Chapter – 1 INTRODUCTION OF COMPANY

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of

Hyundai Motor Company, South Korea. HMIL is the country’s second largest car

manufacturer and the number one car exporter since inception and celebrated its 20

year journey in India in May 2016.

HMIL has two 2 fully integrated state-of-the-art manufacturing plants which

boasts advanced production, quality and testing capabilities. It currently has 9

models across segments– EON, GRAND i10, ELITE i20, i20 ACTIVE, XCENT,

VERNA, CRETA, ELANTRA and TUCSON. HMIL has won 4 Indian Car of the Year

awards; first in 2008 and the last 3 being in a row in 2014, 2015 and 2016.

Hyundai Ranked the ‘Number One position in After Sales Customer Satisfaction’ with

the all-time high score of 923 points in J.D.Power 2017 India Customer Service Index

(Mass market) Study. This result is a testimony of Hyundai Quality products along

with strong efforts and focus towards customer satisfaction through Service Quality.

Hyundai will continue to invest in achieving highest-level of customer satisfaction to

make Hyundai as the Most Loved and Trusted brand in Indian market.

To support its growth and expansion plans, HMIL currently has 490 dealers

and more than 1,293 service points across India. In its commitment to provide

customers with cutting-edge global technology, Hyundai has built a modern multi-

million dollar R&D facility in Hyderabad.

Hyundai Motor India Ltd is a wholly owned subsidiary of the Hyundai Motor

Company in India. It is the second largest automobile manufacturer in India.

1
 Hyundai Motor India Limited was formed on 6 May 1996 by the Hyundai

Motor Company of South Korea. When Hyundai Motor Company entered the Indian

Automobile Market in 1996 the Hyundai brand was almost unknown throughout

India. During the entry of Hyundai in 1996, there were only five major automobile

manufacturers in India,

i.e. Maruti, Hindustan, Premier, Tata and Mahindra. Daewoo had entered the Indian

automobile market with Cielo just three years back while Ford, Opel and Honda had

entered less than a year back.

For more than a decade till Hyundai arrived, Maruti Suzuki had a

near monopoly over the passenger cars segment because Tata

Motors and Mahindra & Mahindra were solely utility and commercial vehicle

manufacturers, while Hindustan and Premier both built outdated and uncompetitive

products.

2
1.1 History of Hyundai Motor India Limited

HMIL's first car, the Hyundai Santro was launched on 23 September 1998 and

was a runaway success. Within a few months of its inception HMIL became the

second largest automobile manufacturer and the largest automobile exporter in India.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor

Company (HMC), South Korea and is the largest passenger car exporter and the

second largest car manufacturer in India. HMIL presently markets 10 models - Eon,

Grand i10, Xcent, Elite i20, i20 Active, Verna, Elantra, Creta,Tucson and SantaFe

HMC has set up a research and development facility (Hyundai Motor India

Engineering - HMIE) in the cyber city of Hyderabad.

As HMC’s global export hub for compact cars, HMIL is the first automotive

company in India to achieve the export of 10 lakh cars in just over a decade. HMIL

currently exports cars to more than 87 countries across EU, Africa, Middle East, Latin

America, Asia and Australia. It has been the number one exporter of passenger cars

of the country for the eighth year in a row.

To support its growth and expansion plans, HMIL currently has 475 strong

dealer network and more than 1,226 strong service points across India, which will

see further expansion in 2017.

In July 2012, Arvind Saxena, the Director of Marketing and Sales stepped

down from the position after serving the company for 7 years.

3
 R & D Center

Hyundai Motor India Engineering (HMIE) is a fully owned subsidiary of

Hyundai Motor Company, South Korea, which is located at Hyderabad, Telangana.

HMIL established HMIE in November 2006 and contributed to the development of

Hyundai Motors' popular new models for the Indian market starting with the Eon and

followed now by the "i" series, and also in SUV segments like the Creta. Hyundai

Motors' other overseas R&D centres are located in the United States, Germany,

Japan, Korea, and China.

