Bba e Mobilink Final

Institute of Business Administration
Project database management system
MOBILINK
SUBMITTED TO:
Prof. Zeeshan Ahmer
SUBMITTED BY:
Usman shahid 47
Nauman inammulah khan 45
Gulraiz hashmi 25
Nadia hashmi 20
Aqsa nasrullah 56
PROGRAM:
BBA 06-Evening / Second semester

DATE:
04-06-07
RESHAPING LIVES . . . .
RESHAPING COMMUNICATION . . . . .
PREFACE
These days database is becoming very popular. Almost every

organization like financial institutions, schools, taxation, etc
maintained its database for large storage and easy retrieval
functions
Mobilink is one of the leading cellular network companies. It is

playing an important role in shaping communication and our
lives.
In our project we have taken some processes of this mobilink. As

this report is the first part of the project so it mainly contains
the objects related to the processes and their attributes and
creates the relationships and develops the Entity relationship
diagram.
ACKNOWLEDGEMENTS
All praise for Almighty Allah for guiding us in hardships and all
respect for Holy Prophet (Peace Be upon Him) for showing us
the light of truth.
We pay our special gratitude to our Course Instructor Prof.

Zeeshan Ahmar whose guidance is a constant source of
inspiration for us and which enabled us to accomplish this
assignment.
At the end we are very thankful to the following officials of the

MOBILINK for the valuable cooperation extended by them in
the preparation of this project.
ADNAN KHAN (ASSET SUPERVISOR)

WAQAS KHAWAR (QUALITY ASSUARANCE AND CALL RELATION
OFFICER)
RESHAPING COMMUNICATION . . .
DEDICATION
We would like to dedicate this project to our beloved parents, who

always pray for our success and make us available at this
stage of our lives.
May ALLAH bless them.
PREFACE.................................................................................................................................................3
ACKNOWLEDGEMENTS....................................................................................................................4
DEDICATION..........................................................................................................................................5
BRAND AND HISTORY .......................................................................................................................7
ACHIEVEMENTS ................................................................................................................................11
MOBILINK VISION ............................................................................................................................12
MANAGEMENT...................................................................................................................................13
NETWORK............................................................................................................................................14
CORPORATE SOCIAL RESPONSIBILITY.....................................................................................15
OVER ALL PROCESSES IN MOBILINK ........................................................................................19
ASSET MANAGEMENT:....................................................................................................................23
ENTITIES OF THE PROCESS: -- .....................................................................................................24
TABLES OF THESE PROCESSES.....................................................................................................24
MICROSOFT VISIO NOTATION: ENITITY RELATION DIAGRAM.......................................28
RELATIONSHIPS.................................................................................................................................29
QUERIES………………………………………………………………………………………………29
BRAND AND HISTORY
Holding S.A.E. ("Orascom Telecom") or ("OTH") was established

in 1998 and has grown to become a major player in the
telecommunication market in the world. OTH is considered
among the largest and most diversified network operator in
the Middle East, Africa and Pakistan. It is a leading mobile
telecommunications company operating in seven emerging
markets in the Middle East, Africa and South Asia having a
population under license of 460 million in total population with
an average penetration of mobile telephony rate across all
markets of 8%. Orascom Telecom operates GSM networks in
Algeria ("Djezzy"), Egypt ("MobiNil"), Pakistan ("Mobilink"),
Iraq ("IraQna"), Bangladesh ("Banglalink"), Tunisia
("Tunisiana") and Zimbabwe ("Telecel Zimbabwe"). Orascom
Telecom subscriber number reached over 20 million
subscribers as of June, 2005.
Orascom Telecom's operation in Pakistan, Mobilink, started its

operations in 1994, and until early 2001, had a market share
of 40%. In April 2001, OTH took over management control of
the company and as of June, 2005; Mobilink served more
than 7 million subscribers, representing a market share of
approximately 61% of total mobile subscribers in Pakistan.
Mobilink GSM (PMCL*), a subsidiary of Orascom Telecom and has

become the market leader both in terms of growth as well as
having the largest customer subscriber base in Pakistan - a
base of over 14 Million and growing. Mobilink prides itself on
being the first cellular service provider to operate on a 100%
digital GSM technology in Pakistan that also provides state-of-
the-art communication solutions to its customers.
Mobilink offers exclusively designed tariff plans that cater to the

