FINAL YEAR PROJECT

GROUP MEMBERS:

 Jawad Islam F13BA146

 Muhammad Sheraz Khan F13BA106
 Hafiza Bushra Mehak F13BB158
 Hafiza Ayesha Naeem F13BB153
 Laraib Alam F13BB111

INSTITUTE OF BUSINESS AND

INFORMATION TECHNOLOGY.
UNIVERSITY OF THE PUNJAB
 BUSINESS PROJECT PROPOSAL

Shadow Chasers:
A selected group of people from Pakistan that specialized in collecting
information, finding evidences, solutions for complex problems and to clear
mysterious cases.

Executive Summary:
Our mission is to solve the problems of people by providing them authentic data
and to disclose the truth to make the life of people easy by assuring them secrecy
of their information.

Shadow Chasers is our spy and detective agency which is focused to provide
matrimonial services and pre and post- employment screening. With the main
office in Johor town, Lahore we are providing our services at affordable price in
accordance the services that we are providing.

One of our key services are COLLECTING DATA and PROBLEM SOLVING.
We communicate the complete span of our contacts, data gathering, analysis to
help our customers in promoting their concerns. Our company assists its customers
to take up a practical approach by giving them data that can be later on used as
proof, while conducting closed room dialogue with any other third party or
authority. Data of this nature seriously affects the plan and decision making. Our
company offers active participation in our client’s efforts to set up the evidential
foundation of their cases. We use distinctive collection skills and work together
with our client. We provide our customers related materials and reports on definite
areas of interest to help our client’s concerns. Data gathering also involves
identifying and locating prospective witnesses, and help in assessing the strong
point of proof and asset structure.
MISSION:
Providing leverage in complex scenarios by identifying problems, conflict and
fraud

VISION:
Our vision is to solve the problems of people by providing them authentic data
and to disclose the truth to make the life of people easy by assuring them secrecy
of their information.

PROBLEM:
The major problem in Pakistan is finding a trust worthy person for marriages,
private and commercial jobs so our agency is going to collect data about the person
someone is giving us to spy. We will spy the details about the suspected person
through different methods. The parties meet up but the trust element sometimes
may be missing between them so we work for these parties and help them to gain
trust and communicate in a better way.

Aims and Objectives:

Evidence Collection and Analysis:

Shadow Chasers aim to assure active involvement in the worries of their clients to
form foundation of their cases. Our company uses distinctive data gathering skills
and aims to work together with clients to provide them with associated materials
and reports on definite areas of concern to help our customers.
Asset Tracing and Data Mining:
Our company’s asset tracing services produce valuable intelligence and due-
diligence at a standard far beyond other, currently available, services. We collect
data which enhances our customers’ decision.

Building the Bridge:

Shadow chasers provides facts and figure to our clients which is related to their
scenarios by this we build Communication Bridge between two parties by
maintaining the trust level and credibility
Significance of research:
Significance of research is an important part of any research in which we have to
tell about the potential benefits and the overall impact of our research and how our
research will fulfill our customer needs. How our research will be helpful to our
customers.
Below are some points which will help in understanding our research topic .
In this era, people are facing a genuine problem regarding valid information about
the concerned individuals. Such things happen when people have to get married
outside their family or in case one gets a marriage proposal from a person not well
known to him or her. So people are concerned about the authenticity of the
information provided to them because the cases of fraud often happen in society
and people cannot afford to take such a big risk. People do not have time and
enough resources to collect authentic information about the individuals.
Same things Happen when companies are hiring individuals to fill up their vacant
seat. Every company and every business person wants to hire such individuals with
correct information about their academics and about themselves too. Companies do
not get involved in such activities because they hardly have enough time to
perform their daily operations.
To fill above market gaps we have made our company named shadow chasers. We
are providing authentic information to the people who are going to get married
either newly or for second marriages. We will tell the truth about the individual’s
profession, study, family background and any other information which our
customer is demanding legal, ethical and social.

Problem:
Can you trust a private investigator with your personal data?

Literature review:
Although there is a plenty of literature available on the information seeking
activities of various groups, but still almost no literature exits on groups whose
information searching behavior involves information with a higher threat factor,
such as private investigators. The private investigator is frequently reluctant to
become the focus of research, as the information found by them has the possible
threat of being able to cause great damage to the person under search, as well as to
the customer.
season.21.com:
It is a Detective Agency in Delhi, it is one of the outstanding investigator offices
in India, clients can thoroughly hand-off them since they are secret Detectives in
Delhi who had some expertise in dealing with Matrimonial Investigations by
Providing Personal Detective Services in India and Providing strong Evidences by
Conducting secret Investigation in All Over India, They guarantee themselves as
top Private Detective Agency in Delhi. They attempt all sort of company
individual and marital Investigations which identifies with Pre-Matrimonial
Inquiry, Pre Marriage confirmation, Pre-Marital investigation, Post Matrimonial
Cases, Secret Love Affairs and accomplice Adultery Investigation with Proofs,
Divorce Investigation Services , inspection, Child protection, companion betrayal
if any. People hoping to procure a Private Detective for a proof of your Divorce
case procedures or Personal requirements; don't feel hesitant to get in touch with
them.

Individuals getting hitched or having proposition from prospected lady of the hour
side/spouse side, should be extremely watchful before they continue on the
grounds that in today's circumstance there are over 60% relational unions are being
organized through marital sites, who simply profit by giving information to people
Sometime such sort of offices doesn't give a valid profile of appropriate matches to
the general population. In Registered Company with Ministry of Corporate Affairs
• Expert in solving marital Detectives Service in Delhi
• Well Qualified-expert-knowledgeable and skilled Staff
• Expert in Background Verifications.
• 100% Secrecy Assured by Them

Pakistan's first private detective agency:

Fact Finders is a Lahore based private detective agency which is opened to
investigating problems from spousal unfaithfulness to real-estate scam, according
to Fauzia Naeem Khan, one of the members of the detective agency,70% of the
women are not certain that their husbands are up to the mark.
Fact Finders Provides investigative services such as intellectual belongings and
rights violation, resident selection, authentication for embassies, pre- employment
screening and personal protection. However, it is their analytical work catering to
husbands and wives doubtful of their partner committing disloyalty that has caught
the most interest. The Fact Finders team has 25 members which include retired
army and police officers as well as former FIA officials and a clinical psychologist,
explained one of the founders of the company, Masood. Initial contact is made by a
potential client either through a mobile phone number or via email
info@factfinders.com.pk after which a meeting is arranged with a company
ambassador, he says
The company assures complete secrecy of the client and connected persons’
uniqueness, intimate details and other evidence collected over the course of the
investigation. In return, along with their service fee, the client signs a
confidentiality agreement, forbidding them from disclosing any details about the
company’s members and their interaction with them.
According to Fauzia Naeem Khan, they have dealt with cases mostly from urban
areas of Karachi, Lahore and Islamabad which mostly include fidelity
investigation. She says that they want to reconcile the family and do not want to
break home.

Published in The Express Tribune, January 6th ,2011.

Problem1: Why you need a Professional spy team to find you

a clear individual or not stylish training camp?

