UOP MKT 435 Week 3 Impact of Cultural Values on Consumer

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Choose one of the following changes in Cultural Values to
review and discuss: (1) green marketing, (2) cause-related
marketing, (3) gender-based marketing, or (4) marketing to gay
and lesbian consumers.
Write a 700- to 1,050-word paper in which the
interrelationship between consumer behavior and changes in
cultural values is reviewed.
Find three specific examples of organizations marketing to
these changes in cultural values. Examples may be
mission/value statements, print advertising, web site content,
press releases, among others.
Using these examples, what is your opinion of how the company
uses the understanding of changing cultural values to create
and implement its marketing strategy?
Discuss each example you found using specific information.
Include screenshots or copies of the marketing pieces you
examined.
Format your paper consistent with APA guidelines.
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