4
1.2 Global Quality Centre

Named Indian Quality Centre(INQC),The centre is one of the five quality

Centre worldwide after the U.S,China,Europe and Middle East. The India centre

located at Faridabad,Haryana will conduct durablity study of existing models and

benchmark parts and systems for constant improvement. The key activity of India

quality Centre would be to "contribute in new car development from pilot stage to

create quality product with zero defect" . Besides ,the centre will also be responsible

for ensuring "top level safety quality "through proactive customer oriented

management system and understanding feedback from them to eliminate potential

risks. The centre also has an objective to study market conditions and other Asia

Pacific regions to develop new cars and adapt strategies for continuous product

quality improvement.

The company also opened a training centre at same facility. It will have its

own body and paint unit,The new service training will ensure overall skill

development of entire service profile of dealer manpower.

5
1.3 Sales and service network

HMIL has 475 dealers and more than 1,226 service points across India. HMIL

also operates its own dealerships known as Hyundai Motor Plazas in large metros

across India. HMIL has the second largest sales and service network in India

after Maruti Suzuki.

Hyundai Motor India Limited Annual Sales

Year Domestic sales Exports Total
2016 5,00,537 1,61,517 662,054
2015 4,76,001 1,67,268 643,269
2014 4,10,000 1,91,221 601,221
2013 3,80,000 2,33,260 613,260
2012 3,91,276 2,50,005 641,281
2011 3,73,709 2,42,330 616,039
2010 3,56,717 2,47,102 603,819
2009 2,89,863 2,70,017 559,880
2008 2,45,397 2,43,919 489,316
2007 2,00,411 1,26,749 327,160
2006 1,86,174 1,13,339 299,513
2005 1,56,291 96,560 252,851
2004 1,39,759 75,871 215,630
2003 1,20,325 30,416 150,741
2002 1,02,806 8,245 111,051
2001 87,175 6,092 93,267
2000 82,896 3,823 86,719
1999 17,627 20 17,647
1998 8,447 0 8,447

6
1.4 Sales Performance

Hyundai Motor India Ltd (HMIL), the country’s second largest car

manufacturer and the largest passenger car exporter, registered 4.6% growth in

exports for the month of May 2013. The domestic sales accounted for 32,102 units

and exports stood at 24,754 units. sales 476000 in 2015 domestic sales 17.1%

market share.

In 2016 It sold 30K units more thereby hitting the 5 lakh mark. Hence

domestic sales stood at 500537 which is an increase by 5.2% compared to last

year,with 17.13% market share. "2016 has been an Year of Excellence for Hyundai in

India achieving various milestones - Celebrating 20 years in India, the roll out of 7

Millionth car in November'16, crossing the 5 lakh domestic sales in CY2016 and the

fastest 50,000 unit sales in the month of October," YK Koo, MD & CEO, Hyundai

Motor India said, in a statement.

Hyundai's Holy trinity-the Grand-i10,Elite-i20&Creta has cumulatively

achieved 1.3 Million sales in less than 4 years which includes 1.1 Million domestic

and 0.29 Million for exports.

With exceeding 2,50,000 sales in first quarter of 2017 Hyundai aims to target

half million sales in domestic market in 2017.

7
1.5 Awards and achievements

Indian Car Of The Year (ICOTY)

• 2008 — Hyundai i10

• 2014 — Hyundai Grand i10
• 2015 — Hyundai Elite i20
• 2016 — Hyundai Creta
• 2018 -- Hyundai Verna
• J D Power Appeal Awards 2016 demonstrating excellence of 'Made In
India' Products as per global standards for Grand-i10,Elite-i20 & Creta.

