LEPEST C Developed Analysis on AKIJ Food:

1. L = Legal
2. E = Economic
3. P = Political
4. E = Environmental
5. S = Social
6. T = Technological
7. C = Competitive

Legal

Economic

Competitive

Organization
Political

Technology

Social Environmental
1. Legal: Legal are those factor which can directly affect on AKIJ Food Company operate, its
costs, and demand for its products, these includes:
 Discrimination law
 Consumer law,
 Antitrust law,
 Employment law, and
 Health and safety law,

2. Economic: Economic analysis has major impacts on how AKIJ Food Company operates and
makes decisions. such as:
 Economic growth
 Interest rates
 Exchange rates and
 the inflation rate

For example: Interest rates affect AKIJ food company's cost of capital for
business grows and expand

3. Political: Political analysis that is basically to what degree the government intervenes in the
economy. AKIJ food company political factors include areas such as:
 Tax policy
 Labor law
 Environmental law,
 Trade restriction,
 Tariffs, and political stability
4. Environmental: Environmental analysis includes the ecological and environmental aspect
such as weather , climate, and climate change, which
may especially affect AKIJ food company such as tourism, farming, insurance.
 For example: Tourism , farming , agriculture etc
5. Social: Social analysis includes the cultural aspects and includes health consciousness,
population growth rate, age distribution, career attitudes and emphasis on safety. Trends
in social factors affect the demand for AKIJ food product .
6. Technology: Technology analysis is to technology aspect such as R&D actively.
AKIJ Food Company use technology for produce new product
 Furthermore, quality, and lead to innovation
7. Competitive: A competitive analysis is a critical part of the AKIJ food marketing plan with
this evaluation , they can establish what makes the product or services unique and therefore what
attributes you play up in order to attract target market