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The interplay between performance

measurement, organizational culture and


management styles
Umit S Bititci, Kepa Mendibil, Sai Nudurupati, Trevor Turner and Patrizia Garengo

Umit Bititci is the Director of Summary It is generally agreed that businesses perform better if they are managed through
the Centre for Strategic formalised, balanced and integrated performance measures. Reports on some case studies
Manufacturing and Professor which were part of a study to explore the dynamics and relationships between performance
of Technology and Enterprise measurement, organizational culture and management styles. A key ®nding of the work is
Management at the University
that organisational culture and management style seems to be interdependent throughout the
of Strathclyde, Glasgow.
lifecycle of the performance measurement system.
Trevor Turner is a Senior
Research Fellow at the Centre Keywords Perfomance measurement (quality), Business performance, Corporate strategy
for Strategic Manufacturing at
the University of Strathclyde,
Glasgow.
Kepa Mendibil has recently
completed his PhD at the Centre Introduction
for Strategic Manufacturing and is
The past 15 years have seen signi®cant research and development into the ®eld of performance
currently working as a Research
measurement with various models, frameworks and methodologies by practitioners, consultants
Associate.
and academics. Some of these models, such as the balanced scorecard (Kaplan and Norton,
Sai Nudurupati has recently
completed his PhD at the Centre
1992, 1996, 2001a, b) and the performance prism (Neely and Adams, 2001), have enjoyed
for Strategic Manufacturing and is general acceptance and popularity by these communities.
currently working as a Research
Associate. Business improvement approaches, such as six sigma, lean enterprise and theory of con-
Patrizia Garengo is a PhD straints, also communicated the need for using performance measures driving and sustaining
student at the University of business improvement.
Padua in Italy and spent six
months at the Centre for In fact, it is now accepted that businesses perform better if they are managed
Strategic Manufacturing during through formalized, balanced and integrated performance measures. In contrast, many
2003/2004. companies do not use formalized and integrated performance measures. Recent research
reports indicate failures are common among performance measurement implementation
projects.

Over the past ten years the authors of this paper have had signi®cant experience in auditing
and implementing performance measurement systems in industrial organizations as part of
longitudinal action research programs. Some of these implementations were successes and
some were considered to be failures, even though the implementations were facilitated by the
same people, using the same (or similar) approaches, tools and techniques in companies that
operate in similar environmental conditions.

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During these implementations, the authors observed that:
J organizational culture and management styles have an impact on how performance
measurement systems are implemented and used, thus affecting its success or failure; and
J performance measurement systems can affect management styles and, to a certain extend
organizational culture.
Thus, a retrospective study was instituted to explore the dynamics and relationships between
performance measurement, organizational culture and management styles to answer the
following two speci®c questions, as illustrated in Figure 1.
1. How do organizational culture and management styles impact on the success or failure of
performance measurement systems?
2. How do performance measurement systems impact on organizational culture and manage-
ment styles?
Performance measurement implementations in ®ve different industrial companies have been
studied. In all ®ve cases the implementations followed concepts, tools and techniques previously
reported in the performance measurement literature. Organizational culture and management
style literature was reviewed, and an appropriate pro®ling framework was selected to allow the
authors to pro®le the dynamics of organizational culture and management style throughout the
implementations. The ®ve cases were compared, and differences and patterns observed were
explored and rationalized
The objective of this paper is to report the results and ®ndings of this study.

Performance measurement and organizational culture


Towards the late 1980s and 1990s many academics and practitioners have recognized the
limitations of ®nancial, internal and historically based performance measures. Since then, there
have been a number of frameworks and models for performance measurement evolved.
Holloway (2001) identi®ed that much of the research and development efforts have been
focused on development of particular models and frameworks for performance measurement,
but little was done to describe and analyze problems with the application of these models and
frameworks. Only a handful of researchers (Neely et al., 2000; Bourne, 2000a, b; Nudurupati,
2003; Kennerly and Neely, 2003) used action research methods to investigate and study the
life-cycle of performance measurement systems (i.e. design, implementation, use and redesign).
Bourne (2001) identi®ed two drivers and four blockers (Table I) as key forces that effect success
or failure of performance measurement implementations.

