PRINCIPLES OF MANAGEMENT

CONTENTS

1] HISTORY :

i. DATE OF INCORPORATION.

ii. WHO INCORPORATED ?

2] A LINE OF BUSINESS (INDUSTRY) :

i. COMPANY PROFILE.

ii. PRODUCT.

iii. LOCATIONS.

iv. ORGANISATIONAL STRUCTURE.

v. SHARE MARKET.

vi. BRAND AMBESITER.

vii. MANAGEMENT PROFILE.

viii. VISION.
COMPANY PROFILE :

Bharti Airtel is one of India's leading private sector providers of

telecommunications services based on an aggregate of 27,239,757 customers as on
August 31, 2006, consisting of 25,648,686 GSM mobile and 1,591,071 broadband &
telephone customers.

The businesses at Bharti Airtel have been structured into three individual
strategic business units (SBU’s) - mobile services, broadband & telephone services
(B&T) & enterprise services. The Mobile Services Group provides GSM mobile
services across India in 23 telecom circles, while the B&T business group provides
broadband & telephone services in 92 cities. The Enterprise Services Group has two
sub-units - Carriers (long distance services) and Services to Corporates. All these
services are provided under the Airtel brand.

PARTNERS :

The company has a strategic alliance with SingTel. The investment made by
SingTel is one of the largest investments made in the world outside Singapore, in the
company.

The company also has a strategic alliance with Vodafone. The investment
made by Vodafone in Bharti is one of the largest single foreign investment made in
the Indian telecom sector.

The company’s mobile network equipment partners include Ericsson and

Nokia. In the case of the Broadband And Telephone Services and Enterprise
Services (carriers), equipment suppliers include Siemens, Nortel, Corning, among
others. The Company also has an information technology alliance with IBM for its
group-wide information technology requirements and with Nortel for call center
technology requirements. The call center operations for the mobile services have
been outsourced to IBM Daksh, Hinduja TMT, Teletech & Mphasis.
PRODUCTS :

There are THREE services mainly provided by AIRTEL :

1] Prepaid Service.

2] Postpaid Service.

3] Wireless Home Phone Service.

1] PREPAID SERVICE :

Aisi azadi aur kahaan......?

Airtel Prepaid, the Ready Cellular Card from Airtel comes to you from
Bharti Enterprises, India's leading integrated telecom service provider.

FREEDOM OF SPEECH REDEFINED...

Going mobile with Airtel Prepaid is a new way of life.

COMPLETE CONTROL...
With a host of great features, also simple to use, Airtel Prepaid makes everything
that you dreamt and believed, possible.
Some of the many advantages that you enjoy with Airtel Pre-Paid...

Total Cost Control

Enjoy the liberty of total cost control with your Airtel Pre-paid! Re-charge as
much as you feel the need to! Now that's what we call complete freedom!

No Rentals
Buy an Airtel prepaid card without having to pay any rentals!

No deposits
Your Airtel prepaid card comes without you having to pay hefty deposits!

STD/ISD facility till the last rupee

Now experience complete freedom like never before with Airtel! Our
STD/ISD facility allows you to make long distance calls in India and Overseas from
your cellular phone!

Instant Balance Inquiry

Check your talk-time instantly by calling our toll-free number!

60 second pulse
Airtel provides you with a 60-second pulse rate! Freedom for you to
experience like never before!

Instant Recharge
Avail of instant recharge on your Airtel prepaid card with just a few simple
steps!

24-hour recharge facility

With our round-the-clock recharge facility, recharge you Airtel prepaid card
anytime, anywhere!

Caller Line Identification

Call Line Identification gives you the power to know the phone number of
the calling party even before you answer the call, thus giving you the choice to either
reject or take the call. It provides the added advantage of saving the incoming
number directly in the Handset Phone Book. So that the next time you want to call
the same person, you don't need to retype his number, simply use your phone book.

SMS based Information Services

With Airtel's SMS based information services, you can get upto-the-minute
cricket scores, order flowers as well as send couriers or check your daily horoscope!

Short Messaging Service (SMS)

With Airtel’s Short Messaging Service (SMS), send messages and jokes to
your friends and colleagues, anytime anywhere!

Call Divert, Call Hold and Call Wait

Avail of special services like call waiting, call hold and call divert – all with
your Airtel prepaid card!