1.6 Models of Hyundai Car

Manufactured locally
1. Hyundai Eon (Launched 2011)
2. Hyundai Grand i10 Facelift (Launched Feb-2017)
3. Hyundai Xcent Facelift (Launched April-2017)
4. Hyundai Elite i20 (Launched 2014)
5. Hyundai i20 Active (Launched 2015)
6. Hyundai Elantra (Launched 2016)
7. Hyundai Creta (Launched 2015)
8. Hyundai Tucson (Launched 2016)
9. Hyundai 3rd Gen-Verna (Launched 2017)

8
Discontinued
10.Hyundai Santro (1998–2003)
11. Hyundai Santro Xing (2003-2014)
12.Hyundai Sonata (Launched 2012)
13.Hyundai Accent Viva (2002–2004)
14.Hyundai Accent CRDi (2002–2006)
15.Hyundai Terracan (2003-2007)
16.Hyundai Getz (2004–2007)
17.Hyundai Accent GLS (2004–2005)
18.Hyundai Sonata Embera (2005–2009)
19.Hyundai Accent GLE (2006–2011)
20.Hyundai Verna (2006–2010)
21.Hyundai Getz Prime (2007–2010)
22.Hyundai i10 (2007-2010)
23.Hyundai Verna Transform (2010-2011)
24.Hyundai Elantra (2004–2010)
25.Hyundai Tucson (2005–2010)
26.Hyundai Sonata Transform (2010–2011)
27.Hyundai Santa Fe Second Generation (2010-2013)
28.Hyundai Accent Executive (2011-2013)
29.Hyundai i20 (2008-2014)
30.Hyundai Verna (2011-2015)
31.Hyundai Elantra (2012-2016)
32.Hyundai i10 (2010-2016)
33.Hyundai Grand i10 (2013-2017)
34.Hyundai 4S Fluidic Verna(2015-2017)

9
1.7 MD & CEO (Hyundai Motor India Ltd)

Mr. Y K Koo, MD & CEO - Hyundai Motor India Ltd

Mr. Y K Koo is the MD & CEO of Hyundai Motor India Limited since Nov 2015.
He joined Hyundai Motor Company, South Korea In1984
He has over 33 years of diversified work experience of global markets in different
assignments with Hyundai Motor Company.

Prior to Hyundai Motor India he was the CEO of Hyundai Motor CIS (Russia)
for 3 years.

He had served Hyundai Motor India in his earlier stint for over 9 years
in two different roles for a period 1997-2001 and 2008-2011.

He is one of the founder members of Hyundai Motor India’s operation in 1997

and played key role in building sales and marketing operation from 2008-2011.

10
1.8 SWOT ANALYSIS

Hyundai SWOT Analysis

Strengths in the SWOT analysis of Hyundai

 Hyundai India has such a brand equity that it is almost assumed to be an

Indian brand, with lot of good accolades for being India’s second most selling
brand next to MUL in market share
 Hyundai Motor India limited is the largest car exporter from Asian Market
which showed a 10% growth compared to last FY
 The domestic sales is increasing at an average rate of 19.1%
 HMIL is known for its quality products which has better performance and it has
constantly been ahead in the race with Maruti Udyog limited in many
parameters
 The product length includes around 8 cars, starting from new Eon in small car
segment to SUV segment Santa Fe
 Among the automobile players only HMIL is known for its CSR activities
 Hyundai products never fail to win laurels in each segment from various
automobile ratings ever since its operations in India
 Hyundai , has the largest network of showrooms and service station next to
Maruti in India
 An article in Economic times quoted that “Hyundai Eon launched , treads on
Alto territory” indicated that Eon will act as a threat to reduction in Alto’s market
share

11
Weaknesses in the SWOT analysis of Hyundai

 HMIL took a long time to gain the market share as it’s not the first mover in
India
 In terms of most reliable and trusted brand; Maruti is more strong in Indian
subcontinent
 Spare parts of Hyundai vehicles are comparatively priced higher and spare
parts do not have PAN India presence
 In SUV segment both Tucson and its next model Santa Fe didn’t make a
major impact
 Increase in commodity prices such as steel, aluminum and ancillary parts has
affected margins
 Since HMIL concentrates on both domestic and International sales there are
higher risks of exchange rate fluctuations
 As Hyundai majorly concentrates on quality, most of its product are in
premium category in each segment. Hyundai is still struggling to make a better
impact in small car segment in terms of cost efficiency like other manufactures
 Hyundai doesn’t have any product match to compete in corporate orders
like Tata Indica V2, Tata Sumo, Tata Indigo, Chevy Tavera, Ford Fiesta etc.
These vehicles are most preferred in both cab segment and government
booking for bulk orders

