Lal Bahadur Shastri Institute of Management

PGDM (Full-Time) - General, Trimester-V

Course Code: 125008 Course Title: Strategic Management-II

Session: 2017-18 Trimester V PGDM –General

Facilitators: Prof. Vikas Mehra/Dr. Sushil K. Dixit

Objectives
The course is in continuation of the SM I course on Strategy Formulation of Trimester IV
and SM-II focusses more on the Issues of Strategy Implementation and Evaluation.
Learning Outcome of the course would be:
• Identify and define different Issues of Strategy Implementation and Evaluation
• Understand the importance of integrating Strategy Implementation and Strategy
Formulation and Evaluation
• Understand How Organizational Structure fits the Strategy of an Organization
• Understand Strategic role of Leadership, Corporate Governance, and
Entrepreneurship issues playing a role in Strategy Implementation for organizations.
• Analyze the Strategy Evaluation in the Strategic Management Process.
Course Content
Module Session Topic and Special Reading
I 1 Overview and Introduction: Organizational Strategy in
terms of Formulation versus Implementation and
related issues
Readings:
2 1. Paine, Lynn; Despande, Rohit; Margolis, Joshua D. and
Better, Kim Eric (2005) “Best Practice-Strategic Initiatives,
Upto Code: Does your Company’s conduct meet World Class
Standards”, Harvard Business Review, December
2. Garvin, David A (2004) “What every CEO should know
about creating new business”, July-August
3. Kaplan, Robert S and Norton, David P (2004) Excerpt from
Ch 1 & 2 in Strategy Maps: Converting Intangible Assets into
Tangible Outcomes, HBS Press, Boston (Chapter 1 & 2)
II 3-4 Corporate Governance and Ethical Issues for Strategy
Implementation- Refer Text Book (TPGSJ)– Chapter 9
Opening Case: Is CEO Pay Packet Outrageous, Irresponsible,
or Greedy?
Separation of Ownership and Managerial Control, Agency
 Relationship, Product Diversification as an Example of an
Agency Problem, Ownership Concentration, The Growing
Influence of Institutional Owners, Board of Directors,
Enhancing the Effectiveness of the Board of Directors
Strategic Focus: 10.1: Where have all the Good Board of
Directors Gone?
Executive Compensation, The Effectiveness of Executive
Compensation, Market of Corporate Control, Managerial
Defense Tactics, International Corporate Governance,
Corporate Governance in Germany, Japan, China, Global
Corporate Governance
Strategic Focus: 10.2:The Satyam Truth: CEO Fraud and
Corporate Governance Failure
Strategic Focus 10.3: ITC in Turbulent Period
Governance Mechanisms and Ethical Behavior.
III Structure and Controls with Organizations: Refer Text
5 Book (TPGSJ)- Chapter-10
Opening Case: CISCO’s Evolution of Strategy and Structure
Organizational Structure and Controls, Relationship between
Strategy & Structure, Evolutionary Patterns of Strategy and
Organizational Structure: Simple Structure, Functional
Structure, Multidivisional Structure, Matches between
Business-Level Strategies and the Functional Structure,
Matches between Corporate-Level Strategies and the
Multidivisional Structure
Strategic Focus: 11.1: Hewlett-Packard Implements the
Related Constrained Strategy through the Cooperative Multi
Divisional Structure
Strategic Focus: 11.2: Indian Railways: Is the Present
Structure Good Enough?
Matches between Cooperative Strategies and Network
Structures,
Strategic Focus: 11.3: PepsiCo: Moving from the Geographic
Area Structure toward the Combined Structure Implementing
the Transnational Strategy

6 Reading: Chapter-11 (TPGSJ)

Discussion on Writing a Research Paper through Secondary
Research- Guidelines and Discussion

7. Case-1: One Mission, Multiple Roads: Arvind Eye Care

System in 2009 (IIM-A Case)-Refer Text Book Page-535
(Team-1)

III
8 Case-2: Wal-Mart Stores, Inc. (WMT): Refer Text Book
(HIHM)- Refer Page- 555 (Team-2)
 9. Case-3: Alibaba.com: Refer Text Book (HIHM)- Refer Page -
583 (Case from China)—(Team-3)

III 10 Entrepreneurial Implications for Strategy : Refer

Chapter 1 (TPGSJ) & Chapter-13 (HIHM)

Opening Case: The Continuing Innovation at Amazon: The

Kindle and E-Books
Entrepreneurship and Entrepreneurial Opportunities, Innovation,
Entrepreneurs, International Entrepreneurship, Internal-
Innovation, Incremental and Radical Innovation
Strategic Focus: 13.1 Competitiveness and Innovation: Are we
Experiencing a Paradigm Shift?

