INDUSTRY AT KARUR
INTRODUCTION
Customer is the king; this is all the more apt for today's business
environment where, all other factors remaining more or less constant, it is the value
addition to the customer that is making all the difference.
Last, but not the least internal customer satisfaction survey helps in finding
the critical areas, which need further improvement.
4) Qualitative product.
6) Good reputation in the market and many more benefits can be accrued.
Thus, every deptt. Should ensure that the customer deptt. is satisfied with the
product and services provided by it as it will result into an overall improvement of
the organization.
To serve a final customer first of all a company has to satisfy his employees.
If employees are satisfied then they will ultimately satisfy the final customer.
Three types of marketing arise. These are a follows:-
1) Internal marketing:
2) External marketing:
When company communicates with its final end user regarding the
product complaints & suggestions so as to satisfy them.
3) Interactive marketing:
It is generally believed that customers estimate which offer will deliver the
most value customers are like value maximizes, within the bounds of search costs
and limited knowledge, mobility income, they form an expectation of value and act
on it, whether or not the offer lives up to the value expectations affects customer’s
satisfaction and their repurchase probability.
CUSTOMER VALUE
Customer delivered value is the difference between the total customer value
and total consumer cost. Consumer value is the bundle of benefits customers
expect from a given product or service. Total consumer cost it the bundle of costs
consumer expect to incur in evaluating, obtaining and using the product.
That two customers can report being “highly satisfied” for different reasons.
one may be easily satisfied most of the time and other might be hard to please but
was pleased on this occasion. Companies should also note that managers and
salespeople can manipulate their ratings on customer satisfaction. They can be
especially nice just before the survey. They can also try to exclude unhappy
customers from the survey. Another danger is that if customers will know that the
company will go out of its way to please customers, some customers may express
high dissatisfaction (even if satisfied) in order to receive more concession.
The value chain is a tool for identifying ways to create more customer value.
Every firm is a collection of activities that are performed to design, produce,
market, deliver and support its product. The value chain identifies nine
strategically relevant activities that create value and cost in a specific business.
These nine value-creating activities consist of five primary activities and four
support activities.
Second, the company can motivate the distributors, retailers, and other
intermediaries to pass along important intelligence.
INTERNAL SOURCES
EXTERNAL SOURCES
A) Government publications
B) Periodicals and books
C) Commercial data
REVIEW OF LITERATURE
REVIEW OF LITERATURE
For more than a decade now, a range of studies that address environmentally
sound consumer behaviour, e.g. car use, waste sorting, minimisation and recycling
practices, have been conducted. However, few studies evaluated consumer
acceptance of the PSS concept – a consumption based on non-ownership of
physical products, see, for example, studies on car sharing schemes
(Eggert&Ulaga,2002
O’sullivan,Mccalling,2010)
The most widely accepted conceptualization of the customer satisfaction
concept is the expectancy disconfirmation theory (McQuitty, Finn and Wiley,
2000). The theory was developed by Oliver, who proposed that satisfaction level is
a result of the difference between expected and perceived performance.
Satisfaction (positive disconfirmation) occures when product or service is better
than expected. On the other hand, a performance worse than expected results is
dissatisfaction (negative disconfirmation). Studies show that customer satisfaction
may have direct and indirect impact on business results. Luo and Homburg
(2007) concluded that customer satisfaction positively affects business
profitability. The majority of studies have investigated the relationship with
customer behaviour patterns (Dimitriades, 2006; Olorunniwo et al., 2006; Chi and
Qu, 2008; Faullant et al., 2008). According to these findings, customer satisfaction
increases customer loyalty, influences repurchase intentions and leads to positive
word-of-mouth.
.(Campbell&Finch,2004).
(Turel&Serenko,2013)
The exceptional dissemination of portable administrations has beaten the masters
‘desires. Telecommunication has turned into a heading segment, giving
commoditized administrations. Accordingly, the infiltration of cellular telephones
is very nearly twice as high as that of personal computers. The portable Internet
guaranteed equalling adaptability and expense productivity to the typical web. In
any case, encounters show that the improvement of portable web requisitions needs
to think about uncommon tests in the zones of convenience, advancement
proficiency.(Spriestersbach&Springer,2005).As interest obliges that more
provisions be re-wrote for versatile arrangements, organizations may think that it is
important to upgrade information offering and substance conveyance systems to
backing the portable stage
.(Devi,Ramzan&Shander,2012).
(Qian,Wang,Gerbar,Mao,San,Spatscheck,2011).
Cell phones and tablets are converting the way individuals digest news, take
after games, and sit in front of the TV and films. Individuals are basically strolling
around with a world wide newsroom, a games enclosure, widescreen HD TV, and
film theater in their pocket or tote. Furthermore as a rule nowadays, clients have a
decision by they way they need to get to the data and captivate with the
substance(Anderson,2013)It is evident that clients are vital stakeholders in
associations and their fulfillment is a necessity to administration. Client fulfillment
has been a subject of incredible enthusiasm to associations and specialists
indistinguishable
CHAPTER-III
INDUSTRY PROFILE
INDUSTRY ANALYSIS:
Paper cups have been documented in imperial China, where paper was
invented by 2nd century BC. Paper cups were known as chihpei and were used for
the serving of tea. They were constructed in different sizes and colors, and were
adorned with decorative designs. Textual evidence of paper cups appears in a
description of the possessions of the Yu family, from the city of Hangzhou.