Figure 1 Research questions as posed and addressed in this paper

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Table I Drivers and blockers of performance measurement implementations

Drivers Blockers

J Top management commitment J The time and effort required


J The perceived bene®ts arising from designing, J The dif®culty of implementing PMS
implementing and using the performance measures constrained by the information available
from the IT systems
J Resistance to performance measurement
J New parent company initiatives

Nudurupati's (2003) research developed a causal relationship between infrastructure factors


(IT-PMS), structural factors (technical), people factors and management and business
implications of IT supported performance measurement systems (Figure 2). This research
concluded that performance measurement systems, if appropriately designed, implemented
and used would result in more dynamic and pro-active management style leading to
improvements in business performance.
In the performance measurement literature there are many instances where authors have
referred to the interplay between performance measurement, organizational culture and
management styles. However, there is little empirically based research that has attempted to
understand this relationship. Nudurupati (2003), to some extent described how performance
measurement can impact on the way management behaves. Similarly empirical studies provide
evidence that a paternalistic culture, that does not punish people's errors and encourages
discussion and analysis, can lead to a successful PMS implementation (Bourne et al., 2002;
Franco and Bourne, 2003).

Figure 2 Impact of IT-PMS implementation on management and business

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They describe corporate culture as one of the critical factors supporting the use of strategic
performance measurement and they ®nd two main approaches developed in the literature.
1. The need for a culture that supports team-working, ownership and entrepreneurship.
2. The importance of corporate culture focused on continuous improvement and use of
strategic performance measurement system.

The performance measurement literature classi®es performance measurement as a manage-


ment improvement system as well as a management control system (MCS). In order to further
understand the relationship between organizational culture and performance measurement, the
authors' analyzed two further literature streams, these were: management information system
(MIS) and MCS.

Similar to the performance measurement literature, the MCS and MIS literature (such as; Allard,
1998; Gordon and Gordon, 1992; Thompson and Wildavsky, 1986; Boland et al., 1994; Robey
and Azevedo, 1994; Daily et al., 1996; Hibbard, 1998; Newman and Chaharbaghi, 1998, etc.),
also highlights the importance of organizational culture on successful implementation, and use
of management control and information systems.

It seems that we (the community) understand that there is interplay between performance
measurement, organizational culture and management style. However, the exact nature of the
interplay between performance measurement, organizational culture and management styles
has not been explicitly studied and modeled. Therefore, it is not well understood.

A framework for organizational culture and management style

In order to analyze the case studies and study the relationship between organizational culture,
management style and performance measurement, the authors went back to the existing
research on organizational culture and management style and synthesized this knowledge
into an appropriate framework, as shown in Table II. This framework is based upon Harrison's
(1987) and Hofstede's (1980) classi®cation of organizational culture with corresponding
management styles mapped against this classi®cation.

Case studies
The integrated framework outlined in the previous section was used to present ®ve independent
case studies on implementation of performance measurement systems. For each case study
timeline maps are presented to map the critical events and dynamics in organizational culture
and management style.

Case A
Case A is a rolling mill and part of a multinational. The introduction of a PMS was part of a larger
program to improve the capability of the company to continually meet the EVA targets required
by the group.

The general manager (GM1), who initiated the program, had an autocratic management style
and saw performance measurement as a means of measuring and monitoring the contribution
of his managers in achieving their objectives (i.e. command and control). The two area
managers (AM1 and AM2) provided monthly reports with performance measures for discussion
at monthly management team meetings. It took a great deal of staff time to compile these
reports and often the information was inaccurate and out of date. Meetings would degenerate
into discussing the data accuracy and relevance rather than focus on improvement activity.
Consequently, this initial attempt to instill a process of continuous improvement (CI), based on
performance measurement, was deemed to be a failure.

