail in advance before your team presentation specifically 24 hours earlier before your
team presentation.

Group business project analysis (written)

Each team should submit written report on the business project which is presented orally in the class.
Regarding the number of pages, about 15-20 pages with MS Word, 12font, and double spaced (1.5)
are acceptable. The report should be submitted by the day of final term examination. Late submission
will be considered in scoring on your group report.

Peer evaluation

Each team member is required to submit the peer evaluation sheet on the last day of final examination.
The evaluation sheet will be distributed to each student on the day of examination and should be filled
out and submitted to me before leaving the class. On the peer evaluation sheet, can you evaluate the
contribution of your team member to your presentation and written report.

The content of business project:

Under the theme of project, “Fourth Industrial Revolution and International Business Operation”;

 Option 1: it should not be a real case: based on the imaginary firm,

or
 Option 2: the real firm with business plan on the imaginary case (choosing one country for
the firm having never entered before)

1. Choose a specific industry, business line, specific product or service which can be considered
as having competitive advantage in the global market.
2. Choose your firm’s international business strategy in accordance to your firm’s goal.
3. Choose one country.
4. Analyze the business environment – economic, cultural, political, legal– surrounding the firm
in a specific country which you chose
5. Analyze the industry environment- market structure, rivalry, and etc.
6. Analyze the competitive advantage and the disadvantage the firm (chosen by you) has over
local firms and rival firms.
7. Choose your entry mode and operational strategy which are required to sustain the status in the
local market and maintain the operation in the market.
8. Support the choice with theoretical background and logic which is learned during the class.
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Class Schedule

Date Topic Case

Assignment
1 December 25 Holiday

2 December 26 Overview of International Business Team

Chapter 1. Globalization Assignment
3 December 27 Chapter 2. Cultural environment Saudi Arabia
Quiz 1
4 December 28 Chapter 3. Political environment

5 January 1 Holiday

6 January 2 Chapter 4. Economic environment Quiz 2

7 January 3 Mid-term examination

8 January 4 Chapter 7. Economic Integration and Cooperation Toyota

9 January 8 Chapter 12. Strategies for international business Zara, Quiz 3

10 January 9 Chapter 13. Evaluation of countries for operation Burger King

Quiz 4
11 January 10 Chapter15. Forms and ownership of foreign production

12 January 11 Chapter 8. Markets for foreign exchange

13 January 15 Team presentation

14 January 16 Team presentation

15 January 17 Chapter 9. Factors that Influence Exchange Rates

16 January 18 Final examination Peer evaluation

*Subject to change if necessary

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