Agenda TeCOMM Day 1

Tuesday, October 24th 2017, Grand Hotel Italia*****

The Catwalk Stage Start-up Area SEO Antreprenor pe Markday
Vivaldi Room Toscanini Room Masterclass by www Bernini Room
Ovidiu Joița Caravaggio Room
Verdi Room
13:00 – 13:45
Welcome and Coffe Break
13:45 – 14:30 13:45 – 14:15 13:45 – 14:15 13:45 – 14:15 13:45 – 14:15
Event Opening Event Opening Event Opening Event Opening Event Opening

Moderator: Bianca Grip Moderator: Moderator: Moderator: Cosmin Moderator:

(Founder Gripads.ro) Bogdan Ciocian Crina Ciocian Dărăban (CEO&Co- Andrei Țigănaș
(Managing Partner (Managing founder Silkweb) (Președinte IAA
Libero Events) Partner Libero YP Cluj)
Events)
14:15 – 15:00 14:15 – 15:00 14:15 – 15:00 14:15 – 15:00
14:30 – 14:45 10 questions to Google who? Setting up your How to turn GA
Sharing Happiness in answer before The “dark” ecommerce A/B into your
an Omnichannel model opening your side of the testing programme Business Best
Bogdan Zavera online store Google Force the right way Friend
(Marketing Manager, Manuel da Costa Attila Birtha
Zoot.ro) Sergiu Băbășan (Conversion (Managing
14:45 – 15:00 (Cofondator Optimization Expert Partner, Proclick)
NEW RETAIL & Blugento) Effective
SAME Experiments)
FOUNDATION
Robert Berza (General
Manager, Fashion Days)
15:00 – 15:10 15:00 – 15:50 15:00 – 15:50 15:00 – 15:50 15:00 – 15:50
The 7 most important Grow your THE FORCE GDPR Omnichannel
SEO sins for online business to the AWAKENS. Discuții libere: marketing hacks
shops in fashion next level! George The new hope Mihai Buciuman that work: what
Mihai Vînătoru Iordache (Sales for SEO in (Managing we learned from
(Managing Partner & Team Leader, 2017 Associate al helping 100+
Head of SEO, DWF) eMAG Maravela|Asociații) clients
15:10 – 15:25 Marketplace Jakub Minks
TeCOMM Study: Romania) (Regional
Digital Director, Central
Transformation in the & Eastern
fashion industry Europe, Exponea)
Corina Cimpoca (Owner
& Senior Consultant
MKOR)
15:25 – 15:50
Surprise moment
 15:50 – 16:30
Networking & Coffee Break
16:30 – 16:45 16:30 – 17:20 16:30 – 17:20 16:30 – 17:20 16:30 – 17:20
Digital Disruption in Financing How to Challenges faced Optimizing
fashion and Retail and solutions for become a SEO when expanding an moments in your
the Fashion Innovaton small online Jedi online store customer's
Award Carlo Terreni businesses internationally journey
(General Director @ Cristina Sindile Florinel Ioan Chiș Johnathan Lewis
Netcomm Suisse) (Director General (General Director, (Head of
16:45 – 17:00 BT Mic, Grup ARMO) Marketing,
It’s a marathon, not a Financiar Banca - Laurențiu Cenușă GoInStore)
sprint! Retain more Transilvania) (Serial Entrepreneur
profits by optimizing and Marketing
your work processes enthusiast, Free
Samuel Kurtmann (Co- Wifi)
Owner Kurtamann) - Marius Costin
(Country Manager
PayU Romania)

17:20
Conclusions & Networking
 Agenda TeCOMM Day 2

Wednesday, October 25th, Grand Hotel Italia*****

Hour Agenda Speaker

08:45 - 09:45 Registration & Coffee break
09:45 - 10:15 Event opening Moderator: Ovidiu Joița (CEO,
iAgency)
Stand-up: Nicu Bendea
10:15 – 10:30 How to create innovation hubs based on e- Carlo Terreni (General Director
Commerce evolution @ Netcomm Suisse)
10:30 – 10:45 The key to unlocking new tech disruption Minter Dial (President @ The
Myndset Company)
10:45 – 11:00 Do you use your website at its full Edward Upton (Founder @
potential? Littledata)

11:00 – 11:15 How can you increase your conversion Cristian Herghelegiu (CEO
rate with 30%? @GECAD NET)

11:15 – 12:00 Networking & Coffee break

12:00 – 12:15 Marketplaces. The evolution! Florin Filote (Director @ eMAG
Marketplace)

12:15 – 12:30 Let’s leave marketing campaigns to AI. Jakub Minks (Regional Director,
With a bit of help, it will do better than Central & Eastern Europe @
humans Exponea)

12:30 – 12:45 How to develop your online business Sorin Mihai Nistor (Director
internationally? Comercial @ DHL)

12:45 – 14:00 Lunch & Networking

14:00 – 14:15 Emotions that make customers buy Alina Iordache – Corporate
Speaker @ SemRUSH
14:15 – 15:15 Panel de debate: - Adam Palczewski (Global
Concrete solutions to your online shop Senior Manager, Ecommerce
problems! Media @ Philips)
- Horia Grozea (Director
Online&Mobile Payments @
NETOPIA mobilPay)
- Ovidiu Ababei (Director
eCommerce, Altex & Media
Galaxy)
- Oana Marin (Sales Manager @
Conversion Marketing)
 - Cătălin Maftei (Owner CEO @
C-Solution)
15:15 – 15:25 Can you really save time&money on Bogdan Colceriu (Founding
logistics? Manager @ Frisbo E-fullfillment
Services)

15:25 – 15:40 21st century trade patterns – the global Samuel Laurinkari (Head of EU
small online business opportunity Affairs @ eBay)
15:40 – 15:55 Fashion Brand (Web) Identity Clarence van der Putte (Co-
founder @ InSpirity Consulting)

15:55 – 16:10 Power To The i-Brains Marco Wolters (Global Head of

Fashion, Home & Lifestyle @
GfK)
16:10 – 16:45 Conclusions&Networking