communication needs of a diverse group of people, from
individuals to businessmen to corporate and multinationals.
To achieve this objective, it offers both postpaid (Indigo) and
prepaid (JAZZ) solutions to its customers. Compared to its
competitors, both the postpaid (Indigo) and prepaid (JAZZ)
brands are the largest brands of their kind in the Pakistan
cellular industry.
In addition to providing advanced voice communication services

that makes the lives of millions that much easy, Mobilink also
offers a host of value-added-services to its prized customers.
It received the ISO 9002 Quality Management System
Certification for Billing, Engineering Departments and CS
Contact Center. In addition to that, it implemented a full
Intelligent Network (IN) platform from Siemens for the Prepaid
platform. It currently has the largest Call Center in Pakistan,
which is there to assist the customers 24 hours. Mobilink is
the only cellular service in Pakistan that provides coverage on
the M2 motorway, bilateral roaming in over 100 countries
around the world with true international roaming with over 300
operators across the globe, and extensive GPRS Roaming
and Blackberry Roaming services, being the first mobile
operator in Pakistan to do so.
MOBILINK GSM's Short Message Service Center allows Vehicle

Tracking and Fleet Management services that are being
provided by Tracker (Pvt.) Ltd., under the brand name of C-
Track, a company licensed by Pakistan Telecom Authority
(PTA). Tracker currently operates from Karachi but can
provide these facilities at all those locations where GSM
coverage is available
Besides providing all these value-added services to its customers,

Mobilink, at the same time, places high importance to its
coverage, which is why it covers its customers in over 750
cities and towns nationwide as well as over 100 countries on
international roaming service. It rightly pronounces: “we speak
your language, everywhere.”
The main departments in Mobilink GSM include Department of

Engineering, Department of Finance, Department of
Marketing, Department of Administration, and Asset
Management Department.
Our main focus will be on ASSET MANAGEMENT OF MOBILINK.

Achievements
ISO 9002 Quality Management System Certification for Billing,

Engineering Departments and CS Contact Center
Implementation of a full Intelligent Network (IN) platform from

Siemens for the prepaid platform
Largest Call Center in Pakistan, which is there to assist the

customers 24 hours
Only cellular service in Pakistan to provide coverage on the M2

motorway
Bilateral roaming in over 100 countries around the world with true
international roaming with over 300 operators across the
globe
First mobile operator in Pakistan to offer extensive GPRS Roaming

and Blackberry roaming services
MOBILINK GSM's Short Message Service Center allows Vehicle

Tracking and Fleet Management services that are being
provided by Tracker (Pvt.) Ltd., under the brand name of C-
Track, a company licensed by Pakistan Telecom Authority
(PTA). Tracker currently operates from Karachi but can
provide these facilities at all those locations where GSM
coverage is available
Mobilink Vision
To be the leading Telecommunication Services Provider in

Pakistan by offering innovative Communication solutions for
our Customers while exceeding Shareholder value &
Employee Expectations.
Mobilink...Reshaping lives!
MANAGEMENT
 President and CEO

Zouhair Abdul Khaliq
 Chief Finance Officer

Ehab Rochdy
 Chief Information Officer

Tariq Rashid
 Chief Technical Officer

Marwan Hayek
 Vice President Administration & Human Resources

Ali Raza Mehdi
 Vice President Sales

Irfan Akram
 Vice President Marketing

Bilal Munir Sheikh
 Vice President Strategic Planning, Business Development & PMO

Naeem Zamindar
 Vice President Customer Services

Mustafa Peracha
NETWORK
During the last 13 years, Mobilink has set up one of the largest
cellular networks in the country. Currently, we are covering
more than 5000+ cities and towns. This has involved an
investment in the company of more than US$ 1 Billion. We
have 50 Switches and more than 4,900 cell sites and the
number keeps growing at a rapid pace. We also have
deployed around 3,000 km of optical cable.
Switches Siemens and Alcatel
Radio Base Stations Motorola and Alcatel.
Billing System Converges
Intelligent Networks Siemens
Microwave Equipment NEC and Alcatel
Operating Frequency 900/1800 MHz
SMSC Logica CMG

