Output 1

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GET
FILE='C:\Users\admin\Desktop\Mobile Phone Dataset.sav'.
DATASET NAME DataSet1 WINDOW=FRONT.
FACTOR
/VARIABLES COST_HANDSET BRANDNAME DURABILITY EASE_OF_USE PHYSICALAPEARANCE B
ATTERYLIFE
/MISSING LISTWISE
/ANALYSIS COST_HANDSET BRANDNAME DURABILITY EASE_OF_USE PHYSICALAPEARANCE BA
TTERYLIFE
/PRINT INITIAL CORRELATION SIG DET KMO EXTRACTION ROTATION FSCORE
/FORMAT SORT BLANK(.10)
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/SAVE REG(ALL)
/METHOD=CORRELATION.
Factor Analysis
[DataSet1] C:\Users\admin\Desktop\Mobile Phone Dataset.sav
Page 1
a
Correlation Matrix
COST OF THE BRANDNAME DURABILITY

HAND-SET OF HAND-SET OF HAND-SET
Correlation COST OF THE HAND-SET 1.000 .127 .130
BRANDNAME OF HAND- .127 1.000 .249

SET
DURABILITY OF HAND- .130 .249 1.000
SET
PHYSICAL APPEARANCE .197 .264 .442
OF HAND-SET
OF HAND-SET
TIME SPAN OF BATTERY -.042 .087 .270
RUNNING OUT
Sig. (1-tailed) COST OF THE HAND-SET .034 .031
BRANDNAME OF HAND- .034 .000

SET
DURABILITY OF HAND- .031 .000
SET
OF HAND-SET
OF HAND-SET
TIME SPAN OF BATTERY .272 .106 .000
RUNNING OUT
Page 2
a
Correlation Matrix
PHYSICAL PHYSICAL TIME SPAN OF

APPEARANCE APPEARANCE BATTERY
OF HAND-SET OF HAND-SET RUNNING OUT
Correlation COST OF THE HAND-SET .197 .155 -.042
BRANDNAME OF HAND- .264 .296 .087

SET
DURABILITY OF HAND- .442 .147 .270
SET
PHYSICAL APPEARANCE 1.000 .249 .152
OF HAND-SET
PHYSICAL APPEARANCE .249 1.000 .156
OF HAND-SET
TIME SPAN OF BATTERY .152 .156 1.000
RUNNING OUT
Sig. (1-tailed) COST OF THE HAND-SET .002 .013 .272
BRANDNAME OF HAND- .000 .000 .106

SET
DURABILITY OF HAND- .000 .017 .000
SET
PHYSICAL APPEARANCE .000 .014
OF HAND-SET
OF HAND-SET
TIME SPAN OF BATTERY .014 .012
RUNNING OUT
a. Determinant = .550
KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .664
Bartlett's Test of Sphericity Approx. Chi-Square 122.144
df 15
Sig. .000
Page 3
Communalities
Initial Extraction
COST OF THE HAND-SET 1.000 .579
BRANDNAME OF HAND- 1.000 .402

SET
DURABILITY OF HAND- 1.000 .564
SET
PHYSICAL APPEARANCE 1.000 .532
OF HAND-SET
OF HAND-SET
TIME SPAN OF BATTERY 1.000 .662
RUNNING OUT
Extraction Method: Principal Component Analysis.
Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
1 2.025 33.757 33.757 2.025 33.757 33.757
2 1.076 17.940 51.696 1.076 17.940 51.696
3 .911 15.190 66.886
4 .801 13.349 80.235
5 .671 11.187 91.422
6 .515 8.578 100.000

Rotation Sums of Squared Loadings
Component Total % of Variance Cumulative %
1 1.828 30.474 30.474
2 1.273 21.222 51.696
3
4
5
6
Page 4
a
Component Matrix
Component
1 2
PHYSICAL APPEARANCE .729
OF HAND-SET
DURABILITY OF HAND- .700 -.273
SET
SET
OF HAND-SET
TIME SPAN OF BATTERY .415 -.700
RUNNING OUT
COST OF THE HAND-SET .373 .663

a. 2 components extracted.
a
Rotated Component Matrix
Component
1 2
OF HAND-SET
COST OF THE HAND-SET .634 -.420

SET
OF HAND-SET
TIME SPAN OF BATTERY .812
RUNNING OUT
SET
Rotation Method: Varimax with Kaiser
Normalization.
a. Rotation converged in 3 iterations.
Page 5
Component Transformation
Matrix
Component 1 2
1 .890 .456
2 .456 -.890
Extraction Method: Principal
Component Analysis.
Rotation Method: Varimax with
Kaiser Normalization.
Component Score Coefficient Matrix

