Hawaiian Airlines
Hawaiian Airlines (NASDAQ: HA) (Hawaiian: Hui Mokulele
Hawaiian Airlines
ʻo Hawaiʻi)[4][5] is the flag carrier and the largest airline in the
U.S. state of Hawaii. It is the 10th largest commercial airline in
the US, and is based in Honolulu, Hawaii.[6][7] The airline
operates its main hub at Daniel K. Inouye International Airport
on the island of Oahu and a secondary hub out of Kahului
Airport on the island of Maui.[1] Hawaiian Airlines operates
flights to Asia, Hawaii, New Zealand, Australia and the United
States Mainland. Hawaiian Airlines is owned by Hawaiian
Holdings, Inc. of which Mark Dunkerley is the current President
and Chief Executive Officer.[8]
IATA ICAO Callsign
Hawaiian is the oldest US carrier that has never had a fatal
HA HAL HAWAIIAN
accident or a hull loss throughout its history, and frequently Founded January 30, 1929
tops the on-time carrier list in the United States, as well as the (as Inter-Island Airways)
fewest cancellations, oversales and baggage handling Commenced October 6, 1929
issues.[9][10][11][12] It has also rated as the best carrier serving operations
Hawaii by Travel + Leisure, Zagat and Condé Nast
Hubs
Traveler.[13][14] Honolulu
Kahului[1]
Focus cities
Lihue
Contents Kailua–Kona
History Frequent- HawaiianMiles
Early years (1929–1984)
flyer program
Hawaiian grows outside Hawaii (1984–1994)
Premier Club
All Jet Fleet (1994–2003)
Second Bankruptcy and Reorganization (2003–2005) The Plumeria Lounge
Post-Bankruptcy (2005–2012) Subsidiaries ʻOhana by Hawaiian
Further fleet expansion and new subsidiary carrier
(2013–present) Fleet size 54
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Modern pressurised equipment was introduced from 1952 in the form of the
Convair 340. Further Convair 440s were added in 1959-60, most of the
Convairs being converted to turbine propellor power in 1965-67. The last were
sold in 1974.[20]
Hawaiian Airlines started to offer jet service in 1966 with the acquisition of
Douglas DC-9-10 aircraft, which cut travel times in half on most of its routes.
Convair 640 turboprop airliner of
Hawaiian at Honolulu in 1971. The
airline operated Convairs from 1952
Hawaiian grows outside Hawaii (1984–1994)
until 1974
Hawaiian Airlines began to expand its footprint throughout the 1980s, as the
result of intense competition on inter-island routes created by the entrance of
Mid Pacific Air into the market. In 1985 the company began its first foray outside the inter-island market through charter
services to the South Pacific and then throughout the rest of the Pacific using Douglas DC-8 aircraft. Despite the early
successes of this new business, Hawaiian was forced to curtail its charter services when the Federal Government banned
all DC-8 and B707 aircraft without hush kits from operating within the US. Hawaiian did, however, manage to gain a short
exemption for its South Pacific services.
Soon after in early-1985 the company received the first two of its leased Lockheed L-1011 aircraft. One aircraft was used to
launch Hawaiian's first scheduled operation out of Hawaii, daily Honolulu-Los Angeles services. This new service put
Hawaiian in direct competition with the major US air carriers for the first time in its history.[21] Throughout 1985 and
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1986 Hawaiian Airlines added additional L-1011s to its fleet and used them to open up services to other West Coast
gateway cities such as San Francisco, Seattle, Portland, Las Vegas and Anchorage, which placed Hawaiian in further
competition against the major US airlines.[22]
Meanwhile, Hawaiian Airlines also entered the new international markets of Australia and New Zealand in 1986 with one-
stop services through Pago Pago International Airport. Hawaiian also aggressively grew its international charter business
and pursued military transport contracts. This led to a large growth in the company's revenues and caused its inter-island
service's share of revenues to shrink to just about a third of the company's total.[23]
During the 1980s, Hawaiian also embarked on the development and construction of Kapalua Airport on west side of Maui.
