The Demand Generation

Time Lag Model Assumption

Conversion
May Jun
Ratio
Bookings Goals for Year 2 $ 25,000,000

Estimated Quarterly Split (%) Percentage

Estimated Quarterly Split ($) Dollar

Monthly Bookings Split

Estimated Monthly Bookings Target

Average Selling Price $ 200,000

Number of Deals to Attain Target

Closed Won Deal (QSO thru Closed Won) 3 Months 40%

Qualified Sales Opportunity 1 Month 25%

Sales Qualified Lead 1 Month 20%

Marketing Qualified Lead 1 Month 10%

Campaign Execution 1 Month E

Campaign Development 1 Month D D

 Q1 Year 2
Year 1

Jul Aug Sep Oct Nov Dec Jan Feb Mar

25%

$ 6,250,000

15% 30% 55%

$ 937,500 $ 1,875,000 $ 3,437,500

5 9 17

12 23 43 13 25 46

47 94 172 51 101 186 38

234 469 859 253 506 928 188 375

2,344 4,688 8,594 2,531 5,063 9,281 1,875 3,750 6,875

E E E E E E E E E

D D D D D D D D D
 Q2 Year 2 Q3 Year 2

Apr May Jun Jul Aug Sep

27% 20%

$ 6,750,000 $ 5,000,000

15% 30% 55% 15% 30% 55%

$ 1,012,500 $ 2,025,000 $ 3,712,500 $ 750,000 $ 1,500,000 $ 2,750,000

5 10 19 4 8 14

9 19 34 13 26 48

75 138 53 105 193

688 263 525 963

2,625 5,250 9,625

E E

D
 Q4 Year 2 Year 2

Oct Nov Dec

28% 100%

$ 7,000,000 $ 25,000,000

15% 30% 55% 100%

$ 1,050,000 $ 2,100,000 $ 3,850,000 $ 25,000,000

5 11 19 125

313

1,250

6,250

62,500