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2018 WHERE NEW YORK CITY GUIDE | The Complete Guide To Go.

Where Here and Now. Published since 1936,

and now debuting a fresh new look, Where
New York City Guide is distributed at leading
hotels, available in-room, at the concierge and
front desk, and at visitor venues throughout
the city. Available in 45 cities worldwide.

Where is a monthly guidebook-style magazine that readers take with them when they explore each individual city’s top
restaurants, shops, shows, attractions, exhibits and tours. Featuring upbeat covers, useful articles, comprehensive listings,
extensive maps and timely sidebars, this must-have visitor guide—targeting travelers and hotel concierges—is available at
leading hotels and visitor venues around the world. Where reaches an audience of more than 80 million every year.

From magazines and books to maps and a renewed commitment to compelling and comprehensive digital content,
Where gives travelers everything they need from a local perspective and from an insider’s point of view. Each year,
246 million travelers trust Where for up-to-date information on where to go and what to see.
Demographic Profile 2018 WHERE® NEW YORK CITY GUIDE


Gender • 66% of readers pick up their issue of Where in the hotel.
Male 35%
• 65% are repeat readers of Where.
Female 64%
Average Age 47 • Readers spend an average of 41 minutes, in total, reading Where.
• Visitors refer to the magazine 4 times during their trip.
Marital Status
Married 42% •R
 eaders share the information with others: each issue has 4.5 readers
Unmarried* 58% per copy.
*single, partnered, separated, widowed, divorced
• Where is the primary source of visitor information for 100% of readers.
Affluence Age • 86% of readers have taken an action as a result of reading Where
Average Household Income: $ 97,100 < 45
Average Household Income: $127,100 > 45
Source: 2015 Where Magazine Reader Profile Study, GfK, MRI

Education and Employment

Graduated College+ 67%
Post-Graduate Study/Degree 30%
Professional/Managerial Employment 70%
Distribution 2018 WHERE® NEW YORK CITY GUIDE
Reaching more than 7.6 million readers annually and distributed in 420-plus hotels. Average monthly circulation of 131,000.