12
Opportunities in the SWOT analysis of Hyundai

 SIAM – Society of Indian automobile Manufacturers, have stated that there is

steady increase in Car sales both Domestic and Indian contributing a valuable

share in India’s Gdp

 The export markets growth rate is 22.30% compared to last fiscal year

 The saving consumption pattern of India is an added advantage for any

segment doing business in India. This was one of the major reason for Indian

market to survive amidst global recession

 There is more scope of HMIL to enter into small car segment as its has

dedicated R&D plant in Hyderabad, India. Hyundai is one of the very few

companies that has widest R&D network across the world located in Korea,

Europe, India, US, Japan

 Hyundai has very good opportunity in entering into commercial vehicles and

Recreational vehicles as they are already doing well outside India. Currently

HMIL has its focus only on Passenger car segment

13
Threats in the SWOT analysis of Hyundai

 Though Hyundai claims itself to have no direct competitors other than MUL,

there are Indian players like Tata, Mahindra imposing a strong threat for

Hyundai Motors India to expand its product category

 Foreign Direct Investments flowing in Indian automobile space are not good

signs for already existing Giants like MUL and Hyundai.

 Almost all major automobile players have started invading India to open up

their market and their manufacturing plant in India.”Chennai” is referred to as

the Detroit of Asia!

 Hyundai faced a slight decline in market share due to tough competition from

Ford’s Figo and Volkswagen- Polo

 Many manufacturers have started to concentrate on small car segment as an

alternative to Nano. These will slowdown the expected sales of Eon.

14
 Chapter – 2 RESEARCH METHODOLOGY

2.1 Introduction to the research problem

Indian economy has grown tremendously with the advent of policy of

liberalization, privatization and globalization since 1991. Almost all sectors of the
economy have achieved noteworthy progress and achieved the distinction of
second fastest economy of the world after only China. With the modest beginning
in 1949, Indian car manufacturing and marketing has attained the important
milestone.

During this period income of people has also increased manifold and significant
and discernible change has also been noticed in the attitude and aptitude of the
people in the form of shift from propensity to save to propensity to consume and
spend. Banks and other financial institutes have contributed positively in the form
of making available easy loans and financing facilities. Consequently India
became a favorable and hot destination for foreign car manufacturers and
marketers. Almost all foreign car manufacturers like Hyundai, Toyota, and
Chevrolet. Volkswagen, Honda and many more have set up their manufacturing
facilities in India. A number of Indian car manufactures entered in foreign
collaboration and started car manufacturing facilities in India. This resulted in
availability of a number of makes and models of cars, both big and small, in Indian
car market.

Conditions of roads have also improved and many new mega highways, highways
and express ways have been constructed. Not only internal city roads have
improved but cities are well connected with small towns and even with villages.
Entire country is connected with the help of national triangles and quadrangles. All
of the sudden a flood of big and luxury cars is witnessed on Indian roads. More
and more people started buying big cars irrespective of fact whether their means
permit them to do so partly due to demonstration effect and partly due to
15
availability of easy financing facilities. Meanwhile income and purchasing power of
central and state government officials increased substantially due to their pay
revision by V and VI pay commissions, IT companies started paying huge salaries
and incentives to their employees. These all culminated in buying of big and
luxury cars by more and more number of people and Indian roads started flooding
with the big cars.

In such a backdrop it was but natural to think and raise the doubts that under such
a changed scenario “are small cars still sustainable in Indian automobile sector”.
This has prompted the researcher to undertake this study.

2.2 Research Design

Exploratory research design has been used in the initial stage of the study to
explore the possibility of carrying out the research on the topic selected for
research study. For this purpose researcher undertook the extensive literature
survey. The exploratory research design was followed by descriptive research in
which described the various facts and responses received from respondent.