Literature review:
1) How People Are ‘Juicing’ Their Online Dating Profiles

By KEITH WAGSTAFF @nbcnews

Want to make a good first sight in the race of hooked up dating?
It could cost you.
Way heretofore the Greatest Generation were courting, a good first flush of
morning meant attaining a base equalize of hygienic and creature courtesy. Today,
it much instructs a starry on the Internet dating chart — individual that more
society are bestow paid skillful.
The reason?
Millions of networked daters, preening on services like OK Cupid, are revere
emerge connections. The stakes perhaps even superior to on services like Tinder,
whatever lets crowd designate every last one stationed on their Facebook
depiction, and Glimpse, the Instagram-stationed dating app free for iOS on
Tuesday, put a prime on how you there yourself.
So, yeah, that inconvenient statue from university commencement exercises no
doubt isn't side with score. That is why in cities over America, photojournalists on
Craigslist are commerce their talent to vessel the refine wired dating sketch picture.
Rhe De Ville, a New York City-planted ingénue and paparazzo, said she has
observed an uptick in crowd looking for competent survey report over the last
treble years.
In many ways, it’s moderately like a demo, De Ville, who charges $250 for her
services, told NBC News. You can have an outstanding chart, but if that cartoon
isn’t fence public, it can kill a prospect to meet an interesting human.
Pro tip from De Ville: Avoid selfies continually cost. (She is rebuke you, shirtless,
flexing men in a club lavatory). Also, bit experienced report are absolute, hard
headshots aren't. Natural poses are the way to go — charmingly in everywhere six
equal analysis impression.
Of interest, most crowd proscription finish hiring a photojournalist. For each one
tyro report, you potency be obliged load an app like Beauty Box Photo and Face
tune. The final promises the proficiency to harmonize wrinkles and limited
blemishes with a nick, tweak your face and settle bald spots.
An original line from Face tune’s Web page: No free choice allows fail your deep,
perceptive gaze!
But eyes that could burn straight brace aren't abundant? Then it's about time
precise to math. Several books have been not long ago issued by public who
hacked their way to romance.
Those enter Data, A Love Story: How I Gamed Online Dating to Meet My Match,
by Amy Webb, and Optimal Cupid: Mastering the Hidden Logic of Ok Cupid, by
Christopher McKinley, the calculus Ph.D. who was lately displayed in Wired for
hut a method to sort by the agency of thousands of women in Los Angeles in
expectation he raises his superlative date. Creepy? Kind of! But just believe the
stories you will realize tell your mechanical person grandchildren.
Love Letters:
With Tinder, particular good impressions are the works you need, whichever is
fine news for legitimately, truly, insanely lovely population with small literature
skills.
But what almost alleged inner beauty? Sites like OK Cupid and Match.com
involve penned surveys that, charmingly, let you experience some of your
character straight the law of words.
Yes, you can utilize that too. People like Lisa Hoehn, of Not-Just-OK Cupid, can
altogether address your dating chart for you. She talks with clients and peruses
their Facebook analysis to find numbers and interests that efficacy stick out. Not
having a comprehensive survey, she told NBC News, is marvelous way to get a
possible date interested.
People will list conditions they can’t live past, and they will put conditions like
‘entertaining’ and ‘my iPhone,’ she said. Really, those possessions admire live
and let live population. You’re not cooperate find star on a wired dating site who
hates laughter.
The non-staff scribbler spends wherever from triplets to five life on each review,
whichever will cost you approximately $150. How advertise? Hoehn is so busy,
she said, that she is looking into hiring more tellers.
Everyone Dates Online
It's time to come round your antipathy to agreement population about the Internet.
In 2005, only 44 interest of Americans assessment wired dating was a good way
to meet crowd, just as a scrutinize all Pew Research Center. Compare that to
2013, when a bulk of Americans (54 bonus) were onboard with date a hidden ally
on the Web.
Conclusion:
Online dating is abandonment progressively dominant. But that doesn't mean each
one incline to split their analysis with friends. Instead, many folk patronize Reedit,
site they can get proper — and repeatedly supportive and positive — assessment. It
mastery seem disturbing, but analysis are meant for crowd you taboo know. At
second this way you can get some news in the process.

2) Bang Bang

She clarified the issue with Valentine's Day (as though you didn't have even an
inkling!) Now Rachel Gibson informs all concerning . . .

What is it about men in any case? Awful autos, terrible occupations, even awful
teeth—nothing persuades them that they can't catch a Size Two Babe with a D-
glass trunk. What's more, after far an excessive number of web dates with men
named luvstick and bigdaddy182, Lucy Rothschild ought to know.

Lies . . .
Be that as it may, sitting opposite her now is hardluvnman, and he appears to be
changed—touchy, legitimate, and hot! He says he's a handyman, while Lucy
claims she's a medical caretaker! She's truly a puzzle author, dating on the web
while inquiring about her next book. Hello, everybody lies a bit, isn't that right?

What's more, Online Dating . . .

Be that as it may, Quinn's truly a covert cop chasing down a serial executioner, and
he considers Lucy to be his top suspect. And keeping in mind that he could truly go
for this savvy, hot lady with the executioner body—if that is the main thing
executioner about her—he knows he needs to go out on the town her and find
reality. Hello, he understands the dating scene can be lethal—however this is
ludicrous!

Book Reviews by Customer:

1. I have perused each book Rachel Gibson has composed, and I can barely
wait for the following one. Be that as it may, I feel like this one wasn't exactly
adequate. For the analyst who said it was Rachel Gibson taking care of business,
I can't resist the urge to think about whether she's read Truly Madly Yours or See
Jane Score. Those were perfect works of art!

The story itself was sufficiently intriguing to keep me snared. I'm not typically a
pursuer of secrets, but rather I don't bother if there's a component of riddle tossed
in my sentiments. The character of the killer wasn't excessively clear and that part
of the story was fine. By Amazon client

2. I am an immense Rachel Gibson fan and she never disappoints me. This
book is no special case. Adored it. Distributed 3 months prior by Tierra

Adore in 90 Days:

The Essential Guide to Finding Your Own True Love

By Diana Kirschner

Discovering intimate romance is conceivable in only 90 days. Prestigious clinical

clinician, Dr. Diana Kirschner, utilizes the most recent research, clinical and
individual experience to demonstrate to you how. Dr. Diana knows the inquiries
single ladies wherever confront: Why am I pulled in to the wrong sort of folks?
 Why is he just not that into me? Why wouldn't i be able to appear to locate the
One? She likewise knows the oblivious errors that ladies make again and again
enamored paying little respect to age, work achievement, or the kind of men they
are dating.

Throughout the years Dr. Diana has gotten incalculable request from single ladies
about composing a how-to direct on her function. Cherish in 90 Days: The
Essential Guide to Finding Your Own True Love is that book.

Adore in 90 Days is fun, shrewd and in light of the most recent research on singles,
internet dating and sound connections. Stacked with well ordered guidelines,
agendas, and week by week homework assignments.

The Rules for Online Dating:

Catching the Heart of Mr. Ideal in Cyberspace

What the global marvel of The Rules accomplished for regular dating, The Rules
for Online Dating accomplishes for the look for affection on the Internet. You'll
never hit the answer catch a similar way again.

A large number of ladies around the globe are meeting men on the Internet, or
they've met face to face and are comparing by email. In any case, however email
and Net-based dating administrations have upset the dating scene, they've made
their own pitfalls and difficulties. Ladies require new systems that will enhance
their odds of catching Mr. Right.
Reviews on SHADI.COM

Review 1
I trust Shaadi.com misleading, deceiving and duping client by making a request to
present their ID's, Passport and substantially more touchy individual
information.shaadi.com is a dating/wedding site and they are embellishment there
client into a promoting trick.

They have charged me $54 for a time of administration and gathered all
fundamental individual data alongside duplicate of my driver permit. Not long
after in the wake of gathering duplicate of my driver permit; I got an email from
shaadi.com soliciting duplicate from my international ID. I was exceptionally
astound and asked from client benefit for what reason you require my travel
permit. In react they said due to security purposes.

I was stunned and declined to share any more individual data or archives. So they
declined to benefit and kept my $54. I attempted my best to ask their client benefit
what appear to be an issue yet consequently they are continued approaching me for
more cash or give increasingly and promote individual delicate lawful
documentation. So now they have my cash, drive permit, duplicate of my
international ID, my entire distinguishing proof and top of that they never gave me
any administration.

Truly it's my blame; I ought to know better. I trust I got lost by their ad and
promoting effort. Shaadi.com don't have office in USA, no telephonic client
benefit. There primary office in Mumbai, India.

I trust shaadi.com ought to be limited from USA clients since they are running
fake, untrustworthy and deceiving showcasing effort and normal American most
likely getting exploit and losing their personalities.

By sal11
Review 2:

It was truly a life time bad experience with the site as I started using the services 2
years back and I have not found my match on this site because of the causal
approach of the admin and support is worst and though they provide in depth
information about the counterpart but it’s not for the purpose, major counterpart
are the people who are fraud and they just put up the profile as for time pass no
content at all website looks good in first approach but it’s pathetic, sometime its
take a lot of time in loading as well. Over a bad or rather I would say a worst
experience.
By zubairurrehman
Industry Analysis:

5W&H

What:
Our Purpose is to provide the solutions of the queries of people and end their
worries and we need efficient human resource in this regard. We need to hire
former army officials and FBI officials in our team and a clinical psychologist and
we assure secrecy of information which is the most important point in our service.
Why:
There is lack of trust among people these days. People and companies try their best
to avoid any mis-statement given by other party which ultimately puts them in
danger. Spouse Cheating, pre-marriage information and valid information about
the client are the things which need to be confirmed otherwise it can cause harm.
We are providing our Services to clear the doubts and
Provide the solution of problems. We Do not aim to break relationship, get people
divorced, or to present a person in wrong way. Our aim is to provide the provide
the authentic information and to secure the lives of people. A relationship which is
based on truth and honesty is long lasting and that is why we want to assure people
about the reality.
Who:
Shadow chasers is aim to solve the problems of people and our main goals of
people.
Costumers and services:
Our customers are General public and Companies and we provide the services like:
 All kinds of Matrimonial investigations which includes pre-matrimonial and
after matrimonial investigations.
 Back ground investigation
 Investigation Frauds
 Pre & Post Employment Screening

Competitors:
Fact Finders and other private investigation agencies which offer the same services
are our competitors.
When:
Whenever People need to ensure about the authentic information regarding the life
partner or to know the background information we are there to solve their
problems. Similarly, we aim to provide the Pre & Post Employment Screening to
people and whenever companies have to hire people, we are there to provide them
valid information.
Where:
Initially, we are providing our services in Lahore and we aim to extend our
services to Karachi and Islamabad. As, People in Rural areas are not our main
target market as we deal with issues mostly found in cities.
How:
We facilitate our consumers in following ways.
Customer Order:
Customers can get a meeting arranged by sending mail to our email present on our
website or they can contact on our Cellular Phone number given on our website
and then they can get a meeting arranged with us.
Arranging Meeting with Consumers:
We arrange meeting with our client and then have a detailed discussion with him
about the concerned person or issue. As, we know that nature of our service
requires understanding which is effectively done while we are interacting face to
face.
 SWOT ANALYSIS

STRENGTH:

We always believe to find the right fit for the people.

