Project Title:

E-Business
Development Portal for
DTI Assisted MSMEs of
Mountain Province

An E-Business Portal for MSMEs of Mountain Province

aimed at developing a wider market coverage, increased
sales and integration of technology enhancements to boost
local employment.

Prepared by: Joel T. Fagsao

Department of Trade and Industry, Business Development
Division, Mountain Province
1/13/10
 Project Proposal: E-Business Portal for DTI Assisted MSMEs of Mountain Province
52010

I. Project Proponent: 35 MSMEs assisted by the Department of Trade and Industry

Mountain Province. The MSMEs are engaged in various industries including weaving,
handicrafts, wine, food processing, gifts and souvenirs

II. Project Title: E-Business Development Portal for DTI Assisted MSMEs of Mountain
Province

An E-Commerce Website for DTI assisted MSMEs of Mountain Province aimed at

generating sales, wider market access for those who cannot afford trade fair
participation, infusion of technological enhancements and jobs generation.

III. Introduction/Background:
Micro businesses engaged in various handicrafts and food processing involves at least
one hundred families, women’s organizations, village enterprises in Mountain Province.
Weaving, wine production, coffee, honey, jams and jellies, other processed food, antique
reproduction, and lately abaca handicrafts are potential growth industries in Mountain
Province. Local products have gained exposure in local and regional trade fairs but
market awareness have not been significant. Local producers had no way of providing
information on new product lines, price updates. The traditional way of sending product
samples through couriers was expensive. Market exposure was limited. Today, the
Internet provides an opportunity for local producers to engage new buyers and help
stimulate the local economy. The development of an electronic business portal provides
a low cost means to expand markets for local products.

IV. Objectives:
General: This proposal refers to the setup of an e-commerce site initially managed by the
Business Development Division of the Department of Trade and Industry-Mountain
Province. The site will showcase the various products of local producers. The website
will help connect local producers to prospective institutional buyers, customers both
local and international.

Specific:

1. Benefit initially a core of 35 MSMEs generating annual sales of P4.5M

doubling projected annual sales.
2. Generate an additional 105 new jobs for the initial year.
3. Provide market exposure on a 24/7 basis.
4. Eliminate middlemen, sell direct.
5. Empower local producers

V. Strategy
I. Product Documentation
II. Computer Literacy AND Website Development and Training

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 Project Proposal: E-Business Portal for DTI Assisted MSMEs of Mountain Province
52010

Product Documentation
Product documentation involves product photo shots, product specifications,
production capacity, order processing and delivery, producer profiling. These are vital
information needed for the setup of the website.

Website Development
E-Business Application
The website shall be contracted to local enterprises that have the related experience
in website development.

E-Business Portal Administration Training

Training is necessary to enable local portal updates in real time versus a contracted web
portal management program. The training shall focus on the administration of each SME’s page in
the E-Business portal. Each SME is then responsible for the content and product updates. In this way,
future hitches on product specifications, delivery schedules are avoided. The trainees shall initially
come involve SMEs who have access to the Internet in their respective municipalities. These are
SMEs from the municipalities of Bontoc, Besao, Sabangan, Bauko and Tadian. Other SMEs who do
not have access to the Internet shall send updates to the DTI-based administrator. After the training,
SMEs can visit local internet cafes in their municipalities and do onsite administration.

VI. Budgetary Estimates

DTI
Budget Items Counterpart Beneficiaries Total

Computer Literacy Training 35 pax 70,000.00 17,500.00 87,500.00

Meals, snacks, transporation to training venue 98,000.00 98,000.00

Website- section updates and administration
training for 35 beneficiaries 52,500.00 17,500.00 70,000.00

Meals, snacks, transporation to training venue 98,000.00 98,000.00

Website setup, domain name registration,
web server rental, maintenance 63,000.00 17,500.00 80,500.00
TOTAL
185,500.00 248,500.00 434,000.00

Attachment to Proposal

A thorough study of what can be done to adapt to the existing infrastructure that is within
comprehension of the local producers. The following adjustments to the e commerce site can be
made:

1. Payment facility can either be through bank transfer, Western Union or Paypal

2. Product delivery option can be through bus transport, JRS

3. Orders can also be processed via e-mail or cell phone messaging

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 Project Proposal: E-Business Portal for DTI Assisted MSMEs of Mountain Province
52010

Maintenance

For the first three years of operation, the DTI staff, BDD division will act as Super Administrators of the
site. For the succeeding years, local producers who have online stores within the site, will pay a
monthly administration fee. Options for payment for maintenance may also be based on online sales.
The site maintenance may be bid out to the private sector. Local producers will pay a fee for a front
page feature of their product. A regular consultation will be in place among the stakeholders to iron
out kinks in the system. DTI will also refer to the producers any customer complaints.

What is Joomla?
Joomla is the platform of choice for the E-Business Portal for Mountain Province. The site, joomla.org gives a
brief description of Joomla:

Joomla is an award-winning content management system (CMS), which enables you to build Web
sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have
made Joomla the most popular Web site software available. Best of all, Joomla is an open source
solution that is freely available to everyone.

What is a Content Management System?

A content management system is software that keeps track of every piece of content on your Web site, much
like your local public library keeps track of books and stores them. Content can be simple text, photos, music,
video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires
almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to

What are some real world examples that Joomla can do?

Joomla is used all over the world to power Web sites of all shapes and sizes. For example:
 Corporate Web sites or portals
 Corporate intranets and extranets
 Online magazines, newspapers, and publications
 E-commerce and online reservations
 Government applications
 Small business Web sites
 Non-profit and organizational Web sites
 Community-based portals

Who uses Joomla?

Here are just a few examples of Web sites that use Joomla:

 MTV Networks Quizilla (Social networking) - http://www.quizilla.com

 IHOP (Restaurant chain) - http://www.ihop.com

 Harvard University (Educational) - http://gsas.harvard.edu

 Citibank (Financial institution intranet) - Not publicly accessible

 The Green Maven (Eco-resources) - http://www.greenmaven.com

 Outdoor Photographer (Magazine) - http://www.outdoorphotographer.com

 PlayShakespeare.com (Cultural) - http://www.playshakespeare.com

 Senso Interiors (Furniture design) - http://www.sensointeriors.co.za

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 Project Proposal: E-Business Portal for DTI Assisted MSMEs of Mountain Province
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Notes/remarks:

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