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and promoting
the best in art
and framing
art +


Art and framing competitions Forty years in the business

GCF exam update Make money from printing Iranian art
On reflection,
you won’t pick
a better glass

perfectly placed
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& Framing
Art Tradeindustry
Guild 2018awArdS
At the 2015 awards: (left to right)
artist Gordon King, Mary King, Guild
Master Ian Kenny GCF, Linda Kenny
The awards presentations are your opportunity to shine
but of course you have to be in it to win it! Don’t miss
the awards entry deadline of FRIDAY 26 FEBRUARY

Don’t miss out! Enter today

Art &areFraming
Entries Industry
now being accepted Awards
for the following awards:
u Art Business Website Alister Colley
Don’t miss out! Enter today
Art Business Website
u Art Retailer of the Year Award Customer
(left), winner ofService
the Best-Selling
Jorge Aguilar-Agon
uArt Retailer
Best of the Year
Mount Design Digital Printer of the Year Student Artist Award
are now
being accepted for the
Published following
Artist awards:
DesignArtist Award
Selling Published Guild
Award Challenge
2015, with Framing Up & Coming Artist
Simon Flavill of
Art Business
Up &Website
Artist AwardArtistCustomerAward
Service Jorge Aguilar-Agon
sponsor Arqadia
Art Retailer of the Year
u Customer Service Award: Nominated Digital Printer of the Year Student Artist Award
Best Mount Design
by Fine Art Trade Guild members Guild Challenge
For further details and to enter, visit, Up & Coming Artist then
Best-Selling Published Artist
u Digital Printer of the Year Framing Award NEW Small Business
go to the Awards & Convention tab Customer Service
u Guild Challenge Framing Award
For further
u Jorge details
The enter, visit Award
Art & Framing, then gobytothe
Convention is organised the Awards
Fine Art Tradetab
u New Business Award
DEADLINE FOR ENTRIES 5pm on 28 February 2018.
The convention takes place on Saturday 13 and Sunday 14 May 2017 at the
Download all entry Holiday
forms andInn,competition
Stratford Upon Avon from
The Art & Framing Convention is organised by the Fine Art Trade Guild:
The convention takes place on Saturday 12 and Sunday 13 May 2018 at the Crowne Plaza, Stratford Upon Avon
Awards and event sponsored by
Awards and event
sponsored by

Digital print quality you can trust



Could you be this year’s Best in Show?

This prestigious exhibition exclusively features works from Guild
members and is a fabulous showcase of the talents of our artists.
The exhibition will travel after the convention to the Guild’s London
exhibition space, where it will be shown from 22 to 28 May.
Guild members can submit up to three original works per artist for
re you feeling gives you the chance

selection by the hanging committee. Submission is online and the closing
date is 5pm on 28 February 2018.To
Fee and size restrictions apply. to push your talents to
celebrate the the fore; winning one
50th Anniversary gives your business a
of the Beatles’ iconic boost that money can’t

klimt and
album, the theme for buy.
the 2017 Art & Framing Don’t delay, get
Industry Awards creative today and
framing competitions
is The Magical
Art and Framing Convention 2018
show us just how Far
Out you can be!
Mystery Tour. Go to
Dust off your Lennon to enter the
shades, dig out your competition, and
flares and get into download the rules
some Peace, Love and and submission form.
Understanding, man… THE THEME for the 2018 Art and Framing Industry Awards framing
The Guild Framing competitions is Gustav Klimt’s iconic painting The Kiss.
Challenge is an open The Guild Challenge Framing Award is an openThe Guild Framing
competition, so
you can frame any image, object or collection Challenge
with a Klimt is sponsored
competition, so you by Valiani srl
The Best Mount Design Award is for the frame and mount which best
can frame any image,
enhances the beautiful print provided for entrants.
object or collection on Award is for the frame above) and shows off The Best Mount Design
This year’s competition prints have been created by Guild member
The Magical Mystery and mount which best ChromaLuxe
your onskills and creativity. Award is co-sponsored
its proprietary aluminium substrate.
Tour theme. enhances our fab Hippy Entering the Guild’s by Wizard and Framers
The Best Mount Design Camper print (shown The Guild framing competitions
Challenge Framing Award is sponsored Corner
by Valiani srl
The Best Mount Design Award is sponsored by Gunnar
‘We Grow Together’ by Danielle D. winner of ‘Best in Show’ Award 2017

Go toFOR
ENTRIES for full details and entry forms
Open to qualified members of the Guild Society of Artists & Fine Art Trade Guild Members
Art + Framing Today, January, Issue 10 First published June 1905 as the Fine Art Trade Journal

8 News
18 Artist interview
Garry Floyd
19 Product news
21 ArtSure News
22 Comment
58 Last Word
John Hunter, Abbey Glass

26 Could a printer be your
business’s secret saviour?
A large format printer could boost
your existing trade as well as bringing
36 in new business, says Tony Hayton.

31 The times, they are a-changin’
Peter Cleevely GCF looks back on four
decades in the business and considers
how he has adapted to change.
34 Business Talk
36 A shaggy dog success story
Artist Stephen Hanson reveals how his
background in animation has brought
success as an artist.
40 Visions of Iran
CAMA Gallery brings the best of
Iranian contemporary art to the UK.
43 Art Talk
46 All lit up
In his second article on lighting,
Christopher Orme GCF(APF) explains
how he has built backlit frames.
45 40 50 GCF exam update
Steven McKee GCF(APF) Adv sets
out how the GCF exam works and
what candidates can expect when
they arrive at the Guild’s London test
centre, hosted by D&J Simons.
55 Frame Talk

46 18
4 January 2018 ART + FRAMING TODAY
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letter from the editor

Published by the Fine Art Trade Guild Adaptability is

more essential to
2 Wye House, 6 Enterprise Way, London
SW18 1FZ T: +44 (0)20 7381 6616

Lynn Jones
survival than ever
Advertising and marketing
Duran Fagan
If there is one thing all living organisms need
(aside from the obvious basics) to survive and
Subscriptions proliferate, it’s the ability to adapt to changes in
Moira Sanders their environment. As Albert Einstein put it: “The
measure of intelligence is the ability to change.”
As it is for bare survival, so it is in business. In
Accounts and membership this issue (page 31), Peter Cleevely GCF describes
Nii Tackie
the evolution of his business over the past 40 years,
from the extravagant boom times of the eighties and
early nineties, through the rise of the internet age
Publication dates
Art + Framing Today is published five
and the global economic crash and into the difficult
times a year: January, April, June, business environment that we now inhabit.
August and October While it is tempting to pine for a golden age when
consumers seemed to have pocketfuls of cash to
Subscriptions 2018
UK Europe World burn, and shopped locally because there was no
One year £33 £39 £48 Amazon or eBay, it serves little purpose. Neither
Two years £57 £67 £80 does pondering what went wrong, or wondering
how to revive those prosperous times. Everything
To subscribe, call 020 7381 6616 or visit
our website,, and has changed.
click on ‘Art + Framing Today magazine’ Peter’s business has prevailed because all along,
he has kept asking the key question: “What do my
© All rights reserved. Art + Framing
customers want right now?” Sometimes trends are
Today is intended to inform but no cyclical, as witnessed by Peter’s past and present
success with photography. What has worked for

liability can be accepted for action
taken, or not taken, in reliance on it him is the ability to maintain an open mind and to
always keep his customers front and centre in his
This symbol next to an article business vision.
indicates the number of CPD Also in this issue: Ben Massey advises on how
points framers earn from
reading that article. See to recruit new people into your framing business (page 34); Stephen Hanson explains how his
background in illustration and animation has led
Master of the Guild
to success as an artist (page 36); and Karen Hollis
Ian Kenny GCF(APF) Adv
outlines the benefits of joining the Guild Society of
Guild Managing Director
Peter has Artists (page 44).
Louise Hay kept asking In the framing section, Steven McKee GCF(APF)
Adv provides an update on changes to the GCF exam
the key and what candidates can expect when they attend the
Like us on Facebook test centre at D&J Simons in London (page 50). In his question: second article on illuminated frames, Christopher
“What Orme GCF(APF) discusses backlighting (page 46).
On page 20, you can find out how to get your
Follow us on Twitter do my entries in for the 2018 Art & Framing Industry
customers Awards. Entering is hugely worthwhile but time is
limited. I hope you’ll give it a try, and that we’ll see
want right you at the glittering awards ceremony in May.
Lynn Jones
6 January 2018 ART + FRAMING TODAY
FOR 2018
S E RV I N G TH E F R A M I N G TR A D E S I N C E 1 97 7

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the year when dark interiors become
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news Send your stories to


Art & Framing Industry

Awards gain new backers
and more ways to win
THIS YEAR, for the first time, suppliers, printers, publishers
there are two Customer Service or other B2B businesses
Awards open for nominations supplying goods and services to
in the Guild’s Art & Framing the art and framing industry.
Industry Awards. Both are in recognition
The Guild also welcomes
Both accolades are for trade of the excellent work done
Gunnar as the new sponsor of
in providing thousands of
the Best Mount Design Award
customers with outstanding
and thanks Framer’s Corner and
service, accurate deliveries, and
Wizard for their support of this
above all reliability.
award in the past.
Our NEW award recognises
We’re excited about working
the superb efforts that smaller
with Sarah to promote the
supplier businesses make
award and look forward to
in serving our industry. To
seeing some stunning entries. Gunnar’s Sarah Osborne
qualify companies must be
This year the set piece for GCF(APF) Adv
independent, not a subsidiary
the Best Mount Design Award
or branch and have 10 or fewer
is an inspiring but technically entry costs £30 for members,
employees, but they must of
challenging dye-sublimation £60 for non-members.
course offer the same great
print on ChromaLuxe, of Klimt’s To enter an Art & Framing
customer service our larger
iconic painting The Kiss. Industry Award, visit:
suppliers provide.
The panels are 30x30cm and
You are invited to nominate
your top three suppliers
from any in the trade, in both but if you are not already a Customer Service award
categories. Guild member or a registered is generously sponsored
Above: Lion MD Nicola
You do not have to be a visitor to the Guild website you by Lion PFS, who have
Harrold. Lion has won the
Guild member to nominate a will need to create a login to won the Customer Service
Guild’s Customer Service company, and neither does the validate your nomination. Award themselves on many
Award several times company you are nominating, The new Small Business occasions.

Three successful candidates announced

for latest round of Arqadia Scholarship
THREE SUCCESSFUL candidates are announced “The benefits to which
APPLICANTS have been in the first part of the year the successful scholars are
announced in the latest and two in the second; but in eligible include attendance
tranche of the Arqadia a departure from the norm, at any Guild seminar/
Scholarship. Mal Reynolds GCF(APF) Adv, workshop held in London
Since 2016, Arqadia Chair of the Guild’s Framing and Annika McSeveny of for the forthcoming year and
has been sponsoring Standards and Qualifications Antika Picture Framing. the keynote workshop at the
four candidates per year Committee, announced that Reynolds said: “The Awards weekend in May.
to undertake the Guild’s there were three successful Scholarship is an important “I found it extremely
GCF study programme scholars for the latter part vehicle to gaining recognition interesting to watch the
and examination in order of last year. as a GCF(APF) picture framer. results and because they were
to gain the Guild Certified The winning applicants The GCF qualification is very close, we decided that all
Framer – GCF(APF) – were: Graham Perryman of important to the industry top three candidates would
qualification. Dragonfly Framing; Sarah and the standards of picture receive a Scholarship place.”
Usually two of these Harris of Folly Framing; framing in the UK.
8 January 2018 ART + FRAMING TODAY


Guild Certified Framer gets

off to a great start in India
following Guild members,
who achieved their GCF
certification in India:

Deepak Oulkar GCF(APF)

Punit Prahladka GCF(APF)
Dipak Dholey GCF(APF)
Manoj Kewat GCF(APF)
Sanjay Lahoti GCF(APF)
Geovanni Fernandes GCF(APF)
Liza Mayan GCF(APF)
Aliasgar Kanchwala GCF(APF)
K Narendra Shenoy GCF(APF)
Mohd Asif GCF(APF)
Mia Renny GCF(APF)
Stephen Finney GCF(APF) Adv with Manish Gourisaria and the class of 2017 (see panel, right) Manisha Bhatcar GCF(APF)

THE MUCH-awaited Guild country came to take part in to Stephen Finney GCF(APF) The Guild’s new Level 1
Certified Framer (GCF) the course and sit for their Adv, world renowned master Certificate of Competency
vocational qualified GCF exam. trainer, for taking the time was awarded to:
professional picture framing Manish Gourisaria, joint to come to India to start the Mitesh Chedha
training course launched for managing director at Lion courses.” Rupak Chakraborty
the first time in India. Held India, says: “The first day There are plans for a
in Kolkata at the Space Circle was fabulous and extremely second training course and
Club, in association with Lion
Picture and Frames (India),
beneficial for the participants
to learn about Conservation
GCF exam session to be held
in March 2018.
India’s first
participants from all over the Level framing. Many thanks GCF Advanced

It’s been a busy, busy year! ALIASGAR POONAWALLA

became India’s first GCF(APF)
Advanced Framer when he
THE GUILD Certified Framer Yonghui Ming GCF passed his Conservation
programme has seen a rush of Chengcheng Cui GCF(APF) Framing exam, after travelling
interest in 2017, in large part Yue Zhou GCF(APF) all the way to the Guild’s test
due the efforts of über trainer Weili Zhao GCF(APF) centre in Dromore.
and examiner Stephen Finney, Ke Wang GCF(APF) Founder of Creative Inc,
whose visits to China and India Wei Liu GCF(APF) based in Vadodara, Gujarat,
have taken him away from Wei Wang GCF(APF) Aliasgar passed his GCF
home for 300 days this year! Loson Wong GCF(APF) exam with flying colours in
In the UK, first GCF of 2017 Hsuan Yin GCF 2016 and has now taken the
went to Dylan Banks who was Xiaoqi Wang GCF next step in demonstrating
later joined by: joined by Stephen Finney, Wei Wei GCF his professionalism. He looks
David Roberts GCF(APF) Guild Master Ian Kenny, Xiaoli Zhang GCF forward to working with the
Jonathan Birch GCF(APF) Craig McKenzie and Andrew Kevin Xiao GCF Guild’s newest members
Hannah Veja GCF(APF) McLaren in Conservation Anlong Deng GCF(APF) and GCFs (above) to raise
Sam Stobart GCF(APF) Framing. FSQC Chair Mal Zheng Wang GCF(APF) standards of framing in India.
John Cruikshank GCF(APF) Reynolds found time for Jiangtao Yu GCF(APF)
Ian McNabb GCF(APF) Mount Design and Function Yuan Liu GCF(APF)
Ella Hutton GCF(APF) along with Ian Kenny who Shuangyan Liu GCF(APF)
Jacinta Brennan GCF(APF) also took Textile Framing Chunhua Li GCF(APF)
Marshall Irving GCF(APF) for a hat trick. Andy Goodall Lin Guo GCF(APF)
Rachel Bradbery GCF(APF) added Textile Framing to his Jianlong Zhang GCF(APF)
Karen Skeates GCF(APF) qualifications too. Huazhou Chen GCF(APF)
Peter Harris GCF(APF) In China an active Wende Ge GCF(APF)
Andrew Goodman GCF(APF) programme of training and Chengjian Wu GCF(APF)
Sue Harper GCF(APF) exams with the support of Feng Gua GCF(APF)
GCF Advanced qualifications AFAExpo led to 25 qualified Well done, everyone.
saw a surge too with Aliasgar framers in 2017:
ART + FRAMING TODAY January 2018 9