We serve people by being the part of their problem.
Our credibility is very high for our customers.
We are providing online services 24/7 to our clients.
Our company have former army officials, FBI officials and a clinical
psychologist.

WEAKNESS:

 profit Inefficient human resources to facilitate people.

 Inefficient offline and online services.
 Prices are high.
 Their main target is only earning not problem solving heartily.

OPPORTUNITIES:

 We can spread out our business by giving facilities to our clients in different
cities.
 Our services are striking because there are very few companies who are
providing such services.
 To produce unique services for our clients through innovations.
THREATS:
 There are new substitutes available in the market.
 The one thing which may affect our business is Bad word of Mouth (WOM).
 Individuals feel hesitate to avail these kind of services in Pakistan because
they are not well aware of it.
 Marketing Risk - Marketing the private detective agency business would be
difficult as it takes time to create an image in minds of people.

RESOURCES:
Resources are important element for any successful business. Some of resources
which our company will use are:
Human Resources:
Human resource is the most important source for any business so we are having
former army officials, FBI officials and a clinical psychologist as well.
Transportation services:
Keeping in mind the nature of our services we provide transportation services to
our employees to perform their duties regarding our business.

Building:
Our office is in Johar Town Lahore. We have selected this place because it is in
middle of the city and people can approach us easily. Mostly the people in rural
areas use such services and we have our building in area where other such areas are
located near to it which have people who accept such services and use them.
REFERENCES:
http://www.ladydetectivesindia.com/whyus.php
https://www.season21.com/
https://tribune.com.pk/story/99647/watch-out-cheating-spouses-pakistans-first-
private-detective-agency-opens/
Article Published in The Express Tribune, January 6th, 2011.
MANAGEMENT STRATEGIES:
To manage a commercial administration always used to be a task to maintain ever
since it got technical. In ancient times business management were not very
important infect it was unpolished and simple and also a very short time
phenomenon. Anyone can be a business there were no Concept of Inventory,
Schedule, Layouts, 7P, nothing until industrial revolution took place. We
welcomed Machines and said good bye to old business. Slavery were eliminated as
people needed to be act more ‘humane’ in business. Instead of Man overuse
machines became great help n there we got to Mass Production . Everything got
into order and classes then there comes experts. People got specializations in
certain discipline. From Manufacturing Department to Marketing everyone had
their own tasks now and there comes Profit Maximization and now we have a
new goal value Maximization it means we need to create Value Chain .

Customer segments:
There are four types on the basis of which we do customer segmentation.
Demographics:
In it we discuss about individuals age, gender, income level and religion. We are
targeting every individual who is above eighteen, we are targeting both the genders
either male or female and for us all of our clients are equal for us we do not
distinguish our customers on the basis of their income level. As far as religion or
ethnicity is concerned we do not have issue regarding it too because all we have to
do is to provide services to our clients legally, ethically and socially regardless of
their age, gender, income level and religion.
Geographic’s:
Initially we have our office in johar town Lahore so our targeted region for now is
only Lahore. People living in Lahore of different ethnicity are our clients who need
spy services. We intend to expand our services in different areas of Pakistan in
future.
Psychographics:
Psychographic segmentation divides people according to their AIO’s Activities,
Interests, opinions, values and their lifestyles. So we have to be well aware of our
client’s activities interest’s opinions values and their life styles. So for this purpose
we have specialized people who will be performing their duties to observe and gain
above information about the people of our concern.
Behavioral:
This segmentation is based on the customer’s attitude towards, use of, response to
a product or service. After providing our services to our clients our professionals
will observe their attitudes towards our services and response against our services.

7Ps

As we are providing services not the goods or products like FMCGs so we have to
focus on the 7Ps of services.

Product:

We are services which include pre marriage investigation, pre and post-
employment screening.

We are focusing on the issues which are more common these days and we are
catering these services because there is huge market gap in this area which is a plus
point for our company.

Price:

Our Price is economical and if make a comparison with our competitors, we assure
confidentiality which is a major issue of concerns for customers and we provide it
at affordable price which gives us an edge to our competitors. Our Price depends
on the nature of the case, whether we are providing our service for pre marriage
investigation or employment screening. Generally our Price ranges from 30,000 to
40,000.

Place:

Initially, we have started our services in Lahore and we have office in Johor town,
Lahore.

Place is much important we have chosen this location because people in urban
areas usually use such kinds of services and Johor town is close to the other major
areas of Lahore and we have kept in mind our main targeted audience while
selecting the place of our office.

Promotion:

Promotion is an important part of any business and we are focusing on this. We

have made Facebook page through which we will create awareness and we also
have our online website where customers can mail us or contact us and then they
can arrange a meeting with us.

Physical Evidence:

Our company has physical existence and we have our office in Johor town, Lahore
where customers can come and tell us their problems and we assure the solution of
their problems.
Process:

Customers can contact us through our website. We get order through our site and
direct at our office. People who contact online they can arrange meeting with us
and then can have a meeting with our team and they can also contact us directly
after which we start our work on client’s area of interest.

People:

People are very important part of any company whether they are client or they are
employees. We have a team of 30 employees working in our company including a
clinical psychologist. We cater multiple customers any focus on their problems.
We aim to assure secrecy of people’s secrets.

USPs:

The Unique selling points of our service are:

Variety of cases:

We provide extensive detective services including pre marriage investigation and

details regarding the current employees of a company or the employees the
company is going to hire in future. Most of our competitors only provide
matrimonial services only and none of our competitor provides these all services at
the same time which is our unique selling point.
Economical Price:

We are providing services at economical prices. Our office is in Johor Town which
is an ideal location keeping in view the services we are providing and our target
audience but still we offer services at economical prices.

Confidentiality:

Customers usually are very concerned about the secrecy of their personal secrets
while using such services. So we assure complete secrecy of their information and
building the trust of our customers is the main thing that we are focusing on
because it is the most important part of our service.

Differentiation:

Strategy is very important part of any business and while making the strategy,
target audience and the location is kept in mind. As our company is providing spy
and detective services, we need to make a strategy which reflects the priorities of
our business. So we are different from our competitors in a way that we are
providing multiple services at the same time while our competitors are not doing
this. Our competitors are either providing matrimonial services only or screening
of the employees. So, in a way we are unique although it is not a totally new idea
but unique in its execution in comparison to our competitors.

Focused Differentiation Strategy:

We are using focused differentiation strategy. We are initially providing our

services in Lahore with our office in Johor town. We are focusing on the urban
areas because people in urban areas use these services and they are our targeted
customers. That is why we have selected the location of our office in the Johor
town. We intend to extend our services to Karachi and Islamabad in future.
Initially, we are focusing on Lahore.

CRM:

Database:

CRM is about managing a company's interaction with current and potential future
customers. We need to retain our customer and build its database so that we may
get his feedback and treat him as special customer if he uses our services more than
one. So for this purpose, we have maintained the database of our customers and we
build a strong relationship with our customer and give importance to the feedback
of our customers. The main purpose is to retain our customer and serve them well
by solving their problems.

TELEPHONE CALLS:

Our administrations won't just on the web yet through telephone calls we will
likewise deal with our client relationship. Our telephone call administration will
constantly accessible and our contact number is accessible on our Facebook page.
Through Facebook you can get our administrations on the web or by means of
telephone calls. At the point when a client calls, a fly up window with their records
shows up on a worker's IP telephone screen, PC screen, or both

Sales Forecast:

Our target is to get the sales profit of 20 million for the first year. In start, the first
month will be crucial as we will create our image in market and we will try to get
break-even point at least. After this, will intend to open a new office in Islamabad
and then in Karachi. So the sales profit for 2 nd year will be 50 million as we will
provide our services in Karachi as well.