Research is also qualitative and quantitative in nature. Being qualitative research,

researcher has studied various qualitative aspects and attributes. Research is
quantitative in the sense that researcher has quantified the responses received
from respondents to draw the logical conclusions from them.

16
2.3 Scope of the Study

 As the market is growing in Gwalior so there is a lot of scope for vehicle

finance in Gwalior so Hdfc Bank Ltd. should keep this thing in mind and make
the vehicle finance more comfortable for customer.

 Hdfc Bank Ltd. should cover all vehicle dealers in Gwalior.

 Hdfc Bank Ltd. should make vehicle finance easier and hassle free to
customer.

 Hdfc Bank Ltd. should focus on better communications between vehicle

dealers and the bank to maintain good relationship.

 Hdfc Bank Ltd. should make people aware about their vehicle finance
schemes to people of Gwalior to attract more customers.

 Hdfc Bank Ltd. should offer more attractive schemes of vehicle finance on
leading vehicle companies to capture the market.

17
2.4 Objectives of the Study
 To study the car loan provided by bank of india to their customers.

 To study the detailed procedure involved in the sanctioning of car loan.

 To study the awareness of the car loan among the customer

 Make a comparative study of hdfc bank ltd. car loan with other competitive
banks

 To study the rules and documents required by hdfc bank ltd. for car loan

2.5 Collection of data

Present research study is based on collection of primary as well as secondary
data.

Primary data
The present research is predominately based on collection of primary data. For
collection of primary data following procedure has been adopted

Universe

Universe constitutes all units from which information could be gathered for
carrying out a particular research study. For the purpose of present study all
persons who are car owners and using cars in India constitute the universe.

Sample

Sampling Technique - Simple random sampling technique is a technique in

which each unit of the universe has equal chance to be selected in sample.
18
 Simple Random sampling technique has been used to conclude this study.

Sampling Method
Convenience sampling method- Researcher has selected a sample of 100
respondents on the basis of availability as well as preparedness of the
respondents to respond without using any bias.

Sampling Unit.
Each and every owners and users of cars in India is the sampling unit for this
study.

Sample size.
A sample of 100 units has been selected. To give the wide coverage and an all
India perspective. A sample of 100 units has been selected from Gwalior.

19
2.6 Data Collection Tools and Techniques -

Tools and Techniques of Data or Information Collection: The primary data or

information can be collected by the following means-

A) Observing Behaviors of Participants: This method specifies the conditions and

methods at making observation. In this method, the information is sought by way of
investigator’s own direct observation without asking from the respondent. The main
advantage of this method is that subjective bias is eliminated, if observations are
done accurately. It is the most commonly used method especially in studies relating
to behavioral science.

B) Questionnaire Method: Under this method, a list of questions pertaining to the

survey (known as questionnaire) is prepared and sent to the various informants by
post. The questionnaire contains questions and provides space for answer. A request
is made to the informants through a covering letter to fill up the questionnaire and
sent it back within a specified time. The respondents have to answer the questions
on their own. The questionnaire can be delivered directly hand by hand, through
surface post or as an electronic questionnaire.

In preparing a research questionnaire general question, question wording to

collect personal information, use of unfamiliar terms and jargon, etc. should be
avoided. Further, before distribution of a research questionnaire at least two pre-tests
should be conducted and it is very much needed.

20
2.7 Process of Car Loan

HDFC Car Loan Eligibility interest rates and Documents Requirement for Apply

HDFC Bank Car Loans

HDFC Car Loan:

HDFC Provides a Quick and Easy car loans with Easy
Documents, EMI Options and Low Interest Rates. HDFC Car loan interest rates
start from 9.25 to 11.50 percent. Click for Apply Car Loan.

HDFC Bank provides a personal banking in Loans, Credit Cards, Insurance and
Investments, Forex and Trade services.

Features & benefits:

 Covers the widest range of cars and multi-utility vehicles in India.