Opened in 1987 the airport was designed with a 3,000 ft runway, which constrained its ability to handle large aircraft.[24]
As a result, when the airport first opened Hawaiian Airlines was the only inter-island carrier with aircraft capable of
serving the airport. With its de Havilland Canada DHC-7 Dash 7 turboprops, Hawaiian had a distinct competitive
advantage in the Maui market.[21][22]
Heading into the 1990s Hawaiian Airlines faced financial difficulties, racking up millions of dollars in losses throughout
the previous three years. Due to the airline's increasingly unprofitable operations it filed for Chapter 11 bankruptcy
protection in September 1993. During this time the company reduced many of its costs: reorganizing its debt, wrestling
concessions from employees, cutting overcapacity and streamlining its fleet by disposing many of the planes it had added
to its fleet just a few years earlier.[25]
As part of Hawaiian's restructuring it sold Kapalua Airport to the State of Hawaii in 1993. Hawaiian soon after
discontinued service to the airport as it retired its Dash 7 fleet.[25] The retirement of the Dash 7 in 1994 also resulted in the
airline operating a more streamlined all-jet fleet as it exited bankruptcy in September 1994.[26]
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Post-Bankruptcy (2005–2012)
On October 1, 2005, Hawaiian Airlines began nonstop daily flights from
Honolulu to San Jose, California. This made San Jose the fifth gateway city in
California to be serviced by Hawaiian; the others were Los Angeles, San Diego,
Sacramento and San Francisco.[28]
In August 2007 the Seattle Seahawks became the second sports team to begin
using Hawaiian Airlines to travel to games. The Oakland Raiders, also of the
NFL, have been flying Hawaiian Airlines since the 1990s. The two teams fly on This Hawaiian 767-300 wears the
Hawaiian's Boeing 767s to and from all their games. Two of Hawaiian's Boeing Oakland Raiders logo on its forward
767 aircraft have been fitted with decals of logos from the Seahawks and the fuselage
Raiders.
In late 2009 Hawaiian airlines began to install winglets on their 767-300s to cut fuel costs.
On February 16, 2010, Hawaiian Airlines sought approval from the U.S. Department of Transportation to begin nonstop
flights from its hub at Honolulu to Tokyo-Haneda sometime in 2010. The airline was one of 5 US carriers — the others
being Delta, Continental, United and American — seeking approval to serve Haneda as part of the U.S.-Japan OpenSkies
agreement.[33] Approval was granted from USDOT to begin nonstop service to Haneda, Japan. The flight began service on
November 18, 2010.[34] In addition, the airline is planning to establish a codeshare agreement with All Nippon Airways.[35]
On January 12, 2011, Hawaiian Airlines began nonstop service to Seoul-Incheon, South Korea.[36] On July 12, 2011,
Hawaiian added Osaka, Japan to its network.[37]
On March 31, 2011, Hawaiian announced that they will be renovating the check-in lobby of the inter-island terminal at the
Honolulu International Airport (Hawaiian's main hub). Hawaiian, the only occupant of the inter-island terminal, will be
removing the traditional check-in counter, to install six circular check-in islands in the middle of the lobbies. Those check-
in islands can be used for inter-island, mainland and international flights.[38]
On June 4, 2012, Hawaiian expanded to the east coast with daily flights to New York's John F. Kennedy International
Airport.[39]
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On August 30, 2012, Hawaiian filed an application with the U.S. Department of
Transportation for a nonstop route between Kona and Tokyo-Haneda.[41] This
would fill a void that Japan Airlines left when it ceased service to Kona nearly
two years ago.[41] However, the US Department of Transportation rejected the
A Hawaiian Airlines Airbus A330-
airline's application to begin service.[42]
200 Moana logojet landing at
On December 3, 2012, the airline unveiled plans to begin flights to Taipei, McCarran Airport in 2016.
On April 10, 2013, the airline announced its first destination in China, with
service to Beijing expected to start on April 16, 2014, pending government
The new logo and livery for
approval. At the same time, the airline announced that it would end service to
Hawaiian Airlines, as pictured on its
Manila in the Philippines on July 31, 2013.[45]
first Airbus A321neo. At the time of
this photo, this aircraft was halfway
On July 11, 2013, the airline signed a codeshare agreement with China
through its delivery from Hamburg,
Airlines.[46]
spending the day at JFK Airport in
New York.