CORPORATE SOCIAL RESPONSIBILITY
Mobilink believes in playing an active role in supporting the community

and social development of Pakistan. Each year, Mobilink and its staff
contribute significantly to charities and community projects to help bring
about a better quality of life to the less privileged in the community and
enrich the lives of Pakistanis through support in local arts, education and
sports.
A Caring Corporate Citizen
Mobilink has been actively making regular donations to Shaukat

Khanam Memorial Cancer Research Hospital, Roshni Homes
and Zindagi Trust. It also encourages its large customer base
also donate generously through SMS donations for various
causes. Mobilink also supports other organizations such as
the Khidmat Foundation, Umeed-e-Noor, and PIMS Children
Hospital, in making lives of millions in Pakistan more
comfortable.
Educating the Youth
High quality education is the right of every Pakistani but most of

the time this right does not see the light of day. Mobilink's
community investment and welfare projects also focus on
assisting students and organizations achieve this right.
Mobilink has made various donations to educational institutes. This

includes donating computers to the Federal Board of
Intermediate and Secondary Education, donating Rs. 100,000
to Pakistan Institute of Medical Sciences to set up a computer
lab, and sponsoring the commemorative ceremony for the
golden jubilee of Cadet College, Hasanabdal.
Mobilink is a supporter of The Citizen's Foundation education

program across Pakistan. It has committed funds for the
construction of schools in the under-developed areas of
Lahore and Karachi.
In partnership with Roshni Homes, a private charitable trust

devoted to housing and educating orphaned and abandoned
children, Mobilink has also commissioned the construction of
a new housing block in Gujranwala.
Mobilink also joined hands with Heartfile, an NGO dedicated to

educating the nation about healthy living and disease
prevention, and produced a series of documentaries on
various common diseases and their prevention.
Cultivating the Community
Respecting and protecting the environment we live in, is a job we

must all do together. The only way to combat poverty is to
transform the less fortunate into productive members of the
society. Mobilink has taken a step towards alleviating poverty
while protecting and beautifying the environment by
collaborating with the Mobilink PCO. This product enables
people from all walks of life to earn a secured livelihood.
Aimed at bringing prosperity for the rural people throughout
Pakistan, the Mobilink PCO is self-employment solution,
fulfilling people's dreams and aspirations of leading a better
life for themselves, their children, and future generations.
Supporting the Arts

Each culture is best defined by an artistic expression. Preserving
and cultivating the Arts is a necessity that should be
encourages more often in Pakistan. Mobilink has taken the
lead in doing so in many different ways.
Mobilink's alliance with the international Kara Film Festival

demonstrates its commitment to the promotion of art and
theatre. The festival creates a space for alternative and
independent cinematographers, both experienced and new
filmmakers, to exhibit their creative endeavors in Pakistan .
Mobilink not only supports the organizers but also assists in
portraying a positive image of Pakistan to the world.
Mobilink has encouraged arts further by supporting the JAZZ IM

Awards, Jazz Icon, and Battle of the Bands. The company is
also actively involved in promoting the revival of cinema
culture in Pakistan through partnership with Box Office for
releases of blockbusters such as Pirates of the Caribbean,
Miami Vice and Casino Royale.
Playing the Sport
As a nation, Pakistanis are very passionate about their sports.

Patriotism runs high in various sports such as cricket and
hockey. Mobilink, with its finger always on the pulse of the
nation, actively sponsors sporting events and sports up-
gradation programs at the grassroots level.
Employee Involvement
Mobilink believes in supporting the community not only through

sponsorships but also through employee involvement. In
addition to sponsorships, Mobilink encourages its employees
to be engaged in community welfare work and to support
relevant causes. On average, employees clock up over 170
dedicated hours of community service in the span of six
months. Voluntary donations are also regularly collected and
directed towards the deserving.
Earthquake 2005
During the devastating earthquake of 2005 that struck

the Northern Areas of Pakistan, Mobilink was amongst the first to
respond to the crisis. Relief Camps were set up in all major
hospitals to provide free calling facilities to patients and relatives
arriving from far flung areas. Goods such as blankets, shawls,
jackets were also collected for those affected by the earthquake
and Mobilink Relief Teams were constituted to provide aid to the
Northern Areas.
SMS fund collection had first day responses amounting to a

staggering Rs. 5 Million, an amount matched by Mobilink with an
equal contribution. Chairman Orascom Telecom also committed
US$1 million towards providing relief to earthquake victims.
As part of the post-earthquake reconstruction effort, Mobilink is

assisting in rebuilding the village of Chamman Kotli in Azad .
OVER ALL PROCESSES IN MOBILINK
1) CONSTRUCTION PROCESS:
Mobilink erect its network towers throughout
Pakistan to improve and to provide better services to its customers.
a) Storing of network towers is warehousing.