The modern paper cup was developed in the 20th century. In the early 20th
century, it was common to have shared glasses or dippers at water sources such as
school faucets or water barrels in trains. This shared use caused public health
concerns. One notable investigation into their use was the study by Alvin Davison,
biology professor at Lafayette College, published with the sensational title "Death
in School Drinking Cups" in Technical World Magazine in August 1908, based on
research carried out in Easton, Pennsylvania's public schools. The article was
reprinted and distributed by the Massachusetts State Board of Health in November
1909.
Based on these concerns, and as paper goods (especially after the 1908
invention of the Dixie Cup) became cheaply and cleanly available, local banks
were passed on the shared-use cup. One of the first railway companies to use
disposable paper cups was the Lackawanna Railroad, which began using them in
1909. By 1917, the public glass had disappeared from railway carriages, replaced
by paper cups even in jurisdictions where public glasses had yet to be banned.
Paper cups are also employed in hospitals for health reasons. In 1942 the
Massachusetts State College found in one study that the cost of using washable
glasses, re-used after being sanitized, was 1.6 times the cost of using single-service
paper cups. These studies, as well as the reduction in the risk of cross-infection,
encouraged the use of paper cups in hospitals.
Dixie cups
Dixie Cup is the brand name for a line of disposable paper cups that were
first developed in the United States in 1907 by Lawrence Luellen, a lawyer in
Boston, Massachusetts, who was concerned about germs being spread by people
sharing glasses or dippers at public supplies of drinking water. Luellen developed
an ice-cooled water-vending machine with disposable cups, and with another
Bostonian, Hugh Moore, embarked on an advertising campaign to educate the
public and to market his machine, principally to railroad companies. Professor
Davison's study was instrumental in abolishing the public glass and opening the
door for the paper cup. Soon, the devices, which would dispense cool water for a
cent, became standard equipment on trains.
The Dixie Cup was first called "Health Kup", but from 1919 it was named
after a line of dolls made by Alfred Schindler's Dixie Doll Company in New York.
Success led the company, which had existed under a variety of names, to call itself
the Dixie Cup Corporation and move to a factory in Wilson, Pennsylvania. Atop
the factory was a large water tank in the shape of a cup.
Dixie merged with the American Can Company in 1957. The James River
Corporation purchased American Can's paper business in 1982. The assets of
James River are now part of Georgia-Pacific, a subsidiary of Koch Industries, the
second largest privately owned company in the United States. In 1983, production
moved to a modern factory in Forks, Pennsylvania. The original factory in Wilson
has sat vacant ever since. The closing of the factory also prompted Conrail to
abandon the Easton & Northern railroad branch, of which Dixie Cups was the last
major customer.
The Dixie Cup logo was created in 1969 by Saul Bass, a graphic designer
known for his motion picture title sequences.
In Canada, "dixie cup" is a common slang term for the red plastic cups used
at parties and games such as beer pong.
The coupon collector's problem is sometimes called the Dixie cup problem.
MANUFACTURE
The base paper for paper cups are called "cup board" and are made on
special multi ply paper machines and have a barrier coating for waterproofing. The
paper needs high stiffness and strong wet sizing. The cupboard grades have a
special design for the cup manufacturing processes. The mouth roll forming
process requires good elongation properties of the board and the plastic coating. A
well formed mouth roll provides good stiffness and handling properties in the cup.
The basis weights of the cup boards are 170–350 g/m2.
Waterproofing
Originally, paper cups for hot drinks were glued together and made
waterproof by dropping a small amount of clay in the bottom of the cup, and then
spinning at high speed so that clay would travel up the walls of the cup, making the
paper water-resistant. However, this resulted in drinks smelling and tasting of
cardboard.
Cups for cold drinks could not be treated in the same way, as condensation
forms on the outside, then soaks into the board, making the cup unstable. To
remedy this, cup manufacturers developed the technique of spraying both the
inside and outside of the cup with wax. Clay-coated cups disappeared with the
invention of polyethylene (PE) coated cups; this process covers the surface of the
board with a very thin layer of PE, waterproofing the board and welding the seams
together.
Printing on paper cups
Printing flexographic has become ideal for long runs and manufacturers
generally use this method when producing over a million cups.
Machines such as Comexi are used for this, which have been adapted to take
the extra large reels that are required by paper cup manufacturers. Ink technology
has also changed and where solvent-based inks were being used, water-based inks
are instead being utilized.
One of the side effects of solvent-based inks is that hot drink cups in
particular can smell of solvent, whereas water-based inks have eliminated this
problem.
Other methods of printing have been used for short runs such as offset
printing, which can vary from anything from 10,000 to 100,000 cups. Offset
printing inks have also been developed and although in the past these were solvent
based, the latest soya-based inks have reduced the danger of cups smelling.
ENVIRONMENTAL IMPACT
Recycling.
Most paper cups are designed for a single use and then disposal. Very little
recycled paper is used to make paper cups because of contamination concerns and
regulations. Because most paper cups are coated with plastic, both composting and
recycling of paper cups is uncommon. Although paper cups are made from
renewable resources (wood chips 95% by weight), paper products in a landfill may
not decompose, or may release methane if decomposed an aerobically.
PLA-lined cups are thus the only paper cups which can be composted fully.
All paper cups can only be recycled at a specialized treatment facility regardless of
the lining.
Emissions.
A study of one paper coffee cup with sleeve (16 ounce) shows that the CO 2
emissions is about .11 kilograms (.25 pounds) per cup with sleeve – including
paper from trees, materials, production and shipping.
The loss of natural habitat potential from the paper coffee cup (16 ounce)
with a sleeve is estimated to be .09 square meters (.93 square feet).