Voice Mail service

Voice Mail lets you receive messages even when your handset is switched off
or when you are outside the coverage area. You can listen to your messages
whenever you feel like, from

POSTPAID SERVICE :

Experience complete freedom....

Airtel welcomes you to a vibrant world of unlimited opportunities. More

exciting, innovative yet simple new ways to communicate, just when you want to,
not just through words but ideas, emotions and feelings. To give you the unlimited
freedom to reach out to your special people in your special way.

As an Airtel Post-paid customer you can enjoy the following facilities -

Easy Billing
Now enjoy the luxury of viewing details of your last 3 billing cycles and the
convenience of paying your Airtel bill online! Experience complete freedom with
Airtel!

Call Divert, Call Hold and Call Wait

Avail of special services like call waiting, call hold and call divert – all with
your Airtel postpaid connection!

Short Messaging Service (SMS)

With Airtel's Short Messaging Service (SMS), send unlimited messages and
jokes to your friends and colleagues, anytime anywhere!

Caller Identification
Call Identification gives you the power to know the phone number of the
calling party even before you answer the call, thus giving you the choice to either
reject or take the call. It provides the added advantage of saving the incoming
number directly in the Handset Phone Book. So that the next time you want to call
the same person, you don't need to retype his number, simply use your phone book.

Voice Mail
Voice Mail lets you receive messages even when your handset is switched off
or when you are outside the coverage area. You can listen to your messages
whenever you feel like, from anywhere in the world. Voice Mail can store up to 15
messages, with each message of one- minute duration.

STD/ISD Facility
Now experience complete freedom like never before with Airtel! Our
STD/ISD facility allows you to make long distance calls in India and Overseas from
your cellular phone!

Roaming (National and International)

Airtel's Roaming service allows you to use your mobile phone to make or
receive calls from almost anywhere in India and abroad! Enjoy roaming within the
country as well as across international destinations!
WIRELESS HOME PHONE SERVICE :

“Avail of the convenience of a mobile phone on a fixed line, without any

cables disturbing the ambience of your living room!”

Presenting, Airtel Mega, The new wireless home phone service - the feature
rich wireless phone that remains unaffected by rains or similar other problems and
gives you a complete peace of mind!

Easy to Use
Airtel Mega is extremely convenient and easy to install and does not require
any wiring or change in the aesthetics of your home or office.

Instant Connection
It ensures that your immediate accessibility needs are met with Instant
connection.

Great Add-on Services

Airtel Mega offers a host of value added services like Hello Tunes, GPRS,
Voice Mail, CLI, call conference, call wait, call divert, SMS and more!

Roaming [National]
Airtel’s Roaming service allows you to use your mobile phone to make or
receive calls from almost anywhere in India.

Roaming [International]
 Airtel's Roaming service gives you the complete freedom to you to use your
mobile phone anywhere in India and abroad.

Roaming - GPRS - BlackBerry [International]

AirTel's GPRS Roaming service allows you to use your GPRS services to
access the internet and office mails from almost anywhere in India and abroad.

Roaming [Regional]
Now enjoy regional roaming with Airtel! Have the freedom to roam within
your specific location!

Prepaid Roaming
You have the freedom to enjoy the luxury of Airtel’s roaming facility now
even with your prepaid connection!

SHARE MARKET :

The equity shares of Bharti Airtel are currently listed on National Stock
Exchange of India Limited (NSE) and The Stock Exchange, Mumbai, (BSE).
Bharti Airtel offered 185,336,700 equity shares in the Initial Public Offering (IPO)
and raised Rs 8,340.15 million through this process. The shares were over
subscribed 2.56 times.

With this IPO, Bharti Airtel established certain important landmarks in the
history of the Indian capital market. Together with being the first 100% book
building process that this country has seen, the listing was completed within a
record time of ten working days. Of the close of the issue. Moreover the process of
allotment and issue of shares was also completed within one day of the last day of
pay-in.

The book running lead managers for the IPO were JM Morgan Stanley
and DSP Merrill Lynch and the registrars to the issue was Karvy Consultants
Limited.
SHARE PRICE :

Share price data is delayed by approximately 15 minutes on BSE1 and 5

minutes on NSE2.