Baccarat Hotel and Residences Concorde Hotel Eventi Hotel*

Belvedere Hotel Conrad Hotel Excelsior Hotel
Benjamin, The Cornell Club, The* Fairfield Inn & Suites Manhattan
Bentley, The Cosmopolitan Club, The Financial District*
Best Western Bowery Cosmopolitan Hotel* — Tribeca Fairfield Inn by Marriott
Best Western President Hotel Court, The Times Square
Best Western Seaport Inn Courtyard by Marriott Manhattan/ Fitzpatrick Grand Central Hotel
Best Western W. 38th St. Fifth Ave. Fitzpatrick Manhattan Hotel
Blakely New York Hotel* Courtyard by Marriott Manhattan/ Flat Iron Hotel
Bowery Hotel Midtown East* Four Points by Sheraton Financial
Broadway Hotel Courtyard by Marriott Manhattan/ District*
Broadway Plaza Hotel, The Soho* Four Points by Sheraton Manhattan
Broome NYC, The Courtyard by Marriott Manhattan/ Chelsea*
Bryant Park Hotel, The Upper East Side Four Points by Sheraton Manhattan
Cambria Hotel & Suites New York— Courtyard by Marriott Times Square Times Square
Times Square West* Four Points by Sheraton SoHo
Candlewood Suite Courtyard by Marriott/Times Four Seasons Hotel New York
Carnegie Hotel, The Square South* Franklin Hotel, The
Carlton Hotel* Crosby Street Hotel Gansevoort Meatpacking NYC*
Carlyle, The Crowne Plaza Times Square Gansevoort Park Avenue NYC
Carvi Hotel Manhattan Gardens NYC
Casablanca Hotel* Da Vinci Hotel Gem Chelsea, The
Cassa Hotel Days Inn Gem Hotel Midtown West, The
HOTELS/CLUBS Chambers Hotel Distrikt, The* Gild Hall
1 Hotel Central Park Chatwal, The DoubleTree Chelsea Gotham Hotel
6 Columbus — A Sixty Hotel Chelsea Savoy Hotel* DoubleTree Financial District Gramercy Park Hotel
11 Howard Hotel CitizenM DoubleTree Guest Suites Grand Hyatt New York
50 NYC* City Club Hotel Clarion Hotel DoubleTree Metropolitan Hotel Greenwich Hotel, The
70 Park Ave. Hotel Park Ave. New York* Gregory Hotel New York, The
City Rooms NYC Dream Downtown Hampton Inn - Pearl St.
414 Hotel
Club Quarters Downtown Dream* Hampton Inn Manhattan SoHo*
Ace Hotel
Club Quarters Grand Central Duane Street Hotel Hampton Inn Manhattan
AKA Wall Street
Club Quarters Midtown Dumont NYC Times Square North
Alexander Hotel*
Club Quarters World Trade Center Dylan Hotel* Hampton Inn W. 24th St.
Algonquin, The*
Colonial House East Houston Hotel Hampton Inn W. 31st St.
Aloft Downtown - Financial District*
Colony Club* East Village Hotel Hampton Inn W. 35th St.*
Ameritania Hotel*
Comfort Inn — W. 25th St. Edge Hotel, The Hampton Inn/Manhattan Downtown
Amsterdam Court Hotel
Comfort Inn — W. 35th St. Element Times Square Financial District
Andaz 5th Ave.
Comfort Inn — W. 36th St. Embassy Suites New York- Harvard Club, The*
Andaz Wall Street
Comfort Inn — W. 46th St. Midtown Manhattan Herald Square Hotel*
Anthem, The
Comfort Inn — W. 71st St. Eurostar Wall St. HGU New York
Archer New York Hotel
Comfort Inn — W. 39th St.* Evelyn* Hilton Garden Inn W. 28th
Avalon, The*
*Indicates magazine is in-room at this hotel
Hilton Garden Inn New York / Hotel Pennsylvania Manhattan at Times Square Hotel,
Midtown Park Avenue* Hôtel Plaza Athénée New York The Where® IN New York’s products
Hilton Garden Inn Times Square Hotel Verite (closed for Manhattan Broadway are useful resources and perfect
