QUESTIONNAIRE

We, the student of Hallmark Business School, Trichy, are conducting survey on the topic A
Study on Customer Satisfaction towards Kotak Life Insurance. We assure that the
information you provide will be used for academic purpose only. We request you to fill up the
following questionnaire and help us in collecting the information. We are greatly obliged and
thankful to you for your kind cooperation.

1. Name:

2. Gender:

a)Male b)Female

3. Age:

a)Below 25 b)25- 35 c)36-45 d)46-50

4. Mobile No:

5. Email ID:

6. What type of products have you taken from KLI?

a)Protection Plan b)Savings & Investment Plans c)Child Plan Retirement Plan

Accessibility

Parameter / Ratings Strongly Disagree Neutral Agree Strongly

Disagree Agree
Persons are available at all time to
assist the customers
Location of this company is easily
accessible
Convenient office hours

Communications

Parameter / Ratings Strongly Disagree Neutral Agree Strongly

Disagree Agree
Transparent communication
Clarity in Communication
Clear communication on product
features
Understanding

Parameter / Ratings Strongly Disagree Neutral Agree Strongly

Disagree Agree
Company is willing to know the
specific need of the customer
This company provides individualised
attention to their customers
This company has a basic
understanding about the needs of the
customers

Price

Parameter / Ratings Strongly Disagree Neutral Agree Strongly

Disagree Agree
Price of the product is reasonable
Price of the product is cheaper than
other insurance companies
Easy premium payment options

Offerings

Parameter / Ratings Strongly Disagree Neutral Agree Strongly

Disagree Agree
This company provides multiple
Product options
This company provides unique
services
The company is offering good quality
service