The research project becomes critical and important from Canons perspective.
For the success of every business customers are at the core center. Customers are the one who
consume and use the product. So they decide what to buy and what not to buy. Products or
services which meet the requirement or the needs are preferred. But in any business or
industry there is no monopoly of one company, there are always competitors. These
External environmental factors, internal factors, influence the scope of the business. So in
customers are satisfied they will become an asset for the company on whom it can rely. But if
the customers are dissatisfied they will switch over to competitors brand and will be a loss for
the company.
Effective marketing focuses on two activities: retaining existing customers and adding
new customers. Customer satisfaction measures are critical to any product or service
Customers who are satisfied are also loyal. So there is less possibility that they will
revoke to the company. So in such scenario customer satisfaction needs to be analyzed. It will
give an insight into where the company is falling short of the expectations of the customers.
In the printer, camera, scanner, projector industry HP, Samsung, Epson are some of
the competitors of Canon. In such a competitive market Canon cannot afford to miss on the
share wise HP are the leaders. To take over the top position Canon needs to be the best
Defining the objective is the crucial part of any research. If the objectives are not clear
the research cannot identify the problem and thus cannot find a solution to the problem.
Primary Objective:
Secondary Objective:
product.
3) To tap the Latent market for the canon products like camera, scanner,
Geographic Scope :-
1. The scope of study is limited to the respondents are selected from in and around
2. The project is only carried out for the period of 45 days only.
This type of sampling also known as chance sampling or probability sampling. Where
each and every item in population has an equal chance of inclusion in this sample and each
one of the possible sample, in case of finite universe, has the sample probability of being
selected.
PERSONAL QUESTIONNAIRE
Name: ____________________________________________
Address: ____________________________________________
____________________________________________
a.) Yes
b.) No
CUSTOMER SATISFACTION
a.) Printer
b.) Camera
c.) Scanner
d.) Projectors
e.) Other………………….
c.) 10,000-15,000
a.) Price
b.) Service
c.) Quality
d.) Durability
4. Talking about features of the printer, what do you prefer the most?
a.) Original
b.) Compatible
c.) Refilling
5. If any one of the above you prefer, then specify why?
Answer
……………………………………………………………………………………………..
…………………………………………………………………………………………………
a.) Yes
b.) No
a.) Yes
b.) No
……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
…………………………………………………………………………..
10. What are the other brands you prefer in market other than canon?
……………………………………………………………………………
……………………………………………………………………………
11. Repeat purchase of canon Products?
a.) Yes
b.) No
a.) Yes
b.) No
a.) Important
b.) Neutral
a.) Quality
b.) Price
c.) Usage
e.) Availability
b.) Satisfied
c.) Neutral
d.) Dissatisfied
a.) Yes
b.) No
a.) Yes
b.) No
b.) Satisfied
c.) Neutral
d.) Dissatisfied
………………………………………………………………………………………………