On March 12, 2014, Hawaiian announced that it would begin daily service
between Kahului and Los Angeles on May 2, adding a second flight from June
30 to September 8 in response to passenger demand. It would also begin nonstop summer service between Los Angeles
and both Lihue, Kauai and Kona, Hawaii.[47]
On August 14, 2014, the airline announced direct service between Kahului and San Francisco beginning in November.[48]
On January 5, 2015, Hawaiian refiled its previously rejected application with the U.S. Department of Transportation
(DOT) for the Kona-Haneda route with service, if approved, to begin in June. The request was prompted by a DOT
decision in December 2014 to review the public interest in Delta Air Lines' Seattle-Tokyo route after Delta reduced the
frequency of those flights from daily to seasonal.[49] On March 31, DOT again denied the request, opting instead to allow
Delta to continue operating the route, with American Airlines taking over if Delta's planned service continued to fail.[50]
On May 1, 2017, the airline revealed a new logo and livery for its aircraft.[51]
Hawaiian Holdings
Hawaiian Holdings, Inc. (NASDAQ: HA) is the parent company of Hawaiian Airlines, Inc.[52]
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Previously listed on the American Stock Exchange, the company moved to NASDAQ on June 2, 2008.[53] Hawaiian
Holdings, Inc. is a holding company whose primary asset is the sole ownership of all issued and outstanding shares of
common stock of Hawaiian Airlines, Inc. On June 30, 2008, the company announced that it had been added to the Russell
3000 Index.[54]
ʻOhana by Hawaiian
ʻOhana by Hawaiian is a regional subsidiary carrier of Hawaiian Airlines. The
service is operated using three ATR 42 turboprop airplanes owned by
Hawaiian and operated under contract by Empire Airlines. The new service
was slated to begin in summer 2013 initially flying to Moloka'i and Lana'i,
however the airline was unable to begin during that period due to Federal
Aviation Administration delays in certifying ʻOhana's operation.[55] ʻOhana by
Hawaiian is fully integrated into the Hawaiian Airlines network.[44]
In February 2014, Hawaiian announced that ʻOhana would begin service on An ʻOhana by Hawaiian ATR 42-500
March 11.[56] On June 12, 2014, ʻOhana by Hawaiian announced it would approaching Kahului Airport
expand its route network to Maui offering daily flights between Kahului, Maui
and Moloka'i; Kahului and Kona, Hawai'i Island; and Kahului and Hilo.[57]
Destinations
Hawaiian Airlines serves destinations in several Asia-Pacific countries and territories. The airline added its sixth
international destination, Incheon International Airport near Seoul, South Korea on January 12, 2011.[36] It also has daily
and weekly direct, non-stop international flights from Honolulu to Tahiti, Australia, South Korea, Japan, New Zealand and
China.
Codeshare agreements
Hawaiian Airlines codeshares with the following airlines:[58]
Fleet
As of December 2017, the Hawaiian Airlines fleet consists of the following aircraft:[8][63]
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Passengers
Aircraft Total Orders Notes
F S Y Total
The airline names its individual aircraft after birds found in Polynesia as well as Polynesian constellations historically used
to navigate to the Hawaiian islands.[66]
On April 30, 2008, Hawaiian's President and CEO commented during a quarterly conference call that Hawaiian Airlines
was in talks to acquire additional aircraft to meet demand due to the shutdown of Aloha Airlines' passenger operations
and the closing of ATA Airlines. No firm agreements had been signed, but two options were given for the inter-island fleet:
leasing additional 717s from existing lessors or leasing McDonnell Douglas MD-80 aircraft on short-term leases. If the
MD-80 had been chosen, it would have been the second time Hawaiian Airlines used that aircraft in its history. Hawaiian
previously flew a small number of MD-80 aircraft during the 1980s.[67]
On June 4, 2008, the airline announced that it had agreed to lease an additional four 717s, with deliveries between
September and the end of 2008.[68]
Hawaiian Holdings revealed on July 17, 2012, that it had signed a Letter of Intent to acquire turboprop aircraft with the
aim of establishing a subsidiary carrier to serve routes not currently in Hawaiian's neighbor island system.[69] In
December 2012 it was announced that Empire Airlines would operate the aircraft on behalf of Hawaiian.[70]
In January 2013, Hawaiian signed a Memorandum of Understanding with Airbus for an order of 16 A321neo aircraft plus
up to 9 options. The aircraft will be operated in a 2-class, 190 seat configuration.[71] Following the completion of labor
agreements relating to the operation of the aircraft with the airline's pilot and flight attendant unions, the airline finalized
the order in March 2013.[72]
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On October 27, 2008, Hawaiian announced that prior to the arrival of its new
A330s, it would lease two additional Airbus A330-200 aircraft beginning in
2011, at the same time extending the leases of two Boeing 767-300ER aircraft
to 2011 (to be withdrawn from service coincident with the delivery of the
A330s).[74] Two weeks later, the airline announced the lease of an additional
A330-200 for delivery in 2010.[75] In December 2010 Hawaiian ordered an
additional six A330-200 aircraft.
On July 22, 2014, the airline signed a Memorandum of Understanding (MOU) A Hawaiian Airlines Boeing 767-
for six Airbus A330-800neo aircraft along with six options, to be delivered 300, christened Akohekohe
from 2019. The MOU replaced the order of six A350-800s which were
scheduled to be delivered from 2017. Dunkerley touted the A330-800neo's fuel
efficiency, additional range, and commonality with Hawaiian's existing A330 fleet in a press release, saying it made the
aircraft "an elegant solution to our need for growth aircraft toward the end of this decade."[76]
Retired fleet
Throughout its history, Hawaiian Airlines has operated a diverse range of aircraft including the
following:[27][77][15][16][78][79]
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HawaiianMiles
HawaiianMiles is Hawaiian Airlines' frequent-flyer program. Miles accumulated in the
program allow members to redeem tickets, upgrade service class or obtain free or
discounted car rentals, hotel stays, merchandise, or other products and services through HawaiianMiles logo
partners. The most active members, based on the amount and price of travel booked, are
designated Pualani Gold (fly 30 Segments or fly 20,000 Flight Miles) and Pualani Platinum
(fly 60 Segments or fly 40,000 Flight Miles), with privileges such as separate check-in, Premier Club Lounge access in
Honolulu, Hilo, Kona, Kahului and Lihue, priority upgrade and standby processing, or complimentary upgrades.[80]
Hawaiian also has frequent-flyer partnerships with several other airlines, allowing HawaiianMiles members to earn credit
for flying partner airlines and/or members of partner airline frequent flyer programs to earn credit for Hawaiian flights.