 Avail 100% finance on your favorite car
 Flexible repayment options, ranging from 12 to 84 months
 Borrow up to 3 times your annual salary (for salaried professionals) and 6
times your annual income (for self employed professionals).
 Speedy processing - within 48 hours
 Repay with easy EMIs
 Attractive car loan plans - To FastTrack your loan, just choose the plan that is
right for you. Attractive Interest rates
 Hassle-free documentation
 Customer Privileges
 If you are an HDFC Bank account holder, we have special rates for you.
 If you have had a Preferred Account or a Corporate Salary
Account with HDFC Bank for more than six months, you can get
fast approvals on your loans with minimal documentation.
 If you are an existing HDFC Bank Car Loan customer with a clear
repayment of 12 months or more we can Top-Up your car loan to the
extent of the original loan value.

21
Eligibility & Documentation:
1. Salaried

2. Businessman (Proprietorship)

3. Businessman (Partnership / Directorship Firm)

4. Agribase

Salaried

Eligibility Criteria:

 Minimum age of Applicant: 21 years.

 Maximum age of Applicant at loan maturity: 58 years.
 Minimum employment: 1 year in current employment and minimum 2 years
employment.
 Minimum Annual Income: Rs 100000 net annual income.
 Telephone: Must at residence.

Documents required:

 Proof of Identity:- Passport copy, PAN Card, Voters Id car, driving license
(Laminated, Recent, Legible).
 Income Proof:- Latest 3 salary slip with form 16.
 Address Proof:- Ration card/Driving license/Voters card/passport
copy/telephone bill/ electricity bill/Life insurance policy PAN Card.
 Bank Statement last 6 month current
 8 cheques of same bank
 3 photographs passport size
 Old vehicle registration card
 Old finance track record if taken any finance earlier ( with EMI & tenor )4

22
 Businessman (Proprietorship)

Eligibility Criteria:

 Minimum age of Applicant: 21 years.

 Maximum age of Applicant at loan maturity: 65 years.
 Minimum employment: At least 3 years in business.
 Minimum Annual Income: Net profit Rs. 60000 p.a. for standard cars and
Rs.100000 p.a. for mid-sized and premium cars.
 Telephone: Must at residence

Documents required:

 Proof of Identity:- Passport copy, PAN Card, Voters Id car, driving license
(Laminated, Recent, Legible).
 Income Proof:- Latest 3 YEAR ITR
 Address Proof:- Ration card/Driving license/Voters card/passport
copy/telephone bill/ electricity bill/Life insurance policy.
 Bank Statement:- Last 6th Month Bank Statements.
 8 cheques
 3 photographs passport size
 Old vehicle registration card
 Old finance track record if taken any finance earlier ( with EMI & tenor )

23
 Businessman (Partnership / Directorship Firm)

Eligibility Criteria:

 Minimum Income: Net profit Rs. 60000 p.a for standard cars and Rs.100000
p.a. for mid- sized and premium cars.
 Minimum turnover: Turnover Rs. 4.5 lacs.
 Telephone: One phone at least at business and at residence of the loan
executing partner.

Documents required:
 Latest 3 YEAR ITR
 Latest 3 Year P&L /BS
 Firm / Individual PAN Card
 Address Proof:- Telephone Bill/Electricity Bill/MOA/Shop &
Establishment Act certificate/SSI registered certificate/Sales Tax certificate.
 Common Seal
 8 cheques
 3 photographs passport size
 Old vehicle registration card
 Old finance track record if taken any finance earlier ( with EMI & tenor )

24
 Agribase

Documents required:

 Latest Khasara & Khatoni

 Kheti Ki Kitab
 Proof of Identity:- Passport copy, PAN Card, Voters Id car, driving license
(Laminated, Recent, Legible)
 Bank Statement:- Last 6th Month Bank Statements.
 8 cheques
 3 photographs passport size
 Old vehicle registration card
 Old finance track record if taken any finance earlier ( with EMI & tenor )
 Address Proof:- Ration card/Driving license/Voters card/passport
copy/telephone bill/ electricity bill/Life insurance policy

Approval Plan:
If you have an HDFC Bank Preferred Account or a Corporate Salary Account
with HDFC Bank for more than six months, you can get fast approvals on your loans
with minimal documentation

25
Chapter – 3 INTERPRETATION OF
ANALYSIS

26
3.1 You are in which profession?