BSE1

Currency : Rupees Code : 532454 View Chart

Price 446.00 Day High 447.75

Bid 0.00 Day Low 436.00

Offer 0.00 52 Week High 449.90

Change On Day 7.35 52 Week Low 305.25

Percentage Change 1.68%

Last Trade 15-09-2006 Opening Price 438.70

Daily Volume 285,968 Prev. Closing 438.65

NSE2

Code :
Currency : Rupees View Chart
BHARTIARTLEQ

Price 446.00 Day High 447.55

Bid 0.00 Day Low 431.00

Offer 0.00 52 Week High 449.80

Change On Day 6.90 52 Week Low 305.15

Percentage Change 1.57%

Last Trade 15-09-2006 Opening Price 440.00

Daily Volume 947,897 Prev. Closing 439.10

MANAGEMENT PROFILE :

1] Sunil Bharti Mittal.

2] Rajan Bharti Mittal.
3] Akhil Gupta.
3] Manoj Kohli.
4] Sarvjit S. Dhillon.
5] Daljit Singh.
6] Viresh Dayal.
7] Senjam Raj Sekhar.
8] Anil Nayar.
9] Ashok Juneja.
10] Dr. Jai Menon.
11] Hemant Sachdev.
12] Norman Donald Price IV.
13] Tina Uneken.
14] John Thompson.
15] Vijaya Sampath.
16] Harish Dua.
17] Sanjay Kapoor.
16] K. Krishnan.
17] Vinod Sawhny.
18] Sanjay Nandrajog.
19] Atul Bindal.
20] Jayant Khosla.
21] K.Srinivas.
22] Mohan Menon.
23] N. Arjun.
24] S. Asokan.
Sunil Bharti Mittal,

Chairman & Managing Director since October 2001

Board director since: July 1995

Age: 49 years

Sunil Bharti Mittal is the Chairman and Managing Director of Bharti

Airtel Limited (“Bharti”), India’s largest private integrated telecom player. The
company has nearly 20 million customers on its well-respected brand “AIRTEL”.

Sunil was one of the first entrepreneurs to identify the mobile telecom
business as a major growth area and launched services in the city of Delhi and the
National Capital Region in the year 1995. Under his inspiring leadership the
company grew organically and inorganically, covering the entire country by
providing integrated telecom services.

In his personal capacity, Sunil has received several awards such as:
 “Best Asian Telecom CEO”, Telecom Asia Awards 2005.
 “Best CEO, India”, Institutional Investor, 2005.
 “Business Leader Of The Year”, Economic Times, 2005.
 “Ernst & Young Entrepreneur Of The Year 2004”, Ernst & Young.

Sunil has always been a pioneer. A first generation entrepreneur, he started

his first business in 1976 with a capital investment of Rs 20,000. He initially founded
a number of trading concerns, and established the first company to manufacture
push button telephones in India. This company is now one of the largest
manufacturers of telephones in the world.

Apart from his role at Bharti, Sunil holds the position of the Honorary
Consul General of the Republic of Seychelles in New Delhi, India. Some of his other
roles include being a member of the Prime Minister’s Council on Trade and
Industry; Co-Chairman of the Indo-British Partnership and a Board Member of the
Global GSM Association.
 Sunil is an alumnus of Punjab University and has completed the
“Owner/President Management Program” from Harvard Business School.

Rajan Bharti Mittal,

Joint Managing Director since October 2001

Board director since: July 1995

Age: 46 years

Rajan Bharti Mittal, is actively involved in overseeing the activities of Bharti

Airtel Ltd. at corporate level, and is a Trustee of Bharti Foundation. He is the
Chairman of FICCI’s (Federation of Indian Chambers of Commerce & Industry)
Infrastructure Committee, and member of FICCI’s Executive and Steering
Committees. He is also a member of several other organizations and associations,
such as the Managing Committee of PHD Chamber of Commerce & Industry,
Council of Management of All India Management Association, and Executive
Committee of International Chambers of Commerce – India Chapter. He was the
past President of Association of Basic Telecom Operators (now it is known as
Association of Unified Telecom Service Providers of India – AUSPI ) during
the period 1999-2000.

Rajan is also involved in many new business ventures within Bharti

Enterprises.
Akhil Gupta,

Joint Managing Director & Chief Financial Officer since October 2001
Board director since: April 1996
Member of Audit Committee and Investor Grievance Committee

Age: 51 years

Akhil Gupta, the Joint Managing Director & CFO of Bharti Airtel Ltd.
is a Chartered Accountant by qualification with over 20 years of professional
experience in the industry. He also pursued an “Advanced Management Program”
at the Harvard Business School.

