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  • Questionnaire For BI

    Diunggah oleh

    Lovely Akhil Sai
    42 tayangan4 halaman
    The document discusses how retailers in the fast moving consumer goods sector in India are adopting business intelligence tools to improve organizational performance. It lists 20 factors related to how BI tools can enhance retailer performance in areas like return on investment, operational costs, profitability, inventory management, sales analysis, customer segmentation, market share, and more. Respondents are asked to indicate their level of agreement with each factor on a scale of 1 to 5.

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    Questionnaire for BI

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    The document discusses how retailers in the fast moving consumer goods sector in India are adopting business intelligence tools to improve organizational performance. It lists 20 factors related to how BI tools can enhance retailer performance in areas like return on investment, operational costs, profitability, inventory management, sales analysis, customer segmentation, market share, and more. Respondents are asked to indicate their level of agreement with each factor on a scale of 1 to 5.

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    © All Rights Reserved
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
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    42 tayangan4 halaman

    Questionnaire For BI

    Diunggah oleh

    Lovely Akhil Sai
    The document discusses how retailers in the fast moving consumer goods sector in India are adopting business intelligence tools to improve organizational performance. It lists 20 factors related to how BI tools can enhance retailer performance in areas like return on investment, operational costs, profitability, inventory management, sales analysis, customer segmentation, market share, and more. Respondents are asked to indicate their level of agreement with each factor on a scale of 1 to 5.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 4

    Retailers in Fast Moving Consumer Goods (FMCG) are adopting innovative business practices, the

    most recent application being Business Intelligence (BI) tools for improved performance. The
    following factors are considered to analyse the impact of BI on organizational performance in Indian
    FMCG retail sector. Please tick mark the numerical with “√”of your choice as: for example if it is
    “Agree”, tick mark 4 as “√”.

    1. BI tools enhance retailer’s performance in terms of ROI by providing visibility into


    right measures at right point of time.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    2. Use of BI Tools helps in minimizing Operational costs, overheads and drive


    Profitability.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    3. BI Tools helps drive the profitability with a view of Lagging and Leading Indicators to
    measure the Operational KPIs.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    4. Retailers benchmark their pricing decisions % of mark-up based on Sales analysis by


    BI Tools.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    5. Procurement of stock is better optimizing with the BI reporting tools.


    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    6. Use of BI tools in Inventory provides the visibility into supply chain and makes right
    stock available at right locations in right time.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    1
    7. BI tools improve shelf space utilisation of retailers by supplying the right goods at
    right point of time.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    8. BI tools helps in identifying customer purchasing patterns in order to optimize the


    assortment planning.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    9. BI tools helps in better organizing Trade spend for Promotions and performance
    management.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    10. BI tools helps in identifying customer purchasing patterns in order to optimise the
    assortment planning.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    11. BI tools helps in identifying and targeting the right customers through effective
    customer segmentation through personalised offers improving customer acquisition
    and retention.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    12. BI tools helps in expanding Market Share by providing Leading and Lagging Indicators
    in each of the category.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    13. BI tools helps in personalizing the sales promotions to retailers-by offering new
    products, retry products.

    2
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    14. BI tools helps retailers in analysing current business practices, market trends or
    changes to the wider environment where firms operate to improve business
    performance.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    15. BI tools helps in effective queue handling by providing fast check out at POS.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    16. By using common database and shared management BI tools helps manage in
    effective information sharing among different functional areas to create an effective
    value.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    17. BI tools helps in fraud detection of inventory, misstatement of inventory records etc.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    18. Business Intelligence (BI) helps in improving quality of work of employees that
    promotes wellness and happiness which not only increases mood of employees but
    also productivity.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    3
    19. BI tools helps retailers in employee retention that takes into account the various
    measures taken so that an individual stays in an organization for the maximum
    period of time.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    20. Business Intelligence (BI) helps in improving better service quality-promptness in


    services, operating hrs, payment options, etc.
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

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