The Ultimate Fighting Championship (UFC) is an American mixed martial arts organization based

in Las Vegas, Nevada, that is owned and operated by parent company WME–IMG. It is the largest
MMA promotion in the world and features the top-ranked fighters of the sport.[3] Based in the United
States, the UFC produces events worldwide[4] that showcase eleven weight divisions and abide by
the Unified Rules of Mixed Martial Arts.[5] As of 2017, the UFC has held over 400 events. Dana
White serves as the president of the UFC. He has held that position since 2001; while under the
leadership of Dana White the UFC has grown into a globally popular multibillion-dollar enterprise.[6]
The first event was held in 1993 at the McNichols Sports Arena in Denver, Colorado.[7] The purpose
of the early Ultimate Fighting Championship competitions was to identify the most effective martial
art in a contest with minimal rules between competitors of different fighting disciplines
like boxing, Brazilian jiu-jitsu, sambo, wrestling, muay Thai, karate, and judo. In subsequent
competitions, fighters began adopting effective techniques from more than one discipline, which
indirectly helped create an entirely separate style of fighting known as present-day mixed martial
arts.[8] In 2016, UFC's parent company, Zuffa, was sold to William Morris Endeavor (WME-IMG) for
$4.2 billion.[9]
With a TV deal and expansion in Europe, Australia,[10] the West Asia,[11] East Asia,[12] and new
markets within the United States, the UFC as of 2017 has gained in popularity, along with
greater mainstream media coverage. As of 2017, viewers can access live UFC fights and fight
replays on their subscription network UFC Fight Pass at a cost of $7.99–$9.99 USD per month via
devices like Apple TV, iPhone, Android, Xbox, Roku, and Google Chromecast[13] as well as on pay-
per-view in the U.S., Brazil, Australia, Canada, New Zealand, and Italy. On network TV, UFC content
is available on Fox, Fox Sports 1, and Fox Sports 2[14] in the U.S., on ESPN in the Caribbean, on BT
Sport in the United Kingdom and Ireland, as well as in 150 countries and 22 different languages
worldwide.