Hilton Garden Inn Times Square renovations) Manhattan Centre Hotel for redirecting our hotel guests!
Central Hotel Vetiver* Manhattan Club, The Peter Johnson, The Kimberly
Hilton Garden Inn Times Square Hotel Wales Manhattan NYC
South Hotel Wolcott, The Manhattan West Hotel
Hilton Manhattan East* Howard Johnson Express Mansfield Hotel NOMO SOHO
Hilton New York Fashion District Hudson Hotel Marcel, The Novotel New York
Hilton Times Square* Hyatt 48 Lex Maritime Hotel, The NYLO New York City
Holiday Inn Express W. 29th St. Hyatt Herald Square* Mark, The One UN Plaza Hotel
Holiday Inn Express W. 45th St. Hyatt Place Midtown South Marlton Hotel, The Opera House Hotel*
Holiday Inn Express Times Square Hyatt Union Square Marmara-Manhattan, The Out NYC, The
W. 39th St. Incentra Village House Marmara Park Avenue Paramount Hotel
Holiday Inn Express Water Street Ink 48* Marrakech Hotel, The* Park 79
Holiday Inn LES Inn at Irving Place* Marriott Fairfield Inn and Suites Park Central New York
Holiday Inn Manhattan – Financial Inn on 23rd St.* W. 33rd St. Park Hyatt New York
District InterContinental New York Barclay, Mave Hotel Park Lane Hotel
Holiday Inn Midtown The Mayfair New York* Park South Hotel*
Holiday Inn Midtown W. 31st St. InterContinental New York Times Mercer, The Pearl Hotel
Holiday Inn Times Square South Square, The Michelangelo, The* Peninsula New York, The
Homewood Suites by Hilton Iroquois New York, The* Milburn Hotel Penn Club of New York*
Hostelling International James New York, The Milford Plaza Hotel Phillips Club, The*
Hotel 31 Jane Hotel, The Millennium Hilton, The* Pierre, A Taj Hotel, New York, The*
Hotel 373 Fifth Ave.* Jewel Hotel, The Millennium Broadway New York* Plaza, The
Hotel 99* JW Marriott Essex House NY Mondrian Park Avenue POD 39 Hotel
Hotel Americano Kimberly, The* Morgans POD Hotel
Hotel at Times Square, The Kitano New York, The* Murray Hill Suites* Princeton Club of New York, The
Hotel Beacon* Knickerbocker, The Muse Hotel, The Quin, The
Hotel Belleclaire* La Quinta Manhattan New York EDITION, The Radisson Martinique on Broadway
Hotel Carter (closed for Langham Place, Fifth Avenue New York Hilton Midtown Redbury NY, The
renovations) Larchmont Hotel New York Manhattan Hotel Renaissance New York Hotel 57
Hotel Chandler Le Parker Meridien New York New York Marriott Downtown* Renaissance New York Hotel Times
Hotel Deauville Lex NYC, The New York Marriott Eastside* Square
Hotel Edison* Lexington, The New York Marriott Marquis Renwick, The
Hotel Elysée* Library Hotel* Times Square* Residence Inn Marriott 48th & Lex
Hotel Five44 Loews Regency New York Presbyterian Residence Inn Marriott Times
Hotel Giraffe* Lombardy Hotel* Guest Facility* Square, The
Hotel Hugo* London NYC, The New York Yacht Club Ritz-Carlton New York, Battery
Hotel Indigo* Lotos Club* Newton* Park, The
Hotel Indigo Lower East Side Lotte New York Palace* NH Jolly Madison Towers Ritz-Carlton New York, Central
Hotel LeSoleil Lowell, The Night Hotel Park, The
Hotel Mela Lucerne, The Night Hotel Times Square Ritz-Carlton, Westchester, The
Hotel Metro MADE Hotel Nolitan Hotel River Club*
Hotel on Rivington Mandarin Oriental New York Nomad Hotel Riverside Tower Hotel