Over 6.5 million trees were cut down to make 16 billion paper cups used by
US consumers only for coffee in 2006, using 4 billion US gallons (15,000,000 m3)
of water and resulting in 253 million pounds of waste. Overall, North Americans
use 58% of all paper cups, amounting to a staggering 130 billion cups.
Lids
Paper cups may have various types of lids. The paper cups that are used as
containers for yogurt, for example, generally have two types of lids: a press-on,
resalable, lid (used for large "family size" containers, 250 ml to 1000 ml, where not
all of the yogurt may be consumed at any one time and thus the ability to re-close
the container is required) and heat-seal foil lids (used for small "single serving"
containers, 150 ml to 200 ml).
Plate (dishware)
A plate is a broad, concave, but mainly flat vessel on which food can be
served.A plate can also be used for ceremonial or decorative purposes.
Design: Shape
Plates are commonly made from ceramic materials such as bone china,
porcelain, and stoneware, as well as other materials like plastic, glass, or metal;
occasionally, wood or carved stone is used. Disposable plates, which are often
made from paper pulp, were invented in 1904. Also melamine resin or tempered
glass such as Corelle can be used.
Plates for serving food come in a variety of sizes and types, such as:
Plates can be any shape, but almost all have a rim to prevent food from falling off
the edge. They are often white or off-white, but can be any color, including
patterns and artistic designs. Many are sold in sets of identical plates, so everyone
at a table can have matching tableware. Styles include:
Round: the most common shape, especially for dinner plates and saucers
Square: more common in Asian traditions like sushi plates or bento, and to
add modern style.
Coupe: a round dish with a smooth, round, steep curve up to the rim (as
opposed to rims that curve up then flatten out)
Food-themed artwork is common
History
The Chinese discovered the process of making porcelain around 600 AD. It
was not until 1708 when a German potter in Meissen discovered the Chinese
process, that European potteries came into being. Many of the world's best known
potteries were founded during this period—Royal Saxon in 1710, Wedgwood in
1759, Royal Copenhagen in 1775, and Spode, founded in 1776 in England.
Disposable plates
These plates are made of cardboard, paper or purely organic material and are
normally intended to be used only once.
Plates as collectibles
When trade routes opened to China in the 14th century, porcelain objects,
including dinner plates, became must-haves for European nobility. After
Europeans also started making porcelain, monarchs and royalty continued their
traditional practice of collecting and displaying porcelain plates, now made locally,
but porcelain was still beyond the means of the average citizen.
Of course when Limited Editions arose on the marketplace, there was great
speculation about how limiting the quantities of given plates would effect the value
of those plates.
Most of the Limited Edition Collectible plates that were created displayed
art works from famous artists who licensed the plate producers to reproduce their
work on porcelain, bone china, pottery, metals, alabaster, etc.
The plate producer would then get a plate manufacturer to create the plate
and also a transfer maker to create a template to make decals that would transfer
the original art work onto the plates. Of course this was covered by a hard glaze
and fired so that the transfer became permanent.
To keep track of all of the thousands of plates that were on the market so
that they could be listed on the Bradford Exchange, a universal numbering system
was devised. These numbers were called the Bradex numbers. Some manufacturers
included it on the back decal and some did not, but all Limited Edition Collectible
plates were assigned with Bradex numbers.
The Bradex number is divided into three sections: The first section tells you
the country the plate was produced in. Next you will see a dash, then you will see a
letter followed by a number in the second section. This is the code for the plate
producer. Next you will see another dash followed by a number, a decimal point,
and then another number. This code tells you which of that producer's series the
plate belongs to and the number after the decimal point tells you which edition of
that series that plate is.
Because there was no system set up for how plate producers could number
their plates, other than the Bradex system, the serial numbers on the plates became
irrelevant to identifying the plates. Since the same serial number could be used by
two or more manufacturers and no public records were kept of which serial
numbers belonged to which plates.
The Bradex number remains the only conclusive way to identify a Limited
Edition Collectible plate. However, you can also match the following information
off the plate's back decal:
4) Plate's name
Of course sometimes the series name will be missing, but if the other three match
and the picture matches it is most likely the same plate.
However, be aware that matching only the art work can lead you to a mismatch
because art works were often licensed to more than one manufacturer.
INDUSTRY STRUCTURE:
INDUSTRY GROWTH:
Sales Analysis:
Net Profits will be known after provision for Income tax and other provision
for other allowances and expenses. Since our business model is simple the
calculations are also simple and accurate.This can be achieved during the first year
of operation. We will increase sales subsequently by adding new products and
additional machinery.
Profile:
I started my business in 2008 and it is running successfully and profitably for the
past 6 years.
A Rental Agreement has been entered into with the building owner for 3 years and
can be extended for a longer period of time.
Our Products:
We are into manufacturing paper products with special emphasis on paper plates.
We have been in this business for the past 6 years.
We are now planning to expand our business by adding new machinery and
importing our raw materials. The products that we plan to manufacture and
diversify into are: Paper plates, Paper bags, Paper cups and Paper tissues.
Funds are required for machinery and raw materials. We plan to import our raw
materials every month at the rate of 1 container per month.
Return on Investment:
With this expansion we are planning to achieve sales of Rs.1.50 crores for the first
year of expansion – 2013-2014.
Subsequently the next 3 years our sales target is 2.5 – 3.00 crores.
Trading is also a part of our business which will earn us good profits. By this we
mean that we will sell raw materials to the local manufacturers which will give us
good profits.