Autonomous and Induced Strategic Behavior, Implementing

Internal Innovations, Innovation through Co-operative
Strategies

Strategic Focus: 13.2: All in a Twitter about my space in order to

be linked in to the Book of Faces: The Social Networking
Phenomenon
Innovation Through Acquisition, Creating Value through
Strategic Entrepreneurship

III 11 Mid Term Test (1.5 Hrs duration, Total Marks 20)

III 12 Social Entrepreneurship Issues & Challenges in IndiVideo by

Late Prof. C.K. Prahalad- Facilitator
Leadership Implications for Strategy- Refer Chapter- 12
Text Book (TPGSJ)
Opening Case: Selecting a New CEO: The Importance of
Strategic Leaders
Strategic Leaders and Style, The Role of Top Level
Managers, Top Management Teams, Managerial Succession

Strategic Focus: 12.1: The Model Succession at Xerox

Key Strategic Leadership Actions: Determining Strategic
Direction, Effectively Managing the Firm’s Resource
Portfolio, Sustaining an Effective Organizational Culture,
Emphasizing Ethical Practices, The Strategy Leadership
Intersection, Establishing Balanced Organizational Controls
Strategic Focus 12.2: Rejuvenating Tata Steel

IV 13 Strategy for Managing Change Students Please Read

these for your Learning –( Class Discussion)
 Restructuring, Divestment, Turnaround Strategy, Managing
Radical change
Special Reading: Discussion in the Class
1. Ghoshal, Sumantra et al. (2002), Managing Radical Change,
Penguin Books
2. Hersp, P and Stewart, T A (2004) “Leading change when
Business is Good” Harvard Business Review, December
3. Kotter, John P., (1996), Leading Change, Harvard
Business Review Press

IV 14-15 SPECIAL SEMINAR TOPICS:

1. Balanced Score Card for Strategy Implementation and
Control- Facilitator- Refer the PPT- A discussion on
Balanced Score Card Implementation- Discussion in the
Class.
2. Blue Ocean versus Red Ocean Strategies.
2. Public-Private Partnerships PPPs - Rationale for dealing
with Government nationally/internationally, Build-
Operate-Transfer (BOT) model, Case-studies in highways,
power, telecom, automobiles, education etc.
3. Strategic Management of International Relations –
Understanding changing world economic dis-order,
Decline of USA/EU, Emergence of China, Resources &
Markets in Africa, India & West Asia/East Asia

Please Read the following:

1. Kaplan, Robert S and Norton, David (1999) “Building a
Strategy focused Organization”, Harvard Business Review,
September
2. Kaplan, Robert S and Norton, David (2008) “Mastering a
Management System”, Harvard Business Review, January
3. Kim, Chan W. and Mauborgne, Renee (2015) “Red Ocean
Traps”, Harvard Business Review, March
4. Ernst & Young & FICCI Report (2012) “Accelerating PPPs
in India”
5. Kehoe, Jeff (2014),“China’s tough approach & a changing
economic order”, Harvard Business Review, May

Special Reading:
1. Kaplan and Norton, (1996) “Using the Balanced Scorecard as
a strategic management system”, Harvard Business Review,
January-February.
2. Kaplan and Norton, (2000) “Putting the Balanced Scorecard
to Work”, Harvard Business Review, February
3. Kaplan & Norton, Strategy Focused Organization, HBS
Press
IV 16 Case-4: Apple Computers Inc.: Maintaining the Music
Business While Introducing iPhone and Apple TV*- Refer
Text Book (HIHM)-Page 597 (Team-5)
IV 17 Case-5: JetBlue Airways: Challenges Ahead- Refer Text Book
(HIHM) –Page 635 (Team-6)

IV 17 Case-6: Nucor in 2009 Refer Text Book (HIHM)-Page 663

Team-6

IV 18 Case-7: TNK-BP (Russia)-2008- Refer Text Book (HIHM)-

Page- 687, Team-7

IV 19 Case-8: Nintendo Disruptive Technology- Refer Text Book

(HIHM) –Page 7-7 (Team-8)