The new general manager (GM2) insisted (authoritative) that all mission critical performance
information be presented in the same graphical format on an Intranet based PMS that could be

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Table II Framework to understand the relationship between organizational culture and management style

Organizational culture Corresponding management style

Role culture (logic orientated) J Empirical expert (Quinn and McGrath's 1958). The leader is
A bounded rational instrument for the achievement of speci®ed technically expert and well informed. He/she keeps track of all
goals of where people respond to role (Harrison, 1987). Work is details and contributes expertise. His/her in¯uence is based on
performed out of a respect for contractual obligations backed up by information and control and, as a result, documentation and
sanctions and personal loyalty towards the organization. Here, the information management are actively pursued (Cameron and
power base of the leader is legitimacy and followers accord status Quinn, 1999). The empirical expert leader does what he or she is
out of respect of the of®ce. The leader does what he/she is authorized to do (Pheysey, 1993).
authorized to do. Leadership tends to be invisible, impersonal and J Laissez-faire (Lippit and White, 1958), which means ``leave alone,
even evasive. The leader practices ``selling'', which is an leave others to do''. In this case, leadership is invisible, impersonal
intermediate position between telling and consulting. and even evasive.

Achievement culture (mixed task and people orientated) J Consultative (Likert, 1967).
The outcome of the interaction of motivated people attempting to J Rational achiever (Quinn and McGrath, 1958).
resolve their own problems, and satisfy their own needs and
expectations (Harrison, 1987). In the achievement culture, work is Pheysey (1993) argue that these leaders believe that employees
performed out of satisfaction in excellence of work and achievement are already motivated but need encouragement to continuously
and/or personal commitment to the task or goal (Handy, 1985). The achieve high performance.
power base of the leader is his/her expertise (i.e. knowledge and
skills) and followers accord status out of recognition of contribution
(Pheysey, 1993). The leader is energized by competitive situations
and actively pursues goals and targets. He/she continuously gives
direction and encourages participation of employees.

Power culture (output orientated) J Authoritative (Likert, 1967).


A relatively bounded and stable occurrence of social order based on J Autocratic (Lippit and White, 1958).
the habits of deference to authority (Harrison, 1987). In the power J Idealistic prime-mover (Quinn and McGrath, 1958).
culture work is performed out of hope of reward, fear of punishment
or personal loyalty towards a powerful individual (Handy, 1985). The Here, the leader tells other what to do and he/she motivates
power base of the leader is force or rewards and followers accord employees by ``the carrot and stick''.
status out of fear, deference or utility (Pheysey, 1993).

Support culture (employee orientated) A good boss is concerned and responsive to the personal needs
The mobilization of bias through personal relationships (Harrison, and values of others. He uses his position to provide satisfying
1987). In the support culture work is performed out of enjoyment of and growth-stimulating work opportunities for subordinates
the activity for its own sake and concern and respect for the needs (Handy, 1985).
and values of the other persons involved (Handy, 1985). Here
leaders need to have personal charisma that symbolizes esteemed Predominant management styles:
values. Followers accord status out of liking or identi®cation J Participative (Likert, 1967).
(Pheysey, 1993). The leader in the support culture is people J Democratic (Lippit and White, 1958).
orientated, caring and empathic. He/she listens to the views of J Existential team-builder (Quinn and McGrath, 1958).
subordinates and takes them into account. His/her in¯uence is
based on getting people involved in the decision-making and on
mutual respect and trust. This leader continuously manages con¯ict
and seeks consensus and actively pursues participation,
commitment, openness and morale (Cameron and Quinn, 1999).

accessed at all times. This information was used at management meetings to focus CI. The new
general manager managed the implementation and use of this new PMS in an authoritative but
open and unthreatening style.

The area managers had to change their individual management styles to accommodate
this new open, visual and consultative style adopted by the GM2. They needed to direct and
encourage the CI teams in their own areas in a similar manner and participate in structured and
systematic process improvements. Over an 18 month period, this fact-based consultative
management focused on CI and changed the culture of the whole organization from a support
to an achievement culture.

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Here the command and control oriented management style of the GM1 created a power
culture and his autocratic management style created a degree of fear and resentment in
the organization. In contrast, the democratic style of the GM2 came across as a shock to the
organization. For a while the organization did not know how to cope with this new management
style. However, through support and, where necessary, adoption of an authoritative manage-
ment style, the GM2 and his managers were successful in implementing an integrated PMS that
was used at all levels of the organization in daily business.

The PMS, once in place and in use, supported by a consultative management style at all levels,
led to greater buy-in at all levels. Its use to drive CI led to signi®cant performance improvements.
Elated with these levels of success, people wanted more of the same and gradually moved
towards an achievement culture (see Figure 3).