He has spearheaded the formation of various joint ventures for Bharti with
leading international operators like Telecom Italia, British Telecom and Singapore
Telecom and financial investors like Warburg Pincus, IFC – Washington, Asia
Infrastructure Fund and New York Life in Telecom and AXA for the Insurance
business. He has been instrumental in raising over US$ 1 Billion in equity and over
US$ 1 Billion by way of project finance for the Group.

Presently in his role as the Joint Managing Director & CFO of the group, he
is closely associated with a range of strategic, financial, mergers and acquisitions
and business performance issues of the group. He has been the architect behind the
recent transformational initiatives which are the outsourcing deals undertaken by
the group, in the areas of IT with IBM and network management and Capex with
Ericsson and Nokia.
Manoj Kohli,

President - Bharti Airtel Ltd since March 2006

Age: 47 years

Manoj Kohli is an alumnus of Delhi University, where he completed his

Bachelors in Commerce & Law and Masters in Business Administration. Manoj also
attended the “Executive Business Program” at the Michigan Business School, U.S.A.
in 1993 and the “Advanced Management Program” at the Wharton University of
Pennsylvania, U.S.A. in 2005.

Manoj started his career in 1979 with DCM Ltd. and led the HR function in
the first 9 years followed by experience with Shriram Honda project and finally left
as Vice President responsible for the Air Conditioning & Refrigeration business
(now Tecumseh & Daikin). For a couple of years at AlliedSignal (merged with
Honeywell later), a U.S. Fortune 50 company, he was Executive Director in-charge
of its new Industrial Park & its operations in India.

He led Escotel for more than 5 years as its Executive Director & Chief
Executive Officer and has been adjudged as the “Telecom Man of the Year” -
Techies Award for 2000 by Transasia Media. Also, he was the Chairman of Cellular
Operators Association of India (COAI) during the year 2001-02. He is also a
member of the Academic Council of the Faculty of Management Studies and has
been awarded “Best Alumni Award” by SRCC, University of Delhi.
He has been with the company since October 2002
BOARD OF DIRECTORS :

The Board of Directors of the Company has an optimum mix of Executive

and Non-Executive Directors, which consists of three Executive and fifteen Non-
Executive Directors.
The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an
Executive Director and the number of Independent Directors on the Board is 50%
of the total Board strength. The independence of a Director is determined on the
basis that such director does not have any material pecuniary relationship with the
Company, its promoters or its management, which may affect the independence of
the judgment of a Director.
The Board members possess requisite skills, experience and expertise
required to take decisions, which are in the best interest of the Company.

The composition of the Board is as under:

1] Paul Donovan.
2] Professor V.S Raju.

3] Pulak Chandan Prasad.

4] Bashir Abdulla Currimjee.

5] Gavin Darby.

6] Syeda Imam.

7] Ajay Lal.

8] York Chye Chang.

9] Arun Bharat Ram.

10] Sunil Bharti Mittal.

11] Rajan Bharti Mittal.

12] Akhil Gupta.

13] Rakesh Bharti Mittal.

14] Chua Sock Koong.

15] N. Kumar.
16] Kurt Hellstrom.

17] Donald Cameron.

18] Paul O'Sullivan.

AUDIT COMMITTEE :

The Audit Committee of the Board deals with all matters relating to financial
reporting, internal controls, risk management, related party transactions etc. and
reports back to the Board on the matters, which among others, include-

A. Reviewing the Company’s financial reporting processes and systems.

B. Recommending the appointment and removal of statutory auditors, fixation of

audit fee and related expenses.

C. Reviewing the Company’s financial and risk management policies.

D. Reviewing with management the half-yearly and annual financial statements,

before submission to the Board, focusing primarily on:

1. Changes in accounting policies and practices;

2. Major accounting entries, qualifications and accounting issues based on

the managements discretion and judgment;

3. Compliance with the accounting standards;

4.Compliance with the stock exchange and legal requirements, concerning

financial statements;

5.Any related party transactions; and

6.Adequacy and effectiveness of internal audit processes and systems.

E. The un-audited/audited quarterly financial results of the Company are also

specifically reviewed by the Audit Committee before these are submitted to the
Board for approval. Minutes of each Audit Committee meeting are placed before the
Board for information.