Presentation Feedback / Witness Statement

Unit title: 18. Audio Visual Advertising Media

Assessment LO4.
criteria covered by Be able to present audio-visual advertisement ideas to a client for
the activity: feedback

Candidate Kaitlyn Wardlaw, Mercedes Velasquez-Sanchez, Lilly Kershaw and

name(s): Abigail Priestley.
Date 6/12/17

Full description of The group pitched their advertisement in a confident manner. Each
the activities taking responsibility for particular sections.
being carried out
by the candidate: The advert idea is for a mobile phone case. In this pitch the group
explained the target audience and showed sections of pre-production
to further develop and clarify the idea.

The budget outlined the costing of the advertisement campaign if it

was “real” and the storyboard and accompanying shooting script
clarified the idea and provided detail on how the shots would be used.

Finally, the group outlined a rough production schedule, identifying key

deadlines that would need to be met. BCAP codes were also explained
and how the group could avoid potential issues.
Overall, the pitch was very clear.
Questions / Ensure you update the production schedule and the budget to cater
Feedback for additional filming and editing costs. How will you show the phone
being dropped on the floor without it breaking?