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STATEMENT

The Brazilian Association of Animal Protein, ABPA, which represents Brazil's


poultry and pork production chains, is appalled by the public attack on it
unleashed by the so-called “‘Fair Play’ Movement”, which demonstrates a
clearly protectionist attitude through its defamation of the product imported from
Brazil. Appalled, but even more amazed by the fact that they themselves
reveal proof that their position is mistaken.

The “Fair Play Movement”, run by South African growers' organizations like the
South Africa Poultry Association (SAPA), is based on a documentary produced
by Frank Ferro, to whom the Brazilian poultry chain opened its doors five
months ago. The narrative is clearly biased and gives a platform only to
interviewees who articulate a line of thought that that had been defined even
before he ever came to Brazil.

The Fair Play Movement uses this documentary to question the quality of
Brazilian chicken.

First of all, we must point out the lack of clarity in the tests shown in the
documentary, which do not make absolutely clear that the product tested is
Brazilian in origin. It does this without transparency and subtly leaves a
question mark next to the word “Brasil” on the product that has quality
issues. The documentary is so murky that it has fooled even the Fair Play
Movement. Only after the test does the reporter deign to present the reply by
the group from which the product has been bought - and which in its
communication says that the product tested is not Brazilian at all, but comes
from a local grower (i.e. CC Chicken).

If the tests had been more accurate it would have been easy to detect the fact
that the problematic product was very unlikely to be Brazilian - in other words, at
the very moment of purchase in the retail setting. With the correct data in their
possession the documentary makers would have known that over 90% of
chicken exported to South Africa by Brazil is MSM (mechanically separated
meat), and is used to make nuggets and polony.

This slapdash testing has everything to do with the methodology shown in the
documentary, taking the products out of their packaging in a non-laboratory
setting. Who knows whether the gloves, the plastic used, or even the setting
met sanitary standards for such a test - they probably did not. Anyway, this is
irrelevant because the test does not even meet its original purpose: that of
comparing imported products against local products. Unfortunately, the
argument of SAPA (or Fair Play Movement) is based on this bizarre test.

In its public statements, the Fair Play Movement fails to remember a very
important detail: the Department of Agriculture, Forestry and Fisheries (DAFF)
is not only responsible for domestic production but also for the control of the
quality of imported products. Only DAFF is qualified to assess the quality of the
shipments reaching South African ports.

And so the stance of SAPA and the other entities listed in the communication
based on these sensationalist claims is incomprehensible. Brazil is the only
country among the world's largest producers not to have had any cases of
Avian Influenza, and seeks to plug the gaps in supply that South African
producers have left - precisely because they have faced outbreaks of the
disease. That is not all: at this moment South Africa is facing the worst
outbreak of Listeriosis in its history, and therefore Brazilian imports are playing
an even greater role - that of ensuring adequate supply of products that are
completely safe, so as to feed the population.

It should be stressed that imports of chicken from Brazil account for only xxxxx
of the total supply of the product in the South African market. We have aimed
to make good the gaps left by producers. We are partners in ensuring food
security for the population of South Africa, and will continue to be.

Finally, we would like to remind the Fair Play Movement, whose slogan is “stop
trade dumping now”, that Brazil's chicken exporters do not practice
dumping. We have proven this in the World Trade Organization, precisely after
South African growers questioned the organization.

Going back to the documentary, Frank Ferro makes other mistakes in


information:

- The chicken growing facility shown just before footage of the slaughterhouse
cannot be a Brazilian farm. It is completely different from the basic standard we
use in this country, where we respect animal welfare, use no cages, and
preserve the flock's sanitary status. In Brazil, the animals are raised free in
houses with temperature control and tight restrictions on visitors. The footage
made use of by Frank Ferro – of caged hens in an open setting and with no
care in handling - reveals the intentions of the documentary from the very
outset;

- The Carne Fraca operation (known in English as Weak Flesh) aimed to


combat corruption within the inspection system and its links to political
parties. The ONLY quality-related case was found in a slaughterhouse THAT
DOES NOT EXPORT, and the Brazilian government canceled its production
permit. True enough, the Federal Police did make mistakes in the early
revelations concerning the Operation; however, they were subsequently
corrected by the FP itself, by the Brazilian Government, and by the entire
production sector. And for this very reason the seventy markets that initially
closed their doors to our products reopened them immediately once
explanations were given.

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