IMC:

Here are approaches to enhance your memorial service. Each of these are
genuinely simple to execute and can have a beneficial outcome on your image.

Social Media:

Online networking is basically promoting for all other showcasing. Facebook,

LinkedIn, Twitter, Instagram and Pinterest are among the web-based social
networking channels you can use to draw in your group and support talk about
things that are relevant to your customer families. Cross-advance your online
networking nearness on your service home site. Ask your website specialist how to
demonstrate your dynamic online networking bolsters on your site.

Sponsorship:

As memorial service experts, you are likely comfortable with essential sponsorship
openings. You give to the nearby promoter club, and your logo shows up on the
back of the shirts, in the diversion day programs or on a sponsorship pennant. This
sort of burial service home promoting benefits your group.
 Objectives and Costing:

Objectives:

• We aim to assure active participation in our customers’ troubles to form the

evidential basis of their cases. Using distinctive collection skills, we will work
together with our customers and we will provide them with related materials and
reports on specific areas of interest to help our customers.

• We aim to provide facts and figure to our clients which is related to their
scenarios by this we will build Communication Bridge between two parties by
maintaining the trust level and credibility.

• To fill market gaps we have made our company named shadow chasers. We
are providing authentic information to the people who are going to get married,
and pre and post-employment screening.

Costing:

Our budget is around 70 lakh rupees and which includes;

 Total Budget 120 lac

 Advance 9 lac
 Cameras 21 lac
 Spy Tools 1 lac
 Salaries 12 lac
 Logistics 70 lac
 Operational Management

Every business is using these five M’s 1) man 2) materials 3) machines 4) minutes
and 5) money; to operate. With or without being successful. A small business or
large corporation. If you managed these 5M’S efficiently and effectively you can
measure risk and you can managed to survive market with effective results.

Man:
Man, the first of the five M’s is The most important . In our business this Man
becomes the question of life and death we can’t ignore the fact that we need to take
care our employees better than others. They have a lot of our secrets and well we
live on secrets and not only that we need to have very special hiring and also we
get to manage them more efficiently and effectively. So in short Man is a very
important factor in our business.

Materials:
Human resource is definitely out of a job without materials, that’s why every
organization has to place Material at very special planning and organize it
according to need n though in some businesses material comes 1st and Man comes
2nd but well not in our case because we base on trustworthy reliable crew. We need
to have research material, new technology on time otherwise we may be can’t
make it into this industry. Supply chain raised from this philosophy and it’s been a
very beneficial and operative feature of business management. A group of Iron
factory team waiting for limestone to deliver may have nothing to do with it
because it’s no use for them same like if low quality iron delivered to them they
can’t work with so supply should be on time, required and of demand quality.
Machines:
As we all know it’s an era of Machines and we all needed to be updated with their
mechanism, system, way of operation and in our business its importance get
double so by all means we have a special researchers and engineering department
to work on new technologies, machines and make new innovations so that they can
be more useful. Well as we all know its time of computers, tablets, blue prints ad
much more so we have a team to maintain all our databases, securities and protect
them from outside viruses and people because well we can’t risk it.

Minutes:
Time administration is one contemporary part of business that has been utilized
being used by viable and effective business dares to streamline conveyance. As
prior noted, delay and truancy of man at work is an extensive lump of time off
generation. Poor time administration is as insufficient as a separated machine, an
incapacitated worker or absence of sufficient materials for creation of products or
administrations. Different plans have been utilized by effective ventures to
guarantee appropriate and proficient utilization of time by man and machine,
including opportune conveyance of materials, to guarantee business manageability.
Bargaining time is equivalent to a business wander shooting itself in the foot.
There are umpteen examples to discover this adage.

Money:
Without money, no venture or enterprise can motivate workers, get quality and
sufficient materials, get the right machines and maintain them or even ensure that
time is properly managed. Money management, when not properly organized has
been the most known factor involved in collapse of enterprises in history. The
quantity and quality of money expended in ventures have a direct bearing on the
fruitfulness of same over time. Accounts department have been revolutionized over
the years, by man, to ensure maximum operations of surviving business
organizations. Where there is not enough money, no good workers, materials, or
machines can be employed or purchased or acquired. In other words, such a
venture will be wasting its time existing in the first place.

Bottom-line:

Successful management means making optimal and responsible use of man,

materials, machines, minutes and money for the advancement of mankind.

Layout Design

Types of Layout:

 Office layout
 Retail layout
 Warehouse layout
 Fixed-position layout
 Process-oriented layout
 Work cell layout
 Product-oriented layout

We are choosing official layout and following picture will show

the relationship.
 President
1 2 3 4 5 6 7 8 9
Technology Officer
O - - - - - - - -
Management
N E - - - - - - -
Agents
E I N - - - - - -
Entrance crew
N I U I - - - - -
Case files
X N I I I - - - -
Researchers
O E E E O O - - -
Equipment Unit
E O N N E U O - -
Data base & storage
O U N X I U U O -

Assign values to the variable:

Value N I E X U O
Information V.necessary important essential Not essential unimportant Ok
sharing

Our Layout Design considerations:

 Utilization of equipment, people & space effective and efficiently.

 Maximize the flow of material, Information, technology & people
 Flexibility
 Train employee and polish their self-confidence, tactics, Cultural values
and other skills
 Enhanced customer Services
 SHCHEDULE

Well, as we don’t have specific time schedule we work day and night but
still our different employees have their specific task and schedule lets share
one of them as an example.

[Shadow Chasers]
gulberg,Lahore Employee: asmashahid
phase 2 building 19 floor 5 gulberg Manager: sherazakram
Lahore Employee phone: (923) 451-8907
Employee e-mail: asmashahid44@gmail.com
Week ending: 4/3/2018

Day Project Name Task Regular Hours Overtime Hours Total

Monday 3/28/2018 Icekill study the file 8.00 12.00 20.00

Tuesday 3/29/2018 Icekill gather info 8.00 13.00 21.00

Wednesday 3/30/2018 Icekill profile suspects 8.00 14.00 22.00

Thursday 3/31/2018 Icekill surveillance 8.00 15.00 23.00

Friday 4/1/2018 Icekill surveillance 8.00 16.00 24.00

Saturday 4/2/2018 Icekill investigate 8.00 17.00 Total > 24

hours.
Sunday 4/3/2018 Icekill Result 8.00 18.00 Total > 24
hours.

Total hours 56.00 105.00 110.00

Asma 3/28/18
Employee signature Date

Shiraz 3/28/18
Manager signature Date
 Logistics Planning

Logistics Process must be efficient in our business and most likely we don’t have
some products to be delivered but we need to have logistics so that our man can
reach on time. It should be technically handled, managed and speedy. In our
business logistics is also to supply weapon, emergency backup or anything which
needed to be delivered.

Areas:

We can apply the concept of logistics to various areas within the organization. For
example, acquisition logistics covers everything involved in acquiring the
necessary logistics support equipment. Another specialized type of logistics is
integrated logistics support, which is typically a management function that
provides the funding, planning and control to make sure a system meets its
expected requirements. Specifically, integrated logistics support commonly ensures
that the business purchases goods at a reasonable price and verifies that finished
products meet quality control specifications
 Management Strategies
HIERARCHY:

HOUSE ASSISTANT
MANAGER

HOUSE ASSISTANT
Board of Directors
MANAGER

HOUSE ASSISTANT
MANAGER

SPAN OF CONTROL:

Span of control is narrow so hierarchy is not flat as many assistants or field

workers are reporting to one house manager and house manager is reporting to
founders. Then they will assign house manager to the client along with his
assistant. After assigning the house manager will be responsible for the client.

HUMAN RESOURCE MANAGEMENT:

RECRUITING:

As we are in initial stages, so we will hire individuals for our office which is in
Lahore and we will have a team of 30 members including clinical psychologist.
Board of members will hire the employees. So the co-founders would play a
managerial role. The house-managers would be employed keeping in view their
general management skills, how they behave under pressure, their ability to
empathize with others and their overall persona. The assistants would be employed
keeping in view their willingness to work with their hands along with the fore
mentioned attributes. We will have just house members who will manage database
as well as assign the task to team of assistants. We will have 7 teams including 3
members.

PLACING:

During the initial stages, we will have lesser field workers and house managers.
After that, we will hire more individuals as our company expands and gets more
orders. The role of assistants is to perform the field works and to work on the
cases. While the house manager has to supervise. This includes making sure that
all the spy services are being provided efficiently and effectively, supervising the
activities of the several different on-panel vendors (panel members) assisting the
client, and ensuring that all the spontaneous and unforeseen queries of the
customers are fulfilled. The house managers would also take care of any and all
services opted by the clients and will look after the concerns of the clients. House
managers make sure that the client is satisfied or not and what are their concerns.
He makes sure it so that the customers could be retained.