Profession of Respondent

Cumulative
Frequency Percent Valid Percent Percent
Valid Engineer 11 11.0 11.0 11.0
Doctor 8 8.0 8.0 19.0
Lecturar 19 19.0 19.0 38.0
Business 24 24.0 24.0 62.0
Advocate 17 17.0 17.0 79.0
Banker 21 21.0 21.0 100.0
Total 100 100.0 100.0

Profession of Respondent
30

20

10
Frequency

0
Engineer Doctor Lecturar Business Advocate Banker

Profession of Respondent

Findings:
11 % of Respondents are Engineers
8 % of Respondents are Doctors
19 % of Respondents are Lecturers
24 % of Respondents are Businessman
17 % of Respondents are Advocates
21 % of Respondents are Bankers

Interpretation
Among different demographic classification in the research profession of the
respondents is the prime factor and her professional like business, advocates,
bankers, engineers, lectures are focused customers.

27
3.2 Age of Respondent?

Age of Respondent

Cumulative
Frequency Percent Valid Percent Percent
Valid 25-35 36 36.0 36.0 36.0
35-45 37 37.0 37.0 73.0
45-55 23 23.0 23.0 96.0
>55 4 4.0 4.0 100.0
Total 100 100.0 100.0

Age of Respondent
40

30

20
F requency

10

0
25-35 35-45 45-55 >55

Age of Respondent

Findings:
36 % of Respondents are of age 25-35
37 % of Respondents are of age 35-45
23 % of Respondents are of age 45-55
4 % of Respondents are of age greater than 55

Interpretation
The other demographic classification is the age of the respondents, as India is
having very significant portion of young population so there are more than 73% of the
people are in age group 25 to 45 willing to have cars.

28
3.3. Gender of Respondent?

Gender of Respondent

Cumulative
Frequency Percent Valid Percent Percent
Valid Male 88 88.0 88.0 88.0
Female 12 12.0 12.0 100.0
Total 100 100.0 100.0

Gender of Respondent
100

80

60

40
F re q u e n cy

20

0
Male Female

Gender of Respondent

Findings:
88 % of Respondents are male
12 % of Respondents are male

Interpretation:
The gender is the prime important factor and the male is dominating the auto sector
and remote sector is growing

29
3.4 Income of Respondent?

Income of Respondent

Cumulative
Frequency Percent Valid Percent Percent
Valid Rs 50,000-Rs 1,00,000 19 19.0 19.0 19.0
Rs 1,00,000-Rs 1,50,000 42 42.0 42.0 61.0
Rs 1,50,000-Rs,2,00,000 36 36.0 36.0 97.0
> 2,00,0000 3 3.0 3.0 100.0
Total 100 100.0 100.0

Income of Respondent
50

40

30

20
Frequency

10

0
Rs 50,000-Rs 1,00,00 Rs 1,50,000-Rs,2,00,
Rs 1,00,000-Rs 1,50, > 2,00,0000

Income of Respondent

Findings:
19 % of Respondents are under income ` 50,000-` 1,00,000
42 % of Respondents are under income `1,00,000-`1,50,000
36 % of Respondents are under income `1,50,000-`2,00,000
3 % of Respondents are under income greater than >2,00,000

Interpretation
as I have already told that companies are focusing on the middle class segment of
the Indian market in the income group or 1 lack to 2 lack which accounts to 78 %
approximately

30
3.5. Marital Status?