ARTISTS, celebrities,
musicians and actors of
Art & Framing Roadshow
reveals early 2018 dates
Georgian Bath come under
a new spotlight when an
exhibition dedicated to their
stories opens at the town’s
Victoria Art Gallery. ANOTHER EIGHT Art & will each be allocated
‘Entertainment in Bath’ Framing Roadshow two display tables. If
looks at performers and events are scheduled you would like to be
events in the city since its take place in 2018. considered to take
Georgian heyday through to Travelling part in the art and
its Victorian past and more the country, the framing professionals’
recently the Bath Festival. industry event will event please contact
Portraits by Gainsborough feature a mix of
and works by the Georgian art, framing, print, Art and Framing
comic artist Thomas and photographic Roadshows will be
Rowlandson will feature in supplies. taking place in a town
the exhibition. Don’t miss your near you in 2018. The
Highlights from the chance to try out dates and places for
gallery’s own collection equipment, look April and May will be:
of paintings, drawings at new mouldings 24 April Nottingham
and prints will be on show and mountboards, 25 April Norwich
alongside important loans watch expert 15 May Maidstone
from the Royal Collection, demonstrations, and 16 May Kempton Park
lent by Her Majesty The talk about training, Details of events to
Queen, and the National qualifications and take place in July and
Portrait Gallery. standards. September are yet to
The free exhibition runs New in 2018 is be announced. Check
from January 13 to March 14 an opportunity the next issue of Art +
March at 12pm-2pm. for Guild member artists event. On offer are spaces Framing Today for updates. to be involved in their local for two artists per show, who

Northern Ireland London branch Branch’s future programme.
Branch Master catches up over The evening concluded
Darrin Waker Christmas dinner with a quiz based on
GCF(APF) Holbein’s Ambassadors, and
After Nick Hood’s successful the traditional raffle, which
three year stint as Branch included a large number of
Master came to an end last valuable prizes, donated by
Christmas, the Branch has had a our trade supplier members
quiet year. Now it’s once again – thanks guys, much
alive and kicking if the success appreciated.
of this year’s Christmas get The London Branch
together is anything to go by. membership is a relaxed,
This well attended event, approachable, business-
Northern Ireland an opportunity to learn new at which members and their like group and as usual,
branch gathering skills and possibly add to guests enjoyed good food, technical and business
the services they could offer drink and company, also discussions took place on a
Northern Ireland branch in their businesses. During managed to conduct some one-to-one basis, usually in
recently held their autumn the presentation, members business. the bar. For many it is these
meeting in the new were able to see how the Discussions included issues networking opportunities
premises of Abbey Glass images were restored and such as the future meeting that is the great strength of
in Antrim (see Last Word, had to opportunity to ask programme, how we can the Branch.
page 58). Before the branch questions. This was a great attract new members to the If you were unable to
meeting, members were networking event for members Guild and how to increase attend this event and have
treated to a presentation and a thoroughly enjoyable membership involvement in views on the above topics
on digital photo restoration afternoon. Further such events Branch events. With many good you can contact Andy at andy.
delivered by the Branch will be organised and all NI ideas emerging from this lively,, or
Master Darrin Walker and Ireland members are well humoured and positive via the Guild’s office.
GCF(APF), DW Framing & encouraged to attend. debate, new Branch organiser
The Village Gallery. This Darrin Walker GCF(APF) Andy Goodall has a lot to Email your branch news to
provided members with consider as he mapped out the

10 January 2018 ART + FRAMING TODAY

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Spring Fair to host Britain’s largest

collection of international brands
SPRING FAIR – the largest Guild members Athena
showcase of gift and 1L41, Creative Fine Art 1L31,
homeware products in the D& J Simons 1L24, Fujifilm
UK – returns to the NEC from 1L51, and Gunnar 1J50 will
4 to 8 February 2018, with the once again be present in
show’s flagship Home sector Hall 1, alongside art and
set to showcase a number of framing companies Artko, Art
exciting new international Marketing, Chantry Fine Art,
brands ahead of next season’s Collier & Dobson, Daryl Davies
buying cycle. Fine Art, HHJ Trading, Innova
Spring Fair’s Home sector Editions, Mary Ann Rogers,
will enable retailers to review Morrigan, Richard Cooper
and evolve product ranges, Bronze, The Art Group, The
bringing together hundreds Ready Made Picture Frame Co,
of suppliers who will present Yvonne Coomber Art, Who Art
a plethora of inspiring, deco Now, Artho Creation, Frame
fashion, on-trend homeware Company, Blue Poppy Art,
items, including textiles, Pyramid International and
furniture, interior and outdoor multiple new exhibitors in the
accessories, as well as soft art and greetings sectors.
Framed prints by wildlife artist Catherine Kleeli, from Athena, Hall 1 L41 furnishings.

Works on Paper Fair Iconic Athena is back in

returns to South Ken the frame for success
THE WORKS on Paper Fair, the The event features a series AFTER more than 53 years
UK’s specialist fair for art on of talks on each day of the of highs and lows, business
paper from all periods, returns fair including Grayson Perry, is booming once again for
to the Royal Geographical the Turner Prize winning Athena, the iconic art publisher
Society, South Kensington, artist, who will present a talk and framing company.
between 1 and 4 February 2018. in support of the Art Fund The company has grown
The 2018 fair will see on Thursday 1 February. in size and vision since the
specialist art dealers offering Emma Mason will speak on last shop closed in 2014 and
a wide range of drawings, Sunday 4 about the Guinness it relaunched as an online
watercolours, original prints, Lithographs of 1956 and 1962 gallery, art wholesaler and
posters, and photographs. in the context of other mid- contract picture framer.
The fair covers every period, century print series, involving Now it has a curated gallery
so early English drawings many of the important artists of emerging British artists Gillian Arnold, Tropical Sunshine
sit alongside Victorian of the day, such as Edward (available to art retailers either
watercolours, Modern British Ardizzone, Edward Bawden, shrink-wrapped or framed), sent out from the premises in
art, contemporary prints Barnett Freedman, David a range of innovative sports Easingwold, near York.
and photographs, and 20th Gentleman and John Piper. memorabilia frames, and a Athena is now gearing up for
Century posters. clear strategy for the future. Spring Fair (see above), where
Athena directors Nick it will showcase Perfect Places,
Morgan and Simon Coates a contemporary new art range
Bernard Cheese reported a record Christmas which has already attracted
A Fisherman’s
for 2017, with a 40% rise on interest. Perfect Places is a
Story, last year’s sales. celebration of Great Britain
lithograph. To “All parts of the business and Ireland, featuring local
be exhibited by are growing”, says Simon. landmarks by artists Stephen
Emma Mason “Athena is alive and kicking, Millership, Richard O’Neill
Prints and kicking in even more and Tabitha Mary.
directions now. The firm’s plans for 2018
Framing is a core part of include limited edition prints
Athena’s business with 300- and possibly a return to the
400 wooden and MDF frames greetings card market.
per day manufactured and
12 January 2018 ART + FRAMING TODAY
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Finalists will be displayed during the International Spring at the NEC Birmingham.
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Framiac launches FramR Free

FRAME PRICING specialist use, but will price the most
Framiac has launched FramR complex framing designs.
Free – a free version of its “FramR Free is easy to set
popular FramR software. up; you can be pricing in
Framiac owner Mark just a few clicks. All major
Wilson explains: “Pricing supplier catalogues are
causes more anxiety in available and you can choose
framing than any other which catalogues to include.
subject. Am I profitable? Am Best of all, catalogues are
I charging too much? Am I automatically updated.
being consistent? Framers He adds: “FramR Free gives
need a simple way to price framers greater confidence
that doesn’t require complex in their pricing ... and it’s
charts and calculators. absolutely free, forever.”
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New and Judging panel announced for

revised Guild
publications prestigious book illustration prize
GUILD STANDARDS don’t ever THE FOLIO Society and of 18, both student and
stand still, as the Framing House of Illustration have professional, who have
Standards and Qualifications announced that Helen Dorey not been previously
Committee work tirelessly to joins the judging panel for commissioned by The Folio
improve information provided to the 2018 Book Illustration am delighted that the judging Society. Illustrators can visit
the industry. Competition (BIC2018). panel will be joined by Helen
Two key documents have Helen is a Sherlock Holmes Dorey as such an authority on BIC2018, where they will find
been updated in 2017, by FSQC expert who has served as Sherlock Holmes.” the entry details.
volunteers who give freely of their a council member of the Now in its eighth year, the The selected long list will be
own time and expertise. Sherlock Holmes Society of Book Illustration Competition available to view on the House
The GCF Study Guide has now London and is invested in is a partnership between The of Illustration website from 1
been revised to reflect current the world’s oldest Sherlock Folio Society and House of February 2018, where members
exam requirements, and will Holmes Society, The Baker Illustration. of the public will be able to vote
remain valid until 2021. Street Irregulars of New York. This year’s Book for their favourite entry.
Tapes and Adhesives for Helen said: “It’s a great Illustration Competition will Past winners include Darya
Mounting and Hinging Art on honour to have been be open for entries until 17 Shnykina, Alan Marks, David
Paper has finally passed from asked to join the judging January 2018 and judging McConochie, Sean McSorley,
the consultative phase to Guild panel and I anticipate a will take place in the New Finn Dean, Igor Karash, and
Guidelines and Specifications. wide range of amazing Year, with the winner of the Matthew Richardson.
Thank you to all on FSQC for responses to the challenge of 2018 competition revealed The annual international
your hard work and dedication. illustrating Holmes for a new at an exclusive ceremony competition is open to generation.” at House of Illustration in illustrators over the age
She will be joining five February 2018. of 18, both students and
other judges on the panel: The winner will receive professionals, not previously
Sheri Gee, Folio Society Art the prestigious commission published by The Folio
Director; Colin McKenzie, worth £5,000. Five prizes of Society. To date, the BIC has
Director of House of £500 each will be presented distributed over £50,000
Illustration; James Rose, Folio to the other shortlisted worth of prizes and has
Society Editor; Olivia Ahmed, entries. The new edition of received thousands of entries.
House of Illustration Curator; The Selected Adventures and The winner will receive the
and 2017 competition winner, Memoirs of Sherlock Holmes prestigious Folio Society
Darya Shnykina. by Arthur Conan Doyle with commission worth £5,000
Colin McKenzie said: illustrations by the winning to illustrate the competition
“I’m particularly excited artist will be published by The title. Five runners-up will
to see how illustrators will Folio Society in October 2018. each receive £500.
respond to the challenge of The annual international
illustrating such perennially competition is open to BIC2018
popular stories as these and illustrators over the age
14 January 2018 ART + FRAMING TODAY


History of drawing at Camberwell

CAMBERWELL College of explored drawing’s uses
Arts is to host A History of in fields beyond fine
Drawing, a survey of the art, incorporating new
practice and teaching of technologies, politics and
drawing at the college over an science. The works in the
80-year period. show include medical
The exhibition will illustration, drawing
feature the work of more machines, and moving image
than 60 artists, includng works, exploring a wide
Edward Ardizzone, David range of issues.
Hepher and RB Kitaj, A History of Drawing
alongside work from more will be accompanied by
recent graduates such as a new publication and a
Izat Arif, Adam Farah and symposium event about
Jennifer NR Smith, and drawing in education,
current teaching staff, including presentations by
including Miraj Ahmed, Tim Dr Hester Westley (Artists’
Ellis and Janette Parris. Lives Interviewer and
The exhibition also features Goodison Fellow, National
a new large-scale vinyl Life Stories, British Library)
drawing, The Temptation of the and Ruth Stiff (Associate
Diagram by Matthew Ritchie. Curator, Kew).
Throughout Camberwell’s The exhibition is curated by
history, the definition of Kelly Chorpening, artist and
Left: course leader of BA Drawing
drawing has expanded,
Jennifer NR at Camberwell College of Arts.
from lines on paper to
Smith, Flow 3D and digital space.
Study II Artists have increasingly about/camberwell-space

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16 January 2018 ART + FRAMING TODAY



Jackson’s launches International

Open Painting Prize 2018
JACKSON’S Art Supplies which will be decided by a
has launched the third public vote.
International Jackson’s Open The following six category
Painting Prize. This year’s prizes will then be awarded by
competition has a top prize of the Jackson’s judging panel
£5000, a People’s Choice Prize so each subject can be judged
of £2000 and six Category among its peers:
prizes of £500, as well as the
opportunity for finalists’ work n Portrait/Figure
to be exhibited in London at n Animals
the Hampstead Affordable n Still life/Botanical
Art Fair. n Non-representational/
Entries on any theme Abstract
will be accepted and will be n Landscape/Cityscape/
judged initially online, as a Seascape
single JPEG or PNG image. n Scenes of Everyday Life.
The judging panel includes
Peter Brown NEAC (British The winner of the Jackson’s
figurative painter), Luci Noel Open Painting Prize and
(director of the Affordable a number of shortlisted
Art Fair Hampstead works will be exhibited
and Battersea, Autumn at the Affordable Art Fair
Collection), Jacqui McIntosh Hampstead in May.
(exhibition manager, Drawing The entry fee is £5 per
Room Gallery), Siska Lyssens artwork (maximum five
(freelance arts writer), Mark artworks per artist).
Roscoe (portrait artist and Deadline for entries is 16
winner of the Jackson’s Open March 2018.
Painting Prize 2017) and Karl For further details,
Bielik (abstract painter). including the full entry
Artists who get through the requirements and how to
first round of judging to win enter, visit:
a place on the long list can
look forward to having their
work displayed permanently Right: Mark Roscoe, Eniola
in Jackson’s online gallery. Sokalu, first prize winner in the
They will also be eligible for International Jackson’s Open
the People’s Choice Award, Painting Prize 2017

Artists mobilise for climate research

EUROPEAN art marketplace Macron spoke at the COP23 financing climate projects.
Artmajeur has partnered with Climate Change Conference Art saves the IPCC – Art
environmental organisation in Bonn in November, when for the Climate is chaired by
Plantations Bio to launch he called on Europeans to the sustainable economist
Art saves the IPCC – Art for compensate for the lack of Bruno Carrier.
the Climate. financing available to the UN’s
The alliance is mobilising Intergovernmental Panel on
100,000 international artists, Climate Change (IPCC), which
whose work will be sold at is threatened by the withdrawal
major charity art auctions to of one of its major financers.
finance climate projects. Leading artists from around
The first event will be held at the world are donating pieces Right: Artworks being
Unesco headquarters in Paris to a major charity art sale auctioned to raise funds
on 24 January. during a gala dinner at Unesco for the IPCC include The Isle
French president Emmanuel on 24 January with the aim of by John Howe