TRAINING:

In addition to people skills to deal with queries of the clients, house managers must
also possess or be able to develop solid managerial skills. So to train people we
will give training sessions, workshops about dealing will people will be held. New
assistants will be at first be paired with already existing assistant so he would train
with him for a week.

MOTIVATION:

 Empowering them by giving them control

 Giving them incentives like paid day off or bonus etc.
 Ease of communication.
 Recognizing and appreciating their work.
 Giving awards like employee of the month.

Compensation:

 Incentives
 Bonuses

ENTERTAINMENT:

Every employee will get Breakfast by the company. Employee will have a free
time to entertain if they get their duty done well before time.

PROMOTION:

Promotion will be given on the basis of person’s improvement of skills, his

feedback from the satisfied customers. Assistants will be promoted to house
managers if they have developed the skills, their experience and reviews from
satisfied clients.

RETENTION:
We will do retaining of employees and customers by using following tactics

 Maintaining database of customers and taking their feedback as suggestion.

 Promote employee development so that they will learn new skills and will be
motivated
 There will be open communication between employee and management.
 Involvement and ideas will be encouraged
 Stay interviews will be conducted to get to know why employees are staying
and what they want to improve

Storage:

Data Storage is very important and critical for the business and within our
company it is very important to have data and to maintain it:

How to collect Data:

You need to collect as much of the following as possible:

 Name and contact details:

We will save their all relevant data their contact details, their all
communication details and all the taped recorded calls.
 Transaction history:
What are the most common problems among people with the passage of
time, what problems are facing by people regarding marriage, relationship
and other major problems and on what problems people are focusing on.
Reveals how valuable a customer they are, how much they spend and how
often.
 Communications from you to customers, and any responses:
We have to keep records of this to ensure you demand changes accurately (i.e.
inside a reasonable time period).

It likewise gives you a chance to screen how viable diverse sorts of

correspondence are, and which the client reacts to best. On the off chance that
you contrast their exchange history and the correspondences record, you may
 discover one technique for correspondence urged them to purchase more than
others.
 Profile: Name, Problems, Solutions and updations:
o We will gather information about all relevant aspects and keep record
updated so that we can better handle our customers.
o We will Make a profile for each case with client’s and their relevant
problems and according to their problem we will also record the client’s
suggestion and ways to carry out the case. Further more we will update all
the solutions.
 Spending habits: how your customers spend on that’ - such as
impulse spending, considered spending, as well as comparing the
prices from different businesses, and so on:
o A survey will help us to identify our right customers and survey data will be
recorded and updated with time.
o We will display our service style and structure deals around consumers'
spending habits - think of how big organizations spend on detective
activities regarding employment and other people on marriages problem.
o Can be difficult to assess –We will do market research or detailed surveys to
identify the people behavior and we will try out different strategies and see
which work. We will also take an educated guess based on your knowledge
of the market.
 Whether or not they pay on time:
o This is obviously important for cash flow reasons rather than marketing
ones, but it's worth adding to the list anyway if you're thinking about data
collection and storage. We will store all the past payments and future
payments by the client.

Storage of data Online:

We will use drop box to save data online. It can give following advantages:
 It can take our docs anywhere and we can provide it to customers easily.
 Save files of customers on your computer, then access them on your phone.
Everything we keep in Dropbox is synced automatically to all our devices
 Save any kind of file in Dropbox, from photos, videos, and music to
Microsoft Office and Adobe files of clients we have made.
  Sync files across all our devices, whether you use a PC, Mac, Android, iPad,
iPhone, or Windows Phone, it will be convenient for our clients.
 Your files are available on your computer even when you’re offline, so you
can work from anywhere.
 Send our entire video to customers with a simple link. It’s easy to share large
files with anyone — even if they don’t have a Dropbox account.

 Easily manage our photos

 Automatically upload photos to organize, share, and work on them with
customers. Whether they’re new images for your blog or scanned receipts,
they’re all safe and organized in Dropbox.
 Work on slides.
 Edit a presentation with teammates without emailing files back and forth.
When we edit a file in a shared folder, everyone gets the update
automatically.
 Never lose a file again

Maintenance:

Utilizing Data to Manage Agency Relationships — what’s Important to Marketers,

has quite recently been released. We tried to better see how advertisers are utilizing
information to oversee office connections and how learnings can be connected to
enhance customer/organization execution. Information focuses were investigated
crosswise over classifications including media, charging/spending plans,
organization time/expenses, generation, and imaginative.
We found that information is much of the time utilized for overseeing organization
connections and utilize is developing.
More than 80 percent of marketers currently use data often or always to help them
manage agency relationships.
 Use of data to manage agency relationships is increasing, with 84 percent of
marketers seeing it growing in their organization and none seeing usage declining.
Importantly, use of data for managing agency relationships delivers strong
outcomes.
 82 percent of respondents see it contributing to better overall client/agency
relationships.
 90 percent see it improving agency efficiencies.
 78 percent see it improving internal efficiencies at the client’s organization.
Focus on the information:
 Before we implement a company-wide privacy policy, we must to figure out
what percentage of our company’s data is personal information.
 We need to sort your individual data from other information sources. This
process will most likely involve a privacy audit, in which a privacy professional
applies analytics to a company’s data warehouse.

 A privacy audit will also help understanding what your organization is doing
with data relating to individuals.

Gain a complete understanding:

 Personally identifiable information and other information to identify, contact or
locate a single person. The portion of person information in a company’s data
warehouses can vary greatly. Other pieces of data, such as the date and time
someone visits a site, the type of operating system they use and the amount of a
commercial transaction, are generally considered non-personal data and
therefore not subject to privacy guidelines.

Be efficient:
 Our customers will be informed by our new policies and strategies regarding
our business activities and legal policies.
 When we will develop a program, completeness is a must. A custom privacy
program should encompass all activities a company engages. And while it’s
important to make sure such programs hew to existing privacy policies, they
also should anticipate the reaction of customers to any changes

Set consistent policies:

We will Build a consensus internally for a new privacy program that is a key part
of guaranteeing its success. Pearson recommends including the company’s CEO,
general counsel, and CFO in any conversations about what should be included in a
new policy. Inviting all members to such meetings isn’t a bad idea, either.
 The advantage we will get of including top executives in every aspect of the
conversation is that it keeps the company’s goals in focus throughout the
process and helps determine what kind of organization it wants to be in regard
to privacy.
Stay agile:
 Once the senior members of the executive team are on the same page, it’s time
to create a plan of action. Pearson recommends creating a privacy council
within the company, including members from human resources,
communications, and finance departments, among others. Typically, privacy
officers don’t have large staffs, so drawing support from each department is
important.

Our data sharing plan should address:

 The information yields your examination will produce

 When you plan to share your information

 Where your information will be made accessible

 How your information will be available to others

 Whether cutoff points to information sharing are required

 How key datasets will be protected

 Resources required

Security:

It is basic that each organization or association has the correct level of security to
guarantee they are free from the risk of peril, harm, burglary or wrongdoing. Most
information is stored on computers in our modern era, information assurance is
typically dealt with by IT security specialists that we will hire for our organization.
Two Ways Cloud Services Safely Store Your Agency Management System Data

In this day and age, privacy and security are of the utmost importance. As more
and more of our personal information is stored digitally, customers are becoming
far more aware and educated on how and where their data is being stored.
Rightfully so, as many companies have suffered from hacks or leaks, which
compromise the trust they have with their customers.
At QQ Solutions, we’ve kept our client’s and their customer’s information secured
for over twenty-five years. We designed our agency management system with
privacy and security in mind, and partner with some of the most advanced
technology available for online security. To find out more about exactly how we
ensure you and your customer’s information is kept safe, keep reading.

A Two-Tiered Approach to Security

To ensure top-level security, we have taken a two-tiered approach for our agency
management system. QQ Catalyst, is a cloud-based software that is not installed or
loaded onto your agency’s computers. Instead it is operated through an internet
connection to the cloud. Knowing this, let’s explore how your security is
maintained using QQ Catalyst:
1. Tier One: Cloud-Based Security
The concept of a cloud-based program provides a high level of security to the user
and the information they input into the software. The issue of using a program that
is physically installed into office computers is the potential for a computer to get
stolen or hacked.
You could spend money on security programs, but even those aren’t as advanced
as the ones used for cloud data centers. Instead of forcing unneeded costs on you,
our program is stored safely in the Microsoft Azure cloud which is housed within a
state-of-the-art Tier IV data center. These servers are monitored 24 hours a day,
seven days a week, and 365 days each year.
2. Tier Two: Separated Web Hosting for Data
To further ensure the safety of our client’s information, we also use Amazon Web
Services (AWS) as a second means of hosting all of the data inputted and utilized
by QQ Catalyst. By keeping the information and the application separated, we
maximize security. AWS also employs a variety of tactics to ensure that the
records hosted are safe and secure. For example, firewalls are used to create private
networks within the cloud allowing us to control who can access the information.
Data encryption is also utilized in multiple forms to keep the information from
being accessed by an unauthorized user.
Security Controls:
Information security threats come in many different forms. Some of the most
common threats today are software attacks, theft of intellectual property, identity
theft, theft of equipment or information, sabotage, and information extortion. Most
people have experienced software attacks of some sort.

