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TUGAS

INTERNAL COMBUSTION

Penyusun:

FAHMY FAIZAL NURSALAM (4211101019)

FAKULTAS TEKNOLOGI KELAUTAN


INSTITUT TEKNOLOGI SEPULUH NOPEMBER
2013
KATA PENGANTAR

Alhamdulilah Puji dan syukur penulis panjatkan kehadirat Allah swt,zat Yang maha Indah dengan
segala keindahannya. Alhamdulilah berkat rahmat dan hidayahnya penulis dapat menyelesaikan
laporan ini. Shalawat serta salam tak lupa kami panjatkan kepada nabi muhammad saw, sebagai
pembawa risallah allah terakhirdan penyempurna risalahnya.

Akhirnya dengan kerendahan hati izinkanlah penulis untuk menyampaikan terima kasih dan
penghargaan yang setinggi-tingginya kepada semua pihak yang telah berjasa memberikan motivasi
dalam rangka menyelesaikan laporan ini. Untuk ini penulis mengucapkan terima kasih kepada:

1. Bapak taufik fajar nugroho, selaku dosen ship internal combustion jurusan teknik sistem
perkapalan yang telah memberikan bimbingan selama ini.
2. Orang tua yang telah memotivasi sehingga dapat selesai.

Penulis juga mengucapkan terima kasih kepada semua pihak yang terkait, yang telah membantu
penulis dalam menyelesaikan laporan ini. Semoga kebaikan yang diberikan oleh semua pihak kepada
penulis menjadi amal sholeh yang senantiasa mendapat balasan dari allah swt.amin.

Akhir kata, penulis menyadari bahwa masih terdapat kekurangan dalam laporan ini, untuk itu
saran dan kritik yang membangun sangat penulis harapkan.

SURABAYA, 31 Mei 2013

PENULIS
GAP ANALYISIS

Vision & Mission

Our vision is to be the provider of choice and partner for solutions in the global offshore and marine
industry.

We seek to achieve customer satisfaction through technological leadership and in building a people
oriented organisation.

Core Values
Our unique corporate culture is distinguished by the Can Do! spirit, which permeates our
global operations through well-defined core values.

Regardless of nationality, culture or language, our employees worldwide embrace common values
and work ethics that deliver solid performance consistent with the Keppel brand.Our core values are
represented by eight hand icons, symbolising harmony, productivity, unity and strength.We believe
that strong values will drive even stronger results for our stakeholders.
PAL INDONESIA lives up to its reputation as a primary force for national maritime-
industry development. As part of its effort to support the foundation of a solid maritime
industry, we strive to deliver knowledge, skills and technology for wider use in the
national maritime industry community. This effort has become even more relevant as it
holds the key for an enhanced national maritime industry.

Our pursuit for wider recognition in the global marketplace has been our inspiration to
keep delivering quality products and excellent services.

Our noteworthy vision is ;


To Become World Class Company of Shipyard and Engineering, Trusted, and Possessing
Better Value for Stakeholders.

Our mission as the facilitator to achieve our vision is ;

 To enhance customer's satisfaction by producing international quality product and


punctual delivery and to improve the more accountable and transparent
company's management process.
 To improve the supporting role of national defense and security program through
mastering technology and engineering.
 To share continuously the profitability and prosperity among shareholder,
employees, customers, partners, and small developed businesses.

IDEAL CHANNEL STRUCTURE What to do:

•Removal of any non value added functions.


•Deletion of any redundant activities.
•Modify information systems. Why to do:
•Minimize the steps in the process.
•To reduce the cost.
•Increase customer ease and satisfaction.
•Improve business processes
•Customer relationship
•Environmental Bound Managerial Bound

• Legal/Governmental Lack of Knowledge


Sources of • Infrastructural Optimization at Higher Level

Gaps

•Demand Side Supply Side

•SOS < SOD Flow Cost High


Types of •SOS >SOD
Gaps

•Demand Side Supply Side


• > Tiered Service >Change Flow

•Expand / Contract Service level Responsibilities


Closing of • > Change Targeted Segments >Invest in technologies
Gaps >Hire Specialists

DEMAND SIDE GAP ANALYSIS TEMPLATE Service Output Level Demanded Versus Service Output Level Supplied
Infor Major Channel for this segment
Segment Bulk Spatial Waitin Asso Customer
mation
Brea Convenience g Time rtme Service
king nt
1
2
3
4

SUPPLY SIDE GAP ANALYSIS TEMPLATE

Channel Channel Environmen Managerial Supply Closing Action


Targeted Members & tal Bounds Bounds Side Gaps Gaps Taken
1
2
Environmental Bounds

Local Legal Constraints


As such there is not environmental bound found for the company as company is dealing in with
international . They have their own transport system. Brand name is registered and company is
collaborated with “Pakistan fruit juice association”.

– Sophistication of the local physical and retailing infrastructure

Because company is dealing in SHIPYARD so all the dealing are made on cash or advance payment
basis.

Managerial Bounds

Size of organization
Between Indonesian shipyard and singapuran shipyard the major and basic deffrences there
are located at moral , contract preliminary , and also facilities

Desire to control the customer


Both of them managers are highly qualified and have more than 15 years of marketing
experience so he have much knowledge that how to control the customer. But Keppel
was leading because they have good comunication and relation so , they more thrustly
at many aspects

Lack of trust among channel members


Due to much information and experience in particular field, the manager of Keppel has
knowledge that channel members are the partners of the organization so there is a great
environment of trust among the channel members.