ART + FRAMING TODAY January 2018 17

artist interview

Garry Floyd
After winning the Guild’s Up and Coming Published Artist Award
and getting married in 2017, Garry plans to build on the growing
popularity of his art and social media presence this year
How did you get started
as an artist?
I have painted for as long as
I can remember. I had great
art teachers throughout
my school years and higher
education. They themselves
were commercial artists and
I learned a lot about the need
for a good work ethic and
the ability to evolve and try
new techniques.
After college I had planned
to continue my art studies Garry uses acrylics, spray paint,
at university but my other inks and 3D elements, which
passion is music and I was are all brought together using
lucky enough to join a band resin. Left: Secret Garden;
from Manchester. I ended up above: Bee MIne
touring the UK and Europe for
the next six years. I always kept
up drawing and sketching on and the overall look and feel it work to gallery owners. I met feedback on works in progress.
the tour bus. adds to each piece. some amazing people who I’m I have built up a loyal
In late 2004/early 2005, I I also do product design in still in touch with now. It’s also following and it’s important to
decided to return home to between and have worked with a great opportunity to push build on those relationships
Somerset, which is known a New York fashion label and yourself out of the comfort and make people feel a part of
for its relaxed, slower pace a brand new UK-based men zone and the confines of your the journey.
and attitude to life – exactly and women’s hair care range. studio. Don’t take it personally I tend to post on a daily
what I needed after six It’s important to constantly and just enjoy the ride. basis and I reply to every
years of gigging and living move forward, expanding comment made. The
that lifestyle. your portfolio and pushing Where do you have your possibilities with social media
I started painting again in your capabilities. originals framed and who platforms are exciting and the
between jobs and thanks to produces your fine art prints? potential reach one post can
social media I have built up a Many congratulations on I use my local framers and have is mind blowing. I’ve sold
loyal collector base. Because winning the Guild’s 2017 Up gallery – Courtyard Framing to my neighbour, who didn’t
of them I’m able to do what and Coming Published Artist in Minehead – who make my even realise I was an artist, and
I love full-time. Being an Award. What benefits have trademark frames. They also also to celebrities, all thanks
independent artist gives me you seen from gaining the produce my limited edition to social media.
the ultimate creative freedom award this year? prints. I went to school with
my soul craves. I’ve followed the Guild awards the guy who works on my What are you excited about
for years now and always prints and we have a tight doing in the coming year?
Tell us about your art assumed you needed to be relationship. He knows exactly It has been a fantastic 2017 –
practice – techniques, media, with a publisher to enter. my paint palette and every winning the award and also
conceptualisation and so on I never thought that as an print is 100% accurate to the topping that with getting
I mainly use acrylics, spray independent artist I would original. It’s so important married. It has been my
paint and inks and have get to be a finalist, let alone to have a good relationship busiest year to date and I’m
recently started cutting win. It was a dream come true. with them and they go above really looking forward to what
stencils and introducing that Since winning the award I have and beyond to make sure 2018 holds for me.
element into my work. seen a substantial increase in everything is right for me. I’ve got loads planned and
The smaller 3D elements I followers, and with that comes some exciting things on the
design and have laser cut but more sales. How do you use media – horizon. I’ve recently licensed
I try to cut by hand as much as digital/social and traditional some images to The Art Group,
possible. It’s important to add What advice would you have – to publicise and market which still allows me the
that personal touch where the for artists entering the award your art? freedom to be independent,
viewer can see the work that in future? Social media is vital for so I’m excited to see what the
has gone in. Entering the Guild awards me in selling my work and response to them will be like
I use resin to bring the is a fantastic opportunity to redirecting collectors old and next year.
whole image together. I love network with fellow artists and new to my website. It’s also a
the quality that resin brings introduce yourself and your great tool to receive instant fineart
18 January 2018 ART + FRAMING TODAY
To advertise here, call us on 020 7381 6616 or email:
Entries are £150 for Guild members, £300 for non-members (+ VAT)

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ART + FRAMING TODAY January 2018 19

What is ?

It’s a guarantee of quality for fine art printers, artists and art buyers. The
ArtSure programme certifies that the participating fine art printer adheres
to the Fine Art Trade Guild’s Print Standards.
OK, so what are the Guild’s So if I’m an artist member of the
Print Standards? Guild, can I use the ArtSure logo?
No – first of all, you need to be a registered member of the
In brief 1 ... ArtSure scheme. You can then use the ArtSure logo on a print so
n Lightfastness of finished print – results of 6 or more on the long as it is ArtSure registered, and printed to ArtSure standards. If
Blue Wool Scale in all areas of the print – or its equivalent you or your fine art printer are an ArtSure participant, you can use
under empirical test conditions the logo on registered editions. Remember, it is the print that is
n Guild standard pH for substrate of 7-9 ArtSure registered, not the artist.
n Minimum weight of substrate of 250gsm
n Only inks approved by the printer manufacturer must be used I’m a fine art printer – what are the
n ArtSure prints must be created from approved materials2
that have been tested in a UKAS Laboratory or
benefits to me of ArtSure?
Today, almost anyone can produce a digital print and the quality of
international equivalent. prints on the market can be very poor. ArtSure is an assurance that
you can give to artists and art buyers that your fine art prints meet a

Print edition registration stringent set of quality standards relating to the inks and substrates
used to create the print.
Having a Guild print registration certificate gives consumers
enhanced confidence in the authenticity of their prints. The
In other words, ArtSure enables you to stand
ArtSure scheme includes downloadable edition registration
certificates. The fully searchable information, certificate and
head-and-shoulders above the competition for
thumbnail image will be displayed on the Guild website for the people who are serious about the quality of
benefit of customers and future collectors. the prints they commission and buy

Contact Louise Hay on 020 7381 6616/

1-2: Please see for full details. Image: Venice by Colin Ruffell
If you are looking forframer
fine art printing of guaranteed quality, ArtSure is the
Gallerydirector and framerChristopher
directorand ChristopherOrme
and Here is a list of print businesses and suppliers worldwide who are
registered with the ArtSure scheme
ArtSureScheme Schemehas hashad hadthe thedesired
effect APPROVED Ironbridge Fine Art & Framing Studio One Frames Ltd ARTSURE APPROVED
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Make sure your Conservation

mountboard is the real thing
Arqadia managing director Jonathan Burrage highlights the
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Burrage The Guild’s mountboard logos show that Conservation and Cotton Museum boards meet the standards

N EW TO the industry in
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committed to upholding and Arqadia Conservation mountboards
enhancing the standards in
our industry. With this in closely with the Fine Art A number of products on inadvertently, mislead the
mind, we are alarmed by the Trade Guild to tackle the market are promoted consumer – who could end
questionable tactics being this issue and promote by implication to have the up with damaged artwork.
adopted by some within it. It the importance of qualities and benefits of Not a good result for anyone.
seems that some suppliers transparency. Indeed, White Core. Don’t be fooled On the upside, I can
are deceptively producing, the highly respected Mal that ‘conservation backed’ reassure all Arqadia
marketing and selling Reynolds GCF(APF) Adv has mountboard is the same as customers that we will
inferior quality mountboards taken up the cause covers Conservation mountboard; continue to invest in
with the implication that they it in detail in this issue. it is no different from maintaining standards and
have the same properties He is also incorporating a restaurant offering promoting best – ie honest
and qualities as the more the confusion and pitfalls vegetarian ingredients – practice, which in turn
superior, Conservation grade surrounding falsely while the dish is also full will help us to further, not
options. This is not the case! marketed, inferior quality of chicken! The message threaten, the reputation of
Poor quality mountboard mountboard into his GCF is pointless because other framers and the framing
might save a few quid but, teaching material. This elements of the product industry at large.
in the long term, it could industry is not without its negate its relevance.
result in damaged artwork, challenges and we would be It is scandalous, really.
damaged reputations and mad to add pressure to this If in doubt, I suggest you n Turn to page 55 for Mal
very unhappy consumers by not following a strong contact the Guild to check. Reynolds GCF(APF) Adv’s Read,
seeking compensation. code of best practice and We do not want framers to be Reflect and Learn article on
We have been working honest trading. misled and then, potentially, Conservation mountboard

22 January 2018 ART + FRAMING TODAY


Needs versus wants

Ian Kenny GCF(APF) Adv gets philosophical on Guild membership

Guild Master
Ian Kenny

human needs can vary
wildly depending on who
‘wants’ came into the
equation. Today, the
difference between the
comment too. There are lots
of businesses out there which
have managed to survive
ingenious piece of kit did
was to create wants, and then
fulfil them.
we speak to, and can be two can often be blurred. without being a member of Nowadays, it would be
influenced by many things, Nowadays, for example, it the Guild. I’ve often asked hard to imagine life without
including our own individual can be argued that we need myself that same question: a smartphone. These pocket
circumstances. However, if to work, because that is how “Does my business need the computers have pretty much
we strip away the fluff, we find we pay for our own basic Guild to survive?” And the crossed the line from want to
that the five basic needs for needs of life. answer is most definitely not. need. And in a sense, for me,
us to physically survive are We need a car to get So, why have I paid my the Guild has done that too.
accepted as being: to work because public membership fee every year for Over many years, while they
transport is non-existent and close on 30 years? remain in fact wants, things
n Oxygen it’s 40 miles to get to our job. The answer is simple. like using the Guild logo,
n Water Walking there is out of the working to Guild standards,
n Food question. n Because I want to be part using the Guild leaflets as
n Shelter We need to stay in the of the Guild. selling tools and much more,
n Sleep suburbs, because the cost n I want a Trade Association have crossed that invisible
of shelter in the city is too which includes all sectors line to become needs. They
Each one of these items are high. We need high speed of our industry. are fully intertwined with the
fundamental to human life, broadband because we’re n I want the logo on my fabric of my business, and I
and has been since our time forced to do a lot of stuff door. can’t imagine business life
on earth began. As humans online nowadays, and 1mb n I want agreed and without them.
adapted, though, they doesn’t cut it anymore. transparent standards to Go to
discovered that needs became Years ago, things like work with. Join_the_Fine_Art_Trade_Guild.
much more complex. In days cars, and techy stuff like n I want qualifications. aspx and download your own
gone by, when we were all broadband and smartphones, n I want marketing tools. copy of the Guild Member
hunter-gatherers, we had all were considered wants, rather n I want to be kept informed. Services toolkit.
day to find food and water, than needs. n I want to be part of an Have a good, long look,
for example. And now to my point. So international family of and choose for yourself the
But as civilisation many times, when talking to likeminded professionals. services you want to use. In
progressed, there were those people in the industry, I hear time, they might become
who were perhaps better at the comment: “I don’t need Steve Jobs is credited with needs for you too.
building shelter than hunting the Guild for my business saying about the iPhone:
animals for food – and thus to survive.” Bearing in mind “People don’t know what Ian Kenny GCF(APF) Adv is
was born the barter system: I that ‘Guild Membership’ they want until you show it Master of the Guild
want you to build my shelter doesn’t appear on the list of to them.” Nobody at the time Feel free to contact him:
and I will give you food. basic needs for any business, it was developed needed Telephone: 01698 420979
From this early time, that’s a perfectly valid an iPhone, but what this Skype: ian..k

ART + FRAMING TODAY January 2018 23


Get your site right

will buy something from your
online shop. And that will be a
wonderful new start to the rest
of your life.
Alternatively, you could just
There’s no reason why an artist can’t design, run and market get someone else do it for you.
If you just read that last
their own website to sell their work, says Colin Ruffell. Here he sentence and said to yourself
that you would rather get
explains how to get started and where to go from there someone else to do it, then that

is a big shame.
WO RECENT posts on It is a shame because it
my blog (artpublish. is actually quite easy for a
com/news) have creative, artistic person to learn
been about retail art how to design and produce
galleries and how an artist a website. And you should
can show and sell their work do that first if at all possible.
on the high street. Another Then maybe use other online
crucially important issue galleries and shops to show and
is that all ambitious artists sell as well, not instead. Either
should be selling from their way, there are some super
own online gallery. online galleries that you should
The main reason for this know about.
is… non stop, because there So have a look around and
are several ‘main’ reasons, not see the many online galleries
just one. The main reasons are experts will efficiently analyse 3) Explore Wix or WordPress that exist.
as follows: the art product and promote to software options to build your springs to mind as a very good
n A website shop is open 24 a suitable searching audience. website. example of an online art gallery.
hours a day and 365 days a year, It costs nothing. 4) Create a simple four or five They have thousands of artists
whereas a retail shop is shut n You can offer other products, page website. Suggested pages and hundreds of thousands
most of the time. and a much wider range of are: Home, About, Gallery, of artworks for sale. They will
n The potential audience future or potential products. News, Contact. guide you as a potential new
for a website art gallery is in This is especially relevant if artist and show you how to put
the billions, worldwide, and you self publish with print on Stage three your work onto their gallery.
growing. Far fewer people will demand, or are looking for Build the basic site, test it, Then they will do their best
come to a real art gallery. commissions. invite comments from friends to sell it for you and only take
n It costs hardly anything who can see tests, invite friends about a third of the proceeds.
to start, compared with WHERE TO START to try buying something, keep That is good because you can
setting up a retail bricks-and- So how to go about having a updating and adding material, and must learn about pricing,
mortar gallery. website. test and test again. describing your art, image
n You get to keep all the 1) You need to have a Go ‘live’ with your site as manipulation, and other skills
money. The profit margin computer. soon as you have a basic setup. which can be used for your own
is huge because there isn’t 2) You need a good internet Don’t procrastinate and don’t website as well.
a middleman. connection. wait until it is perfect. Here is a link to my own
n Artists can communicate 3) You should get access to For a start, no-one will know website: www.colinruffell.
directly with the potential Word and image editing that it is there. Google will com. I also have a much more
collectors. Potential collectors software. eventually find it and examine comprehensive site that sells
can communicate directly with 4) And then become reasonably it, probably in the middle of my artwork: www.artpublish.
the artist. proficient in using them. the night while you are asleep. com. This is a shared family
n The products and services But don’t worry, once Google site that we created to sell
shown can be updated quickly Stage one knows that it exists it will keep work by myself, plus my wife,
and often. And easily as well. 1) Explore the Internet and coming back whenever you do Fran Slade, and our daughter,
n Other interesting aspects see what other artists’ websites an update of any kind. Shyama Ruffell.
can be included such as videos, look like. Add the site address to your Please have a look at these
music, blogs and forums. 2) See if they have a shop business card, your email two sites. See where I am
Much more difficult to include facility. address, your Facebook page, getting it right, and also where I
in a bricks-and-mortar site. 3) Watch and see if they change all literature that you can, eg am getting it wrong. I welcome
n The acceptance and things very often. catalogues, brochures, invites, criticism and feedback. And if
growth in online sales means 4) Sign up to receive greetings cards, and tattoo it you want to test it out, go right
increased speed of reaction newsletters and blog posts on your forehead. OK, don’t do through the process and even
from visitor to product, from the ones that you admire. the tattooing. buy something as well.
product to checkout, checkout Then keep developing the See how easy it is? That is what
to artist, artist to sending Stage two site and letting people know you can get your visitors to do.
product, happy customer, 1) Register a unique domain about it. Share your journey, Colin Ruffell is a Past Master of
recommendation, future sales. name for yourself. share your artwork, and keep the Guild and a member of its
n Google and other established 2) Sign up for hosting services. learning. Eventually someone Fine Art Committee

24 January 2018 ART + FRAMING TODAY

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Could a large
format printer
become your
secret saviour?
Large Format Printing Man

Tony Hayton

Adding a large
format printer to your
business can boost
existing trade as
well as adding new
income. Tony Hayton
tells us how some
customers claim theirs
saved their business

I T IS A FACT that people are

finding markets increasingly
challenging with the reduced
money floating around. However,
I have heard from more and
more of our customers who
believe that printing has been a
saviour for their business.
service for your customers. With
Designline Systems’ 270gsm
polyester canvas you can provide
a low cost canvas of people’s
holiday snaps. Introduce
400gsm polycotton mix canvas
and provide a fine art solution
for artists who are visiting; or
After introducing printing as a can be introduce a quality fine art gloss/
sideline, they have found that the satin canvas and you have a
income it generate equals what used to media that photographers and
was once their core business.
This made me wonder if the
boost artists will both enjoy.
We provide a wide range of
large format printer could in fact existing fine art papers, both budget and
be referred to as a secret saviour. high quality. This range allows
Introducing a large format business... you to offer sensible prices for an
printer, or giclée printer as it is
often referred to in the fine art
you can artist who is new to print while
also offering fine art papers
industry, can offer unrealised begin for those artists who prefer the
potential for any business. Once higher end of the market. But
in place, your printer can be used offering do not forget the photographic
Above right: Offer canvas prints of
your customers’ photos
to boost existing business; for
example if you’re a framer you
canvas papers that are also available.
With the improvements in the
Above: Photo on acrylic block can begin offering a canvas print prints photographic world, more and