*Indicates magazine is in-room at this hotel

Trump International Hotel & Comfort Inn (LIC) Williamsburg Hotel, The
Where® IN New York’s publications
Tower® New York Comfort Inn JFK Wingate Inn & Suites at
are the perfect on-the-go resources Trump SoHo® New York Condor Hotel LaGuardia*
for our guests! Carmen Da Silva, Tuscany, The Courtyard by Marriott LaGuardia Wyndham Garden Brooklyn
Soho Grand Hotel Union Club Crowne Plaza Laguardia Airport Sunset Park
University Club Dazzler Booklyn Hotel Z Hotel (LIC)
Viceroy New York Fairfield Inn (LIC)
Roger Smith Hotel* Fairlfield Inn and Suites Brooklyn NEW JERSEY HOTELS
Roger, The* W New York Clarion Hotel Empire Meadowlands
Room Mate Grace W New York—Downtown Fairfield Inn Marriott (Jamaica) Clinton Inn Hotel*
Roosevelt Hotel, The W New York—Times Square Fairfield Inn & Suites (LIC) DoubleTree by Hilton Fort Lee—
Roxy, The W New York—Union Square Four Points by Sheraton (LIC) George Washington Bridge
Royalton Waldorf Astoria New York* Franklin Guesthouse Doubletree by Hilton Jersey City
Salisbury Hotel* Wall Street Inn, The Garden City Hotel Hampton Inn Carlstadt
San Carlos Hotel* Warwick New York, The Garden Inn & Suites (Jamaica) Hilton Hasbrouck Heights
Sanctuary, The Washington Jefferson Hotel* Hampton Inn LaGuardia Hilton at Newark
Sessanta Washington Square Henry Norman Hotel Hilton Short Hills
Setai Club Wellington Hotel Hilton Brooklyn New York Holland Motor Lodge Jersey City
Seton Hotel West 57th Street by Hilton Club Hilton Garden Inn Queens Holiday Inn Express Paramus
Shelburne NYC WestHouse Hotel Hilton New York JFK Hyatt Regency Jersey City
Sheraton New York Hotel Westin Governor Morris, The Holiday Inn Express JFK LaQuinta Inn & Suites,
and Towers Westin New York at Grand Central, Holiday Inn LaGuardia* Meadowlands
Sheraton Tribeca* The* Home2 Suites by Hilton (LIC) Newark Airport Marriott
Sherry-Netherland Hotel, The Westin New York at Times Square* Holiday Inn Express Brooklyn Newark Happenings
Shoreham Hotel* Whitby Hotel, The Holiday Inn Manhattan View Oakwood Corporate Housing
SIXTY SoHo Wingate by Wyndham Holiday Inn New York Queens— Jersey City
SIXTY LES Wyndham Garden W. 24th JFK Airport Renaissance Meadowlands
Skyline Hotel Wyndham Garden W. 58th Hotel Indigo Brooklyn Springhill Suites by Marriott
Smyth TriBeCa Wyndham Garden Inn Chelsea* Hotel Le Bleu* Travelers Aid Concierge Desk
Sofitel New York Wyndham Midtown 45 Hyatt Place Long Island City Newark International Airport
SoHo Grand Hotel, The Wyndham New Yorker John Hotel* W Hoboken
SoHo House New York, The Yale Club of New York City, The Marco LaGuardia Hotel Westfield World Trade Center
Solita SoHo Hotel Yotel NY at Times Square New York Marriott at the Brooklyn Westin Jersey City
St. James Hotel Bridge Hotel* Westminster Hotel
St. Regis New York, The BROOKLYN/QUEENS/ NY Moore Hostel
Standard New York 1 Hotel Brooklyn Bridge Parc Hotel, The* Compass Furnished Apartments
Stanford Hotel Pod Hotel Brooklyn, The
Akwaaba Mansion Holiday Inn Select Stamford
Staybridge Suites Pointe Plaza Hotel
Aloft Brooklyn* Stamford Marriott Hotel
Strand Hotel, The* Q4 Hotel
Box House Hotel, The Trumbull Marriott Parkway
Surrey, The* Ritz-Carlton Residences, The;
Best Western Arena Hotel
Sutton Court Hotel Long Island, North Hills
Best Western Gregory Hotel CORPORATE HOUSING
Time, The RL Hotel by Red Lion
BORO Hotel AKA: Central Park
Travel Inn Sheraton Brooklyn*
Brooklyn A Hotel, The* AKA: Sutton Place
Tribeca Blu* Super 8 Brooklyn
BKLYN House Hotel* AKA: Times Square