The return on investment will be as mutually agreed upon. The investment will be
returned in the next 10 years time or as decided. We can work on how we can work
together.
VISION STATEMENT
Our Corporate philosophy is simple and genuine with a goal to ensure our
customers are provided with the very best in products choice, quality, value, and
outstanding service in the catering disposables products.
MISSION STATEMENT
To offer our customers with an amazing range of the very best in Catering
Disposables with a wide Products Choice, Best Quality, Value for Money and is
committed to surpassing the expectations of our customers.
The exposure to foreign packaging technology and the need to satisfy the
export customers has led to a drastic change in the industrial packing sector. The
corrugators have started using high BF, high SAI LEAF paper instead of the
regular grades and shifting from 7 ply and 9 ply boxes to 5 ply and 3 ply boxes.
The above change has resulted in more aesthetic and cost effective packing
solutions. There is a very good potential market developing for such grades of
paper in India.
The market of high quality Kraft paper is now catered only by few
manufactures from western and northern parts of the country. With the above
changes in the industry it would be in the best interest of our company to put up a
Kraft paper plant of 100 MT per day producing high B.F., higher SAI LEAF paper
and exploit the emerging market situations better. The company envisages the
following advantages by going for such a plant as follows:
l) Most of the existing paper mills in South India operate with single wire
machine, which can produce up to 24 BF only, whereas the new plant intended to
be set up by SSPML is a twin wire machine which can produce high quality Kraft
paper of 24 BF to 40 BF which is sold in the market at a premium.
By making high end paper in south India the company stands to gain a lot in
terms of logistics costs when compared to the competition.
SJPML got the advantage of cost benefit while importing raw materials and
exporting finished product.
Since the paper dishware came out, it has been used widely in developed countries
and regions such as America, Europe, Japan, Singapore, Korea, Hongkong and so
on. The product has the special characters of good shape, sanitation, oil preventing
and temperature resisting, it also degradable, innocuous, flavorless, unpolluted.
Paper dish wares and kitchen wares were accepted by people quickly as soon as it
entered market. They were used by many international snack shops and beverage
suppliers such as Mcdonald's, KFC, Coca Cola, pepsi-cola, and all kinds of instant
noodles factories, and so on.
The plastic products which was called White Revolution twenty years ago not only
brought people convenience but also create White Pollution that is difficult to
eliminate today. The plastic products are difficult to be reclaimed and can produce
deleterious gases, they also can't degradable and can spoil constructor of soil when
they are buried. Chinese government spends several hundred millions capitals on
dealing with it but gets little effect. To develop environment-protecting products
and eliminate white pollution has been the important social problem in the world.
Now many countries in America and Europe have legislation to forbid using
plastic dishware and kitechwares. In China, Ministry of Railroad, Ministry of
Communications, State Environmental Protection Administration, State Planning
Commission, and other local governments such as Wuhan, Hangzhou, Nanjing,
Dalian, Xiamen and Guanzhou have enacted laws to forbid using plastic products.
The No.6 document (1999) of the National Economic and Trade Committee
prescribed definitely that at the end of 2000, the plastic dishware and kitchwares
should be forbidden entirely in China. A globalized transformation of plastic dish
wares and kitchwares is springing up gradually. The green environment protecting
products which using paper to take place of plastic has been one of trends of social
development nowadays.
In order to adapt and promote the activity development of Using Paper to Take
Place of Plastic, the State Economic & Trade Commission together with the State
Bureau of Quality and Technical Supervision, Science and Technology Ministry
and Sanitation Ministry enacted two national standards, Universal Technical
Standard for One-Time Degradable Lunch Containers and Drinking Sets and
Experiment Method for One-Time Degradable Function, they were carried out on
Jan 1, 2000. These standards can provide technical norm for producing,
distributing, using and supervising one-time degradable lunch containers and
drinking sets.
Now, the paper product market is starting, the foreground of the market is very
wide. It is satisficed that there are 3 billion paper products in 1999 and 4.5 billion
in 2000, it is estimated that the number will be increased a half every year in five
years. Now the paper products have been used widely in many fields, such as
commerce, aviation, high and middle-grade snack shops, cool drink hall, large and
middle-scale enterprises, governmental departments, hotels, families in economic
developed areas, and so on. Meanwhile, it is spread to inner middle and small
cities. China has the most population in the world. The potential of the market is
very lare, it provides large market space for manufacturers who produce paper
products.
CHAPTER III
COMPANY PROFILE
In order to meet the industry laid parameters and to offer our customers, products
of unbeatable quality, we are availed with advanced working facilities. Our
infrastructure is vast and modern equipped with latest range of machinery. In the
process, we are incorporated with a team comprising expert professionals,
responsible for meeting company’s goals. From the day of our initiation, we have
followed & maintained stringent working norms and for this reason, instructed our
professionals to accomplish their assigned tasks in a fruitful way. It has been our
utmost consideration to meet our customers’ expectations and to offer them
optimum business opportunities from our end. So, we are here to offer them total
satisfaction and products capable of delivering flawless performance.
Mr. G. Selvaraj is a name that has played a catalyzing role in enabling our firm to
attain enormous growth & success. He, along with his visionary guidance and
impeccable ideas, has helped our team to bring forth qualitative products. Today,
we have become a reckoned name and are committed to carry these attributes,
further. We are exporting our products in all over the world.
