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----------Key----------

1. BUSINESS–LEVEL STRATEGY 11. GEOGRAPHIC SEGMENTS


BUSINESS LEVEL STRATEGY GEOGRAPHIC SEGMENTS
BUSINESS–LEVEL GEOGRAPHIC SEGMENT
BUSINESS LEVEL GEOGRAPHIC

2. core 12. lifeblood

3. Key Issues 13. Value


Key Issue
14. differently
4. GLOBAL
15. LOWER
5. geography
16. ACCEPTABLE
6. SATISFYING CUSTOMER
customers satisfaction 17. DIFFERENTIATE
customers satisfaction
customers 18. broad

7. REACH 19. superior

8. RICHNESS 20. (a)

9. MARKET SEGMENTATION

10. DEMOGRAPHIC FACTORS


DEMOGRAPHIC