Kana TV Media Kit 5.

0
2016 – Q3 2016

KanaTelevision.com
 About us

About Kana TV
• Kana TV is an Ethiopia-focused general entertainment, free-to-air, satellite TV channel.
We bring together a vibrant mix of original Amharic content and premium global entertainment –
dubbed by professional actors and voice artists. Our lineup features compelling dramas, action-
packed series, heart-warming romantic stories, and laugh-a-minute comedy shows

• Available on free-to-air satellite via Nilesat, Kana TV has plenty to delight and inspire a new
generation of proud, enthusiastic and forward thinking Ethiopians. We go beyond television to
deliver interactive and connected entertainment experiences through our website and social
media platforms

More than a TV Channel

Kana is a source of entertainment and engagement that promotes an energetic, hopeful, proud
and forward-looking life. Kana inspires and connects by opening a window into the world

Owing to the local family viewing habit, Kana’s tonality and communication tilts towards the
younger generation while the programming is designed for attracting a wider age group

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 Why Television?

Television Delivers a Premium Consumer Experience

Television advertising provides an exciting audio and video experience that presents
your business in a dynamic, persuasive way

Television Advertising Offers MORE to Businesses

When viewers get excited about a great TV show, they talk about it with friends,
family, neighbors, and co-workers. The social media world lights up, too. TV
advertising allows you to reach thousands of engaged viewers.

TV is the most powerful of all mediums

• Build Rapid Brand Awareness
• Reach mass audiences
• Nothing connects & engages like TV

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 Why Kana Television?

Ethiopia’s most exciting TV Network with the strongest content resonance

• Largest private investment into Ethiopian media & entertainment
• The only data driven TV network in Ethiopia– we use data to reach more viewers
• Comprehensive social media integration with cross platform opportunities –fully dedicated social
media department
• Continuous investment in digital media & offline marketing
• We deliver a fully engaged highly receptive audience…but don’t take our word for it

The IPSOS conducted research covered over 3000 respondents in 12

cities.
To date this is most extensive survey about TV consumers in Ethiopia

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 Here’s what our viewers have to say…

Facebook – more than 720,000 fans

Nåtèñ Bëzû kana the best of best tv channel ever wow betam new
minwedachu thank you betam ye film timatachenen siltewetachulen
Like · Reply · 31 mins
Ansuar Almensur kana is z best
Like · Reply · April 4 at 6:32pm

Fikadu Nigussie አሁን ገና ተዝናናን

Like · Reply · April 4 at 9:52pm

Rodas Bekele wow kana tv best Ethiopia channel number one

Like · Reply · April 5 at 7:16pm

Teklay Gereziher kana wste new.............

Like · Reply · April 4 at 6:26pm

Kedr Hassen kana wste new.............

Like · Reply · April 4 at 9:01pm

Ephrem Dish Werk #kana TV i likeit wooooooooooow!!!!!!!!

Like · Reply · April 4 at 9:01pm
• 500,000+ likes in 3 Months!
• 1.2M weekly post reach
• 1.3M weekly post engagement

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 Program Overview

Kana TV offers Ethiopian viewers top quality general entertainment options dubbed or
produced in Amharic. Our programming is sourced internationally from various parts of the
globe and hits on all genres – drama, romance, comedy, action and more.

Brave Woman Anti-Mafia Squad Saraswatichandra

This exciting Brazilian telenovela talks about a
moving tale of courage and resilience in the
struggle for freedom. It is a compelling story of
Morena, a woman tricked and sold into
international human trafficking when she
thought she was accepting a job in Turkey.
The story of mafia families wrapped up in a war
on the streets of Palermo after the arrest of the
last godfather. Centering on two women on
opposite sides of the line: deputy chief of police
Claudia Mares, who joins a special anti-mafia
squad, and young Rosy Abate, a member of one
of the oldest criminal clans.
An Indian romance drama that tells the story of a
young, wealthy socialite named Saras who,
distraught with the death of his mother, becomes
entangled in a web of love, family loyalty and
personal tragedies. Saraswatichandra is a 15-time
nominated award winning series.

Black Money Love HOP Love of eve (Menta getse)

An outstanding and award-winning Turkish
drama about two people from different worlds
whose lives are connected by a murder.
HOP is a back-to-back music show featuring
fresh music videos from Ethiopia and around
the world.
Song and Hyeon are twin sisters and they are
best friends with Se-Na. Song-A in particular cares
and trusts Se-Na like a blood related sister. Due to
Se-Na's betrayal, Song and her family fall into
ruin. Song decides to take revenge on Se-Na.

We tested 265 shows from all over the world to land on our winning 8 shows that have compelling storylines, attractive characters, high
caliber production quality and cultural relevance.