IV 20 Case-9: Blue Ocean Strategy at Henkel- Refer Text Book

Page-655
and Wrapping up the Course by facilitator

Recommended Text Book:

Arthur A. Jr. Thompson, Margaret Peteraf, John E Gamble, A. J. Strickland III
and A.K. Jain (TPGSJ) , Crafting & Executing Strategy: The Quest for Competitive
Advantage: Concepts and Cases, 19th edition, McGraw-Hill Education, India

Reference Books:

Ireland, Hoskisson and Hitt (IHH) (2011), Strategic Management, Cengage Learning,
India Edition, Seventh Indian Reprint 2011.

Hitt, Hoskisson and Ireland, (HIHM), (2007), Management of Strategy Concept and
Cases, Thomson Learning, India Edition, First Indian Print, 2007

Fred R. David, (2011), Strategic Management, Concept and Cases, 13th. Edition, PHI
Learning Private Limited, New Delhi

Fred R. David, (2009), Strategic Management, Concept and Cases, 12th. Edition, PHI
Learning Private Limited, New Delhi
Larry Bossidy & Ram Charan, Execution (2002):The discipline of getting things done,
Crown Publishers.

Kaplan, Robert S and Norton, David P (2004) Excerpt from Ch 1 & 2 in Strategy Maps:
Converting Intangible Assets into Tangible Outcomes, HBS Press, Boston

Ghoshal, Sumantra, et al., (2002) Managing Radical Change, Penguin Books

Hamel and Prahalad,(2002), Competing For the Future, Tata McGraw-Hill Edition, a
Division of the McGraw-Hill Companies, Edition 2002

John P. Kotter, (1996), Leading Change, Harvard Business Review Press

Kaplan and Norton, Strategy Focused Organization, HBS Publication

Refer to the Journals like:

California Management Revie, Sloan Management Revie,Journal of Academic

Management Journal of Strategic Management, Harvard Business Review, Mckinsey
Quarterly,IIMB Revie, Vision, Vikalpa, and Indian Popular Business Magazines and
Newspaper like Business Today, Business World, Business India, Economic Times,
Business Standard, Financial Times and others.
Students are encouraged to use the Electronic databases in the Library for your Team
Research Paper based on Secondary Research and for better Learning for various
Readings and Special Readings given in various sessions.

Evaluation:

End Term Examination 40 marks

Internal Assessment 60 marks

Internal Evaluation
• Mid-term Test (Compulsory) : 20 marks
• Case Discussions Presentation and Electronic Submissions
Report after improvement after class discussion (PPT) : 15 marks

• Team Term End Project in Word Document : 15 marks

• Quiz : 5 marks

• Class Participation : 5 marks

(This Evaluation Component and Weightage may vary depending on the Facilitator
facilitating different Sections for PGDM General- 3 Sections and PGDM-Finance-1
Section) and other Program like the Part-Time PGDM- Evening Program

Internal evaluation will be done on a continuous basis and students will be

informally briefed from time to time about their progress. Formal evaluation results
will announced on continuous basis.

PEDAGOGY:
The sessions will be a blend of interactive lectures and discussions on the given case and
Team Research Paper based on secondary Research in the Area of Strategy
Implementation. Students are expected to study the readings and the relevant
chapters indicated under each topic before coming to the class.

A major objective of this course is to develop analytical skill in students. Students

analyzing the given cases thoroughly and basing their discussions in the class on this
analysis shall facilitate development of this skill.
The pedagogy will involve lectures, discussions, Team Research Paper, Team Case-Study
Analysis and presentations, Surprise Take Home Assignment.
For Case Analysis and Presentation in the class all the Team Members should be
present and others should have read the given case for healthy discussion and
Learning. After the class presentation and discussion, and depending on the
suggestions given by the facilitator for Improvement, the Final Case Report in PPT
should be electronically sent to the facilitator before the next class for Evaluation.

The Team research Paper Topics will be suggested by the Facilitator through a
separate document given by the Facilitator of the Course and Team Research/ Term
Papers needs to be submitted in a Word Document not exceeding 6000 words to be
submitted to the facilitator electronically by the end of 18th. Session for the course. The
Guidelines for writing a Term Research Paper based on Secondary Research, will be
given by the facilitator in a separate document.