10-18 year olds

 24% of teens go online “almost constantly”

 Their total average expenditures make up 91% of
earnings
 Millennials today put 7% of their total spending
toward cars
 Nearly three-quarters of teens have or have access to a smartphone
 94% go online daily or more often
 Facebook remains the most used social media site among American teens ages 13 to
17 with 71% of all teens using the site
 71% of teens use more than one social network site
 A typical teen sends and receives 30 texts per day
 Girls use social media accounts more than boys but boys use video gaming consoles
more than girls
 1% of teens own no devices and just 4% say they only have or have access to one.
 Girls are also a bit more likely than boys to use messaging apps, with 37% of cell-
owning girls using them compared with 29% of boys with cell phones
 Nearly three-quarters (72%) of teens play video games online or on their phone —
84% of boys and 59% of girls
 Over 80% of 10 year olds are afraid of being fat
 Around 30% of 10-14 year olds are actively dieting
 Over 50% of teen girls and 30% of teen boys use unhealthy weight control
behaviours such as skipping meals, fasting, smoking cigarettes, vomiting, and taking
laxatives
 As early as the preteen years, girls start to withdraw from activities such as, giving an
opinion, going to school, going to the pool, etc. because they feel badly about how
they look
 Body satisfaction hits a low between the ages of 12-15 and is the most important
component of self-esteem
 30-40 year olds
 Today’s young adults often struggle with anxiety,
depression and a sense of being trapped or ‘locked into’
something
 Today’s 20 and 30-somethings can have five jobs by their
early 30s
 25 to 34 year olds are continuing to consume music, gaming and the internet and are
enjoying the pursuits of their younger years
 According to the study, 25-34 year olds are happier, and more confident, secyre and
gravitate toward premium, understated and often luxurious brands and experiences
to affirm their identity. In contrast, teenagers are highly focused on material gain
and employ brands to define their identity
 24% more likely than teens to agree that they “love life”
 When psychologists talk about personality of 30-40 year olds, they are usually
referring to what are called the Big Five traits: openness, conscientiousness,
extraversion, agreeableness, and neuroticism.
 Research on identical twins, for example, shows that these five traits are largely
heritable, with about 40 to 50 percent of our personality coming from our genes.
 28.9 million adults report that they had drunk alcohol in the week before interview
 2.5 million adults drink more than 14 units of alcohol on their heaviest drinking day.
 Young people are less likely to have consumed alcohol in the last week than those
who are older.
 A higher percentage of adults in Wales and Scotland drink over the recommended
weekly amount in one day
 Wine is the most popular choice of alcohol
 Agreeableness -- being warm, generous, and helpful -- accelerated most in the 30s in
both men and women and climbed more slowly in the 40s
 50-60 year olds
 Though previous research has suggested that personality
changes less and less over time, the researchers found
that certain personality traits change gradually but
consistently throughout life -- and on average, people are
getting better as get older.
 Meanwhile, rates of neurosis tended to decrease with age in women but didn't change
much in men. And both sexes had small declines in their levels of openness, but split on
extroversion
 Women became less gregarious with age while men became slightly more outgoing.
 Nearly three quarters (71 per cent) of Brits have tried new activities since turning 60
 One in five (20 per cent) say active hobbies help them feel younger
 71 per cent of those over 60 years old are tackling new challenges like learning a
foreign language, taking to the dance floor, or even getting the adrenaline pumping
with outdoor activities like bungee jumping, kayaking and mountain climbing.
 describe their lifestyle as interesting (38 per cent), varied (42 per cent), fun (20 per
cent) and rewarding (24 per cent)
 References
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Lenhart, A. (2015). Teens, Social Media & Technology Overview 2015.Available:

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30-40 year olds

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