*Indicates magazine is in-room at this hotel

“The magazines educate the
Bridgestreet Corporate Housing CONCIERGE SERVICE 34th Street Partnership
Churchill Corporate Housing Penn Station Concierge Community on everything
43-45 E. 30th St.
Hospitality Company 90 Washington AAA New Jersey Motor Club happening in NYC to help us direct
Maison, International 170 East End Akam Associates guests on where to go!” Ela Orosova,
Nectar at The Nash 180 Maiden Lane Altour American Express Loews Regency Hotel, New York
NYC-JC (Jersey City) 260 W. 54th St. American Management Association
Oakwood Corporate Housing 200 Central Park South AMEX Centurion Lounge­—Mexico
Radio City Apartments City Airport Intrepid New Yorker
325 Fifth Ave.
Amtrak First Class Acela Lounge — Jacob K. Javits Convention Center
681 Fifth Ave.
Penn Station Lincoln Square BID
CONVENTIONS/ TRADE SHOWS/ Abigail Michaels Concierge
Amtrak Passenger Cars on Trains Lladró USA
from Chicago to New York Lower East Side Partnership, The
Architectural Digest Home Bristol Plaza
Montreal to New YorK Macy’s Visitor Center
Design Show Centurion Condominium
Barneys New York Manhattan Concert Productions
Big Apple Greeter Fundraisers DDG
Beyond Group Travel Memorial Sloan Kettering
GLBT Expo at Jacob K. Javits DJK Residential
Big Apple Greeter International Center
Convention Center Heritage at Trump Place
Bloomingdale’s Visitor Center New York Airport Shuttle
Grand Gourmet Liberty View @ 99 Battery Place
Bloomingdale’s SoHo Guest (City Experts Desk)
Hotel/Motel & Restaurant Manhattan House Residential
Relations Center New York Athletic Club
Show at Jacob K. Javits Marc, The
Brooks Brothers New York City College of
Convention Center Murray Hill Mews
Centurion Club Lounge - American Technology
New York Times Travel Show at Ocean
Express Travel & Lifestyle New York Commission of the
Jacob K. Javits Convention Omni Condiminium Company
Services United Nations
Center, The One Beacon Court
Chamber of Commerce New York Presbyterian/Columbia
Winter’s Eve Oval Concierge
Churrascaria Plataforma Brazilian New York Presbyterian Weill
Ritz Tower, The
Steakhouse Cornell Hospital Campus
Cityami New York University — Jeffrey S.
CITY Rivertower
Consulate of El Salvador Gould Welcome Center
Sheffield 57
111 Eight Avenue New World Travel
Sovereign Davis Day Trips
Archstone NYC & Company Kiosks
Stonehenge Village Distinguished Concerts
Capital One Chinatown, Financial District and
Suites at Silver Towers International New York
Luxury Attaché Corporate Harlem
Taylor Made Furnished Apartments Downtown Association, The
Morgan, Lewis & Bockius LLP NYC & Company Visitors Center
Tower 53 Drama Book Shop
Pfizer Pharmaceuticals NYC Branch, Department of State
Tribeca Towers Empire CLS
TOWN Residential Rossini’s
Trump Parc at 106 Central Park Exclusive Resorts
TOWN Residential Astor Place Saks Fifth Avenue
South Excel Limousine Service
TOWN Residential FIDI Shops at Columbus Circle, The
Trump Parc East at 100 Central Federal Hall
UK Trade and Investment Shrine NYC
Park South Gem Limo
United Nations South Street Seaport
Trump Park Avenue at 502 Park Grand Central Partnership
Secratariat Building Teachers College
Ave. Magazine Kiosks (24 locations
throughout Midtown East) Thomas Cook India Ltd.
Trump Place at 200 Riverside Blvd.
Great Jones Spa Wempe Jewelers
Trump Place at 220 Riverside Blvd.
Gray Line New York World Windows
Trump World Tower
Sightseeing Visitors Center YMCA of Greater New York
Hospital for Special Surgery Zarin Fabrics
*Indicates magazine is in-room at this hotel
Editorial Calendar 2018 WHERE® NEW YORK CITY GUIDE
This must-have visitor magazine (circulation 131,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleries
and more in every issue.

JANUARY Everything New in NYC AUGUST Summer Fun in the City TOP 5
Best things to do in NYC for this particular month, year in and year out
FEBRUARY Special Dining Issue SEPTEMBER The Fall Season In CALENDAR
Culture, Shopping, Dining This month’s must-do events
OCTOBER Editor Pick’s (covering The inside scoop in fashion, food, tech, wellness and more
APRIL Blooming New York their favorite in dining, shopping, IN THE ’HOOD*
(covering all things spring) A look at one of the city’s hippest neighborhoods
attractions & more)
MAY Special Dining Issue Only in NYC can you find places to shop, dine and play—all on one street!
NOVEMBER Special Dining Issue
JUNE Special Entertainment Issue What’s trending in Brooklyn, Queens, the Bronx and Staten Island
DECEMBER Holiday Gift Guide
JULY Kid-Centric New York Stories that explore the local trends and destinations around town
A curated index of the best in shows, food, drink, art and more
Local influencers weigh in on their favorite city obsessions
Where magazine is also available on iTunes and Magzter.
*Subject to space availability
Rates, Specs & Schedules 2018 WHERE® NEW YORK CITY GUIDE