26 January 2018 ART + FRAMING TODAY


more people are taking pictures

that can be enlarged and printed
ready for a wall in their home.
Gone are the days when a digital
camera could only produce an
image that was worth printing
at 6x4in. With snapshot, DSLR
cameras and even some mobile
phones producing photos
above 10mpx, these images can
be enlarged with the correct
workflow. Our partner company
has even had consumers wanting
images blown up to 30x40in
for their home. Printed onto a
lightweight polyester canvas and
stretched, the final product has a
good quality finish at a price the
customer is happy to pay, with the
added bonus of increased profit
margins to the printer. Let customers see
With developments such as your wide format
Canon PosterArtist software, printer – they will be
promotional posters can be impressed and may

produced in minutes, rather be inspired
than hours. With a drag and drop
interface and inbuilt templates
simply drag your images in, type market regarding print speeds and schools or general promotions.
your text and you’re ready to start colour gamuts, these printers have Couple these options with
producing promotional posters become even more impressive. pop-up and roller banner
that will capture the attention Allow your customers to see your production and you have a great
of your customers and can help printers and their imagination tool to promote any special offers
to boost sales during calendar
events in your area. Did you
will begin to work overtime. With Pop-ups or business ideas you might have.
the wide range of print media During the run-up to
have custom Christmas posters/ available, the range of jobs you can and roller Christmas we noticed that there
banners last year? Were they how produce is vast. was a lot more canvas product
you wanted them? Would you Provide a print service to banners being sent out, and not only
have liked something unique to
you? With a large format printer
artists, photographers and also give you the high end gloss. Our 270gsm
the retail customers that come polyester was actually one of
and with Canon PosterArtist, in. Speak to them; people are a great our most requested media
you could have produced these always happy talking about between mid-November and
posters in minutes, totally holidays they are looking forward tool to December. This was due to
custom to you and with images
of products that you wanted
to. Make a passing comment on
how good that family or vacation
promote increased numbers of people
having friends and family photos
to promote. photo would look printed on your produced as gifts, resulting in
Benefits gained from these canvas. Your printer can work a lower priced product with
printers will vary from company to bring you repeat business business a higher perceived value to
to company, but with more and time and time again, feeding the the recipient. With this type
more of our customers thanking framing side of your business if of product it is important to
us for introducing them to the you’re a gallery or a framer. have the right equipment and
world of large format printers, Do you frame for corporate supporting supplier. This is
it proves that these devices have customers? Offer a print service where the comment “speed
the potential to boost profits to them on poster papers or is not important to me”
and help pull people into your canvas. The great thing with tends to be uttered without
business, even if it is only to look poster work for corporate clients an understanding of how an
at the printer itself. Many people is that they usually change them increase in print speed makes
hide these printers away and that on a regular basis, bringing you the work easier. Canon’s high
is fine, but your customers will more business and quick-to- print speed and low running cost
always want to see one of them complete jobs. has proven to be a very strong
in action. With the Canon printers, competitor in this market, with
When I entered the market over for example, you will be able to more and more people opting for
17 years ago, the biggest printer provide a great colour range for Canon printers as the workhorse
I had ever seen was an A4 laser artists and photographers, with of choice. It’s a decision that I,
printer that took up a desk and running costs that will also make through personal experience,
sounded like a jet taking off when this printer, combined with the and our customers tend
it was warming up. When I first correct media, a great solution to agree with.
saw a 54in Roland printer, I was for poster printing. You will be
stunned. With the developments able to create short term outdoor
that have been made in this banners too – ideal for fêtes,

ART + FRAMING TODAY January 2018 27

Contributions welcome!
Send them to

How to choose paper for prints

Martin Lucas of award-winning fine art printer dStudio provides some tips

HE MOST popular question we’re
asked by a new customer is: “What
paper should I use for my prints?”
Our response is usually a series of
questions and a request to see the image
we’ll be printing, so we can recommend
the best suited paper. Getting advice
from an expert is great, but how can
you help yourself to find the right kind
of paper to use before you approach a
print studio?


We specialise in giclée printing and
even within this printing format, there decisions for them to make, and you
are many different types of paper TIP: If you’re reproducing an original could end up losing them completely.
available. All these papers have different piece of art, you might want to try to You should make your customers feel
surfaces, weights and thicknesses, match the paper you use for prints confident you’ve chosen the best paper
they’re made from different materials, to the one used for the original – for the prints they’re going to buy, tell
and of course the costs vary too. This this is a common practice them the benefits and why you chose
creates a lot of reasons to choose one it, instead of listing some options and
paper over another. placing the burden on them to choose.
You should always start with your Many artists will use different papers for
image, whether it is an original piece different images, especially if their work IS THERE EVER A WRONG CHOICE?
of artwork you want to reproduce, or a contains a variety of styles or subjects; A good image will look good across a
digital piece that doesn’t yet exist outside some might even use two different range of papers and finishes, but it will
of your computer, you’re the one person papers for a single image. Some of work better on some papers, while other
who knows your image better than the artists we work with will change papers will reduce an image’s impact.
anyone else. This understanding of your papers when a print reaches a certain Many print companies offer sample
image will translate to finding a paper size: a less expensive paper for larger packs of the papers they stock. It’s a good
that’s able to accurately reproduce your print sizes to help reduce costs for their place to start to see the papers available.
image as well as one that suits the type customers, or a heavier paper to add The next level is printed proofs.
of image you have. stability to larger prints over the lighter A studio will print your image on a
Educate yourself and find out about paper that’s fine for small prints but selection of papers, enabling you to
the papers that are available, read struggles at larger sizes. compare the papers and see which one
reviews online, find out what other is most suited to your image. Seeing your
artists are using, learn the terminology ALLOWING YOUR CUSTOMERS image in print, even on a small-scale
used and the characteristics each TO CHOOSE proof, will help you to see if a paper is
paper has; weight, thickness, materials I’m sure you’ve seen poster and print right or wrong for your image. If it’s
used, finish and the relative cost. This websites that allow you to buy prints right, that’s brilliant – all your hard work
education will put you in good stead on demand from a library of images. has paid off. And if it’s wrong, don’t
throughout the printing process and, They offer varying finishes, from glossy worry – try some other options.
from an early stage, it will help you rule posters and matt fine art prints to If you’ve done your research and
out papers that aren’t suitable, and stretched canvas prints and prints on you’re 99% sure about a paper you want
shortlist those that could work for you. metal or wood panels. They’re trying to to use, at this stage, a conversation with
capture the needs of many customers, an experienced print studio will help
making sure they don’t exclude a finish complete the puzzle. We pride ourselves
from all those available, but should you on being a collaborative studio. We’re
If you only have a single piece of artwork
do the same? happy to spend time with new customers
you’re looking to reproduce, then usually Asking your potential customers to
one paper will be all you’re looking for, allowing them to use the knowledge we
choose between two or more papers have of the papers we have chosen to
but what if you have lots of different or finishes might be one too many stock, as well as our experience printing
images? Can you find a single paper that
a wide range of images on each of them.
works across all your images, or should TIP: You can order sample packs Your own research, samples, printed
you have two or more papers that can from paper manufacturers and proofs and a thorough Q and A with a
be used on different images throughout print companies. This will give trusted print studio will help you make
your collection? you a chance to see and feel the an informed and confident choice of
The ideal situation is to find a single paper for your prints. The time and
papers that are available to you.
paper to use, but sometimes it doesn’t effort will be worth it.
work out that way. Don’t be fixated on It’s a great first step to finding a
Martin Lucas
finding the one paper to rule them all. paper you want to use.

28 January 2018 ART + FRAMING TODAY

Fine Art Services
Giclée Fine Art Prints
Trade service for Artists,
Photographers and Galleries

Limited Edition Giclée Prints ∙ Edition Management

Image Capture ∙ Image Calibration ∙ Colour Balance
Working to the Fine Art Trade Guild Standard for a
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Canvas Stretching ∙ Print Varnishing ∙ Print Management and
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Global clients from as far away as Australia, Thailand, United

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Contact Neal: 07876 219406 NASFineArtServices NealScrase

Images by Mark Welland & Joe Devanny

Digitise and monetise

Charles Henniker-Heaton explains image capture for artists and
advises on managing painted embellishments post-production
There are specialist companies
that undertake photographing
museum and art gallery works.
They have high resolution
cameras, special lighting and
are experts in this field. But
with a good camera and some
reasonable lighting, it is possible
to get excellent results yourself
that are good enough for printing.
Important factors are getting the
original absolutely parallel with
the camera lens, shooting the
whole image in the frame, with 45o
lighting on both sides.

It is possible to calibrate both
A FEW YEARS ago, when I first SCANNING Above: UK cameras and scanners using
heard the word ‘monetise’ being This will probably give the best based Cruse internationally recognised ICC
used, I was a little disturbed by results. In the case of paintings scanning Colour profiles. And by ensuring
this apparent abuse of the English with heavy pallet knife work, it is service: that whoever prints the work
language. Now it is in common amazing how scans can produce Sally Mitchell is also using a colour managed
parlance, and is something flat, two-dimensional prints that Fine Arts Ltd of
workflow, it should be possible
that artists and photographers viewers want to touch because Newark, Notts
to get colours that closely
often need to do with their they look three-dimensional.
match the original.
work if they want to become At a simple level, scanning can
commercially successful. be done with an A4 or A3 photo EMBELLISHMENT

Artists, you will no doubt find scanner. If the original is larger Metallic and pearlescent paints,
the need to digitise your work at than the scanner, several scans and a few other types, tend
some point. Either small format can be stitched together in not to scan very well and most
for promotional purposes, for Photoshop to give a completely printers cannot replicate these
your website, for archival records seamless result. The technology is results. One solution is to hand
or, maybe high resolution for quite amazing. embellish prints after they have
printing. The latter is what we are If your original artworks are been digitised and printed. For
looking at in this article: good large, then there is a system made example, pearlescent paint or
enough to allow you to sell digital
versions of your work as high-
by a company called Cruse to
handle this. These scanners can
With a gold leaf could be added to the
print. This also means that every
quality art prints on paper, metal, scan up to 150 x 250cm. Again, if good print will be slightly different and
canvas – whatever suits your style
and output. This can open up
necessary stitching can be used.
Recently one lab scanned a 5m
camera therefore unique. Art + Framing
Today’s October 2017 issue front
whole new markets, especially long tapestry. Another advantage and some cover was a great example of this,
for limited edition prints. There of these scanners is the Synchron
are potential art buyers out lighting system that they use. reasonable where Gered Mankowitz’s original
image of Jimi Hendrix was printed
there who simply cannot afford With special adjustments, lighting, it on ChromaLuxe HD Aluminium
original art, but are very happy to artworks with a three-dimensional and then embellished by artist
get a top-quality print at a more surface can be scanned and is possible Christian Furr.
democratic price. optimised for shadows/highlights. to get
To produce digital prints, you Sally Mitchell Fine Arts of Charles Henniker-Heaton
need a high resolution digitised Newark offers a reasonably priced excellent is responsible for Business
file of the original image. This can
be done by scanning or by very
scanning service. A 300dpi file
from a 100 x 150cm original is
results Development for ChromaLuxe
HD Metal Print systems
well controlled photography. less than £70. yourself
30 January 2018 ART + FRAMING TODAY

The times, they

are a-changin’
When Peter Cleevely GCF began his career as a photographer in the 1980s, he had
no idea that he would eventually come full circle, but this time publishing his own
fine art photography. He talks us through fashions, fads and styles, and his memories
of more than 40 years in the art and framing industry

Y LOVE of photography Picture Corner during the mid- design. Success for us has always
led me into the framing ’90s, which was followed by come from word of mouth.
business. I took up high quality etchings. We could Demand for DMC products at
family portraits and wedding see changes coming and again that time led us to stock threads,
photography way back in the adapted our framing and mount patterns and accessories. Around
early 1980s. It wasn’t long before design to those types of images, to the same time, we saw a huge
I was being asked “Where can I include wash lines and double or rise in amateur painters, and
get the photos framed?” and after even triple mounts. once again we gave up our time
contacting a few independent The mouldings we used were to art and photography groups to
moulding suppliers, I set up Peter Cleevely slimmer and mainly antique golds demonstrate how to enhance their
framing in the back yard. GCF (above) and brown woods. images by using the right frame,
A few years later, Picture Corner has been We have always framed tapestry mount design and glass. In the
was born and we set up shop successfully and cross-stitch; we went out late ’90s, the style of mouldings
in the middle of the beautiful adapting to of our way to demonstrate our changed for us to plain obeche
historic town of Ampthill in changes in the skills at many groups, educating wood, which we coloured using
Bedfordshire, selling mainly open market and on framing, mount colour and anything from wax, acrylic and >
prints, bespoke framing and consumer tastes
contract framing. for more than
Black and white images by 40 years. Picture
Ansel Adams were popular, Corner currently
as was Rosina Wachtmeister, deals mostly in
and pastel bouquet prints were open prints and
also selling well at the time. I bespoke and
had accounts with King and contract framing
McGaw, Verkerke (who were
bought out by Gallery Editions)
and Kingfisher Prints. We were
building a healthy customer base
and started to see return orders;
our care and consideration to our
customers’ needs worked in our
favour – something we continue to
do today. We have always offered
stage payments and always work
within the customer’s budget.
Mouldings used back then
would have been black, white
gold, and silver, and our suppliers
were Magnolia Group, who set
up both Renaissance and Byron
Mouldings. Rosenstiel’s museum
prints had a short lifespan at

ART + FRAMING TODAY January 2018 31


gold or silver leaf. Experimenting Picture Corner Along with the change in brighter, more colourful pieces.
with iridescent paints became very stocks prints artwork came for us different Out went the poor-quality open
popular – so much so that Daler- from a wide styles of mouldings. We began to prints that would fade after a short
Rowney asked us to demonstrate variety of offer wider, more ornate styles while, to be replaced with digital
the technique we developed on popular artists, in browns and golds, which giclée prints; the depth of colour
frames at their stand at the NEC. including worked well with the wildlife and was amazing and our customers
We had added another string to (above, left to landscape images. It was quite kept buying. New artists were
our bow – our customers were very right) MacKenzie a phenomenal time for Picture being taken on by DeMontfort,
creative at that time. Thorpe and John Corner – everything that came in Washington Green and
We also provided art materials Waterhouse to the gallery sold within days. Buckingham Fine Art, and success
from Winsor and Newton and Educating our customers has came from Govinder Nazram,
Daler-Rowney. (In the years to become second nature to us. They MacKenzie Thorpe, Gordon King,
come, and with the arrival of all know the difference between Doug Hyde, Adam Barsby and
Hobbycraft, sales declined and we giclée, lithograph, silkscreen, UV Alexander Millar, to name a few.
stopped offering these products as glass and so on. We have grown Limited edition sculptures were
we could not compete.) but never lost the friendly, almost in demand too. Out went the
Listening to customers’ requests family feel of a local business. coloured mountboards, where
for decent greetings cards in the core would turn brown, and
Ampthill led us to stock cards from EXPANSION in came clean white, off-white,
Verkerke and The Art Group. After The business progressed, and and colour-core Conservation
just a short while we made room for we were fortunate to be able to mounts. We introduced UV glass
eight revolving card display stands, expand into the shop adjoining us. and had a steady stream of wildlife
which are still as popular today I left my photography work behind and original images from the
with our customers. and concentrated on framing, ’90s coming in to be re-mounted
We hit a real turning point and to help promote the business and re-glazed, this time with
around mid 1990s – Solomon & I joined the Fine Art Trade Guild Conservation boards.
Whitehead was publishing David and was one of the first framers Once again, we reaped the
Shepherd. So popular was his work to pass the Guild Commended benefits by keeping our customers
that we had to join a waiting list Framer exam. in the loop, letting them know
to get copies and we had difficulty I entered every competition what was new by email or when
keeping up with demand from our I could, and soon had a wall of they came into the gallery.
customers. At this time, the prices certificates, which the customers Our moulding reps would
for these works skyrocketed; we liked to see. I found this was advise on the latest mouldings
have never seen prices increase absolutely key to inspiring trust and we would listen and order
like that since. in our customers. I keep on show accordingly to suit the new
Looking back, money did not at the gallery examples of object artwork now being published. The
appear to be in short supply, our framing, which has inspired gallery was at its most varied; we
customers knew what they wanted customers to have personal were inundated with so many good
and were quite happy to pay. We objects framed, and simply artists – too many to mention –
cannot remember them haggling showing objects in the windows and for the first time in our history
over prices! Interest rates were has brought in a regular flow of we stocked everything. Even with
running at around 15% and yet enquiries and orders. the increasing prices of artwork,
people were prepared to spend The addition of our our customers were buying. The
double the original price of a David computerised mount cutting introduction of giclée prints
Shepherd print; for example, there machine around 10 years ago certainly helped to push up the
were no quibbles over spending has made life so much easier and prices. We felt this was a bubble
£450 for a 6in square limited- turnaround so much quicker. waiting to burst!
edition field mouse by him and Giving our customers choice The introduction of giclée
double that again on the black has always been our aim, and we printers being available to
market. Other popular artists at can achieve more than ever. purchase brought a rise in some
that time were landscape artists During the mid-2000s, artwork of these artists becoming self-
Duncan Palmer and Rex Preston. was changing once again to published, ending their careers