We will apply these controls for the security so no one can access to our data
because it our first priority of security of data.
 Before event preventive controls are intended to prevent an incident from
occurring e.g. by locking out unauthorized intruders;
 During the event, detective controls are intended to identify and
characterize an incident in progress e.g. by sounding the intruder alarm and
alerting the security guards or police;
 After the event, corrective controls are intended to limit the extent of any
damage caused by the incident e.g. by recovering the organization to normal
working status as efficiently as possible.
 Procedural controls e.g. incident response processes, management
oversight, security awareness and training;
 Technical controls e.g. user authentication (login) and logical access
controls, antivirus software, firewalls;
 Legal and regulatory or compliance controls e.g. privacy laws, policies
and clauses.
A similar categorization distinguishes control involving people, technology and
operations/processes.
In the field of information security, such controls protect
the confidentiality, integrity and/or availability of information .
Systems of controls can be referred to as frameworks or standards. Frameworks
can enable an organization to manage security controls across different types of
assets with consistency.
Total Quality Management:
The concept of Service Quality is very important regarding to provide services that
meet the expectations of those receiving customers. It is the critical aspect of
business management. We will develop our TQM in such a way that we can
properly provide the services to customers they are expecting from us. The
utilization of TQM by the detective segment is that the exercises related with
implementation with the apparatuses important to assess quality keeping in mind
the end goal to guarantee that they are serving their client base in a productive and
powerful way by meeting their objectives and points’
We will take such steps in our TQM:
 1.Firstly we will set clear and attainable objectives for the need of
improvement.
 2.Recognize the internal structure to meet the objectives.
 3.We will create training programs for our employees that how they can
access the target and how to gather resources of evidence.
 4.Creation of small projects for each case of customer.
 5.We will monitor and record the progress accordingly.
 6.Appreciation and reward for the team members if they successfully solve
the case and in this way they will be more motivated.
 7.We will clearly define the roles of each team member what should they do
and don’t so that chances of blunders can be avoided.
 8. Strong leadership and a disciplined workforce will ideally predict
problems before they arise.
 9.We will encourage a proper communication between customer and team
members so that they can properly understand the problem and can better
handle.
 9.We will use modern and up-to-date tools for investigation.
 10.All operations will be computerized and properly monitored by the team
members continuously.
 11.We will respond to customers with the time and will continuously update
about the services provided by the team members.
 12. We will limit the detectives to work on fewer cases each year.
  13.Daily reports will be generated for each case by the team members.
 14.We will clearly define the procedures and responsibilities accordingly.
 15.We will figure out Competence how customers view the team members’
role in carrying out the expected task associated with the service.
 16.Credibility is critical the client's trust in the administration in light of
his/her past experience and the supplier's notoriety.
 17. Unwavering quality: the client's appraisal of whether the administration
can be trusted to perform reliably according to determinations.

Project Management:
PM is very important and helpful for business leaders to drive performance and
operational efficiency, bringing its customers the ability and instruments expected
to help make and maintain authoritative achievement.
Defining the scope:
Firstly, we will define the scope of the project. We will build teams and assign
them their roles and responsibilities for the work they have to do. Furthermore we
will estimate cost of each work done.
Allocate Resources:
We will decide that how many teams and members will work in one time.
Secondly we will allocate resources to teams and this will be decided by top
management that how many resources will be allocated. Tools and equipment will
be allocated.
Timeline:
According to the consideration of our client we will define the deadline to our team
members for completing a case within the time.
Assembling the project team:
We will get in touch with our team members and get updates of case solution when
they will actually start working on a project.
Detailed work:
We will let teams to focus on a specific task and divide the work on different teams
so that they can properly handle their work. Further more in a team, the team in
charge will spell out the information to team members and let them to handle the
elements of case.
Primary plan:
We will assemble all these steps in a step and plan further that how to proceed
ahead this project and estimate the allocation of resources further. What further to
work on a project and will develop plan for steps ahead according to the existing
procedure by the team.
Baseline Plan:
We will get feedback from our team and make schedules accordingly.
Project Adjustments:
On the request of team we will make adjustments in project and in resources.
Monitoring:
We will the work of our team members and will calculate their progress.
Documentation:
Documents of everything and each step will be prepared for the evidences and
security purpose.
Informed to everyone:
We will inform the team members if any requirement will be changed by the client
and team member’s suggestions and progress will be also delivered to clients.
5/19/2017 Shadow Chasers

Shadow Chasers
Many of us want to think the best of people and not view the world as a place that’s full of dishonesty,
fraud and corruption. Unfortunately, there are situations that call for expert advice and assistance when
individuals and companies are concerned about such threats. Infidelity, investment scams, false
resumes, fake companies, identity theft, romance scams, corporate espionage, and thousands of other
threats do exist, and clients rely on private investigators to minimize the risk and gather clear evidence.
In today’s world, it’s definitely better to be safe than sorry, and get the facts.and we as a team are here
to fix your every problem, share your every lost and help in fulfilling your dreams.

* Required

1. Email address *

2. Please identify your gender?

Mark only one oval.

male
female

3. How old are you? *

Mark only one oval.

Under 18
18-30
30-40
40-50
50 or Above

4. In which city you reside in? *

Mark only one oval.

Lahore
Karachi
Islamabad

Other:

5. What is your Marital Status? *

Mark only one oval.

Single
Married
Married with Kids

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5/19/2017 Shadow Chasers
6. What is your Profession? *
Mark only one oval.

Student
Teacher
Government Officials
Corporate Staff
Senior Management of the Corporate

7. What is your Monthly Income Range? *

Mark only one oval.

Below PKR 20,000

PKR 20,000 - PKR 30,000
PKR 31,000 - PKR 40,000
PKR 41,000 - PKR 50,000
PKR 51,000 or Above

8. Have you ever got scammed?

Mark only one oval.

Yes
No

9. Did you ever find a need of following services? *

Mark only one oval.

Background Check
Custody Casses
Business Law Consultant
professional investigator

Other:

10. Have you ever heard of Detectives?

Mark only one oval.

Yes
No
Maybe

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5/19/2017 Shadow Chasers
11. What is the most important factor to trust someone?
Mark only one oval.

credibillity
trusworthy
refrence
appearance

Other:

12. Do you also have pile of problems which need to be fixed? *

Mark only one oval.

Yes
No
Maybe

13. Which of the following daily newspapers, if any, do you read on a regular basis? *
Mark only one oval.

The Express Tribune

The Lahore Times
Pakistan Today
The Nation
Dawn
Daily Times
Other:

14. Do you think that Trust issues are likely to block intimacy and growth in marital relationship?
Mark only one oval.

Yes
No
Maybe

15. How Trust able you think a detective company can be?
Mark only one oval.

Highy trustable
Somewhat trustable
Lowest trust able

16. Do you also think its hard to get a right a person to the right job? *
Mark only one oval.

Yes
No
Maybe

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5/19/2017 Shadow Chasers
17. Do you find winning hearts a difficult job? *
Mark only one oval.

Yes
No
Maybe

18. How much can you spend on fixing your major problems?
Mark only one oval.

20,000
50,000
1 lac+

19. which factor do you think is important in building a strong relation? *

Mark only one oval.

