P R O F E S S I O N A L M A K E U P
WHAT WE DO
Olapic’s Visual Marketing Platform elevates beauty brands’ emotional IQ
with user-generated content that resonates with consumers and is backed by
data science.
™
P R O F E S S I O N A L M A K E U P
MEHDI MEHDI
ASSOCIATE VICE PRESIDENT, DIGITAL
NYX COSMETICS
Use customer-generated photos to produce
high-quality, authentic, visual content at the
CHALLENGE
hile NYX is one of the most socially savvy
cosmetic brands in the world and boasts an
almost cult-like online following (including 2.4 million
followers on Instagram), shopping for makeup on the
web nonetheless remains a challenging process
because of the many factors that impact buying
decisions, such as skin type, skin color, eye color, etc. Display highly visual-content on product
pages in order to show social proof and
increase loyalty
Link product SKUs to
customer photos
THE
SOLUTION
ith Olapic’s help, NYX has leveraged its very
loyal fan base to build a large media library of
user-generated content that gives consumers a
realistic, accurate idea of what its products look like on
users who may have similar features and attributes. Publish photos to
Olapic’s platform also lets NYX tag its UGC images with Product pages
P R O F E S S I O N A L M A K E U P
CONTACT US
+1 888 399-6685
WWW.OLAPIC.COM
INFO@OLAPIC.COM