Case B
Case B is a leading international spirit producer. The company is functionally organized with little
communication between functions.

Predominantly, the organization had a power culture and the majority of decisions were based
on experience rather than information.

The management team at B decided to adopt and implement a performance measurement


system using a proprietary software to gain better control of their operations (Figure 4). The
key individuals involved in the project were the operations director (OD) and the operations
manager (OM) both having an authoritative management style. The quality manager (QM) had a
participative management style.

At ®rst, there was little usage of the PMS. However, over 2-3 months, the management realized
the bene®ts and decided to deploy the system to lower levels. At this time the OD was driving
the project using his authoritative approach and insisting that other managers use a similar

Figure 3 The interplay between performance measurement, organizational culture and management style in case A

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Figure 4 The interplay between performance measurement, organizational culture and management style in case B

approach to make people use PMS in their daily business. This resulted in most managers and
team-leaders in operations using the performance measurement system effectively as part
of their daily business. Most performance related meetings and decisions were largely based on
the information provided by the system. At this point in time, the performance measurement
system implementation was considered to be a success.
However, six months later there were two events that changed the way the performance
measurement system was seen and used within the organization:
1. An organizational change, which promoted the QM to quality director (QD) with plant wide
responsibility for all performance related systems. In this new role the QD fell back to a
participative management style. Under its newly found freedom the quality department
announced the use of a new automated data capturing system to record and classify
the defects on-line, and announced that the performance measurement systems would
migrate to this new system. In contrast, the operations people, who had just got used
to performance measurements system already implemented, wished to use the existing
system.
2. Independent of this situation, the parent company announced that SAP enterprise
systems will be standardized across the group, and that all performance information would
be reported using the SAPs management dashboard module as an integral part of the
enterprise wide system.
As one might imagine, these two independent events caused confusion and uncertainty within
the organization. As a consequence, the once successful performance measurement systems
implementation failed.
In this case, there were a number of complicated forces at play. The initial implementation was
successful because the management, through a single authoritative management style, drove
the systems into the organization and succeeded in making it part of everyone's daily business.

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Although, on the surface it appears that the subsequent failure was due to disruptive events as
described above, our opinion is different. We believe that the root causes of this failure are:
J Functional mind-set within the organization, where each major function decides what it is
going to do with little regard to what is going on in other parts of the organization.
J A con¯ict between two cultures, i.e. power versus support, which resulted in the develop-
ment of two different and con¯icting views of how performance measurement should be
tackled in the organization. We believe that this con¯ict emerged as a result of two very
different management styles of the leaders in these two areas, i.e. authoritative style in
operations and participative style in quality.
J Lack of joined-up thinking at management level resulting in their inability to articulate how the
SAP initiative at group level impact and integrate with the existing systems.

Case C
Case C is a bottled water producer. In this case the PMS project was initiated as a result of a
visit by the management team to case A. Consequently, a project was launched to create an
Intranet based PMS that would be visible to all and that would drive CI in all critical business
areas.
The PMS was implemented on the company's enterprise systems and linking this to an Intranet
site, thus allowing everybody within the organization to access and view the performance
information in near real-time.
Initially there was sporadic usage of the system. This was because of a very hands-off
(laissez-faire) management by the CEO and participative and consultative styles of the OD and
the OM, respectively. In short, people did not know how to use the system and what to do
with it. Nobody was owning and driving the use of the system.
The implementation of a new production line caused signi®cant productivity problems. The
CEO needed control. Consultants were brought in who recommended the use of daily ¯ash-
reports (one page daily performance reports). Ironically, all the required information was
available on the existing PMS but was not being used. Subsequently, the CEO started to look at
the performance information and ask questions about it to his subordinates. He wanted to
know why the information was inaccurate, why the performance was not as planned and
what was being done to improve it. He insisted that (authoritative) the PMS system is used
on a daily basis to communicate performance information between CEO, management team
and the operational teams. This pressure by the CEO resulted in the OD and OM adopting a
more authoritative style. This, over a period of 12 months, coupled with speci®c education and
training on CI, resulted in wide usage of the PMS across all levels of the organization that
resulted in signi®cant improvements in productivity and business performance.
Once the business performance stabilized, the management team fell back to their preferred
management styles, but the PMS system is still being used to drive CIs through cross-functional
teams. The organizations culture seems to have shifted from needing to be told what to do
(power) to getting things done (achievement) by using facts and working together.
It seems that the power culture, together with diverse range of management styles, did not
create the right environment for the organization to adopt the PMS systems as a means of
managing the performance of the organization. The organization and the management clearly
needed some form of external stimuli (in this case productivity problems) to shock it into a
different management style. This authoritative management style (although not the preferred
management style of the individuals concerned) was instrumental in driving the use of the PMS
is the organization.
Once the PMS system was in place and people at all levels experienced positive results through
its use, the overall culture of the organization shifted to an achievement culture. We believe that
for the ®rst time operational teams had the con®dence in their ability to look at the performance
information, and use the tools and techniques given to them to drive improvements without
being told what to do by the management (see Figure 5).