b) Allocating different locations to mobilink towers according to the
frequency.
c) People on contract basis erect these network towers.
2) CUSTOMER SERVICE PROCESS:

Mobilink provide customer services to its
customers in the form of:
a) Sims Issuance:
Sims is issued to people and their personal
details are recorded.
i. NIC No
b) Mobilink Packages:
There are two packages provided to
mobilink.
 JAZZ:
It’s a prepaid service in which card rechargeable process
is used.
 INDIGO:
It’s a postpaid service which evolves monthly billing
process.
c) Conversion of Packages:
Package can be converted into other
either JAZZ to INDIGO or INDIGO to JAZZ which involves further
more details of the person.
d) Helpline:
Customers can call anytime or the helpline for their
required solution.Mobilink then check our problems, evaluate them
and provide favorable services.
e) Complaints:
Customers put complaints on different situations to
mobilink. Mobilink interpret those complaints through controlling
and maintaining process for desired result.
f) Cards Rechargeable:
Mobilink top up cards are available in
market to provide credit to customers.
 Easy load facility is also provided to its

customers.
3) MANAGEMENT PROCESS:
a) Hiring Employees:
Mobilink hire its employees on professional skills
basis which requires education, experience and skills.
b) Promotion:
Employees are promoted to higher places on their
performance basis.
c) Decision Making:
Decision making is held with the department
managers. Process is consulted with the supervisions and
managers to takeout the desired results.
4) MOBILINK CALL CENTER PROCESS:

Mobilink has a call
center named “WTC” in which: ---
 Calls are transferred
 Calls are retrieved
 Calls are sent
 Calls are tapped
 Calls are recorded for special purposes and etc.
Entitlement Process
Entitlement of car and fuel
The company will buy or lease new cars as per

entitlement of the employee from reputed car dealers. Company
will also be responsible for the insurance, car maintenance and
annual taxes.
Company shall maintain its pool cars under the supervision of
Administration department for their maintenance and inspection.
The pool cars will be inspected quarterly to analyze its condition
and the report will be submitted quarterly to the Director
Administration
The employee will pay fuel or bills exceeding more than the
prescribed limit.
Entitlement of Mobile Phone Connections
The Administration Department provides the one prepaid

SIM and Rs. 1000 scratch card on the monthly basis to each
driver/ outsourced service personnel assigned to Mobilink Duty.
Only those outsourced personnel who would require being in
contact with their Supervisors would be given a connection.
Fixed Asset Process

Purchase Requisition
Administration department is the custodian of the

organization’s asset. Administration department is supposed to
check the requirement of the employees of the organization either
the requirement is genuine or not, Purchase Requisition is raised
in this regard.
Purchase Order
Purchase Order is the document, which ensures the job

to be done and the payment of the done job. It is prepared on the
basis of the Purchase Requisition and the given quotation from the
vendor.
Delivery of Assets
When the supplier’s receive the purchase order, he’ll be

responsible to deliver the asset to the PMCL*.
Good Receiving Note
Good Receiving Note is the document, which is prepared at the
time of receiving the goods (physically).
GRN* is duly signed by the Storekeeper and Manger
Administration. It is the responsibility of the storekeeper to fill
GRN* with complete information at the time of receiving goods.
Stock Code
Maintaining a positive identification of assets is the primary

purpose of tagging/ putting the stock codes on asset.
Generally, all fixed assets (capitalized and inventory) are tagged.
The stock code number is entered in the asset record for the future
tracking of asset. The standard tag should be used to tag all fixed
assets
Stock Code is very useful while taking the stock of the
organization’s asset. It is a sticker, which is put on the asset to
keep the track of the organization’s asset (either office equipment
or furniture and fixture).
The storekeeper will be responsible for putting the stock code on
the asset and also keeps the track and record of the asset in the
asset management sheet.
Transfer of Asset
An Asset Sheet (ATN*), is to be used in the transferring

