The Tactical Plan for the Public Relations Paper & Presentation with speaker
notes (2 Slides per person)
Last week's assignment dealt with strategic approaches in public relations. This week's
assignment deals with tactical campaign approaches. You will develop an implementation plan
to execute on the strategy that you have developed for your campaign.
Select up to six PR tools you will use to promote your client's product or service and Explain
your rationale for the above selection. (250 words) and (2 Power Point slides)
5. How should legal and PR teams work together? Are there common areas of conflict?
6. What are some of the common ethical challenges that face PR professionals?