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 Program Overview

Kana TV offers Ethiopian viewers top quality general entertainment options dubbed or
produced in Amharic. Our programming is sourced internationally from various parts of the
globe and hits on all genres – drama, romance, comedy, action and more.

Kuzey Guney #Time

Kuzey and Güney are brothers, yet they cannot Locally produced original entertainment show featuring the latest
be more different, both in character and also
in their perception, much like their names they
#time music, entertainment, news and trends in town. Hosted by one of
Kana TV’s very own presenter Danayit Mekbeb.
are north and south.

Fugitives (aired in previous quarter) Kana Passport / National Geographic

A Colombian drama series - Fugitives is a story
of a man condemned to 20 years in prison for a
crime and a fraud he did not commit.
First ever fully Amharic dubbed National Geographic content to air in
Ethiopian Media. Packed with informative scientific, cultural,
historical content. NatGeo is part of KanaPassport which houses
numerous documentaries carefully selected for the Ethiopian
demographic.

Market research tells us that 50% of Ethiopian satellite viewers are already watching foreign content. Kana delivers these viewers world
class compelling series dubbed in Amharic, as well as high quality original content produced for the Ethiopians of today.

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 Ethiopian television market

4.3M households with satellite

2.1M rural 2.2M urban

households on satellite households on satellite

23% Urban Terrestrial = 2.3 million viewers

Urban Satellite = 7.5 million viewers 77%

Source: According to the 2015 Ipsos report which is the most rigorous empirical analysis conducted on Ethiopian television viewership. The study confirms the significant reach of satellite television and provides substantial
insight into Ethiopian television trends.

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 Urban satellite viewers | ages 15+ demographic

64% 2/3
of urban satellite owners of urban satellite
have senior high school viewers are between
degrees or higher the ages of 18 and 40
52% Ethiopian - Socio-Economic Classification
of satellite viewers are Living Standard Measurement (LSM)
female, of these only 16% 30% 5%
of 18-40 year old 23%
self-identify as “house
wives” urban satellite viewers
have children
3 of 5 24%
urban satellite viewers are
in SEC classifications 90%
(Floating Middle Class) of urban satellite
viewers have mobile
74% phones 62%
of urban TV viewers
understand Amharic

Source: Ipsos 2015, Television Audience Measurement Survey in Ethiopia. Base: Persons aged 15+ years

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 Ethiopia TV Viewership patterns

Viewership Pattern
70% 61%
60%
46%
50% 42% 56%
40% 31%
37% 26%
30%
20% 27% 13% 24%
10% 10%
10% 4%
11% 6% 3%
0%
6am-9am 9am-12pm 12pm-3pm 3pm-6pm 6pm-8pm 8pm-10pm 10pm-12am 12am-6am

4 hours
Weekday
10 minutes

5 hours
Weekend
7 minutes

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 Ethiopia TV Viewership patterns

• TV audiences that Kana further aims at attracting by providing content that they actively follow but do
not comprehend due to language barriers.
• Kana TV’s unique selling point! We aim to attract these viewers into our channel via our unique but yet familiar
programming in a manner that they will comprehend fully.

Millions – Daily Urban Satellite Viewers in Ethiopia

51% of daily urban

6.1 3.0 51% satellite viewers watch
foreign (Non-Ethiopian)
content everyday!
49% 3.1 Kana TV is changing this

Total Urban Daily Only Ethiopian Daily foreign

Satellite Viewers content viewers content viewers
Source: Ipsos 2015, Television Audience Measurement Survey in Ethiopia. Base: Persons aged 15+ years

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 Legend
Kana TV program grid * Fresh, First Run shows

Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

7am #time – A NatGeo - A Fugitives - Rerun

8am Saraswatichandra NatGeo – A #time - A

9am Brave Women

Love of eve AntiMafia
10am Black Money Love
11am KuzeyGuney #time – A NatGeo - A

12pm Love of eve Tuscan Passion #time - A

1pm Saraswatichandra Black Money Love Saraswatichandra

2pm Brave Women (Marathon) (Marathon)
3pm Black Money Love
4pm KuzeyGuney
5pm HOP (music) Love of eve– A Love of eve– B
6pm Saraswatichandra #time – A NatGeo - A

7pm KuzeyGuney Tuscan Passion - A Tuscan Passion - B

8pm Black Money Love Love of eve- A Love of eve – B
9pm Brave Women AntiMafia - A AntiMafia - B
10pm AntiMafia A&B Love of eve– A&B #time – A NatGeo - A
AntiMafia A & B
11pm Tuscan Passion #time - A NatGeo - A Tuscan Passion– A Tuscan Passion - B
12am Fugitives – ReRun
1am Saraswatichandra
Brave Women KuzeyGuney -
2am Brave Women
(Marathon) Marathon
3am Black Money Love
4am KuzeyGuney
5am HOP (Music)
6am HOP (music)