of all fixed assets between departments or from one location to
another location. It is the responsibility of the administration
department to initiate the transfer of company’s fixed asset other
than technical.
Regional Manager Administration is responsible for transfer the

asset from one location to another. No asset will be moved from
one location to another, if there is no signature of the Regional
Manager Administration on the ATN*.
ASSET MANAGEMENT:
Mobilink has approximate 5000 employees. Laptops, desktops,

printer, scanner are given to them. Asset managers and
supervisors manage these assets according to the designation of
the employees.
Asset managers and supervisors update and assign these assets

to the employees. Every asset in mobilink is stamped with the
stock code and warrant and according to the stock code; these
assets are assigned to the employees. Stock it contains mainly of:-
1-hp
2-dell
3-IBM
Different vendors provide laptops, desktops, printers and scanners
to mobilink.
From the above processes we have chosen asset management for

data base management system to show that these assets
assigned to how many employees according to designation.
Warranty and stock code is stamped on the asset provided to

employees.
ENTITIES OF THE PROCESS: --
 Asset
 Location
 Employee
 Vendor
 Brand
 Warranty
 Department
TABLES OF THESE PROCESSES
Asset
Attributes Data type
Asset number Number Primary key
Asset quantity Number
Asset location text
Asset serial number Text
Asset category Text
Department
Department name Text Primary key
Department number Number
Department location Text
Employee
Employee number Number Primary key
Employee name Text
Employee designation Text
Hiring date Date/time
Warranty
Warranty number Number Primary key
Warranty expiry date Date/time
Warranty issue date Date/time
Warranty reclaim quantity number
Brand
Brand number Number Primary key
Brand name Text
Brand status Yes/no
Vendor
Vendor name Text Primary key
Vendor location Text
location
Location id Text Primary key
Location name Text
Entity relation diagram:
Asset Asset
Location Quantity
Asset No
e
s
e
p
u
S
r
i
Asset Serial
Asset Number
Employee Assign
To
Asset
Category
Employee
No
Dep’t
Name Dep’t
No
Location Supplie
Wore s
In Department
Location
ID Dep’t
Manage location
rs
issue
Location
Name
Contain Warranty No Warranty
Warrant
y
Date
Expiry Clai
Vendor m
Location
Brand
Name
Vendor
Brand Contra
ct of
RESHA
Brand PING Vendor
Number Name
LIVES .
...
MICROSOFT VISIO NOTATION: ENITITY

RELATION DIAGRAM
Employe Departmaent
PK Employe_Number PK Department_Number
Employe_Name Depatment_Name
Job_Designation Department_Location
Hire_Date FK1 Employe_Number
Asset
Warranty PK Asset_Number
PK Warranty_Number Asset_Categorey
Asset_Quantity
Warranty_Expiry_date Asset_Location
Warranty_issue_date Asset_Serialnumber
Warranty_Reclaim_quantity FK1 Employe_Number
FK2 Warranty_Number
FK3 Vendor_Name
FK4 Brand_Number
Location Vendor Brand

PK Location_Id PK Brand_Number
PK Vendor_Name
Location_Name Brand_Name
Vendor_Location
FK1 Employe_Number Brand_Status
RELATIONSHIPS
1- ONE EMPLOYEE CAN HAVE MANY ASSETS AT A TIME.
2-THERE IS A CHAIN OF SUPERVISION OVER EVERY

EMPLOYEE...ONE EMPLOYEE OVER OTHER SUPERVISES
THE REST OF THE EMPLOYEES WORKING UNDER HIM.
3-MANY EMPLOYEES CAN WORK IN ONE DEPARTMENT.
4-IN MANAGERIAL POSITION ONE EMPLOYEE MANAGES

ONE DEPARTMENT.
5-MANY ASSETS CAN BE IN ONE LOCATION.
6-MANY VENDOR SUPPLIES MANY ASSETS.
7-VENDOR CAN CLAIM MANY WARRANTIES AT A TIME.
8-MULTIPLE VENDORS CAN HAVE CONTRACT WITH

MULTIPLE BRANDS.
9-ONE BRAND HAS ONE WARRANTY AT ONE TIME.

