Audience Revision

Across
4. The theory that audiences respond differently to texts depending on their own
experiences. (9)
7. When media producers put messages into texts. (8)
8. When the audience agrees with the messages in a text. (9)
9. When the audience partly agrees and partly disagrees with the messages in a text.
(10)
10. with the messages in a text. (10)
Down
1. _____ needle - The theory that messages sent by the media are fed directly into
audiences brains. (10,6)
2. A person whose views on a media product may affect your own. (7,6)
3. When audience members interpret messages. (8)
5. When the audience
6. The theory that audiences consume texts to suit their own needs. (4,3,14)
 The Effects Debate

“Violence is one of the most fun things to watch.” - Quentin Tarantino

“You have to show violence the way it is. If you don't show it realistically, then that's
immoral and harmful. If you don't upset people, then that's obscenity.” - Roman Polanski

“How a society channels male aggression is one of the greatest questions as to whether
that society will survive. That's why I am not against violence in the media, I am against
the glorification of immoral violence.” - Dennis Prager

“A lot of people in the movie industry tend to run and hide from it like ostriches. Movie
industry people are definitely in denial right now, but you do become desensitized to
violence when you see it on the screen so often. Let's face it, violence exists for one
reason in movies, and that's to get an effect, create an emotion, sell tickets.” -Madeleine
Stowe

“Exposure to violent electronic media has a larger effect than all but one other well
known threat to public health. The only effect slightly larger than the effect of media
violence on aggression is that of cigarette smoking on lung cancer.” - L. Rowell Huessman

What are your thoughts on these quotes? Do you agree or disagree?

I agree because violence in movies is our filter. We watch other people fight so we don’t have to do it in real life.
I also agree because of what Madeleine Stowe says “create an emotion” this emotion could be that the person
feels violence is a terrible thing and they do not want to partake in the acts.
What messages are being sent by playing violent video games?

Problems can be resolved quickly and with little personal involvement.

The best way to solve a problem is to eliminate the source of the problem.

Problems are basically black and white.

It is acceptable to immerse yourself in these worlds without questioning whether they are right or wrong.

Use instinctual rather than responsible behaviours.

Imagination I not an important problem solving skill.

What impacts upon how much an audience member will take on these messages? What
groups will get a different reading from a text?

Children, being imitative, may copy what they see as they are more likely to learn from the experience in the
game.

Pacifists would have never played the game in the first place as they seen all the violent aspects.

Parents would try to protect their children from the violence in the game best they can.

Religious views – morality level

Race – world war games. (Their country is the enemy).

How can the impact of violence be restricted or controlled?

Have extremely strict rules in shops that sell games.

The development team could go through the game and dim down the violence.

Game settings – level of gore/ turn off bad language.

What might the following PEGI ratings and symbols mean?

Suitable for 3 years up Suitable for 7 years up

Suitable for 12 years up suitable for 16 years up

Suitable for 18 years up

Who is responsible for controlling levels of violence in video games? Who should be?

What are the two ways research into effects is carried out?
 1. internet

2. books

DEBATE

Do video games cause youth violence?

Topics to consider…
 What effect does watching violence have on our attitudes towards violence? Does
it make our behaviour more violent?
 Should there be rules about how much violence is incorporated into
entertainment? Should there be restrictions on the availability of violent
entertainment?
 Who is responsible for the violent content in media? The media-makers, or the
regulators?
 Is a violent society the result of violent entertainment, or is it the other way around?
 Is there such a thing as a "copycat killing", or is this an example of Moral Panic?

You must back up your points with research that you can reference.

Two members of your group will be nominated speakers.