Some partnerships restrict credit to only certain flights, such as inter-island flights or to code-share flights booked through
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Hawaiian.
Virgin Atlantic
Flying Club Yes Yes
Airways
Virgin Australia Velocity Rewards Yes Yes
HawaiianMiles allows one-way redemption on Hawaiian Airlines flights only. Currently, the lowest-priced one-way
economy class ticket is an inter-island coach saver flight for 7,500 miles.[85]
In flight service
Catering
Hawaiian provides complimentary and paid beverage service on all of its flights. Meals are not provided on interisland
flights due to their short length (30–45 minutes). On its U.S. mainland flights, Hawaiian is one of the only major U.S.
airlines to still provide complimentary meals in its main cabin (coach class); each meal is made with no preservatives, all-
natural ingredients and packaged with recyclable materials.[86] In 2009, Hawaiian introduced premium meals in its main
cabin, giving passengers the option of having the complimentary meal or paying to upgrade to a premium meal. The
premium meals consisted of a variety of high end Asian cuisine, but were later discontinued.[86][87]
In March 2007, Hawaiian introduced a "tasting menu" or "tapas menu" for its first class passengers on its U.S. mainland
and international flights. The menu consists of twenty entrees set on a rotation, with five available on any given flight.
Passengers are provided information on the available entrees for their flight when they board, or shortly after takeoff and
may choose up to three entrees as part of their inflight meal.[87][88]
On December 1, 2017, Guests in the main cabin on Hawaiian flights between Hawaii and Western U.S. gateway cities will
be treated to complimentary meal service exclusively created for the airline’s new Pau Hāna Café brand. The Pau Hāna
Café, branded meals made exclusively for the airline, consists of a continental breakfast box for brunch and hot sandwich
and side for lunch. Pau Hāna, a Hawaiian term for “finished work,” is a time to relax and unwind after a long workday.
[89]The meal service will be followed by coffee and a sweet treat for dessert. A parting Mahalo service features the carrier’s
popular Koloa Breeze cocktail, featuring Koloa Rum from the Island of Kauaʻi, and our signature Pau Hāna snack mix.
Entertainment
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On Boeing 767 aircraft, Hawaiian offers iPad mini tablet computers for rent,[90] in addition to movies shown on overhead
projection screens. Prior to September 1, 2013, Hawaiian offered DigEplayer portable video players for rent. Airbus A330
aircraft are equipped with on-demand units built into every seatback. The new Airbus A321neo will be equipped with
personal device entertainment via app.
In August 2012, Hawaiian announced an upgrade to its economy-class inflight U.S. mainland service. Among the upgrades
were a new menu, a complimentary glass of wine on lunch/dinner flights and a free tropical cocktail before landing on
breakfast flights. This was in contrast to other airlines cutting back on meal service.[91] According to Hawaiian's CEO Mark
Dunkerley:
"In today's competitive world you cannot justify providing complimentary meals on a traditional business
model. It simply does not pay for itself... which explains why essentially everybody has taken all that free
food off the airplane. We're being illogical by actually investing heavily in this area... It's part of who we are,
and it's what makes us different from everybody else."[91]
Cabin
In late 2014, Hawaiian Airlines began offering Extra Comfort seating, as a new service class on its Airbus A330-200
aircraft. The Economy Comfort seating offered seating space upgrades for passengers, along with improved soft-product
offerings for passengers on international routes.[92]
In October 2015, Hawaiian Airlines announced that they will be upgrading their business class seats from the standard
cradle seats to a 180-degree lie-flat seats on their A330 fleet in a 2-2-2 configuration. The new seats will be installed
starting the second quarter of 2016. In addition to the new business class seats upgrade, the airline will add 28 additional
Extra Comfort seating.[93]
See also
List of airlines of Hawaii
Hana Hou!, Hawaiian's in-flight magazine
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Gradidge, Jennifer. DC-1, DC-2, DC-3 - The First Seventy Years. 2006. Air-Britain (Historians) Ltd. ISBN 0-85130-
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1/14/2018 Hawaiian Airlines - Wikipedia
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