QUERIES
1-ASSET OF WHICH BRAND IS ASSIGNED TO WHICH EMPLOYEE
THE Purpose of this query is to know about the category of assets and assets of which
brand is assigned to which employee because in organization like mobilink , many
assets are given to single employee so this query will tell us the asset info given to
employees.
2-Expiry dates of warranties
This is a simple query just to know the expiry dates of different warranties. Every
asset has some warranty and this query will tell us when the warranties assigned to
different assets are going to b expired.
3-list of vendors providing different assets
This query will inform us about the list of vendors that are providing different assets
to mobilink.
4-Warranty number assigned to different assets
This query will tell us the warranty information that are assigned to different assets.
Which asset has which warranty number.
5-Which asset is assigned to which employee
This is the most important query in this database because this query is going to tell us
the asset information which are assigned to different employees. In short it will tell us
that which employee is given which asset according to his or her designation.
6-Which department is situated in which location
The purpose of this query is to inform us about the different departments of mobilink
which are working as a process in this organization and in which location they are
situated to perform their assigned tasks.
7-Which employee is working in which department
The purpose of this query is to inform us about different employees working in

different departments.
8-Which vendor is providing which asset
This is the second most important query in this data base because this query is going
to inform us about the vendors providing different assets to mobilink.

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Institute of Business Administration

Project database management system

Prof. Zeeshan Ahmer

Nauman inammulah khan 45

BBA 06-Evening / Second semester

These days database is becoming very popular. Almost every

Mobilink is one of the leading cellular network companies. It is

In our project we have taken some processes of this mobilink. As

We pay our special gratitude to our Course Instructor Prof.

At the end we are very thankful to the following officials of the

ADNAN KHAN (ASSET SUPERVISOR)

We would like to dedicate this project to our beloved parents, who

May ALLAH bless them.

BRAND AND HISTORY

Holding S.A.E. ("Orascom Telecom") or ("OTH") was established

Orascom Telecom's operation in Pakistan, Mobilink, started its

Mobilink GSM (PMCL*), a subsidiary of Orascom Telecom and has

Mobilink offers exclusively designed tariff plans that cater to the

In addition to providing advanced voice communication services

MOBILINK GSM's Short Message Service Center allows Vehicle

Besides providing all these value-added services to its customers,

The main departments in Mobilink GSM include Department of

Our main focus will be on ASSET MANAGEMENT OF MOBILINK.

ISO 9002 Quality Management System Certification for Billing,

Implementation of a full Intelligent Network (IN) platform from

Largest Call Center in Pakistan, which is there to assist the

Only cellular service in Pakistan to provide coverage on the M2

First mobile operator in Pakistan to offer extensive GPRS Roaming

MOBILINK GSM's Short Message Service Center allows Vehicle

To be the leading Telecommunication Services Provider in

 President and CEO

 Chief Finance Officer

 Chief Information Officer

 Chief Technical Officer

 Vice President Administration & Human Resources

 Vice President Sales

 Vice President Marketing

 Vice President Strategic Planning, Business Development & PMO

 Vice President Customer Services

Switches Siemens and Alcatel

Radio Base Stations Motorola and Alcatel.

Billing System Converges

Intelligent Networks Siemens

Microwave Equipment NEC and Alcatel

Operating Frequency 900/1800 MHz

SMSC Logica CMG

CORPORATE SOCIAL RESPONSIBILITY

Mobilink believes in playing an active role in supporting the community

A Caring Corporate Citizen

Mobilink has been actively making regular donations to Shaukat

Educating the Youth

High quality education is the right of every Pakistani but most of

Mobilink has made various donations to educational institutes. This

Mobilink is a supporter of The Citizen's Foundation education

In partnership with Roshni Homes, a private charitable trust

Mobilink also joined hands with Heartfile, an NGO dedicated to

Cultivating the Community

Respecting and protecting the environment we live in, is a job we

Supporting the Arts

Mobilink's alliance with the international Kara Film Festival

Mobilink has encouraged arts further by supporting the JAZZ IM

Playing the Sport

As a nation, Pakistanis are very passionate about their sports.