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Figure 5 The interplay between performance measurement, organizational culture and management style in case C

Case D
Case D is a subsidiary of a transport and distribution company. It is privately owned and
provides a variety of bonded warehousing services to the spirits and electronics markets.
The PMS project was initiated to provide the management and operational staff with factual
performance information to allow them to make better strategic and operational decisions.

At the outset the organization demonstrated a power culture. Although the managers often
based their decision on their experience and what they were told by others, it was the OD who
made all the decisions and told others what they should do, because this was what was
expected. In contrast to this power culture, the managing director (MD), who was planning to
retire soon, left everyone to get on with it (laissez-faire), while the newly appointed OD and the
planning and operations manager (POM) liked involving everyone in the business (a participative
management style).

The company used the accounting systems together with proprietary software to develop a
company wide PMS. At ®rst the PMS was not used widely in the organization. The OD realized
that the PMS system could be used as a means of engaging the customer in the processes of
the company and its suppliers, as well as deriving and demonstrating CI across the supply
chain. He also recognized the potential of the system and started to drive its use throughout the
organization by insisting (authoritative) that the system was used at all levels.

Throughout the subsequent months the use of the system was limited to the management team
within the organization as the POM did not adjust his management style, and did not drive the
use of the PMS at operational levels.

Shortly after realizing that by developing its supply chain management (SCM) capability, and
offering its customers an end-to-end SCM service, the company embarked on a SCM systems
project by selecting and implementing an SCM system. The purpose behind this was to provide
customers and suppliers end-to-end visibility, including performance information. A business

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systems manager (BSM) was recruited to project manage the implementation. The BSM, driven
with very tight deadlines, adopted an authoritative management style and drove the use of the
PMS at operational levels.

It seems that the power culture together with laissez-faire and participative management styles
did not create the right environment to stimulate constructive use of PMS systems. As in the
previous case, the organization and the management clearly needed some form of external
stimuli ± in this case potential of a competitive advantage ± which led the OD to adopt a
authoritative management style to drive the use of the PMS in the organization.

However, this was only partially successful. Because the POM did not change his management
style, the use of PMS at operational levels were not driven until the BSM was recruited ± who
had an authoritative style ± with a particular priority to make PMS work across the supply chain.

At the time of writing, it was considered too early to make a judgment on the impact
of the PMS on organizational culture. Thus far, the authors did not observe any change in the
organizational culture. However, we would predict that, based on the previous case studies,
the organizational culture will change to an achievement culture within 12 months ± once the
SCM project is completed and early bene®ts of the PMS are realized (see Figure 6).

Case E
The company manufactures and sells self-adhesive labels and ¯exible packaging solutions to a
wide range of market sectors throughout the UK and Europe. The MD and the ®nance director
(FD) both expected people to get on with their jobs (laissez-faire). In contrast the OM had a
participative style with his subordinates but expected to be told what to do by his superiors. The
marketing manager (MM) had a consultative style but also expected to be told what to do by his
superiors. Power culture was dominant across the organization.