Basic Information
Manufacturer
Exporter
Nature of Business Supplier
Trader
Retailer
Year of Establishment
2011
Annual Turnover
Rs. 50 Lakh - 1 Crore
Infrastructure
Location Type
Commercial
Company USP
Quality Measures/Testing
Facilities Yes
Statutory Profile
Packaging/Payment and Shipment Details
Cash Cheque
Payment Mode
DD
RESEARCH METHODLOGY
PRIMARY OBJECTIVE
The primary objective of the study is to find out the “study on the customer
satisfaction level of SAI LEAF PLATE INDUSTRY AT KARUR.”
SECONDARY OBJECTIVE
To study the socio economic variables that influences the insuring public to
take-up the policies.
To study the awareness of insurance plans in SAI LEAF PLATE
INDUSTRY AT KARUR
To study the effectiveness of advertisement of SAI LEAF PLATE
INDUSTRY AT KARUR
To study the customer perception of life insurance
To study the efficiency of SAI LEAF PLATE INDUSTRY AT KARUR
being a private organization.
The study suffers from a few limitations, which will have to be kept in mind
for the findings to be fairly interpreted
The recommendations are subjected to time and cost constraint
Sampling has its own limitations, which would have resulted in minor errors
There can be errors due to bias of respondents
The size of the sampling was not big enough to arrive at strong conclusion.
The results should be interpreted with the above limitations in perspective.
NEED OF THESTUDY
Growing individualistic ideas are fast penetrating the Indian minds and
the joint family and caste system are fast cracking. company many benefits in store
for them. It saves their families from misery, chaos, and destitution. Insurance lays
the foundation on which the economic structure of life can be gradually and safely
built up and sustained to the end. Uncertainties to the individual are made
certainties for the group.
RESEARCH DESIGN
SAMPLING FACTORS
DATA COLLECTION
PRIMARY DATA
The primary data for this study is collected with the objective in mind “a study on
the customer perception of SAI LEAF PLATE INDUSTRY AT KARUR.
SECONDARY DATA
The secondary data for the study is collected with the information that is
being published in journals and magazines and from the internet.
SAMPLE COLLECTION
The data required for the study is collected with the help of questionnaire. These
questionnaires are handed over to the customers and asked to get it filled up. The
data is interpreted from the information that is incurred from the questionnaire
SAMPLE AREA
The area where the data is collected is in and around SAI LEAF PLATE
INDUSTRY AT KARUR. The respondents are the people who reside in KARUR.
SAMPLE SIZE
Due to the limitation of time and scope of the study the number of respondents
from which the data is collected is 100.
RESEARCH TOOL
STOOLS OF ANALYSIS
1. Percentage Analysis
The data that is obtained is from the questionnaire is analyzed through percentage
analysis. The results are shown on the percentage basis.
2. Graphs
Graphical representations are used to show the results in simple form. The graphs
are prepared on the basis of data that is received from the percentage analysis
Chi square test is an important non parametric test and as such no test is necessary
in respect of the population. We require only the degree of freedom (implicitly of
the course the size of the sample) for using this test. As anon parametric test chi
square can be used (i) as a test of goodness to fit and (ii) as a test of independence.
Since there searcher used test of independence only the details about the
independence is given below
TEST OF INDEPENDENCE
The 2 test is used to test whether there is a significant difference between the
observed number of responses in each category and the expected number of
responses for such category under the assumption of null hypothesis. It enables us
to explain whether or not two attributes are associated with each other. In order
that we may apply the chi-square test either as a test to judge the significance of
association between attributes, it is necessary that the observed as well as
theoretical distribution must be adjusted to give the same total frequency as we
find in case of observed distribution. Karl Pearson developed test for testing the
significance of discrepancy between experimental values and the theoretical
values obtained under some theory of hypothesis. This is known
as test of goodness of fit. Karl Pearson proved that the statistics is used to test
whether difference between observed and expected frequencies are frequent.
CHAPTER -4
TABLE: 4.1
INTERPRETATION:
The above table can be interpreted that the age of the respondent are 39 % of the
respondent of 18 to 21, 37 % of the respondent of 22 to 25,14 % of the respondent
of 26 to 30 and 8 % of the respondent are 30 to 40 and 2% of the respondent are
are groups are above 40.
CHART: 4.1
40
35
30
PERCENTAGR
25
20
15
10
5
0
18 to 21 22 to 25 26 to 30 30 to 40 Above 40
AGE
TABLE: 4.2
INTERPRETATION:
The above table can be interpreted that the gender of the respondent are 64 % of
the respondent of male, 36 % of the respondent of female.
CHART: 4.2
60
50
PERCENTAGE
40
30 64
Percentage
20 36
10
0
Male Female
AGE
TABLE: 4.3
INTERPRETATION:
The above table can be interpreted that the educational qualification of the
respondent are 21 % of the respondent of 10 th , 261 of the respondent of12th, 27
% of the respondent of graduate ,16 % of the respondent are post graduate and
15%of the respondent educational qualification is other r
CHART: 4.3
EDUCATIONAL QUALIFICATION
15 21
16
21
27
INTERPRETATION:
The above table can be interpreted that the marital status of the respondent are 25
% of the respondent of married, 19 % of the respondent of unmarried, 21 % of the
respondent of widows , 15 % of the respondent of sisters and 20 % of the
respondent of others.
CHART4.4
25
20
percentage
15
25
10 19 21 20
15
5
0
Married Unmarried Widows Sisters Others
maritial status
TABLE: 4.5
INTERPRETATION:
The above table can be interpreted that the occupation of the respondent are 26 %
of the respondent of business,16 % of the respondent of government,14 % of the
respondent of private , 25 % of the respondent of military and 19 % of the
respondent of others.
