These assumptions have been proved wrong.

Global
grocery giants are struggling to grow profitably
in many emerging markets. Traditional trade has
proved remarkably resilient. And the market and
channel structures taking shape in individual
emerging economies are distinct from one another,
following no obvious pattern.These assumptions have been proved wrong. Global
grocery giants are struggling to grow profitably
in many emerging markets. Traditional trade has
proved remarkably resilient. And the market and
channel structures taking shape in individual
emerging economies are distinct from one another,
following no obvious pattern.These assumptions have been proved wrong. Global
grocery giants are struggling to grow profitably
in many emerging markets. Traditional trade has
proved remarkably resilient. And the market and
channel structures taking shape in individual
emerging economies are distinct from one another,
following no obvious pattern.

These assumptions have been proved wrong. Global

grocery giants are struggling to grow profitably
in many emerging markets. Traditional trade has
proved remarkably resilient. And the market and
channel structures taking shape in individual
emerging economies are distinct from one another,
following no obvious pattern.
These assumptions have been proved wrong. Global
grocery giants are struggling to grow profitably
in many emerging markets. Traditional trade has
proved remarkably resilient. And the market and
channel structures taking shape in individual
emerging economies are distinct from one another,
following no obvious pattern.

These assumptions have been proved wrong. Global

grocery giants are struggling to grow profitably
in many emerging markets. Traditional trade has
proved remarkably resilient. And the market and
channel structures taking shape in individual
emerging economies are distinct from one another,
following no obvious pattern.These assumptions have been proved wrong. Global
grocery giants are struggling to grow profitably
in many emerging markets. Traditional trade has
proved remarkably resilient. And the market and
channel structures taking shape in individual
emerging economies are distinct from one another,
following no obvious pattern.These assumptions have been proved wrong. Global
grocery giants are struggling to grow profitably
in many emerging markets. Traditional trade has
proved remarkably resilient. And the market and
channel structures taking shape in individual
emerging economies are distinct from one another,
following no obvious pattern.These assumptions have been proved wrong. Global
grocery giants are struggling to grow profitably
in many emerging markets. Traditional trade has
proved remarkably resilient. And the market and
channel structures taking shape in individual
emerging economies are distinct from one another,
following no obvious pattern.