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 Advertising rates

Prime-time Weekdays & Weekends

Zone Rate Zone Rate Zone Rate Zone Rate
Show Name Air Time US$/sec 15secs 30secs 45secs 60secs
(15secs) (30 secs) (30 secs) (60 secs)

Saraswatichandra
6pm-7pm $12 $180 $360 $540 $720
ዛራና ቻንድራ

Kuzey Guney
7pm-8pm $14 $210 $420 $630 $840
ኩዚጉኒ‬
$195 $390 $585 $780
Black Money Love
8pm-9pm $16 $240 $480 $720 $960
ጥቁር ፍቅር

Brave Woman
9pm-10pm $14 $210 $420 $630 $840
የውበት እስረኞች

• When booking program specific rates your spot is guaranteed to appear during that program
• When booking zone rates your spot may fall anywhere within that zone period
• TVC lengths should be 15, 30, 45, 60 sec etc. Other durations are available upon request

* 15% Ethiopian VAT not included -- terms and conditions apply

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 Advertising rates

Day time Weekdays - Mon to Fri Day time Weekends - Sat & Sun
Air Time US$/sec 15secs 30secs 45secs 60secs Air Time US$/sec 15secs 30secs 45secs 60secs

6am-10am $5 $75 $150 $225 $300 6am-10am $6 $90 $180 $270 $360

10am-4pm $4 $60 $120 $180 $240 10am-4pm $5 $72 $144 $216 $288

4pm-6pm $7 $105 $210 $315 $420 4pm-6pm $8 $126 $252 $378 $504

Night time Weekdays - Mon to Fri Night time Weekends - Sat & Sun
Air Time US$/sec 15secs 30secs 45secs 60secs Air Time US$/sec 15secs 30secs 45secs 60secs
10pm-
10pm-12am $10 $150 $300 $450 $600 $10 $150 $300 $450 $600
12am

12am-6am $3 $45 $90 $135 $180 12am-6am $3 $45 $90 $135 $180

* 15% Ethiopian VAT not included -- terms and conditions apply

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 Kana TV incentives & promotions

Duration & Quantity Incentive

$10,001 to $20,001 to $30,001 to $45,001 to $60,001 to $75,001 to $100,001
Spend per quarter
$20,000 $30,000 $45,000 $60,000 $75,000 $100,000 and above

Discount % 10% 12% 14% 16% 18% 20% 22%

Kana TV intro packages: one-time offers for SME clients

5+5 launch package
for new advertisers
KANA TV STARTER PACKAGE
Secure 5 primetime band spots
and receive any 5 daytime spots
(10am to 4pm)
for $1,500
(Applies to 30sec spots, VAT
exclusive)
Save $900 USD
10+10 launch package
for new advertisers
KANA TV STARTER PACKAGE
Special discounted
Secure 10 primetime band spots packages are available
and receive any 10 daytime spots during the launch phase
(10am to 4pm) of Kana TV
for $2,500
(Applies to 30sec spots, VAT
exclusive)
Save $2300 USD

* 15% Ethiopian VAT not included -- terms and conditions apply

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 Sponsorship Opportunities

Kana Sponsorship
(Pricing determined by program & frequency)

OPEN BILLBOARD + CLOSING BILLBOARD (10 seconds)

3 SECOND PROMO TAGS (MINIMUM 14 PER WEEK)

Your ad

Logo
2 x 30 SECOND SPOTS PER PRIMETIME AIRING

75% “load” on program specific spot rate

(minimum is 2 per show)

*Minimum One Week Sponsorship

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 Online Sponsorship Opportunities

Kana TV website background ad Sponsored ad on social network platforms

• Utilizing the background or sides of the Kana TV website for • Kana TV will post your message, image or logo on our social
your brand presence. platform networks.

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 Contact us
Getting in touch Channel Information
To advertise on Kana TV or
to know more about our
channel mix, email us at:
sales@KanaTelevision.com
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Online
Kana TV is available on: Learn more about our
NileSat programming on our website
Frequency: 12226 or talk to us on
Polarization: Horizontal social media.
Symbol Rate: 27.500 www.KanaTelevision.com
FEC: 3/4
KanaTelevision.com
 Weekday Programming Rates (in $USD)

* 15% Ethiopian VAT not included -- terms and conditions apply

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 Weekend Programming Rates (in $USD)

* 15% Ethiopian VAT not included -- terms and conditions apply

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KanaTelevision.com
sales@kanatelevision.com
sales@bemedia.com

KanaTelevision.com