32 January 2018 ART + FRAMING TODAY


with publishing companies and

going it alone. We felt a decline
in such works and after having
amazing success, our sales started
to go down.
To combat this trend, we
entered a competition in 2008 run
by the Fine Art Trade Guild and
Canon UK for best photographic
and fine art image, in which
Picture Corner was one of the
runners up. Canon offered a
discount on its range of giclée
printers and that propelled
us on to a different road once
again. Soon we were producing
top quality prints for artists and
holiday/family images for our
regular customers.
Where our sales were made up
mostly of framing and published
artwork, it was now framing
and printing orders. We were
fortunate enough to incorporate
a sizeable space adjacent to the
gallery, room for our two giclée
printers. We have learned new
skills and once again are passing
these on to our customers. Having
the printers, the knowledge to
use them, and the software has
enabled me to offer my customers
superb personal images and This page: so we now have our own website such as Solomon & Whitehead,
for me to pursue my love of Peter sells prints and social media pages. I still like Kingfisher Prints (who were
photography, which I now sell of his own to pick up the phone but today’s the original company I bought
in the gallery under the name photography generation are more likely to visit from, who produced black and
Distinctive Photography. in the gallery in Facebook, Instagram or Pinterest. white prints), Magnolia Group,
We sometimes think today’s the Distinctive Online companies offer which set up Renaissance, Byron
framing is less exciting, with the Photography mounts, frames and printing Mouldings, CRA (art materials)
modern styles, but that is how range cheaper, and we openly admit and Charisma mouldings.
times change; people’s tastes that our customers sometimes Even though we are offering our
have changed and we as framers balk at our prices – but then customers a great service enhanced
must change too. We are all again, educating them on the Fine by the introduction of quality
followers of the trends set by Art Trade Guild standards and printing, we have continued to
fashion and design. being able to show the difference adapt our range of products over
We were nervous at having means they can understand the years to suit our customers.
an online presence and admit the distinction. We are only too aware of the
we were probably a little late in There are far more publishers uncertainties in the economic
starting. We realise that today and moulding companies offering market going forward in 2018. I am
people are more than likely to great products today, but I do so pleased I took the decision to
tap in to their phone or laptop to give a thought to those that have become more than just a framer.
search for a local framer or gallery, fallen due to the recession in 2008,

ART + FRAMING TODAY January 2018 33

Contributions welcome!
Send them to

Recruit a picture framer:

from posting a job to hiring a new employee
Looking at bringing a new picture framer on board but don’t know where
to start? Ben Massey sets out the whole process and explains the tools the
Guild offers to help you find your perfect new colleague
YOU’VE BEEN on your own for
a while. Your new business is
a lean, mean picture-framing PRICE Lower salary Medium salary Higher salary
machine – but now you’re EXPERIENCE • You should be supervising • Experienced • They might have a higher
overstretched, and fed up with a trainee during framing professionals have most price tag, but hopefully,
wearing every hat yourself. and mounting of likely encountered, and they’ll be adding something
Now is the time to spread the customers’ work overcome, many common unique to your business,
workload and get a helping • Once they’ve passed challenges in the picture enabling you to offer ser-
hand to pick up all the extra their GCF they’ll be able framing world, and will vices you weren’t able to
to do unsupervised work, be able to share that provide before.
work you’re currently having
and you’ll be confident experience with you and • Assuming the right
to turn down.
that they’re working to the your customers. qualifications and
standard you expect. • You’ll be able to split up references come back
DECIDING WHAT YOU WANT • People new to the sector and cover more ground. clean – you can be
To keep things simple, we’ll bring with them their fresh They’ll still need checking confident that your
say there are three types of perspective, which might in on from time-to-time to specialist will be able to
employee you’d be looking to be an invaluable asset to make sure they’re working deal with anything that
taking on: your company. to the standards you comes their way.
n An experienced picture framer TRAINING • You get to train someone • They might be stuck in • You’ll have someone who
(Guild Certified Framer) AND ‘from fresh’ to your their ways, or you may can do more complicated
n A trainee picture framer DEVELOPMENT specification and with the have to ‘unteach’ any bad work across a variety of
n A specialist (Advanced latest Best Practice in mind. habits they’ve picked up different mediums.
Conservation, Mount Design and • You will at some point elsewhere. • However, it’s no good
Function, Textile Framing, etc.) need to help them through • You’ll still need to give hiring a textile specialist
their Guild Certified Framer them some time for their if what you really need
exam which is sometimes CPD, and perhaps some is someone to help you
Each has its pros and cons,
paid for by employers. specialised training to help with framing prints in the
and you should consider • You’ll have to give them them progress and let your Christmas rush.
carefully what would be the plenty of time to study for business grow. • Always check the candi-
most beneficial employee to their exams. date has the qualifications
add to the roster. to support their claims.
Join our co m
motivated frmam
WRITING A JOB ADVERT itted, professio
Having the number one job ing gallery as nal and highly
site for the picture framing team, or let us know it’s a You should be
able to carry ou a picture fram
off jobs daily t routine picture
, in a professio fra
ming and deliv
sector means that we’ve family run business. What are condition reports nal manner and er one-
seen a lot of job ads. Some of the chances of progressing? . You’ll be resp be able to write
and residential onsible for the clear, concise
customers in [ service of our co
them are excellent and help What personal qualities do For this role yo ______ ] areas. mmercial
candidates get excited about you and your company value? u will need to:
• Be qualified to
your position. We’ve also seen You can even spend a little GCF Level
• Have at least
two years’ fram
a couple of awful ones, with time telling us the story of your • Have a full cle ing experience
an driving licen
spelling mistakes and bad company – where you’ve come • Be friendly, wi ce
th a flexible, ca
formatting. Always proofread from and where you’re going. • Enjoy being pa n-do attitude
rt of a team, ye
your job ads. n All these things help a • Have good co t able to operate
mmunication sk on your own in
What we can gi ills, both verbal itiative
n There are loads of picture prospective employee start ve you: and written.
• Basic salary in
framing jobs out there. Job imagining themselves working region of £[ __
experience, plus ____ ] – £[ ____
hunters need to choose you with you. You won’t get a nasty commission __ ] depending
• Company vehi on
before you get to choose surprise when someone with cle
• Mobile phone
them. Pictured (right) is a an incompatible mindset • 20 days’ holid
ay, plus eight ba
good example of a job ad. It’s turns up at the job interview. • Ongoing train nk holidays
a good starting point – but n Don’t be afraid to stand If you’re interes
ted in being ch
before you copy it into your job out from the crowd – you can forward your CV allenged every
and covering let day with a varie
Application clo ter to [ ______ ty of jobs,
listing, think about adding the always relist the job with a ses [ __/___/__ ________ ].
personal touch. different description if it’s not
n Tell us a bit about your working.

34 January 2018 ART + FRAMING TODAY



The benefit of posting to a TOP INTERVIEW QUESTIONS AND TESTS
specialist job board is that you’re
already targeting the sort of n Check they can use basic equipment
people you’re looking for – people n Get them to complete a condition report
interested in the picture framing n Ask them to give advice on some specific framing problems
sector. By posting to an industry n Ask them to organise a day’s work schedule
site like n Test their legal knowledge on health and safety duties and responsibilities
you’re instantly cutting out some n Get them to look over your workshop and see what they can tell you about logistics,
of the time wasters who haven’t storage, transporting framing, safety data sheets
given the field a second thought
Give them a score from 1 to 5 for each of the above tasks. While you’re talking, you
until now. You might be okay with should also get an impression about their:
people applying who don’t know n Appearance, manner, self-confidence and speech
their underpinner from their n Qualifications and experience
mountcutter, but we think it’s n Intelligence: ability to think things out, problem-solving, ability to absorb new
worth all your applicants being information and training
aware of what picture framing n Aptitudes: practical, intellectual, social, physically active (check hobbies and interests);
entails before they hit ‘apply’. relevance to job
n Level of initiative, drive, persistence in overcoming problems, ability to plan, organise and achieve
HOW IT WORKS n Personal aspirations
If you’re a member then it’s good n Ability to get on and work with others: as a team member, customers and clients
n Ability to cope with change, stress and frustration
news – posting a basic job ad is
n Ability to carry responsibility
free for you. Email sales@fineart.

n Maturity: realism of outlook and aims and we’ll post your job online n Reliability: conscientiousness, integrity
(usually within 24 hours)

n Format your 30 FREE words carefully remarks or discriminatory

n Put an application deadline and TIP comments on any of your notes.
email address you check regularly For just 30p per word, add Remember, job interviews can be
otherwise you won’t receive any information about your horrible. Make sure that everyone
applications! company. We suggest you who leaves the interview thinks well
n Check nothing’s ending up in your Remember, complete this in detail. This is the of you and your company. If they
spam folder. job sort of information a job hunter is don’t get the job, they should feel
looking for when deciding what sorry, not resentful. Try to make
If you’re not a member, then you
interviews to apply for. every interview a good experience.
need to contact sales@fineart. can be There’s no need to burn a bridge. to post a job and you will be horrible. Always get back to unsuccessful
charged for it. their spent convictions, and a candidates as soon as possible –
Hopefully, after a few weeks Make DBS check should be done before it’s only fair. Be prepared to give
of your advert being out and sure that interviews, if required). These constructive feedback if you’re
about, you’ll have a nice pile of everyone questions can all be considered asked.
applications. discriminatory. If they volunteer
who information themselves, that’s fine NEXT STEPS
WEEDING OUT APPLICANTS leaves the – but don’t go fishing for answers to Once your shortlist is down to
Now it’s time to sift through the personal questions. one, you’re ready to offer them the
applications and choose between
interview Also, it’s worth mentioning job. We won’t go into too much
three and six people to invite to thinks well that there seems to be a bit of detail here about what you have
interview (any more, and you’ll start of you craze where employers ask weird to do when employing someone
forgetting who’s who like a bad interview questions – as if the here. Instead, if you want to know
murder mystery).
and your purpose of an interview was to take more about your responsibilities
I have asked a former picture company a person by surprise completely. after you’ve made the offer of
framing business owner for some “Who is your favourite Disney employment we highly recommend
ideas for questions and tests in an princess?” is not an appropriate going to ACAS.They’ve got pages
interview situation. interview question. and templates on recruitment,
By the end of the interview, job descriptions, staff application
SHORTLISTING AND INVITING you’ll have scores from 1 to 5 for forms, the interview process,
TO INTERVIEWS each of your criteria. This should references, and the induction
Always make sure you only ask help you decide who are your process, and it’s always up to date
questions relevant to the job. best candidates. with the latest legislation. Guild
For example, you cannot ask “Are Make notes as you’re going and members also have access to our
you from the UK?” or: “Is English then flesh them out as soon as the Legal Helpline.
your first language?” Nor can you candidate leaves. An employment
ask if a person is married, their age, tribunal may insist that an This article was published in its original
questions about sick days taken, employer discloses interview form by the British Pest Control Association,
or even if they have a criminal documents, and so it is important the leading trade association in the UK for
record (nobody needs to disclose that there are no disparaging professional pest management services

ART + FRAMING TODAY January 2018 35


A shaggy dog
success story
Loveable characters such as Toby the dog – along with his ability to tell an engaging
story in a single image – have won a fast-growing fan base for the fine art prints of

Stephen Hanson, which he publishes with his wife Lisa as In The Red Press

TEPHEN Hanson has been “The main reason I wanted many subjects I have been wanting
a professional artist since to self-publish was to maintain to explore, both with my digital
leaving Batley Art College in as much control over my work paintings and ink and watercolour
1989. Over the past 30 years, as possible. A lot of time goes drawings, the plan for me is to
he has worked on many animation into my paintings and I want the diversify in lots of directions.”
programmes and feature films, reproduction as well as the quality I think of What does the future hold for
including Dangermouse, Count of the prints to be as good as they Toby? “He is very close to our
Duckula, The BFG, Balto and Arthur can be,” says Stephen. my ink… hearts,” says Lisa, explaining:
Christmas, as well as illustrating The philosophy of In The Red work as “Toby was my dog when Stephen
numerous books such as Froobie Press is simple: to create, publish and I met 19 years ago, and
Pink and the Night Noises, Enid and distribute high quality art to being that is where the original idea
Blyton’s Secret Seven and Nelly the
Monster Sitter.
equally passionate galleries and
their customers.
more like started. Because so many people
have responded warmly to
He has now found a new Lisa adds: “We like to be in jazz, and him, he has now become our
audience in galleries across the personal touch with our galleries flagship character.”
country with his series of warm and Stephen is very particular about the digital Stephen adds: “Toby is one of
and humorous dog paintings, Toby inspecting and signing every single paintings those special characters that I keep
getting ideas for and so long as I
and His Red Ball. print that goes out.”
Five years ago, Stephen and his Visitors to their website (www. as more feel he has something more to say
wife Lisa set up their own limited
edition art publisher, In The Red are greeted by
the friendly face of Toby, one of
akin to to his growing fans, I will continue
to draw and paint him.”
Press, and they now supply to over Stephen’s dog characters. Is this studio Toby’s popularity continues to
30 independent galleries all over going to be a continuing theme for grow: a deal with The Great British
the country. A big part of their their future releases? “Yes and no,” albums Card Company has taken him
success, apart from the popularity says Stephen. “Dogs have been a big into the greetings card industry
of Stephen’s paintings, is their part of my life since childhood and I and he can now be found in
belief in quality and good service. love them, but as an artist I have so shops all over the world. The Toby
Sketchbook series was recognised
in 2017 industry awards, becoming
a finalist just six months
after publication.
Stephen explains why they chose
to call the business In the Red
Press: “As any freelance artist will
tell you, it’s either feast or famine.
When we decided to set up as
publishers, I didn’t want it to be
called Stephen Hanson Artist or
something along those lines. We
played around with a few ideas
and then stuck with In The Red
Left: Stephen Press; the ‘Press’ being the printing
and Lisa press and ‘In The Red’ because
Hanson, co- that’s exactly the financial position
founders of In
we were in at the time!”
The Red Press

36 January 2018 ART + FRAMING TODAY


He adds: “You can look at things

two ways. On the one hand, you
can see yourself as being in a bad
situation where you have nothing,
or you can think ‘hey, this is an
opportunity to build something
from nothing’. I can’t think of a
more worthwhile and exciting
venture than that.”