Figure 6 The interplay between performance measurement, organizational culture and management style in case D

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The PMS was designed, implemented and used by the OM, team-leaders and other operational
staff. The system relied on data from the existing systems of the company. The MD did not
show much interest in actually using the system himself, he expected people to just get on
with it. Here, the support culture prevailed. For a while the PMS system was used but without
strong direction from the MD the information generated was not acted upon. Within a few
months people started to question the point of maintaining a system that was not being used for
anything. Consequently, the usage of the system reduced.
About six months into the project a new CI initiative was launched, which led to the introduction
of overall equipment effectiveness (OEE) based performance measures. However, the data
captured in the existing systems of the company was not able to support the new measures,
which led to inconsistencies and arguments over OEE measures. This led to a loss of
con®dence in the PMS. The project was suspended until the company updated its information
system.
It seems that the support culture, together with a laissez-faire management styles, did not
create the right environment to stimulate constructive use of PMS systems. In this case there
was no external stimuli to force the MD or FD to adopt a more authoritative management style.
This lack of drive, and possibly commitment, was compounded by some technical problems,
which led to loss of con®dence and consequent suspension of the PMS (see Figure 7).

Analysis and discussion


In this paper we presented ®ve cases, which may be summarized as follows.
J Cases A and C have successfully implemented a performance measurement system and are
using it to derive improvements in their business.
J Case B seems to have implemented a successful performance measurement system but
a functional mind-set and lack of joined-up thinking resulted in a failed implementation.
However, with the introduction of their new ERP system they may recover from this situation.

Figure 7 The interplay between performance measurement, organizational culture and management style in case E

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J Case D, similar to A and C, seems to have successfully implemented a working performance
measurement system. However, at the time of writing it was too early to report on the
business bene®ts and cultural change this had caused in the business.
J Case E is a failure.

It seems that there is a pattern emerging across these ®ve case studies with respect to the
interplay between performance measurement, management styles and organizational culture.
These are:
J Impact of nanagement style on PMS: It seems that managing with performance measures
is not a natural thing to do for these organizations. In all organizations that have successfully
implemented a performance measurement system (cases A, B, C and D), the driving senior
manager(s) had to adopt a authoritative management style. Where use of the performance
measurement system led to positive results (cases A and C) the use of the system was
sustained and the managers were able to move back to their preferred management styles.
Case E, which was an outright failure, together with experiences of other cases (i.e. ®rst
12 months of case C, and the ®rst three months of case D) suggests that an authoritative
management style is an essential requirement for successful implementation of performance
measurement systems. However, an authoritative management style is not essential in order
to sustain the continuing use of the system once an achievement culture is achieved.
J Impact of organizational culture on PMS: By coincidence, it seems that all the case study
companies demonstrated a power culture at the starting point. The data emerging from
the case studies suggest that the initial organizational culture does not have an impact on
success or failure of performance measurement systems.
J Impact of PMS on management style: Cases A and C suggest that successfully
implemented and used performance measurement systems lead to a more participative and
consultative management style. This supports Nudurupati's (2003) earlier work where he
argues that a more participative and consultative management style is achieved due to
improved visibility, reduced ambiguity and improved communications.
J Impact of PMS on organizational culture: Again based on cases A and C and to limited
extend on C, it can be concluded that successful performance measurement systems lead to
cultural change towards an achievement culture.

Lessons and conclusions


The lessons learned from this research may be summarized as follows:
J There is indeed interplay between organizational culture, management styles and perform-
ance measurement. However, the results are based on only ®ve case studies, thus only
scratch the surface of the questions asked at the outset.
J Successfully implemented and used performance measurement systems lead to a more
participative and consultative management style.
J The performance measurement system, once in place and in use, supported by a con-
sultative management style at all levels, leads to greater buy-in at all levels.
J Use of the performance measurement system to drive CI can lead to signi®cant performance
improvements. Elated with this success organizational culture gradually moves towards an
achievement culture.
J As all the case studies presented seemed to have started with a power culture, we
can conclude that authoritative style is an essential requirement when the organization
demonstrates a power culture.
J Performance measurement is a cross-functional issue. Therefore, it requires joined-up
thinking and at all levels of the organization. A functional mind-set can seriously undermine
the success of a performance measurement system.

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Figure 8 Interplay between phases of performance measurement, organizational culture and management style

J Managers do not readily change their management styles. External stimuli play an important
role in leading to managers changing their management styles.
A key ®nding of the work presented in this paper is that organizational culture and management
style seems to be interdependent throughout the lifecycle of the performance measurement
system. This is illustrated in Figure 8 above, based on the ®ndings of the case studies presented
earlier in this paper.

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