Marital Status

Cumulative
Frequency Percent Valid Percent Percent
Valid Married 81 81.0 81.0 81.0
Unmarried 19 19.0 19.0 100.0
Total 100 100.0 100.0

Marital Status
100

80

60

40
Frequency

20

0
Married Unmarried

Marital Status

Findings:
81 % of Respondents are married
19 % of Respondents are Unmarried

Interpretation

Among the married and unmarried customers the car owner and the prospective car
customer are the married one the safety provided to the self and the family is prime
importance in buying car and they account to 80%

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3.6. Number of Children?
Number oif Children

Cumulative
Frequency Percent Valid Percent Percent
Valid One 31 31.0 31.0 31.0
Two 38 38.0 38.0 69.0
More than 2 12 12.0 12.0 81.0
No 19 19.0 19.0 100.0
Total 100 100.0 100.0

Number oif Children

40

30

20
F req uen cy

10

0
One Two More than 2 No

Number oif Children

Findings:
31 % of Respondents have one child
38 % of Respondents have two children
12 % of Respondents have more than two children
19 % of Respondents have no children

Interpretation
As above explained the safety of the family is one of the prime important the children
of the family and there safety is demanding the parents to own a car

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3.7 FINDINGS & OBSERVATIONS

 36 % of Respondents are of age 25-35, 37 % of Respondents are of age 35-

45, 23 % of Respondents are of age 45-55, 4 % of Respondents are of age
greater than 55.

 88 % of Respondents are male, 12 % of Respondents are Female.

 42 % of Respondents are under income Rs.1,00,000-Rs.1,50,000 and 36 %

of Respondents are under income Rs.1,50,000-Rs.2,00,000.

 81 % of Respondents are Married.

 31 % of Respondents have one child and 38 % of Respondents have two

children.

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34
 Chapter – 4 Limitation of the Study

 As the study was done within a branch of HDFC Bank it did not cover the
broad spectrum of customers.

 Lack of knowledge to the customers.

 The sample size had to be contained 100 respondents due to constraints on

time.

 Some respondents were not co-operative, did not respond to the

questionnaires very well.

 Some respondents gave biased information so as to promote their Bank in

which they are dealing.

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 Chapter – 5 Conclusion

The study helped me gain valuable insights in Opportunity Analysis and Consumer
Behavior, towards buying a New car. By interacting with the respondents and
making visits to the Uncertified Dealers. I have understood that understanding
customers is an art and it takes a very strong brand image for a company to retain
& grow its market share. The results of the survey proved to be both encouraging
and partly discouraging too. The respondents were not very positive about Car
Loan, which was quite discouraging sign for the company. The segment for which
HDFC Bank Ltd should cater to is a interest sensitive segment, so as the
organization should focus on highlighting the additional perquisites that they would
provide with the car loan, it is going to bond well with the targeted market and even
grow their market to all the geographical areas. But I believe that HDFC Bank Ltd
in used car loan has what it takes to become a name to reckon with in the market
and I offer my best wishes for the same and hope that my work will be of some use
for the company.

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 Chapter – 6 Bibliography

 http://www.hyundai.com

 https://en.wikipedia.org/wiki/Hyundai_Motor_India_Limited

 https://www.hdfcbank.com

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 QUESTIONNAIRE
For Customer Point of View
Name :
Gender : M F
Date of birth :
No of dependents :
Address :
Marital status :
……………………………………………………………………………………………………………………................
.....
1. Do you have a vehicle?
Yes
No

*. If Yes,
Four wheeler
Two wheeler
None

*. Is your vehicle
Financed
Owned

Please do mention the Vehicle make (model name)…………………..

2. Your Occupation
Engineer
advocate
doctor
banker
Other (please specific)

Income please mention ……………………………………………….

3. By which source you got the information of used car loan.

BY ADVERTISEMENT
BY CAR BAZAR
BY BANK
BY INDIVIDUAL
Other please specific

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4. Are you planning for purchase a vehicle?
New car
Used car
Pre-owned certified car

5. Will you avail used car loan facilities from any bank?
Yes
No

6.Have you heard about “Car Loan"?

Yes
No

7. Which bank will you prefer for the car loan?

HDFC Bank Ltd

SBI
NBFC
FOREIGN BANKS
PUBLIC SECTOR BANKS
Other

8. What facilities you required after the loan?

Mobile banking
Internet banking
Ecs /direct debit facility
Check off facility

9. If you want to give, any feedback /suggestion for bank in loan section
.Please give us. We shall highly oblige.
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………

Date: Signature of the customer:

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