Truth
Love
money
Trust

Other:

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Timestamp Email Address Please identify your gend How old are In which city you reside in What is your Marital Statu
you?
5/6/2017 15:06:43 mominat88@gmail.com female 18-30 Lahore Single
5/6/2017 15:12:36 bushh.mehak@hotmail.cofemale 18-30 Lahore Single
5/6/2017 15:13:56 talhasubhan@ymail.com male 18-30 Lahore Single
5/6/2017 15:16:24 hira4686@gmail.com female 18-30 Lahore Single
5/6/2017 15:21:44 sarazaidi57@gmail.com female 18-30 Lahore Single
5/6/2017 15:23:12 Asma.muazzam@yahoo. female 18-30 Lahore Single
5/6/2017 15:23:42 wasiqkhan1991@gmail.c male 18-30 Peshawar Single
5/6/2017 15:24:02 hooriakhalil.hk@gmail.co female 18-30 Lahore Single
5/6/2017 15:29:31 hassan_dabeer@hotmail. male 18-30 Lahore Single
5/6/2017 15:38:08 mislariab@gmail.com female 18-30 Lahore Single
5/6/2017 15:43:34 gul_e_zahra15@yahoo.c female 18-30 Lahore Married with Kids
5/6/2017 15:48:43 samrasajid26@gmail.comfemale 18-30 Lahore Single
5/6/2017 15:54:18 hareem27@outlook.com female 18-30 Lahore Single
5/6/2017 16:08:28 ninja123@yahoo.com female 18-30 Lahore Single
5/6/2017 16:13:34 maryamjattal66@gmail.cofemale 18-30 Lahore Single
5/6/2017 16:15:27 maryamjattal@gmail.com female 18-30 Lahore Single
5/6/2017 16:20:47 sehrishsiddique-2@yahoofemale 18-30 Lahore Single
5/6/2017 16:36:51 being.shezoo@gmail.commale 18-30 Lahore Single
5/6/2017 16:45:41 ranawajahat876@gmail.c male 18-30 Lahore Single
5/6/2017 16:49:57 toobarazzaqpu@gmail.co female 18-30 Lahore Single
5/6/2017 16:55:09 Usman_b32@gmail.com male 18-30 Pattoki Single
5/6/2017 17:00:52 javeriya.sultan@outlook.c female 18-30 Lahore Single
5/6/2017 18:53:19 javeriajan31@gmail.com female 18-30 Lahore Single
5/6/2017 20:59:53 abeerzahid.se@gmail.co female 18-30 Lahore Single
5/6/2017 21:17:27 sofiamjad835@gmail.comfemale 18-30 Lahore Single
5/6/2017 21:18:24 aishgrl1995@gmail.com female 18-30 Lahore Single
5/6/2017 21:26:36 ahmed_0011@ymail.com male 18-30 Lahore Single
5/6/2017 21:40:34 samanchattha19@gmail. female 18-30 Lahore Single
5/6/2017 21:40:57 f13ba057@ibitpu.edu.pk male 18-30 Lahore Single
5/6/2017 22:08:53 tahamaqsood1994@gma male 18-30 Lahore Single
5/6/2017 22:54:47 hareem27@outlook.com female 18-30 Lahore Single
5/6/2017 23:05:54 kindheart123@yahoo.comfemale 18-30 Lahore Single
5/7/2017 0:04:26 f13ba136@ibitpu.edu.pk female 18-30 Lahore Single
What is your Profession? What is your Monthly Inco Have you ever got scam mDid you ever find a Have you ever heard of D What is the most importa
need
Student PKR 51,000 or Above No no Yes credibillity
Student Below PKR 20,000 Yes Background Check Yes credibillity
Student Below PKR 20,000 Yes Background Check Maybe trusworthy
Student Below PKR 20,000 Yes Custody Casses Yes credibillity
Student PKR 51,000 or Above No Background Check Yes credibillity
Student PKR 51,000 or Above No Background Check Yes trusworthy
Corporate Staff PKR 20,000 - PKR 30,00 Yes Background Check Yes trusworthy
Student Below PKR 20,000 No Business Law Yes trusworthy
Consultant
Student Below PKR 20,000 No Custody Casses Yes refrence
Student PKR 41,000 - PKR 50,00 No never Yes credibillity
Student PKR 31,000 - PKR 40,00 No Background Check Yes credibillity
Corporate Staff Below PKR 20,000 No professional investigator Yes trusworthy
Student PKR 51,000 or Above No Background Check Yes trusworthy
Student Below PKR 20,000 No Business Law Maybe credibillity
Consultant
Student PKR 51,000 or Above professional investigator Yes trusworthy
Student PKR 51,000 or Above No professional investigator Yes trusworthy
Student Below PKR 20,000 Yes Background Check Yes trusworthy
Student Below PKR 20,000 No Custody Casses Yes credibillity
Student Below PKR 20,000 No No No credibillity
Student Below PKR 20,000 No professional investigator Yes trusworthy
Student PKR 20,000 - PKR 30,00 Yes professional investigator Yes credibillity
Student PKR 31,000 - PKR 40,00 No Background Check Yes trusworthy
Student Below PKR 20,000 No professional investigator Yes trusworthy
Student Below PKR 20,000 No Business Law Yes credibillity
Consultant
Student Below PKR 20,000 No None Maybe trusworthy
Student Below PKR 20,000 No Background Check Yes credibillity
Senior Management of th PKR 51,000 or Above No professional investigator Yes credibillity
Teacher PKR 20,000 - PKR 30,00 No Custody Casses No trusworthy
Student Below PKR 20,000 No Business Law Yes credibillity
Senior Management of th PKR 51,000 or Above Yes Consultant Maybe
Background Check credibillity
Student PKR 51,000 or Above No Background Check Yes credibillity
Student Below PKR 20,000 No Business Law Maybe credibillity
Consultant
Student Below PKR 20,000 No Background Check Yes credibillity
Do you also have pile of p Which of the following dai Do you think that sHow Trust able you think Do you also think its hard Do you find winning hear
Trust is
No Dawn Yes Somewhat trustable Yes No
Yes Dawn Yes Somewhat trustable Yes Yes
Yes The Express Tribune Yes Highy trustable Yes Yes
Yes Dawn Yes Somewhat trustable Yes Yes
Maybe Other: Yes Somewhat trustable No Yes
Yes Other: Yes Highy trustable Yes Yes
No Other: Maybe Highy trustable Yes No
No Dawn Yes Somewhat trustable Yes Yes
Yes Pakistan Today Yes Somewhat trustable Yes No
Maybe Other: Yes Somewhat trustable Yes Yes
No Dawn Yes Somewhat trustable Yes Yes
No Dawn Maybe Highy trustable Yes No
Yes Other: Yes Lowest trust able Yes Yes
No Dawn Yes Somewhat trustable Maybe Yes
No Dawn Yes Highy trustable Yes Yes
Yes Dawn Yes Highy trustable Yes Yes
Maybe Other: Maybe Lowest trust able No Yes
No Dawn Yes Somewhat trustable Yes Yes
No Dawn Maybe Somewhat trustable Yes Maybe
Maybe Dawn Yes Somewhat trustable Yes Maybe
Yes Dawn Yes Highy trustable Maybe Yes
No Other: Yes Somewhat trustable Yes Yes
No Dawn Maybe Somewhat trustable Yes Yes
Yes Other: Yes Somewhat trustable Yes Yes
Yes The Express Tribune Maybe Highy trustable Yes Yes
No Other: Maybe Somewhat trustable Yes Maybe
No The Express Tribune Yes Somewhat trustable Yes No
No The Express Tribune Yes Highy trustable Yes Yes
Maybe Dawn No Highy trustable No No
Yes Other: Maybe Somewhat trustable No No
Yes Dawn Yes Highy trustable Yes Yes
No Dawn Yes Somewhat trustable Yes Yes
Yes The Express Tribune Yes Highy trustable Yes Yes
How much can you spend which factor do you think
20,000 Truth
20,000 Trust
20,000 Truth
50,000 Truth
20,000 Trust
20,000 Trust
1 lac+ Trust
20,000 Trust
20,000 Truth
20,000 Trust
20,000 Trust
20,000 Trust
20,000 Truth
20,000 Love
20,000 Trust
20,000 Trust
1 lac+ Trust
50,000 Truth
20,000 Trust
1 lac+ Truth
20,000 Trust
50,000 Truth
20,000 Truth
50,000 Truth
50,000 Trust
20,000 Trust
20,000 money
50,000 Truth
20,000 Trust
50,000 Trust
20,000 Trust
20,000 Truth
50,000 Trust
Timestamp Email Address Please identify your gend How old are you? In which city you reside in What is your Marital Statu
5/7/2017 0:28:56 hirazubair936@gmail.comfemale Under 18 Lahore Single
5/7/2017 0:51:18 syedsalmanmehdi99@gmmale 18-30 Lahore Single
5/7/2017 1:46:54 hamza_96_22@hotmail.c male 18-30 Lahore Single
5/7/2017 11:31:13 javeriairshad26@gmail.cofemale 18-30 Lahore Single
5/7/2017 13:02:06 f13ba034@ibitpu.edu.pk female 18-30 Lahore Single
5/7/2017 13:53:27 hamna.asif28@outlook.cofemale 18-30 Lahore Single
5/7/2017 14:01:13 laibahtanveer95@gmail.c female 18-30 Lahore Single
5/7/2017 16:28:38 jawadislam15@gmail.commale 18-30 Lahore Single
5/7/2017 16:54:38 f13ba024@ibitpu.edu.pk female 18-30 Lahore Single
5/7/2017 16:55:06 zebusman40@gmail.com male 18-30 Islamabad Single
5/7/2017 17:27:28 ifrahyusuf16@gmail.com female 18-30 Lahore Single
5/7/2017 17:36:57 mianmobeenaslam@gms male 18-30 Lahore Single
5/7/2017 17:49:45 khawaja350@gmail.com male 18-30 Lahore Single
5/7/2017 17:53:50 uneebkari@gmail.com male 18-30 Lahore Single
5/7/2017 19:38:30 farzeenfatima5@gmail.co female 18-30 Lahore Single
5/8/2017 0:34:00 naeemmuzamil@gmail.comale 18-30 Lahore Single
5/8/2017 13:25:15 zareenakbar@hotmail.co female 18-30 Lahore Married
5/8/2017 15:00:26 zahidmalik4422@gmail.c male 18-30 Lahore Single
5/8/2017 15:38:27 junaid_9234@yahoo.com male 18-30 Lahore Married
5/8/2017 16:52:16 ayeshamaqbool1@gmail. female 18-30 Lahore Single
5/8/2017 21:18:29 zainabkhalid0014@gmail female 18-30 Lahore Single
5/8/2017 22:02:05 magiibutt@gmail.com female 18-30 Lahore Single
5/9/2017 19:29:10 blablooblam@gmail.com female 18-30 Lahore Single
5/10/2017 18:51:15 fatimaasif155@gmail.comfemale 18-30 Faisalabad Single
What is your Profession? What is your Monthly Inco Have you ever got scammDid you ever find a need Have you ever heard of D What is the most importa
Student Below PKR 20,000 No Background Check Yes trusworthy
Senior Management of th PKR 51,000 or Above No No, I didn't Yes credibillity
Student PKR 41,000 - PKR 50,00 No professional investigator Maybe trusworthy
Student PKR 41,000 - PKR 50,00 No professional investigator No trusworthy
Student Below PKR 20,000 No Background Check Yes credibillity
Student Below PKR 20,000 No None. Yes refrence
Student Below PKR 20,000 No Background Check Yes credibillity
Student Below PKR 20,000 Yes Business Law Consultant Yes credibillity
Student Below PKR 20,000 No no Yes trusworthy
Student PKR 20,000 - PKR 30,00 No Background Check Yes trusworthy
Student Below PKR 20,000 No Background Check Yes credibillity
Student Below PKR 20,000 Yes Business Law Consultant Yes credibillity
Student Below PKR 20,000 Yes Background Check Yes trusworthy
Corporate Staff PKR 51,000 or Above No Custody Casses No appearance
Student Below PKR 20,000 No Background Check Yes credibillity
Student Below PKR 20,000 Yes professional investigator Yes trusworthy
Student PKR 51,000 or Above No Background Check Yes trusworthy
Student Below PKR 20,000 Yes Background Check Maybe credibillity
Teacher PKR 20,000 - PKR 30,00 Yes Business Law Consultant No trusworthy
Student PKR 41,000 - PKR 50,00 Yes professional investigator Yes credibillity
Student Below PKR 20,000 No No No credibillity
Corporate Staff PKR 51,000 or Above No no Yes trusworthy
Student Below PKR 20,000 No professional investigator Yes trusworthy
Student Below PKR 20,000 No Custody Casses Yes trusworthy
Do you also have pile of p Which of the following dai Do you think that Trust issHow Trust able you think Do you also think its hard Do you find winning hear
No The Lahore Times No Somewhat trustable No No
Maybe The Express Tribune Yes Highy trustable Yes No
Maybe The Lahore Times Yes Somewhat trustable Yes Yes
Yes Dawn Yes Somewhat trustable Yes No
Yes Daily Times Yes Somewhat trustable Yes Yes
Yes The Express Tribune Yes Somewhat trustable Yes Yes
Maybe The Express Tribune Yes Somewhat trustable Yes Yes
Yes Dawn Yes Highy trustable Maybe Yes
Yes Other: Yes Somewhat trustable Yes Yes
No The Express Tribune Yes Somewhat trustable Yes Yes
Maybe Dawn Yes Somewhat trustable Maybe Maybe
Yes The Express Tribune Yes Somewhat trustable Yes Yes
Yes Other: Yes Somewhat trustable Yes Yes
No Other: Yes Somewhat trustable Maybe Yes
Yes Dawn No Highy trustable Yes Yes
Yes Dawn Yes Somewhat trustable Yes Yes
Yes Daily Times Maybe Somewhat trustable No Yes
No Other: Maybe Highy trustable Yes Yes
No The Lahore Times Yes Highy trustable Yes Yes
Yes The Express Tribune Yes Highy trustable Yes No
Yes Other: Yes Somewhat trustable Yes Yes
No Dawn Yes Somewhat trustable No No
No Dawn Yes Lowest trust able Yes Yes
Yes The Express Tribune Yes Somewhat trustable Yes Yes
How much can you spend which factor do you think
20,000 Trust
1 lac+ Truth
50,000 Truth
20,000 Trust
20,000 Trust
20,000 Trust
50,000 Love
20,000 Truth
50,000 Truth
1 lac+ Trust
20,000 Trust
20,000 Truth
20,000 Love
20,000 Trust
50,000 Trust
20,000 Trust
1 lac+ Truth
20,000 Trust
20,000 Truth
20,000 Trust
20,000 Truth
1 lac+ Trust
20,000 Truth
1 lac+ Trust
 Cases Rate
Marriage Investigation 30,000
Background Check 50,000
Law consultant 70,000
Custody Cases 100,000
Other investigations 85,000
total solved cases 130