CHART : 4.5
25
20
percentage
15
26 25
10 19
16 14
5
0
Business Government Private Military others
occubation
TABLE: 4.6
INTERPRETATION:
The above table can be interpreted that the monthly income of the respondent are
25% of the respondent of below 5000,36% of the respondent of 6000 to
10000,29% of the respondent of 11000 to 20000 and 10% of the respondent of
above 20000.
CHART: 4.6
30
25
percentage
20
15 29
23
10 20 20
5 8
0
Below 5000 6000 to 10000 11000 to 20000 20000-30000 Above 30000
monthly income
TABLE: 4.7
INTERPRETATION:
The above table can be interpreted that the reason for your industry visit of the
respondent are 9 % of the respondent of promotional offer,14 % of the
respondent of discount offers,15 % of the respondent of range of items, 35 % of
the respondent Location of the store, 27 % of the respondent are others.
CHART: 4.7
20
35
15
27
10
14 15
5 9
0
Promotional Discount offers Range of items Location of the Others
offers store
reason
TABLE: 4.8
INTERPRETATION:
The above table can be interpreted that the opinion of the respondent are 16 % of
the respondent of through advertisement,20 % of the respondent of through friends
& relatives,28 % of the respondent of through hoardings / newspaper and 20 % of
the respondent of other medium and 16 % of the respondent of other
CHART 4.8
16 16
20 20
28
INTERPRETATION:
The above table can be interpreted that the opinion of the respondent are 21 of the
respondent of occasionally, 22 % of the respondent of once in a month,27% of the
respondent of once in a week , 22 % of the respondent of once in a year and 8 %
of the respondent of as and when required.
CHART 4.9
25
20
percentage
15
27
10 21 22 22
5
8
0
Occasionally Once in a month Once in a week Once in a year As a when
required
opinion
TABLE: 4.10
INTERPRETATION:
The above table can be interpreted that the opinion sales promotion activity attracts
of the respondent are 39 % of the respondent of offer, 21% of the respondent are
sales promotion activity attracts Discount on every article , 18 % of the respondent
are sales promotion activity attracts Gift on purchase, 12% of the respondent are
sales promotion activity attracts Gift on new things, 20 % of the respondent are
sales promotion activity attracts others.
CHART4.10
30
25
percentage
20
15
10
5
0
Offers Discount on Gift on Gift on new Others
every article purchase things
opinion
TABLE: 4.11
INTERPRETATION:
The above table can be interpreted that the promotional activities are you satisfied
more in company of the respondent are 16 % of the respondent of payback offers,
19% of the respondent of monthly savings offer,17 % of the respondent of gift
voucher and 24 % of the respondent of big day offer,24 % of the respondent of
others.
CHART: 4.11
PROMOTIONAL ACTIVITIES
16
24
19
24
17
Payback offers Monthly saving offer Gift voucher Big day offer Others
TABLE: 4.12
INTERPRETATION:
The above table can be interpreted that the medium do you feel is suitable to
promote the various promotional schemes of the respondent are 26 % of the
respondent of radio,18 % of the respondent of television,19 % of the respondent
of news paper, 24 % of the respondent of hoarding,14 % of the respondent of
others.
CHART: 4.12
Others
Hoarding
percentage
News paper
Series1
Television
Radio
0 5 10 15 20 25 30
percentage
TABLE: 4.13
INTERPRETATION:
The above table can be interpreted that the advertisement of the respondent are 18
% of the respondent of strongly agree, 27 % of the respondent of agree,14 % of
the respondent of neutral,30 % of the respondent of disagree,12 % of the
respondent of strongly disagree.
CHART: 4.13
ADVERTISEMENT
35
30
25
percentage
20
15 30
27
10 Series1
18
14 12
5
0
Strongly Agree Neutral Disagree Strongly
agree disagree
opininon
TABLE: 4.14
INTERPRETATION:
The above table can be interpreted that the clearly presented through displays in
industry presented of the respondent are 18 % of the respondent of strongly agree,
23 % of the respondent of agree,21 % of the respondent of neutral,17% of the
respondent of disagree,20% of the respondent of strongly disagree.
CHART : 4.14
20% 18%
Strongly agree
Agree
Neutral
17% 24% Disagree
Strongly disagree
21%
TABLE: 4.15
INTERPRETATION:
The above table can be interpreted that the promotional offers informed in the store
attracts me of the respondent are 38 % of the respondent of strongly agree,24 % of
the respondent of agree,19% of the respondent of neutral,11% of the respondent
of disagree,08 % of the respondent of strongly disagree.
CHART: 4.15
25
20 38
15
24 Series1
10 19
5 11
8
0
Strongly Agree Neutral Disagree Strongly
agree disagree
opinion
TABLE: 4.16
INTERPRETATION:
The above table can be interpreted that the promotional activities of company
made me to visit again of the respondent are 16 % of the respondent of strongly
agree, 23% of the respondent of agree, 22 % of the respondent of neutral, 23 % of
the respondent of disagree, 16% of the respondent of strongly disagree.
CHART: 4.16
20
percentage
15
23 22 23
10
16 16
0
Strongly agree Agree Neutral Disagree Strongly disagree
opinion
TABLE: 4.17
5 Strongly disagree 23 18
6 Total 125 100
INTERPRETATION:
Disagree
opinion
Neutral
Agree
Strongly agree
0 5 10 15 20 25 30
percentage
TABLE: 4.18
INTERPRETATION:
The above table can be interpreted that the noticed offer of the respondent are 14 %
of the respondent of strongly agree, 18 % of the respondent of agree,23 % of the
respondent of neutral,24 % of the respondent of disagree,21% of the respondent of
strongly disagree.