1/2 H 1/4 V Square
Full Page
Premium Full Page Non-Bleed
1/2 V Vertical 2 Page Spread
1/8 H
1/2 H Square
1/8 H

2 Pg. Spread 13.25” x 9.5” 14” x 10.25” 13.75 x 10” Sponsored Cover Image $18,540 n/a n/a n/a n/a
Full Page 5.875” x 9.5” 7.125” x 10.25” 6.875” x 10” 2 Pg. Spread $23,110 $21,950 $20,490 $18,830 $15,950
Full Page Non-bleed n/a n/a 6.125" x 9.25" Cover 2, 4, Page 1 $15,450 $14,675 $13,694 $12,588 $10,662
1/2 Page H 5.6875” x 4.1875” n/a n/a Opposite TOC, Cover 3 $14,214 $13,501 $12,598 $11,581 $9,810
1/2 Page V 2.75” x 8.5625” n/a n/a Full Page $12,360 $11,740 $10,955 $10,070 $8,530
Premium Vertical 4.2188” x 8.5625” n/a n/a Premium Vertical $10,465 $9,950 $9,010 $8,210 $7,225
Premium Square 4.2188” x 4.1875” n/a n/a 1/2 Page H/V $10,080 $9,570 $8,670 $7,960 $6,960
1/4 Page Vertical 2.75” x 4.1875” n/a n/a Premium Square $5,980 $5,670 $5,125 $4,655 $3,995
1/8 Page Horizontal 2.75” x 2” n/a n/a 1/4 Page Vertical $3,475 $3,320 $2,990 $2,735 $2,265
1/8 Page Horizontal $2,045 $1,935 $1,755 $1,534 $1,265

ISSUE AD CLOSE MATERIALS DUE ISSUE AD CLOSE MATERIALS DUE Cancellations not received in writing prior to the space reservation
January Nov. 21 Nov. 27 July May 22 May 25 date will not be accepted. Advertisers not completing contract schedule
are subject to short rate.
February Dec. 20 Dec. 27 August June 22 June 28
March Jan. 19 Jan. 26 September July 20 July 27 *Bleed Safety: Keep all live matter 1/4” from the trim size on all four sides.
April Feb. 21 Feb. 26 October Aug. 22 Aug. 28 Allow 0.5” on each side of center line of spine for safety margin.
May March 21 March 28 November Sept. 21 Sept. 28 All ads must conform to the dimensions above. If they do not, the ad will be modified to fit
June April 20 April 27 December Oct. 19 Oct. 26 the appropriate space at the advertiser’s expense.
Digital Opportunities 2018 WHERE® NEW YORK CITY GUIDE

Where is a hub of news and activity, attracting

passionate travelers around the globe.

Readers come to to be inspired for future

travels and informed about in-destination travel options. They’re
excited to engage with travel brands and products that pique
their interests.

The voice of travel since 1936, Where has been continuously

publishing the most diverse and hyper-local print media while
also adapting to the latest trends and platforms in the digital
world. The brand has grown an authentic, engaged and
passionate travel audience.
STATS 1.8 Million average monthly page views

Reach our highly desired audience through engaging content,
• 20% average growth month over month in 2016
digital advertising, email newsletters and integrated custom
• Reaching 1 million+ users through social media channels
digital programs. Opportunities include:
• Reaching 65K+ avid travelers through emails and newsletters
Digital Advertising
AUDIENCE Display Ad Units + Enhanced listings/spotlights

 8% is female Email Marketing
 1% is mobile traffic Exclusive dedicated eBlasts + eNewsletters ads
 3% is age 25-34; 23 percent is 55-64;
Native Advertising
20% is 45-54; 14% is 35-44
Custom Content + Digital Contest
 0% of online audience is from U.S.