While Stephen started out working
in traditional media, he has moved
increasingly into what he calls
digital painting. He explains: “I
began exploring digital painting
over 20 years ago, when I was
working as a computer games
designer in Manchester. Things
were changing in the commercial
art world and it was a matter of
learning how to work digitally or
falling behind.
“My initial thoughts were to
reject this new medium. I had
been working with traditional
materials up to that point and was
holding to the theory that ‘if it isn’t
broken, why fix it?’. I think we are
all a little scared of change but, if
we don’t embrace new ideas, how
do we progress? I also think we
desire to see something we haven’t
seen before and this new medium
was offering just that.
“At the end of the day, I love
being creative and I constantly
switch between mediums. To use
a musical analogy, I think of my
ink and watercolour work as being
more like jazz, where everything is
intuitive and in the moment, and
the digital paintings as being more
akin to studio albums, where you
can tweak and refine things to the
last detail.”
“With a Wacom graphics tablet
and a software package called
Corel Painter (for which there are
loads of tutorials on YouTube), I
can draw and paint in a traditional Top: Hanson’s images of the hapless but loveable Toby manage to tell a story in each image. Above:
way but with the benefit of having > greetings cards from The Great British Card Company. Top left: the original Toby

ART + FRAMING TODAY January 2018 37


an endless supply and variety of animation and illustration is Above left: Room designing characters to painting
art materials. evident in his paintings for Service, digital backgrounds, and especially
“Throughout my animation galleries. Does he see a connection airbrush with through working with story.
career I have worked with many between the two? watercolour “In each of my Toby paintings
blenders, limited
companies all over the globe but “Oh for sure,” he says: “I would I want to tell a story and leave the
edition. Top right:
more often than not the work was say I find it difficult to escape the Back on the Road
viewer with an emotion. I also want
done in Yorkshire and I guess influence. I have met and worked (detail). Above them to connect with the character
that is the biggest benefit we all with some of the most talented right: Stephen and the world he lives in. Hopefully
recognise with computers – it’s people in the world and it is in working with his I achieve most of these things.
like having a virtual studio that is their company that I have striven Wacom digital If I do, it is thanks to what I have
connected to the rest of the world to be the best I can be. Those years graphics tablet. learned from other artists who have
via the internet.” of experience had a big influence Below: character inspired me.”
Stephen’s background in on my visual development, from sketches

38 January 2018 ART + FRAMING TODAY

GUILD ARTISTS EXHIBITION Art and Framing Convention 2018

‘We Grow Together’ by Danielle D. winner of ‘Best in Show’ Award 2017


Open to qualified members of the Guild Society of Artists & Fine Art Trade Guild Members

• Submit 3 original pieces of art Exhibition open to the public and all
artwork for sale
• Entry is £24 per artist
• FREE entry to ‘Best in Show’ Award PREVIEW: Sat 12th May
Crowne Plaza, Stratford-upon-Avon
• DEADLINE: 28th February 2018
EXHIBITION: May - June 2018
• Rules & Regulations apply The Guild Gallery, London SW18

Visions of Iran
London’s first exclusively Iranian art gallery is presenting modern
and contemporary Iranian art on its own terms, beyond the political
clamour, writes Silvia Dembner

N TODAY’S politically divisive been characterised by isolation. historically and currently
global climate, art galleries Policies of economic seclusion intertwined with religion, the
seem increasingly important and strict sanctions have meant burgeoning Iranian art scene now
agents for the bridging that until recently, Iranian art was erupting on British soil conveys
of social, geographical and largely insulated and inaccessible the extensive breadth and variety
cultural differences. Yet recent to a western audience. of contemporary Iranian artistic
conversations in the west about However, a recent proliferation of production. Contemporary Iranian
modern and contemporary Iranian global interest in and demand for art is far from conformist or
art have been veiled in a pervading Iranian art, coupled with increased homogenised: a movement away
Eurocentric rhetoric. accessibility, is heralding a new age from traditionally inward-looking
Largely symptomatic of political of cultural and artistic exchange. Persian art, it is rather a pursuit
hostility, orientalist ‘othering’ The modern art movement in of global contemporaneity and

and Trump-triggered xenophobia, Iran is commonly traced to the late cosmopolitanism. It is about a
discourses surrounding Persian/ 1940s and early 1950s, a period desire to look outwards.
Iranian art seem to have politically marked by the abdication The explosion of global interest
been marginal – if not even of Reza Shah and increased contact in contemporary Iranian art is
marginalising. with the west. At the time, high art generally traced to Christie’s
With the imminent arrival of favoured academic realism and first auction of modern and
CAMA Gallery, London’s first miniature painting, while popular contemporary Middle Eastern
exclusively Iranian art gallery, forms featured large-scale pieces of art in 2006. Since then, biannual
though, we witness the opening religious or epic nature. Iranian art sale weeks in Dubai have drawn in
of a new door.
Iran has long been heralded for
By the second half of the 20th
century, Iranian art had been
is far from some of the most notable collectors
and institutions in and beyond
its pioneering role in the history confronted with abstraction and conformist the region. Worldwide interest in
and development of civilization as cubism and turned away from Iranian art has since produced a
we know it. While an indisputable traditional painting towards a …it is about wealth of exhibitions. Christie’s
site of artistic production and more progressive interrogation Middle Eastern art auctions in
innovation, Iran’s status as a cradle of form, indigenous culture and a desire October 2017 totalled £10,023,000,
of culture has, in past decades, cosmopolitanism. to look with the Middle Eastern modern
been eclipsed by overarching Hovering on the threshold of and contemporary art auction by
political tensions regarding the the western art market, Iranian outwards itself responsible for an impressive
tumultuous atmosphere of the art seemed to lie conceptually, sum of £5,235,125.
Middle East. Especially pronounced and physically, just beyond reach. Below: CAMA’s CAMA (Contemporary and
in the aftermath of the Islamic Often Iranian art was assumed November 2017 Modern Art) present themselves as
Revolution of 1979, Iran and its synonymous with Islamic art. launch at the international cultural ambassadors
relationship with the West have While creative output is Café Royal at the forefront of the contemporary
and modern Iranian art market.
CAMA is a culturally-driven and
rhetoric-focused endeavour. It
aims to shift the discourse away
from politics and establish an
updated vocabulary with which to
discuss the thriving and progressive
contemporary Iranian art scene.
By opening their London gallery,
they respond to international

demand by carving out a physical

and conceptual space for Iranian
art outside of Iran.
Following on the success of
their gallery in Tehran, CAMA

40 January 2018 ART + FRAMING TODAY


want to expand globally, looking Jafar Jafar

ahead to places such as Dubai Rouhbakhsh,
and Qatar. In the near future, they Untitled,
anticipate the establishment of the oil on canvas,
CAMA Foundation, a charitable 77x62cm
project looking to support Iran’s
burgeoning artistic community,
which they hope to have running in
2018. In the meantime, the online
CAMA magazine supports their
established and emerging artists by
providing insights on global market
trends and general expertise.

Notable Iranian players in the art
world attended the CAMA Gallery
launch event at the Café Royal
in November 2017. The evening
marked the arrival of CAMA Gallery
to the capital, in anticipation of
the opening of the first Iranian art
gallery in London towards the end
of January 2018. The exhibition
featured acclaimed masters of
Iranian art, including forerunner
of the modern Iranian movement
Bahman Mohasses, prominent
exponent of contemporary Iranian
art and abstract expressionism
Manouchehr Yektai, and renowned
modern poet and painter Sohrab
Sepehri. While the event was
exclusive, the key issue at hand was
the new and increasing accessibility
of Iranian art in the international
art market.
With over 270 works by 80
Iranian artists, CAMA professes a Bita Vakili,
global and inclusive appreciation Mahi-o-
of art. While primarily focusing on Marjan (Fish
a majority of masters of Iranian art, and Coral),
they look to increasingly expose mixed media
more emerging artists. on canvas,
In the words of senior art adviser 100x100x-
Riley Frost: “Of course, we value 4.5cm
quality over quantity. But what we
aspire to is quantity of quality.”
An anthropologist by education,
Frost has been dealing art
since he was 16. He works in
close collaboration with Mona
Khoshegbal, curator of the CAMA
Gallery in Tehran. A painter,
children’s book illustrator, art
instructor, curator, gallery manager,
editor in chief at Rozane Honor
Visual Magazine and founder of
the Naghayesh Artistic Group,
Mona has had two solo and several
group exhibitions and has held
more than 100 exhibitions for
other artists. Through an extensive
network of connections in the
Iranian art world, spanning top
artists, galleries, museums and >

ART + FRAMING TODAY January 2018 41


James Stock

ITH THE launch of the
Guild Society of Artists
in September I had the
opportunity to meet
a number of our artist members.
Interestingly, they were mainly focused
on talking about business issues, rather
than painting techniques. With this in
mind, I recall below some of the topics
that arose in my discussions concerning
artists’ materials:
Nasrollah Afjehei, Untitled, acrylic on canvas, 110x110x2.5cm
Not a Christmas item, but artist canvas
universities, she helps the London means original artworks can be with pin holes, due to insufficient
team to pursue the foremost artistic recognised internationally. Each primer. Most canvases today are acrylic
production in Iran. piece is attributed an Original Art primed to suit both acrylic and oil
Among the artists in the CAMA Register (OAR) number, providing
collection is Tehran-born painter proof of origination that protects
and graphic designer Behzad from copyright theft. The Guild,
Shishegaran. He has been featured in other words, provides a secure
in a variety of Iranian and foreign registration service and protection
publications, has held 11 solo for the intellectual property rights
exhibitions and has participated of the artworks.
in more than 90 group exhibitions, What makes CAMA particularly
both in his native country and interesting is that is essentially
abroad. He is also the author of a network of people, art and
the book One Hundred Portraits of cultures. By nature, in aim and
Takhti, The Champion (1975). His in practice, CAMA is all about
art interrogates the role and legacy creating personal, sustainable
of ancient myths in contemporary and far-reaching connections
Iranian culture. between cultures through art.
Another artist in the exhibition, Whether through old friendships, Reassurance with triple primed canvas
Ali Nedaei, revisits classical themes newer business relations and even
in modern and dynamic ways. In emotional ties (Riley traces his paint. Often, they are double primed to
his last exhibition, in 2016, all 23 of infatuation with Iranian art to his ensure there are no pin holes, but even
his works were sold. Persian high school sweetheart), so these holes can appear. The issue
Transparency and authenticity CAMA has, over the past few can be overcome by applying further
are key to CAMA’s endeavour. decades, pursued and consolidated primer, but that is a chore and why
All artworks on the site are listed an extensive and solid community should a defective product be rectified
and priced. bridging these two far, yet by the purchaser?
The gallery’s partnership interconnected worlds. Pin holes can wreck a ‘completed’
with the Guild testifies to their In a thriving contemporary canvas over time and this is especially
commitment, says Riley: “The Guild Iranian art market capable of the case should oil paint seep through
is synonymous with respectability transcending spatial and national a hole and reach the raw cotton or linen
and age-old association with boundaries, CAMA is determined structure from the back
authenticity in the art world. If we to lead the way. The answer to this is simple. Hold
are to do these artists justice, we CAMA Gallery, 110 Bishopsgate, your canvas up to the light when
must turn to the Guild”. Heron Tower, London EC2N 4AY the purchase is made and check
CAMA’s Guild membership for pin holes.

42 January 2018 ART + FRAMING TODAY

art talk

Reflections of an Artists’ Colourman

FREEZING PAINT and report it up the supply chain for remove the caps to inspect the brush at
Many artists have a studio which is remedy. This is where buying a brand of POS and do not replace them properly,
outdoors. Indeed, some resellers have repute pays. with the result, that one or more hairs/
stock rooms which are not frost free. If filaments are broken or bent without
paints, inks, mediums etc are subjected WHAT WEDGES? any possibility of correcting the fault.
to freezing conditions, it is likely that Some years ago, I was at an art materials If in doubt ask your reseller to allow
the material will be ruined. convention in Chicago, USA and I you to test your purchase in a glass of
Water based, low viscosity paints signed myself up for some of their water or under a magnifying glass. I
are particularly prone to this hazard. excellent seminars. One was on how make 1/64th scale model ships and
You can often tell if a paint has been to stretch canvas on a frame. Well I always check when buying relatively
damaged because it separates. The thought I knew this subject pretty inexpensive 00000 size spotting
condition is termed syneresis (it is not well, but what I overlooked was the brushes. Now we know why a top
a disease!) and no amount of shaking importance of adjusting those little Kolinsky sable size 14 is individually
the bottle will recover the paint to a wedges in each corner of the stretcher. boxed and retails at £250.
usable condition. This should be an annual event and
The answer is to bring your paints perhaps done at the same time as the NO SUCH THING AS PERMANENT
etc. indoors or set up a frost stat heater smoke alarm check. When comparing paint brands, you
in your outdoor studio to protect your The reason is obvious: humidity and will notice that the better ones get a
precious paints in the winter months. temperature in domestic homes vary ‘star’ rating by the manufacturer. Its
throughout the year and movement purpose is to show that within a range
PAINT SEPARATION takes place. Allowing a canvas to sag will of colours which ones are more fugitive,
When squeezing a viscous paint on cause fracture of the paint coating and or permanent, compared to others. It is
to a palette it is very annoying to see an expensive restoration job is in the a guide and each firm creates their own
medium (acrylic resin or linseed oil) offing. So, artists and gallery owners, – it is not an international standard like
flowing out first followed by a lump make sure your clients know about this. the Blue Wool Scale. Therefore, a three-
of thick paint pigment, fillers or They can get the ostrich feather star rating by one artist oil brand does
stabilisers. Maybe you can correct it by duster out at the same time and give the not mean it is inferior to another which
mixing the two with a palette knife, but whole assembly a treat and, you never is four-star.