Asset turnover ratio

Year 2015 Year 2016
Revenue 13,770,000 15,778,000
total asset 7,700,000 7,450,000
Asset turnover ratio 1.788311688 2.117852349
 Shadow Chasers
Balance Sheet
Dec-16

Assets Startup Year 2015 2016

Current Assets Cash 590,000 400,000 620,000
Bank Balance 100,000 1,400,000 1,200,000
Accounts Receivables 1,900,000 1,490,000
Incorporation fee 2,050,000
Furniture 1,500,000 2,000,000 2,000,000
Logistics 4,000,000 200,000 250,000
Machinery 100,000 1,500,000 1,600,000
Equipments, Camera etc. 1,500,000 300,000 200,000
Other Spy tools 100,000 70,000 90,000

Total Assets 9,940,000 7,770,000 7,450,000

Liabilities
Current Liabilities Accounts Payables 50,000 500,000 800,000
Bills 30,000 25,000
Rent Payable 9,000,000 3,600,000 3,600,000
Bank Loans 190,000 800,000 100,000
Taxes Payable 20,000 30,000
Equity 0
Equity
Caiptal 700,000 2,820,000 2,895,000

Total Liabilities 9,940,000 7,770,000 7,450,000

 Shadow Chasers
Comparative Cash Flow Statement
Year 2015 to 2016

2015 2016
Opening Cash Balance 150000 240000

Cash Flow from Operating Activities

Cash generated from operation 1254856 1939984

Depreciation Ex -685669 -876576
Accounts Receivable 1,900,000 1,490,000
Staff retirement & benefits paid -394821 -56578
Income tax -79856 -198754
Accounts Payables -500,000 -800,000
Income on Short Term Investing and bank deposit 58863 467456

Net Cash Generated from Investing Activities 2053373 2765532

Cash Flow from Financing Activities

Increase / Decrease in borrowing -198000 -215000

Net Cash Generated from Financing Activities -198000 -215000

Cash at the End of the Year 2505373 3590532

 Shadow Chasers
Comparative Income Statement
Dec-16

2015 2016

Revenue 13,770,000 15,778,000

Direct Cost -485,658 -520548
Gross Profit 13,284,342 15,257,452

Operating Exp
Salaries -2,500,000 -2,600,000
Rents -3,600,000 -3,600,000
Vehicles Exp -100,000 -90,000
Advertising Exp -3,000,000 -2,000,000
Safety Equipment Exp -180,000 -180,000
-9,380,000 -8,470,000
Other Exp
Bills -100,000 -120,000
Fuel -280,000 -320,000
Medical Exp -90,000 -100,000
Office Supplies -200,000 -220,000
-670,000 -760,000

Profit Before Tax 3,234,342 6,027,452

Taxes -17,000 -22,000

Profit After Tax 3,217,342 6,005,452

 Conclusion:
In modern day, there is lack of trust among people and people need authentic detail
about the person with whom they are going to start business or getting married. We
are there to provide these services and after complete market research, it is obvious
that there is huge market gape in this area and people are ready to use such
services, especially the people of urban areas. That is why; we have made our
office in Johor town to attract our target audience.
We have used focused differentiation strategy and assuring the secrecy of
information. There is huge potential in this area and our competitors are not
providing all these services at the same time which makes us distinct from our
competitors.