Executive Summary

This report aims to highlight the Marketing Planning of ROYZO beverage Company. The
meaning of ‘Royzo’ presents “The King”. It discusses marketing strategies that are being
planned and implemented by the company for attracting and retaining the customers. It provides
an environment analysis of the company using SWOT analysis framework. It uses the Porter’s
Five Forces Model to explain the competition existing within the beverage industry of
Bangladesh. The PEST analysis framework is taken into use for explaining the variables of
Bangladesh’s external environmental that can potentially have an impact over the beverage
industry as a whole. Furthermore, the industry analysis and competition analysis has been done
to provide a better picture regarding where the beverage company exists in the Bangladeshi
Market. The effective marketing strategy has been done to attract target customer.
 Table of Contents

SL. NO Contents Page no

01 Executive Summery i

02 Introduction 01

03 SWOT Analysis 01

04 PEST Analysis 03

05 Competitor Analysis 04

06 Differential Advantage 04

07 Segmentation, Targeting, and Positioning the Market 04

08 Marketing Strategies 05-07

Product strategies
Communication Strategies
Distribution strategies
Pricing strategies

09 Implementation, Budgeting, and Controlling O7

10 Conclusion 08
Marketing plan of “ROYZO”
Inspire the moments of optimisms