CHART: 4.18
25
20
percentage
15
23 24
10 21 Series1
18
14
5
0
Strongly Agree Neutral Disagree Strongly
agree disagree
opinion
TABLE: 4.19
INTERPRETATION:
The above table can be interpreted that the promotional offer at attractive and
induce me to make a purchase of the respondent are 20 % of the respondent of
strongly agree,21% of the respondent of agree,23 % of the respondent of
neutral,20% of the respondent of disagree,16 % of the respondent of strongly
disagree.
CHART: 4.19
16 20
20
21
23
INTERPRETATION:
The above table can be interpreted that the available offer of the respondent are 29
% of the respondent of strongly agree, 24 % of the respondent of agree, 16 % of
the respondent of neutral,19 % of the respondent of disagree,12 % of the
respondent of strongly disagree.
CHART: 4.20
20
15
10
5 Series1, 12
0
Strongly agree Agree Neutral Disagree Strongly
disagree
opinion
TABLE: 4.21
INTERPRETATION:
The above table can be interpreted that the communication offer of the respondent
are 32 % of the respondent of strongly agree,16% of the respondent of agree,24 %
of the respondent of neutral,15% of the respondent of disagree,13 % of the
respondent of strongly disagree.
CHART: 4.21
COMMUNICATE OFFER
35
30
25
percentage
20
15 32
24 Series1
10
16 15 13
5
0
Strongly Agree Neutral Disagree Strongly
agree disagree
opinion
TABLE: 4.22
INTERPRETATION:
The above table can be interpreted that the opinion i understand about the products
by signage (or) display of the respondent are 26 % of the respondent of strongly
agree,18 of the respondent of agree,21 % of the respondent of neutral,14 % of the
respondent of disagree,21 % of the respondent of strongly disagree.
CHART: 4.22
21 26
14
18
21
INTERPRETATION:
The above table can be interpreted that the rate the quality of item as per the
advertisement of industry of the respondent are 23 % of the respondent
ofexcellent,19 % of the respondent of good,22 % of the respondent of average,15
% of the respondent of poor,20% of the respondent of very poor.
CHART: 4.23
Very poor
Poor
percentage
Average
Good
Excellent
0 5 10 15 20 25
opinionn
TABLE: 4.24
INTERPRETATION:
The above table can be interpreted that the rate the attractiveness of the products of
the respondent are 14 % of the respondent ofexcellent,19% of the respondent of
good,24 % of the respondent of average,17 % of the respondent of poor,26 % of
the respondent of very poor.
CHART2.4
25
20
percentage
15
24 26
Series1
10 19 17
14
5
0
Excellent Good Average Poor Very poor
opinionn
TABLE: 4.25
INTERPRETATION:
The above table can be interpreted that the presentation of products of the
respondent are 20% of the respondent of excellent, 19 % of the respondent of
good,23 % of the respondent of average,17 % of the respondent of poor, 21% of
the respondent of very poor.
CHART: 4.25
PRESENTATION OF PRODUCTS
25
20
19
15
23
10 20 21
17
0
Excellent Good Average Poor Very poor
TABLE: 4.26
INTERPRETATION:
The above table can be interpreted that the arrangement of products of the
respondent are 21 % of the respondent of excellent, 18 % of the respondent of
good, 19% of the respondent of average,24 of the respondent of poor,18 % of the
respondent of very poor.
CHART: 4.26
25
20
percentage
15
24
10 21 19
18 18
5
0
Excellent Good Average Poor Very poor
opinion
TABLE: 4.27
The above table can be interpreted that the range of product of the respondent are
18 % of the respondent ofexcellent,15% of the respondent of good,32 % of the
respondent of average,23 % of the respondent of poor,12 % of the respondent of
very poor.
CHART: 4.27
12% 18%
23%
15%
32%
TABLE: 4.28
HOW DO YOU RATE THE CUSTOMER’S SCHEMES OF THE
COMPANY
INTERPRETATION:
The above table can be interpreted that the customer schemes of the respondent are
24 % of the respondent of excellent, 16% of the respondent of good, 23 % of the
respondent of average, 17 % of the respondent of poor,20% of the respondent of
very poor.
CHART: 4.28
25
24 23
20
percentage
20
15 17
16
Series1
10
0
Excellent Good Average Poor Very poor
opinion
TABLE: 4.29
WHAT DO YOU THINK ABOUT THE APPROACH OF SALES
REPRESENTATIVE
INTERPRETATION:
The above table can be interpreted that the sales representatives of the respondent
are 18 % of the respondent ofexcellent,18 % of the respondent of good,16 % of
the respondent of average,20 % of the respondent of poor,29 % of the respondent
of very poor.
CHART: 4.29
WHAT DO YOU THINK ABOUT THE APPROACH OF SALES
REPRESENTATIVE
35
30
25
20
15
percentage
Series1
10
5
0
Excellent Good Average Poor Very poor
opinion
TABLE: 4.30
INTERPRETATION:
The above table can be interpreted that the opinion of the respondent are 25 % of
the respondent ofexcellent,18 % of the respondent of good,17 % of the
respondent of average,19 % of the respondent of poor,21 % of the respondent of
very poor.
CHART : 4.30
Chart Title
21 25
19
18
17
FINDINGS
The above table 4.1 find that the age of the respondent are majority of 39 %
of the respondent of majority 18 to 21, 37 % of the respondent of 22 to 25,
The above table 4.2 find that the majority of gender of the respondent are 64
% of the respondent of male.
