2/2/8 2017
1. Identity
a. Nama Mata Pelajaran : BAHASA & SASTRA INGGRIS
b. Semester :2
c. Kompetensi Dasar :
g. Materi Pembelajaran
Faktual :
Fungsi sosial, struktur teks, unsur kebahasaan, dan informasi yang ada dalam iklan
(advertisement)
Konseptual :
Definisi, jenis, dan tujuan iklan (advertisement)
Prosedural :
Penggunaan iklan (advertisement) dalam kehidupan sehari-hari
Materi tersebut dapat kalian baca antara lain pada Buku Teks Pelajaran
tentang iklan (advertisement), yaitu Theresia Sudarwati.2013.Path way
to english 1.Jakarta: Penerbit Erlangga, dan sumber lain yang terkait
dengan materi iklan kegiatan (event advertisement).
2. Mind Map
SOSIAL FUNCTION
PURPOSE
EVENT
KINDS ADVERTISEMENT STRUCTURE
CHARACTERISTICS
3. Learning Activity
1) Read and learn the materials
BAGAIMANA about advertisement from
CARA different sources
BELAJAR 2) Complete all the tasks in this
dengan “UKB”
3) You can work individually or
UKB ini? with your friend(s), and if you
have finished with all the tasks,
you may take the formative test
and continue to the next “UKB.”
BSE – 3.7/4.7.1-4.7.2/2/8 2017
a. Brain Storming
Before learning the material, observe the picture below and answer the
questions.
Read and learn some words that are used in this section.
WORD DEFINITION
Advertisement A piece of writing that tries to persuade people to buy a product or
service, or a piece of text that tells people about a job, etc
Persuasive able to cause people to do or believe something
Eye catching Attractive
Job vacancy Job that is available for someone new to do
To check your understanding on the words, fill in the blanks with the most appropriate
words you have just learnt.
1. We weren't shown any … evidence that he had committed the crime.
2. I applied for the position as soon as I read … on the newspaper yesterday.
3. Before deciding to buy this product, I have already well-informed by its ….
BSE – 3.7/4.7.1-4.7.2/2/8 2017
b. Main Activity
TASK 1
Observe these two pictures and match them with the words available under the
pictures. t suitable product being advertised.
Finish?
Now, you understand well what products are being advertised by the
two pictures above.
Next, read and understand the different kinds of advertisement below.
3 4
If you find difficulty in answering the questions above, read the guidance
below.
In order to help you answer the questions above, read these following guidelines.
1. Read the definition of advertisement.
2. Read the information found on the pictures.
3. Note down important information from each picture.
4. Categorize the information you have collected.
TASK 2
Adapted from:
https://www.teachingenglish.org.uk/sites/teacheng/files/Advertisement%20storyboard%20worksheet.pdf
BSE – 3.7/4.7.1-4.7.2/2/8 2017
If you have done with the evaluation for UKB1 task 1&2 above, you may continue to
UKB1 task 3.
TASK 3
GET IT DONE!!!
What do you understand about advertisement so far?
What information do you usually read in advertisements?
____(when?)___
Setting __(Yes)______(how much?)___
Ticket ____(No)____
____(Name?)___
Target of the event
____(Phone number?)___
Contact information
Why is it necessary?
event committee
After completing the mind map, make a draft for your writing.
After completing the draft, now please write your own advertisement based on
the draft.
BSE – 3.7/4.7.1-4.7.2/2/8 2017
Writing Checklist.
After writing an advertisement in Task 3, please observe your work by using this
checklist below.
All the squares above must be checked. If there is an empty square, you should
revise your advertisement. Then observe it again by using the checklist..
c. Closing
Jika menjawab “TIDAK” pada salah satu pertanyaan di atas, maka pelajarilah kembali
materi tersebut dalam sumber belajar yang disarankan di “Materi Pembelajaran” serta
sumber lain yang relevan, pelajari ulang kegiatan belajar 1, 2, atau 3 yang sekiranya
perlu kalian ulang dengan bimbingan Guru atau teman sejawat. Jangan putus asa
untuk mengulang lagi!.Dan apabila Kalian menjawab “YA” pada semua pertanyaan,
“you have done a great job!” maka lanjutkan berikut.
BSE – 3.7/4.7.1-4.7.2/2/8 2017
Dimana posisimu?
Ukurlah diri Kalian dalam menguasai materi teks iklan (advertisement) dalam rentang
0 – 100, tuliskan ke dalam kotak yang tersedia.