This is what squeezed paint should look like Brush protection tubes removed at POS Three-star permanence on this Pyrrole Red

can you be sure you have done the job know, prevent that hibernating spider In fact, there may be characteristics
properly? If not, you will as likely as not making an appearance and setting the in the former product, such as opacity,
end up with cracking when the paint burglar alarm off! tinting strength and viscosity etc, that
has dried on the substrate, because the are more important to you – and you
drying rate will not necessarily be the BRUSH CAPS – WHAT A FIDDLE should buy it.
same as adjacent or underlying paint When in the art store one invariably When the words ‘very permanent’ or
and adhesion will be compromised. sees paint brushes with plastic tubes ‘maximum lightfastness’ are used, it
This separation is usually caused by attached to the ‘business end’, although does not mean the colour is absolutely
air trapped in the tube during filling less so nowadays as some are carded lightfast – so still hang the picture
and manifests itself by leakage of the and others simply placed in the away from a strong light source,
medium, eg linseed oil, out of the crimp merchandising unit without caps. These irrespective of the media or substrate
or cap. Modern production techniques protectors, carefully applied by the that has been used.
have reduced these risks significantly. manufacturers, are intended to keep
An artist experiencing these faults the brushes in good condition during James Stock, Director, Guild Treasurer,
should take a note of the batch code on transit to the retailer. Formerly director of Daler-Rowney and
the crimp, in the case of tube packaging, The danger arises when consumers managing director of GreatArt

ART + FRAMING TODAY January 2018 43

Contributions welcome!
Send them to

Your Guild Society of Artists benefits

Artist Karen Hollis, chair of the Guild's Fine Art Committee, highlights
new benefits and services created for the Guild Society of Artists

W E ARE now three months into the

life of the Guild Society of Artists
and it has been a real pleasure to
be involved in the process of creating this
new society.
With so many benefits available we
have discovered that a lot of artists are
not aware of how the services can help
The GreatArt Very Artistic
Person card offers 15%
their business, so I’ve taken some time to
highlight what the benefits are and how
discount to GSA members
they can be accessed.
Through the post, members will receive
a welcome pack in which they will find
a VAP 15% discount card from GreatArt
along with other documentation about the
Society, including a list of all the benefits,
along with how to apply for a qualification.
Here we detail new benefits created
for the GSA; don’t forget that the website,, is also
a great source of information. Please Fine Art Printing Qualifications
note different benefits are applicable to We also have a list of our printer members If you have GSA membership at Level
different membership levels, and all Level who can provide you with high quality Fine 2 and above but do not already hold a
4 members can still access all the same Art prints and are also on hand to give you qualification we would like to invite you
benefits available as Guild Artist members. advice on ArtSure and how it can benefit to submit six digital images to apply for
To access a lot of these benefits you your business. your first level of GSA Qualification (refer
need to log in to the Guild website. to the ‘GSA Member Qualifications’ sheet
For level 1 and 2 members you need to You can download both lists from the GSA in your welcome pack). Acceptance by
register. When registering please select site at the Fine Art Committee would enable
‘GSA Member - Level 1 or Level 2’ in the you to qualify as an Associate and use the
‘How did you hear about us’ box. Artists Business Helpline and Forum GSA logo and the letters AGSA after your
Level 3 and 4 members should already The Guild Society of Artists was created name. Currently we are accepting emailed
have created logins. to help artists specifically in areas of submissions.
business. As a part of the Fine Art Trade Please send six images at 72dpi, 1000
Fine Art Framing Guild we have a lot of knowledge at our pixels at widest dimension, along with
The Fine Art Trade Guild is the leading fingertips and as a benefit to our members an Artist's statement containing contact
body in framing standards and we hope to share that knowledge with details, social media and websites links,
qualifications and has framing members you. If you have a business question where we may see more of your work, to
around the country that can service all of please email or login
your framing needs. They can provide you and visit the forum on the GSA site.
with advice on all areas of composition n As a final note, we would like to
and framing for your finished artwork, up Publications – GSA Newsletter recommend the book The Artist’s Guide
to full conservation standard, to provide The GSA will also be publishing a quarterly to Selling Work by Annabelle Ruston. It is
the best finished product for your clients. newsletter in December, March, June and available from the Guild’s online shop and
We have created a contact list of all September. In it we will highlight the ways at a discounted £11.00 for Level 3 and 4
Fine Art Trade Guild Framer Members to in which you can benefit from being a members, it’s a must-read for all aspiring
make it easy to find a qualified framer near member from how to gain a Qualification professional artists.
you. They are listed by county to make to news about our Annual Exhibition. We
your search easier and the links should will be continually looking for better offers If you would like more information or to
take you straight to the relevant website or for our artists and using the newsletter to comment on anything you have read here
email address. update you so you don’t miss out. please email

44 January 2018 ART + FRAMING TODAY

art talk

My technique Gordon King

Holder of a place in the Guild Hall of Fame and with over 50 years’ experience as a
professional artist, Gordon King lets us in on his shimmering watercolour style

Ascot People Champagne and Silk. Below: Vintage Chords

AS A YOUNG freelance & Whitehead, purchased a painting by lightly sketching freedom: dark to light, light to
illustrator in the early 1960s batch of these watercolours out the composition with a dark, giving a feeling of depth
I was painting figurative and published an open print 2H pencil, in which case I in the composition.
subjects for magazines, called My Fair Lady, which mix a pale colour (using my The painting is now taking
romantic fiction and soon became a top 10 print basic colours) for painting shape and when it dries I can
advertising in watercolours, and sold well for the next two over it, so that, when dry, remove the masking fluid, at
acrylics and oils. Then in the decades. I was their guest at I can erase the pencil, which point the whites are
mid 1970s I concentrated the Guild Awards in Coventry leaving a wash drawing on likely to be really prominent
more on the fine art world with other artists including the paper. Alternatively, if I so I will probably want to
painting mostly in oils on the late David Shepherd. am working directly on the soften the edges around it.
canvas which was proving I exhibited at the Royal paper with watercolour, I use I will then concentrate on
successful. I was showing at Watercolour Society and the the same pale colour for the putting more modelling into
the RA Summer Exhibition Sunday Times Watercolour preliminary work, which I the detail of the faces and
and selling all over Europe Competition and had many refer to as under-painting. flesh tones, keeping the brush
through the dealer Michael one-man shows in the UK. I Then I can start putting strokes fluid all the time
Stewart. One of my popular also exhibited regularly with in my first washes. If I am and blending the colours
subjects was girls with the Halcyon Gallery, and going to use masking fluid sufficiently to give form to the
flowers. I had ready models Washington Green took over to preserve my whites, this folds in clothes and drapes.
with my daughter and her the publication of most of my is the time to do it – I use At the final stage the
friends, who would dress up limited edition prints. it sparingly and only when emphasis is on the features
with an Edwardian look in I enjoyed the discipline of it is essential. I work fast in the face, creating a sparkle
hats and shawls. watercolour technique: no and slow, wet on wet, with in the eyes, a mouth that
However, by the start of pencil line or white paint. lots of water. This is the moves, hair that flows, whilst
the eighties I began painting The paper is very important stage that gives the painting keeping the brush strokes
more in watercolours. I loved and I use a heavy 300 lb its distinctive look and its moving throughout. At this
the directness and fluidity of rough paper which requires point I will use darker tones
the medium. no stretching and is robust for the final touches and then
One Sunday morning my enough for sponging and look over the finished piece
son’s girlfriend Nicki and washing out. in the mount, checking that it
her friend came to model I work from imagination, has a good sense of balance.
for me and they looked so drawings, photos and direct I always like to think that if I
lovely in their Laura Ashley from the subject, such as flick my fingers, the painting
dresses that I made an instant when I have painted portraits will come to life.
decision not to dress them of well-known personalities When I am happy with the
up any more. I would paint on cruise ships, on television, work, all I have to do is add
them just as they were. The for demonstrations and my signature, usually in the
paintings worked so well charity projects. bottom right hand corner,
especially in watercolour My basic colours are which I tend to do with a bit
and there seemed to be a Naples Yellow, Cadmium of a flourish and, as my artist
real trend at the time for Red, Cobalt Blue and Burnt friend once said: “Not sure
work under glass, with swept Sienna, with a back-up of about your painting, Gordon,
frames and line wash mounts. a full range of colours on but I do like your signature!”
The publishers, Solomon my palette. I may start the

ART + FRAMING TODAY January 2018 45


All lit up
Following on from the article ‘Frames that truly shine’ in our August 2017 edition,
Christopher Orme GCF(APF) describes framing a Queen’s Award for Enterprise
and a related collection of memorabilia using LED back-lit frames

WAS ASKED by a customer to Below left: time however was the back lit what colour mountboard to use.
frame their newly received Queen’s Award LEDs would have a plug for the The design was very accurate and
Queen’s Award for Enterprise. for Enterprise wall socket. They had a builder saved me some time. Using 2.7
The Queen’s Award certificate certificate in its ‘chase’ the wire in the wall that micron cotton museum board to
was to be framed separately, back-lit frame was then filled and made good float mount and cotton museum
and I was also given a collection Below right: and the plug was hidden behind gummed tape to hinge with,
of invites and envelopes, table Chris and Vlasta a sideboard. Both frames have each piece had Evacon-R applied
names, list of royalty attending Orme’s own pride of place in their boardroom. to the back of the cotton board
and photos from the customer’s Art & Framing They asked for all the items and this was then glued to the
visit to Buckingham Palace to Industry Award to be float mounted and due back mount that had a hidden
collage together in another frame. on proud to their request for coloured aperture cut and tapped back in
The customer already had a display in their mountboard I was unable to place. This means the frame can
back-lit LED frame that I made store window frame to Conservation level. be disassembled and that each
for them to display a large pop Otherwise, Museum level would float mount can be removed from
art canvas painting, so they had have been applied. the mount package to gain access
a good idea of what they wanted. The arrangement of the items to the hinges, making it fully
This was installed by me with for the collage frame had been reversible (a technique I learnt
help from my electrician, who decided and in this case I was from an article in Art + Framing
wired it into their wall lighting presented with a printed colour Today). The double mount was cut
ring circuit. The difference this design of where to place them and on a manual mountcutter and the

46 January 2018 ART + FRAMING TODAY


Electrician Peter
Heywood shares
advice and
n Use 12 volt LED light strips
rather than 24 volt.
n There are two types of
drivers available, wire in
and plug in.
n LED light strips can be cut
to length at marked points
along the strip.
n There are two types of
light – RGBs that change
colour, and white LEDs that
are based on the Kelvin
temperature scale.
n The number of LEDs per
MATERIALS metre and size of each
The materials used for the Queens LED will determine the
Award for Enterprise frames are: brightness.
n Never connect a 12v or
n LE Flexible LED Light Strips 24v LED light strip directly
Kit, 300 Units SMD 3528 LEDs to the mains supply – it
Warm Light, 5 metre 12volt DC won’t end well and it may
Non-waterproof (available from well hurt.
Read the August 2017 issue
n Colourmount 343 Oxford Blue,
of AFT for the full review and
375 Soft White, 328 Granite and
202 Bright White mountboard.
n Lion L1532 Mono Matt Guild members can
Black Frame. download the article here:
n Tru Vue UV70 Glass from
Wessex Pictures. articles.aspx

pencil lines rubbed off the back of again is not within the frame. Pictured top left: the framed
the mount before final assembly. E. Anthony Orme Gallery won collection of memorabilia from
A spacer of the same thickness the Best Art Business Website the client’s special day makes a
as the float mounts was used behind category at the Art and Framing striking display in the company’s
the second mount, so the items awards ceremony in Stratford boardroom
didn’t touch the glass. The LEDs upon Avon in 2017. I have framed
are stuck to a small square wooden our hand made glass award using Above left: LED lighting strips
baton glued and pinned to the back LED lights and it is hung in our illuminate a Pop Art canvas to
of the frame. The trick is to line gallery window. Shining on to great effect
up the beginning and end so that the street, it catches people’s
the lights are evenly spaced. That attention, especially during Photography by Vlasta Orme
way when they shine on the wall winter’s darker evenings. Photographic Studios
behind the frame they illuminate If you are wondering where to
the wall in a continuous order. A start with frames that use LED
good reason to have the LEDs on light strips, then creating your
the back of the frame is that they own window display is a great
don’t affect the micro environment place to begin.
within the frame and although Chris Orme GCF(APF)
they only produce a little heat, this

ART + FRAMING TODAY January 2018 47

55 itiioon


Thursday11- -Saturday


In collaboration
In collaboration

GCF exam update:

what has changed and
what remains the same
Steven McKee GCF(APF) Adv talks us through how the exam
works and what to expect when you arrive at the Guild’s
London test centre, hosted by D&J Simons

HEN YOU have
decided to take your
GCF examination
and you walk into the
workshop/machinery showroom
in D&J Simons, London, you are
met by Joe Adepoju, the machinery
sales manager, and with an
array of machinery, including
foot operated to computerised
underpinners from Cassese
and Alfamacchine, Morso and
Morso 100+ guillotines, Keencut
Ultimat Futura, Fletcher 2200

and Valiani Astra hand operated
mountcutters, a Valiani pneumatic calibration and be afforded a little have completed the required CPD
mountcutter and at least two leeway with under and overcuts, and have remained a member
Valiani computerised mount or recalibrate the cutter and be of the Guild. To satisfactorily
cutters. There is also a vast array of afforded no leeway at all. Most, complete CPD, framers will be
hand tools, tapes and adhesives, if not all, candidates choose to required to gain 20 credits in the
rules, pliers, staple guns, knives You’ll be use the examiner’s calibration. two year period (with a maximum
and other kit to choose from. Please note that calibration of any of 10 credits at any one event).
The candidate should also made to equipment is not a requirement These credits will be achievable by
bring with them their ruling
pen and inks, rule, cotton thread
feel at for the exam, but obviously anyone
taking the GCF examination
various means, such as attending
qualifying events, seminars and
and needles, and any other ease and should by now know how to workshops, Read, Reflect and
favourite tool they may wish to use. calibrate their own machinery. Learn articles, as well as allocated
Candidates have even been known may even The examination has changed credits in AFT (Art + Framing
bring their own mountcutter. be offered over the past couple of years Today) magazine articles, among
The main thing that the so that it is keeping up with other methods of gaining CPD
examiner will do is make the a cup of trends, machinery development, points. More information can
candidate feel at ease, offer a cup
of tea/coffee, have a chat about
coffee and materials that constantly
evolve. The main change is
be found on the ‘CPD Forum’ –
through ‘Quick Links’ on the Guild
anything else rather than go that the qualification is now website homepage, and more
straight into ‘exam mode’. You Guild Certified Framer, and a details about the exam can be
will be asked which machinery you successful candidate will earn found at
wish to use, told that it has been the designation GCF(APF). GCF_About_the_Exam.aspx.
calibrated and you are allowed to This identifies the GCF as an
have a practice on all machinery Accredited Professional Framer. THE EXAM
before the exam starts, and There is also the introduction The examination starts by
recalibrate any machine you wish. of Continuing Professional examining the three pieces that
A note on that: the examiner will Pictured above Development (CPD). The are presented for inspection (see
have calibrated the mountcutters, (right): certification will last for a period panel, above). After the three
and should give the candidate a Steven McKee of two years, after which the pieces have been inspected,
choice; either use the examiner’s GCF(APF) Adv framer will be re-certified if they the candidate may have a

50 January 2018 ART + FRAMING TODAY


1 One framed and glazed item of decorative fabric
stretched over a support board and securely
attached, framed to Commended Level and mounted
the top of the bevel edge cut. Lines must be executed
using a traditional ruling pen (bow pen). Use of metallic
and felt-tip pens is not acceptable for the exam. The
as required, featuring one V-groove around the frame must be wooden and be between 40mm and
windowmount aperture 15mm (+/- 0.5mm) away from 70mm in width (measured from sight edge to back of
the top of the bevel cut edge. During the inspection moulding) and must have a scoop profile. During the
of this piece, the candidate will be asked some verbal inspection of this piece, the candidate will be asked
questions on fabric framing and the answers noted by some verbal questions on Conservation framing and
the examiner. the answers noted by the examiner. The specifications
of this piece have been set by the Framing Standards

2 One canvas with a painted or printed image

stretched over timber stretcher bars by the candidate
and framed.
and Qualifications Committee to ensure that all
examiners are examining the exact same dimensions
and to the same standard, the only difference should
be the mount colour and moulding chosen by

3 One print on paper of a set image to be

downloaded from the Guild website, framed to
Conservation Level with a double mount, an aperture
individual candidates.

Pieces No1 and No3 will be taken apart by the examiner

of 200x287mm, a border of 90x90x90x105mm featuring so that they can check inside the framing package to
a set of two ruled lines, spaced 10mm (+/- 0.5mm) ensure that all materials and techniques conform to the
apart, the first line starting 15mm (+/- 0.5mm) away from standard required.

