Study On Changing Trends In Consumer Buying Behaviour

Towards Cosmetic Products

1.Name:
2.Gender: a)Male b)Female c)Transgender

3.Age: a)Below25 years b)26-30 years c)31-35 years d)36-40 years

e)above 40 years

4.Marital Status: a)Single b)Married

5.Education Level: a)Primary b)S.S.L.C c)HSS d)Graduate e)Post graduate

6.Occupation: a) Businessmen b)Homemaker c)Student d)Employee

e)Professionals

7.Type of family: a)Nuclear b)Joint

8.Annual Income : )Below10000 b)10000 to20000 c)20000 to 30000

d) 30000 to 40000 e) above40000

9.On an average how much do you spend on cosmetic product each month?

a)Below250 b)251-500 c)501-1000 d)1001-1500 e)above1500

10.Per day how many times you using the cosmetic product ?

a)One b)Two c)Three d)Four e)More than four

11.How do you determine the trust worthiness of the brand you are using?

a)Product Origin b)Awards received c)Laboratory recommendation

d)Editorial recommendation e)Advertisement

12.How do you get to know about your cosmetic products?

a)Internet b)customers, friends and relatives c)Print media advertisement

d)Mass media advertisement e) Point of purchase

13.Which is your interested area ?

a)Discount b)Offers c)Product reviews d) Beauty

14.What brand will you prefer?

 Study On Changing Trends In Consumer Buying Behaviour
Towards Cosmetic Products

a)National brand b)International brand

15.Where do you like to go for shopping?

a)Super market b)Mall c)Convenient shop d)e-shopping e)Mega mart

16.How often you are used to go for shopping?

a)Daily b)After 3-4days c)Weekly d)2Weeks once e)Monthly

17.What type of cosmetic products you prefer to purchase?

a)Ayurvedic b)Chemical c)Both

18.Since how long you been using cosmetic products?

a)Less than 1 year b)1-3 year c)above3 years

19.Do you think expensive cosmetic products are better than cheaper
products?

a)yes b)No c)May be

20.How much do you believe in the promised effects of cosmetic products?

a)very much b)fairly much c)To some extent d)fairly little e)very little

21.Do you recommend cosmetic brand depending on your last experience?

a)Yes b)No c)May be

22.What images do cosmetic users project you?

a)stylish b)Confident c)Groomed Professional d)Trendy e)Can t answer

23.Which factor influences you the most while choosing your cosmetic brand?

a)Peer group b)Family c)Work place d)Advertisement e)Any other

24.When do you wear makeup?

a)At the parties b)Always c)Outside home d)When Iwant to

25.Do you prefer foreign makeup products greater than Local products?
 Study On Changing Trends In Consumer Buying Behaviour
Towards Cosmetic Products

a)Yes b)No c)Dont know

26.Are you find with the variety of brand availability in the market?

a)Yes b) No

27.KNOWLEGE OF LOCAL COSMETIC BRNADS

BRAND NAME:
 FAB INDIA: known&used( ) known but not used ( ) not used( )
 FOREST ESSENTIALS: known&used ( ) known but not used( ) not used ( )
 HIMALAYA HERBALS: known&used( ) known but not used ( ) not used( )
 BIOTIQUE:known&used ( ) known but not used ( ) not used ( )
 PANTANJALI: known&used ( ) known but not used ( ) not used( )
 ELLE 18:known&used ( ) known but not used( ) not used ( )

28.KNOWLEGE OF FORIGN COSMETIC BRANDS

BRAND NAME:

 MAC:known&used( ) known but not used( )not used( )

 REVLON: known&used( ) known but not used( ) not used( )
 L'OREAL:known&used( ) known but not used( ) not used( )
 BOBBIE BROWN: known&used( )known but not used( )
notused( )
 AVON:known&used( ) known but not used( ) not used( )
 ORIFLAME:known&used( ) known but not used( ) not used( )

29If you Foreign brand rank the factors to choose ( √ )

Particulars 1 2 3 4 5 6
Advertisement
Low price
Discounts
Quality
 Study On Changing Trends In Consumer Buying Behaviour
Towards Cosmetic Products

Service
Packaging
Availability&Accessibility

30.If Local brand Rank the Factors to choose Local brand (√ )

Particulars 1 2 3 4 5 6
Advertisement
Low price
Discounts
Quality
Service
packaging
Availability&Accessibility
 Study On Changing Trends In Consumer Buying Behaviour
Towards Cosmetic Products

31.Compare your prevent purchasing behaviour with post purchasing

behaviour for the following factors( √ )

Post Purchasing Present

Behaviour ( 10 years Purchasing
back) Behaviour
Factors
( now)

HS S N NS HNS HS S NS HNS

Advertisement

Brand Ambassador

Price

Quality

Packaging

Interior of the shop

Customer Service

Discount

Loyalty

Offers
Study On Changing Trends In Consumer Buying Behaviour
Towards Cosmetic Products