The above table 4.3 find that the educational qualification of the respondent
are majority of, 27 % of the respondent of graduate.
The above table4.4 find that the marital status majority of the respondent are
25 % of the respondent of married.
The above table 4.5 find that the occupation majority of the respondent are
26 % of the respondent of business
The above table 4.6 find that the majority of monthly income of the
respondent are 29% of the respondent of 11000 to 20000
The above table 4.7 find that the reason for your industry visit of the
respondent majority of 35 % of the respondent Location of the store, 27 %
of the respondent are others.
The above table 4.8 find that the opinion of the respondent are majority of
28 % of the respondent of through hoardings / newspaper
The above table 4.9 find that the opinion of the respondent are majority of
27% of the respondent of once in a week
The above table 4.10 find that the opinion sales promotion activity attracts of
majority of the respondent are 39 % of the respondent of offer.
The above table 4.11 find that the promotional activities are you satisfied
more in company of the respondent are majority of 24 % of the respondent
of others.
The above table 4.12 find that the medium do you feel is suitable to promote
the various promotional schemes of the respondent are majority of 26 % of
the respondent of radio,
The above table 4.13 find that the advertisement of the respondent are
majority of 27 % of the respondent of agree.
The above table4.14 find that the clearly presented through displays in
industry presented majority of 23 % of the respondent of agree.
The above table 4.15 find that the promotional offers informed in the store
attracts me majority of the respondent are 38 % of the respondent of strongly
agree.
The above table 4.16 find that the promotional activities of company made
me to visit again of the respondent are majority of majority of 23 % of the
respondent of disagree..
The above table 4.17 find that am aware of promotional offers at company
of the majority of 24 % of the respondent of disagree.
The above table 4.18 find that the noticed offer majority of 24 % of the
respondent of disagree.
The above table 4.19 find that the promotional offer at attractive and induce
me to make a purchase of the respondent majority of 23 % of the
respondent of neutral.
The above table 4.20 find that the available offer of the respondent are
majority of 29 % of the respondent of strongly agree.
The above table 4.21 find that the communication offer of the respondent
are majority of 32 % of the respondent of strongly agree,
The above table 4.22 find that the opinion i understand about the products by
signage (or) display of the respondent are majority of 26 % of the
respondent of strongly agree,.
The above table 4.23 find that the rate the quality of item as per the
advertisement of industry of the respondent are majority of 23 % of the
respondent of excellent.
The above table 4.24 find that the rate the attractiveness of the products of
the majority of 26 % of the respondent of very poor.
The above table 4.25 find that the presentation of products of the respondent
are majority of 23 % of the respondent of average
The above table 4.26 find that the arrangement of products of the respondent
are majority of 24 of the respondent of poor
The above table 4.27 find that the range of product of the respondent are
majority of 32 % of the respondent of average.
The above table 4.28 find that the customer schemes of the respondent are
majority of 24 % of the respondent of excellent.
The above table 4.29 find that the sales representatives of the respondent are
majority of 29 % of the respondent of very poor.
The above table 4.30 find that the opinion of the respondent are majority of
25 % of the respondent of excellent.
SUGGESTIONS
The following suggestions could be made for the better performance of Big
Bazaar,
Signages should be displayed properly on the floor and near the entrance
gate.
More security gadgets and checks should be there to control thefts and
employees working.
Increase the number of supporting staff (team members) on the floor of Food
Bazaar to pay proper attention to the customers.
Increase the brand and products range in the Food Bazaar to increase the
sale.
Interaction should be there between employees and customers.
Sitting arrangement and drinking water facilities on the floor for customers
should be maintained regularly.
CONCLUSION:
The analysis began with a simple question of why consumer behavior and an
understanding of such processes is useful from the perspective of the marketer.
There were a variety of findings uncovered over the course of this research, the
majority of which establish some form of affectation according to psychological
influences and messaging stimuli. Inherently linked to brand loyalty and the
consumer commitment to the product or brand over time, the means of reducing
switching behaviors within extremely saturated marketplaces are directly afforded
by marketing communication. The effectiveness of such communication, however,
can have the desired (or opposite) result on sustaining consumer loyalty over an
extended period of time. While more traditional marketing models focused on
product features and competitive positioning of particular brands or products,
modern marketing emphasizes the relationship between consumer behavior and
value. By enhancing a product's value, consumers are encouraged to engage in the
buying process and are more likely to maintain personal investment in a product
over an extended period of time. The researcher has given some policy
recommendations for the benefits of the Coco-cola industry. if the above says
recommendation is being considered the company may able to maintain the market
is scheme as can company top position in particular in the region.
Bibliography
Web Sites:
www.pantaloon.com
www.wikimedia.com
www.retailindia.com
www.google.co.in
QUESTIONARIES
A. Radio
B. Television
C. News paper
D. Hoarding
E. Others
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly disagree
14.The display and promotional offers informed in the store attracts me.
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly disagree
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly disagree
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly disagree
18.The promotional offer of the company are attractive and induce me to make a
purchase
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly disagree
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly disagree
20.I communicates offer at company to my friends/ relatives.
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly disagree
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly disagree
A. Strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly disagree
23.Rate the attractiveness of the products in company
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
24.How do you rate the presentation of products in company
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
26.How do you rate the range of products in plate industry
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
29.What is your opinion about company on availability of product?
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor
30.What do you think about the sales service of company
A. Excellent
B. Good
C. Average
D. Poor
E. Very poor