All candidates must

frame the same
print with double
windowmount and
wooden scooped
style moulding

five-minute break before the candidate must fully answer marks accumulated from the
practical elements are taken. about different types of artwork, inspection of the three pieces
This has always been a difficult its condition, and report on how and the practical, can now
section for the examiner as to deal with any defects, such as inform the candidate whether
most of the practicals available mount, hinge or frame. they have passed or failed.
have already been performed The Obviously the formal letter of
by the candidate in their
three presented pieces, so the
The last piece of the examination
pass/fail will come from Moira
Sanders (GCF Programme
examiner has to choose which must fully is the multiple choice section; Manager) in the Guild office.
elements they feel have to be the 120 practice questions The main reason for this
performed ‘live’. The practical answer for this section of the exam new aspect of the exam is
elements range from a double about are available for members to that the examiner can show
mount, a mount with ruled download at an unsuccessful candidate
lines or a V-groove, a mount different stqs/GCF_About_the_Exam.aspx. where they have gone wrong
with a deeper bottom border,
undermount and T-hinging,
types of The candidate will be given
an envelope with the paper
and explain how to rectify the
problem. If the candidate were
cutting and pinning a frame, artwork, inside; they have 30 minutes to to have to wait 14 days or more
glass and backing board, answer the 35 questions and and then be told they have
stretching a canvas, stretching its hand it back to the examiner. In failed, they may not know where
and attaching a piece of fabric
art onto a support board and a
condition the past, the finished paper was
handed back to the examiner in
or how. Since this change, all
candidates have liked the new
multi-aperture mount for three and a sealed envelope and was then procedure as it saves stress
photographs. sent back to the Guild office awaiting the result.
The examiner, at their report for marking and the candidate When you are ready to book
discretion, can bypass the on how would be informed of the result, your exam, contact the Guild
practical side of the exam usually within 14 to 21 days. The office on +44 (0)20 7381 6616 or
and complete a viva voce to deal biggest change to the exam is email There
(verbal examination) with
the candidate. There are 3
with any that the examiner can now mark
the multi-choice paper and then,
is a full list of GCF Test centres
and their equipment at fineart.
discussion pieces where the defects taking into consideration the >
ART + FRAMING TODAY January 2018 51

Roll up! Roll up! Collect your CPD points here!

Here’s how to get involved

ONTINUING PROFESSIONAL Development (CPD) is at the heart of the Guild’s
education and development for framers. Passing the GCF(APF) examination
is an undoubted achievement, but rather than being the end of the learning
curve, it’s a bold first step down the road of involvement with the Guild and
personal development.
Despite what some might say, ours is a dynamic industry. Changes are happening
all the time: as science and technology influence more of what we do, it’s only right
that we keep abreast of these changes. Our customers are becoming more informed,
therefore we should too. The two yearly re-certification process with the issue of a
new certificate on completion is testament to your commitment to develop both
your skills and your knowledge. There’s always something new to learn, and there’s
Candidate Peter Harris GCF(APF)
always a need to revise and remind ourselves of things we may have forgotten.
looking chilled at D&J Simons
CPD and the points attached for either verified or self-led learning is a simple
during his exam – congratulations!
way to keep track of what we are doing to maintain our development. There are a
number of ways that these points can be gained – and it’s not just by reading CPD
What are the options for legacy
supported articles in AFT. Other ways of gaining CPD points include:
Guild Commended Framers?
If you are a Guild Commended
Framer, now is the time to n Attending supported trade events
consider switching from n Attending Guild Branch Meetings and educational workshops held there
Guild Commended Framer to n Attending supported independent educational workshops
GCF(APF) and begin collecting n Providing education and training
CPD points. This will keep you n Giving lectures or demonstrations to local clubs/associations
up to date with the continuous n NEW IN 2018 is the Guild’s Framing Videos webpage. FSQC Chair Mal Reynolds has
changes within our industry and generously allowed his videos to be available at
also keep your qualification fresh cpd.aspx. Self-led CPD points are allocated for viewing and we’re working on WRL
and up to date. (Watch, Reflect and Learn) questionnaires to convert those points to Verified.
Keeping up to date will not
only enhance your customers’ The list goes on, and if you are in doubt about how many CPD points are available
confidence in your abilities
for either attending or holding any of the above, just pick up the phone to the Chair
– it will boost your own
confidence too. or the Vice Chair of the Framing Standards and Qualifications committee, or send an
Switching over is easy – just email and ask.
contact Moira at the Guild office The same would apply if you think CPD credits should be applied to something
and she will help you. else you are doing that might not fall into one of the above categories. Pick up the
phone, or email and ask!
Branch Masters and Regional Organisers: Don’t forget to help your attendees
collect their points. All regional events will attract CPD in one form or another. Speak
to the FSQC Chair or Vice Chair well in advance, and detail what’s going on at your
event. He’ll quite happily get back to you with an allocation of CPD points. Notified
Arqadia Scholarships well in advance, CPD points will make it more attractive and worthwhile for your
Don’t forget about the framer members to attend.
possibility of having your
exam paid for... Arqadia have Mal Reynolds GCF(APF) Adv is chair of the FSQC. He can be contacted on:
very kindly agreed to partner 07801 847571 or by email:
the Fine Art Trade Guild with Steven McKee GCF(APF) Adv. is Vice Chair of FSQC. He can be contacted on:
the Arqadia Scholarship, 028 9269 3807 or by email:
which supports candidates
for the GCF qualification and
their subsequent CPD. Every
year there are two rounds of
applications for the scholarship,
normally March/April and
September/October. More details
can be found at www.fineart.

Steven McKee GCF(APF) Adv

Down School of Picture Framing

52 January 2018 ART + FRAMING TODAY

n 450 exhibitors
n 16,600m2 exhibition space
n 8,500 estimated visitors
n 89% of which are decision-makers


n Frame Art Lecture (Training)

Retiring from n AFA Gold Frame Awards
n Art and Licensed Reprography Pavilion

the industry but n Frame Art business communication

not ready to
leave the Guild?

Why not become a Friend of the Guild?

Becoming a Friend of the Guild keeps you in touch
with what’s going on in the industry; it also helps Web:
supports the development of new programmes Facebook: afaexpocn
that benefit everyone in art and framing. Email:

art +
Call Duran on +44 (0)20 7381 6616
Contributions welcome!
Send them to


Cut through the confusion on

Conservation mountboard
When choosing mountboards, be aware that misleading descriptions can easily lead
to buying the wrong product for the job. Mal Reynolds GCF(APF) Adv spells it out
AS PART of Guild Certified a core which is 84% alpha
Framing training, and cellulose, they must not
preparation for the GCF contain post consumer waste
examination, candidates and no Optical Brightening
should have a basic knowledge Agents (OBAs), which in
of the Guild’s Mountboard some cases are added by
Standards, the three manufacturers. Additives
categories, and to some extent such as fillers, sizing and
board specifications. However, colour are strictly controlled
with suppliers continuing and the board’s lignin
to rely on the internet to content is less than 0.65% .
advertise their products, Hence, in simplistic terms
some descriptions leave a lot the alpha cellulose core will
to be desired. remain white.
It is easy for a supplier to Turning to a statement submitting work using such Guild office or use the Guild’s
make a mistake, especially such as ‘Conservation backed boards would fail and it is FrameTalk forum.
when they have little or, in white core’, what advantage our intention to instruct
some cases, no knowledge does this offer? The answer, examiners to ask candidates Mal Reynolds GCF(APF) Adv is
of the Guild’s Mountboard in my opinion, is absolutely the make and supplier of any the owner of Harlequin Frames
Standards and attempt to put nothing. Standard board has mountboards used. and chair of the Guild’s Framing
a gloss on what may be an a core which is essentially It is the responsibility of the Standards and Qualifications
otherwise inferior product. wood pulp; it may contain FSQC to highlight such cases Committee
Recently I was advised of a both pre/post consumer waste and while there is very little
couple of examples taken from and there are no restrictions the Guild can do other than
suppliers, websites/catalogues. on additives with respect ask the suppliers to remove Note: There are no questions
These were misleading and the to fillers, sizing and colour. inaccurate descriptions/ to accompany this RRL.
specifications did not reflect There is no limit to the core’s information, should members
those of the Mountboard lignin content, hence one have questions relating to
Standards. Both descriptions might expect the core to turn such products or find such
left much to be desired, brown over time. Essentially, discrepancies then please
they were confusing and it such a ‘Conservation backed contact the FSQC through the
could be considered that the whitecore’ board provides no
supplier’s intent was to pass protection from the normal The Guild’s GCF Programme Manager Moira Sanders explains how
Standard quality board off as degradation factors associated a lack of awareness about ‘whitecore’ wasted one artist’s money
something it wasn’t. with Standard board.
I would like to remind A note of caution: if asked to Recently I received a surprise the suppliers’ own-brand
readers that Guild Standards frame artwork to Conservation package in the Guild’s post bag. value ‘whitecore’, expecting
Inside was a plea for help from the same performance. But
specify three categories standards these boards do an artist complaining about what he got was Standard
of board: not meet that standard and mountboard he had bought mountboard, stuffed with
n Museum leave the artwork vulnerable from a leading art supplier lignins, bleach and OBAs... and
n Conservation to a number of deterioration (neither are members). known as whitecore in some
n Standard. factors that will, undoubtably, In the five years since he markets. So buyer beware:
Each of these has very damage the artwork. This bought the board both the not all ‘whitecore’ boards are
different properties. may leave the framer open surface and bevels went horribly created equal.
‘Whitecore’ does not feature to criticism and possible yellow and he hoped we could
and as far as the Framing litigation, the fault of which do something.
On closer investigation it
Standards and Qualifications may not totally lie at the door turned out he had been buying
Committee (FSQC) are of the framer, but I might ‘whitecore’ mountboard made
concerned, it is a Standard argue that the supplier would by a Guild member (which
quality board. The implication not accept any responsibility we happen to know had a
that any category of board is for misleading descriptions Conservation core and back but
classed with a whitecore is on their website or catalogue. not facing paper). For reasons
not correct. Furthermore, any GCF of economy he switched to
Conservation boards have examination candidate

ART + FRAMING TODAY January 2018 55

The definitive guide for
framing professionals




Fram ary of

ing T
d by
Chair Mal R
man eyno
Com , Fr lds G
mitte aming St CF(A

e, Fin anda PF) A
e Art
rds &
First rade ualific
Editio Guild ation


d by with
mounting and
framing will
turn to this
Joanna Kosek ACR ICON

Available from the Guild bookshop:

£20 members, £40 non-members, + P&P
framing talk

Lion presents museum

with art hanging solution
Lion Picture Framing Supplies recently donated and installed a new Art Hanging
System at Birmingham’s Museum of the Jewellery Quarter, enabling the museum to
stage professional exhibitions with minimal cost and effort, writes Sarah Coussens

LION Picture Framing Supplies walls, and without any screws,

Ltd has recently donated one wall plugs or drills post-install.
of its Art Hanging Systems to They can turn any environment
Birmingham’s Museum of the into commercially rentable
Jewellery Quarter. gallery space and are especially
Lion helped the museum ideal for small heritage settings
to create a flexible exhibition looking to add income streams.
space for its recent IGers Time and money can be
Birmingham: Best of saved, and a real professional
Birmingham exhibition. look achieved, when installing
The donation will also save temporary or satellite
MJQ time and money on future exhibitions as no technician
exhibition projects. is required, and even more
importantly, no redecoration is
PHOTO CONTEST needed to repair holes.
In October 2017, Birmingham
Museums Trust teamed SIMPLE SYSTEM
up with IGers Birmingham Art Hanging Systems consist of
and BrumPic to launch a three components:
photography competition to l Hanging rail: an extruded
find the best photographs of aluminium rail is fixed to the
Birmingham, taken by the wall with special clips
people of the city. The winners l Suspenders: discreetly hung
of the competition were from the rail – available in steel
chosen from more than 1,200 cable or nylon (Perlon).
entries and put on show in an l Hooks: easily height-
exhibition at the Museum of adjustable hooks that stay
the Jewellery Quarter (MJQ). firmly in place and are
Lion has a historic compatible with all hangers
association with the Jewellery already fitted to pictures. A
Quarter. Founder Martin range of security and anti-theft Top: the finished IGers Birmingham: Best of Birmingham exhibition;
Harrold was working for Lucas hooks are also available. To above left: the system components; above right: MJQ
on Great Hampton St when see more visit
he had the idea to start his art-hanging. manager for the Birmingham change the displays using the
own framing business. So the For the MJQ exhibition Museums Trust says: “This Lion adaptable fixings means
company was pleased to play space, Lion used 15m of system will make such a that we can add new pictures
an integral part in the venture Newly® R20 Hanging Rail – difference to the way we can into the gallery when certain
by donating and installing the a great all-round, robust rail install exhibitions in this works are sold. It has already
Art Hanging System. that was fitted flush to the gallery. The system is secure, been put to good use in the
Jack Siwinski, Lion’s ceiling. Over 20 framed art flexible and very easy to use new exhibition at the museum,
technical manager, spent pieces were hung on 2mm so it will decrease the amount IGers Birmingham: Best of
an afternoon with the MJQ Perlon Twister Suspenders – a of technical time we will need Birmingham. We have had a
team to talk them through strong transparent material to employ when installing lot of comments from visitors
the benefits of using the art that is discreet against any each exhibition. about the presentation of the
installation system, as well wall surface. Newly’s H100 “We have around six retail exhibition, saying that it looks
as showing them how easy it self-locking hooks were then exhibitions per year in this very professional.”
is to use. used, along with self-locking gallery and we have a very
The Art Hanging System STAS Smartsprings for limited time period when For information on Art Hanging
allows users to hang and lighter pieces. installing these exhibitions. Systems call Lion on 0121 773
change art without damaging Laura Cox, museum team The fact that we can now easily 1230 or email

ART + FRAMING TODAY January 2018 57

last word

John Hunter
Abbey Glass & Framing Supplies
Abbey Glass & Framing Supplies has recently moved into brand new premises,
including a purpose-built training facility for the Guild’s GCF programme. Owner
John Hunter talks us through it

You’ve seen some exciting Top row: Taking shape – the

business developments at construction process. Above:
Abbey Glass recently, which the finished room (left) and
Northern Ireland Branch
are also exciting for the
master Darrin Walker GCF(APF)
Guild. Tell us what you’ve
trying out the new facilities.
been doing.
Left: exterior of Abbey’s new
Back in March 2017, with
support from Past Master
Steven McKee GCF(APF) customer service, which in
Adv of Dromore School of turn has increased business,
Picture Framing, current prompting the move to new
Northen Ireland Branch and more spacious premises.
Master Darrin Walker GCF
of DW Framing, and the Northern Ireland’s framing
Fine Art Trade Guild, we community is going from
put a proposal to Northern 2017. The purpose-built qualified framers who want strength to strength, then?
Ireland Branch members at training and meeting room to move to the GCF(APF) I would like to thank all the
a meeting in March 2017 to (known as The Guild Room) accreditation. picture framers in Northern
create a brand new training was constructed specifically Ireland for their support
facility to be housed at to suit the Fine Art Trade Give us some background over the past nine years and
Abbey Glass’s new premises. Guild’s training needs. on the company. also all those who have been
The proposal was passed The new training Abbey Glass & Framing involved in this new and
unanimously. facility will also help Supplies was founded in exciting project, which will
in the progression of 2009 and has become the provide excellent facilities
When did you move into the accreditation and largest supplier of glass and for the Fine Art Trade Guild
the new building? Continuing Professional framing supplies in Northern in Northern Ireland.
We relocated to the larger Development of newly Ireland.
premises with dedicated qualified GCF(APF) framers, Our small team has been abbeysupplies@btconnect.
space for training in August as well as the old style GCF able to provide excellent com 028 9442 9117
58 January 2018 ART + FRAMING TODAY
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