Lemme guess:
You’re keen to lean a few actionable presentation design tips that’ll give
your slide deck that extra boost to convince and leave an amazing
impression?
And to do that, you must keep your audience engaged with a solid, well-
designed presentation that grabs their attention from the get go.
The good news is that it’s exactly what we’re going to cover today.
So if you want to improve your presentation skills and design beautiful slide decks that stand out, check out this
new guide.
All the design techniques and strategies in this post are fully actionable, and I guarantee you’ll walk out
knowing exactly how to build presentations that hook and impress when we’re done.
Sounds good?
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To me, that nding re ects just how important (oh, and overlooked) making great presentations is to one’s
career.
Before we dig deep into the presentation tips infographic, I want to spend a quick moment with you to look at
the # 1 reason why presentation skills are just so overlooked.
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Why presentation design matters Read more
“Design has the power to do more than sell a product, but that it can make a di erence through altering
perceptions, emotions and actions for the good of us all”. Cultivated Wit.
I feel you.
And the thing is, you can’t learn (and apply) it all at the same time.
So today I’ve broken down this post into sections that cover di erent techniques and strategies, depending on
your level and the results you want to achieve.
At the end of this post, you’ll be able to put together good presentations slides that impress and leave a great
impression.
Get those PPT design foundations right and you’ll be set to deliver consistent decks, even if you’re starting from
scratch.
PowerPoint slides are usually sized 10 inches (width) * 7.5 inches (height).
Resize them 12*7.5 (Open a PowerPoint document, go to Design > Page Setup).
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The screenshots below shows you the extra space you’re getting.
Gratisography (crisp, fun)
Startup stock photos (genuine-looking)
Pexels (lots of themes, love it)
Unsplash (nature related)
Little visuals (like Unsplash)
Pic jumbo (urban-related mostly)
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Color accounts for 85% of the reason why someone decides to purchase
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For all your content slides, use of black for core text (in that case, your PPT background shall be white or light
grey) and use the ONE or TWO additional colors to highlight important keywords, statements or gures.
Colors picked must be visible, contrast between each other’s and with your PowerPoint background.
No like that:
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Color sell products so make sure the colors you chose for your presentation are:
Aligned with your audience’s core characteristics (for instance: 76% of women prefer cool colors compared
to 56% of men).
Complementary: which means colors opposite each other on the color wheel.
If you’re not sure about where to start, try out Kuler, Adobe’s awesome color palette generator. It’s free and you
can choose y from thousands of pre-built schemes.
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How to apply the RGB color codes in PowerPoint:
Adobe Kuler ♥
ColorCode
Colour Lovers
There are three principles I want to you to get under your belt when it comes to typography:
First, chose easy to read fonts: it’s a fact, people are more likely to engage in a given behavior the less e ort it
requires (Source).
Second, If you want to mix fonts, then pick ONE font for your body text (like Helvetica or Calibri). Apply an
additional, more creative font for your cover slide, slide title or a word you’d like to get your audience focus on.
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Third, for all your presentation slides, try to keep a big font size.
You will increase your audience visual comfort. Plus, it’s a good exercise to help you develop e ective
presentation skills, as you will have to learn how to summarize content.
I personally use a minimum of 20 for important parts (headlines), and 14 to 18 for less important parts (sub-
headlines). To comment charts or graphics, 12 is the minimum.
The 10 most popular typefaces used by the top 100 U.S newspapers
The top 10 fonts web designers love (free and paid)
Dafont
Font Squirrel ♥
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Tip: To install new fonts on Window, download the archive > click Start > Control Panel > Font > Paste your font les.
It’s because grids keep your content organized in a clean, structured lay-out.
Contrast is all about making things stand out. It can be achieved using three major tactics: manipulation of
space (near / far, empty / lled), color choices (dark vs. light / cool vs. warm) and text (typography style /
bold vs. narrow).
Repetition, for instance making a headline and a sub-message the same color, makes scanning your deck
much easier. Repetition helps you create a cohesive look to your presentation.
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Alignment. Newspapers use this to great e ect. Aligning a whole bunch of elements with one another
makes them scan faster. Alignment makes things easier to read.
Proximity means that things are associated with one another. Let me explain that for you: the closer things
are, the more they are associated The farther they are away from one another, the less they are
associated.
Side note: Can’t recall where I’ve seen those slides of SlideShare. If they’re yours, lemme know and I’ll add
relevant links.
The more dominant element of your slide will attract the eye and get noticed rst.
For each slide you design, always think, which element do I want my audience to notice FIRST?
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Image credit
9) Have relevant hierarchy
Image credit
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11) Don’t use shiny e ects
Image credit
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Grab the attention of your audience (pike their curiosity – to get them want to know more)
Give a crystal-clear overview of the topic you’re going to cover in your presentation
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How to create a beautiful cover slide in 5 minutes
Look no further.
Click the image to head over to the professional business template post and download your template for free.
Apply it to your deck and you’ll be able to design good presentation slides fast.
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14) Make transition slides
To help your audience gure out where they are in your presentation:
Close with a strong call-to-action (AKA what you want your audience to do when the presentation is over).
The CTA here: “share this presentation on Twitter to be able to download this deck”.
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16) Stick to one message per slide
You can do this exercise to make sure your slide is focused on delivering ONE core message, idea or concept to
your audience:
For example:
The purpose of this slide is to [ show that our sales increased by 25% this year ]
Image source
Illustration: to get your attention and to illustrate the point more fullyspee
18) Make your slide headlines visible (use the 30% rule)
I like to use the 30% rule because it’s very easy:
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Use approx. 1/3 of your slide area to integrate a headline that wraps up the content of your slide.
Why it works:
Using the 30% rule forces you to allocate enough space for the part that matters the most: wrap up your slide’s
main selling point in one catchy headline (more on how to do that here).
Source
Use freebies
Read more
Grab them here
Get my favorites PowerPoint shapes right here (includes detailed examples on how to use them).
22) Use icons
Lemme ask you a quick question:
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Ah, that’s what I thought
This post shows you how to integrate icons in your presentation slides. Here are great, free icon resources:
Flaticon
Freepik ♥
Icon Finder
The Noun Project
Grab these editable ag shapes to spice up your slides.
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Grab your editable world maps here.
Anytime you see a beautiful slide design, just add it to your swipe le.
Set up individual folders or labels to organize your ndings well and save time (E.g. “Great Cover Slides”,
“Business Slides”, etc). Pretty soon, you’ll have a huge bucket of inspiration that you can tap into when working
on your own presentations.
These resources will help you ll in your Swipe le with solid PowerPoint presentation design inspirations:
Dribbble
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PPTPOP’s best resources: a hand-curated list of articles, templates, and life-changing books that will help you
become a better you, faster than anyone else.
Dramatically improve your presentation skills: 50 proven ways to build e ective presentation skills. If you
have to read only one piece of content related to presentations, read this one.
Make a killer sales presentation: my personal blueprint to building high-converting sales decks form scratch
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CLEMENCE LEPERS
Founder at PPTPOP. Love tacos and lobster rolls.
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PRESENTATION TIPS PRESENTATION TIPS COPYWRITING INFOGRAPHIC INFOGRAPHIC
Making a Stunning PPT 40 Creative Presentation How to Pitch an Idea: 21 The Anatomy of a Sales 50 Powerful Strategies To
Cover Design (in 5 Ideas & Techniques (That Powerful Techniques Presentation (That Improve Your
Minutes) Work) (That Work) Actually Sells) Presentation Skills
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