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Director Marketing

ROLE TITLE Director Marketing

SECTION/DIVISION: Marketing Services Division

REPORTS TO: Deputy Vice-Chancellor External Engagement


INDIRECT REPORTS (FTE): 40 approx. (excluding casuals)

PRIMARY PURPOSE OF THE To lead and maintain excellence for marketing services across all areas of the
ROLE: University with a key focus on the development and implementation of a
leading-edge Marketing strategy, governance and operational implementation
plan whilst building capability of the function.

The Marketing Services activities encompass the provision of Marketing services

and advisory; Events management; Brand & Design; Sponsorship, Content
development; Publications; and University Website (strategy and content).

ACCOUNTABILITIES: Create and execute a clear strategy for the Marketing Services activity. Develop
an annual work plan that delivers high quality, effective services and enhances
the value of the University's brand in New Zealand and Internationally.

Lead and manage the overall provision of services and be accountable for the
quality, integrity, timeliness and accuracy of the services provided.

Drive the development, implementation and continual review of robust policies,

frameworks, and operational and service delivery plans that ensures coherent
University-wide Marketing Services activity.

Drive and establish the overall suite of services and set performance goals and
standards and key performance indicators, to form the basis for evaluation of
effectiveness, improvement planning and service excellence.

Drive effective budgeting and business planning to optimise the delivery of the
Marketing Services activities.

Foster and develop external relationships in order to best support the

marketing strategy; and internal relationships in order to promote, influence
and maintain brand and messaging coherence and consistency.

Lead and manage all marketing contracted services provided by consultants

and contractors ensuring robust contract frameworks are established,
maintained and systematically reviewed.

Address and manage operational issues where competing or conflicting

priorities, interests and positions across the key stakeholder group require
monitoring, analysis, resolution and response.

Provide appropriate and sound advice, recommendations, analysis and expert
commentary to support informed executive decision-making and planning.

Identify opportunities to enhance outcomes for the University by maintaining

awareness of the external and internal competitive landscape; changes in client
base and markets; and new sector/industry developments and standards.

Lead and drive a culture of innovation and continuous improvement.

Proactively implement feedback channels to drive Marketing Services
performance and customer service excellence.

Evaluate and respond effectively to highly sensitive and contentious activity or

service delivery issues to ensure that financial, reputational, and business risks
are minimised.

Actively participate and effectively work as part of the Division of External

Engagement Leadership Team by collaborating with peers, providing advice,
and contributing to business cases and special reports/papers.

Lead the development of business continuity and other emergency and

recovery plans, ensuring such plans are tested in accordance with University


Strong relationships with the Senior Leaders across the University who engage
with, or whose customers engage with programmes, activities or services
provided by Marketing Services
Senior managers across the External Engagement Division
University staff, students and community

Peers from Domestic and International Universities and other organisations
Agency relationships
Ranking agencies
Government Departments, institutions and agencies.
Key participants in the marketing sector


EXPERIENCE: Tertiary level qualification or recognised qualification(s) appropriate to the role.
15+ years’ marketing experience, of which 5+ years’ has been managing and
leading the provision of a marketing service in a large organisation.
Proven experience in creating strategic plans aligned with organisational goals;
and leading the delivery and achievement of goals.
Proven experience in the delivery of high quality services.
Proven experience in leading and managing a team.

Postgraduate qualification or a relevant recognised professional credential.
Demonstrated capacity to build and influence strong relationships across internal
and external senior stakeholders.
Highly strategic, articulate, and collaborative.

TECHNICAL SKILLS AND Essential: Proficiency in the Microsoft suite of programmes; well-developed
KNOWLEDGE: keyboard and word-processing skills


DIRECT BUDGET Operating budget of circa $7 million per annum

HEALTH AND SAFETY: Act and work in a manner compliant with current health and safety at work
legislation and University procedures, frameworks and guidelines. Role model
safe behaviour and practices, share the responsibility to prevent harm and
contribute to a safe campus and work environment, including raising workplace
health and safety concerns for self, students, visitors and other staff.

SUSTAINABILITY: Act in a manner consistent with the University’s sustainability commitments;

role-modelling sustainable practices, with a particular emphasis on minimising
the environmental impact of day-to-day activities.


Capability Group Capability Name Level

Communicate Effectively Highly Advanced
Commit to Customer Service Advanced
Work Collaboratively Advanced
Influence and Negotiate Advanced
Deliver Results Advanced

Plan and Prioritise Advanced

Think and Solve Problems Advanced

Demonstrate Accountability Advanced

Display Resilience and Courage Advanced

Act with Integrity Advanced

Manage Self Advanced

Value Diversity Advanced

Manage and Develop Capability Advanced

Inspire Direction and Purpose Advanced

Optimise Work Outcomes Advanced

Change and Innovation Adept

Te Reo Adept
Tikanga Māori Adept