Component
1 2
COST OF THE HAND-SET .445 -.464
BRANDNAME OF HAND- .347 -.023

SET
SET
OF HAND-SET
PHYSICAL APPEARANCE .331 -.027
OF HAND-SET
TIME SPAN OF BATTERY -.114 .672
RUNNING OUT
Normalization.
Component Scores.
Component Score
Covariance Matrix
Component 1 2
1 1.000 .000
2 .000 1.000
Extraction Method: Principal
Component Analysis.
Rotation Method: Varimax with
Kaiser Normalization.
Component Scores.
Page 6
FACTOR
/VARIABLES BRANDNAME DURABILITY EASE_OF_USE PHYSICALAPEARANCE BATTERYLIFE
/MISSING LISTWISE
/ANALYSIS BRANDNAME DURABILITY EASE_OF_USE PHYSICALAPEARANCE BATTERYLIFE
/EXTRACTION PC
/ROTATION VARIMAX
/SAVE REG(ALL)
Factor Analysis
a
Correlation Matrix
PHYSICAL
BRANDNAME DURABILITY APPEARANCE
OF HAND-SET OF HAND-SET OF HAND-SET
Correlation BRANDNAME OF HAND- 1.000 .249 .264
SET
DURABILITY OF HAND- .249 1.000 .442
SET
PHYSICAL APPEARANCE .264 .442 1.000
OF HAND-SET
OF HAND-SET
RUNNING OUT
Sig. (1-tailed) BRANDNAME OF HAND- .000 .000
SET
SET
OF HAND-SET
OF HAND-SET
RUNNING OUT
Page 7
a
Correlation Matrix
PHYSICAL TIME SPAN OF

APPEARANCE BATTERY
OF HAND-SET RUNNING OUT
Correlation BRANDNAME OF HAND- .296 .087
SET
SET
OF HAND-SET
OF HAND-SET
TIME SPAN OF BATTERY .156 1.000
RUNNING OUT
SET
SET
OF HAND-SET
OF HAND-SET
RUNNING OUT

df 10
Sig. .000
Page 8
Communalities
Initial Extraction
SET
SET
OF HAND-SET
OF HAND-SET
TIME SPAN OF BATTERY 1.000 .219
RUNNING OUT

1 1.951 39.023 39.023 1.951 39.023 39.023
2 .976 19.511 58.533
3 .865 17.304 75.837
4 .693 13.868 89.705
5 .515 10.295 100.000
Page 9
a
Component Matrix
Component
1
OF HAND-SET
DURABILITY OF HAND- .717
SET
BRANDNAME OF HAND- .608
SET
OF HAND-SET
RUNNING OUT
Extraction Method: Principal Component
Analysis.
Rotated
Component
a
Matrix
a. Only one component was extracted. The solution cannot be rotated.
Page 10
Component Score Coefficient
Matrix
Component
1
SET
SET
OF HAND-SET
OF HAND-SET
RUNNING OUT
Analysis.
Normalization.
Component Scores.
Component Score
Covariance Matrix
Component 1
1 1.000
Extraction Method:
Principal Component
Analysis.
Rotation Method:
Varimax with Kaiser
Normalization.
Component Scores.
FACTOR
/VARIABLES BRANDNAME DURABILITY EASE_OF_USE PHYSICALAPEARANCE
/MISSING LISTWISE
/ANALYSIS BRANDNAME DURABILITY EASE_OF_USE PHYSICALAPEARANCE
/EXTRACTION PC
/ROTATION VARIMAX
Page 11
/SAVE REG(ALL)
Factor Analysis
a
Correlation Matrix
PHYSICAL
SET
SET
OF HAND-SET
OF HAND-SET
SET
SET
OF HAND-SET
OF HAND-SET
Page 12
a
Correlation Matrix
PHYSICAL
APPEARANCE
OF HAND-SET
Correlation BRANDNAME OF HAND- .296
SET
SET
OF HAND-SET
PHYSICAL APPEARANCE 1.000
OF HAND-SET
Sig. (1-tailed) BRANDNAME OF HAND- .000
SET
SET
OF HAND-SET
PHYSICAL APPEARANCE
OF HAND-SET

df 6
Sig. .000
Communalities
Initial Extraction
SET
SET
OF HAND-SET
OF HAND-SET
Page 13
1 1.832 45.806 45.806 1.832 45.806 45.806
2 .923 23.076 68.882
3 .704 17.597 86.479
4 .541 13.521 100.000
a
Component Matrix
Component
1
OF HAND-SET
SET
SET
OF HAND-SET
Analysis.
Rotated
Component
a
Matrix
Page 14
Matrix
Component
1
SET
SET
OF HAND-SET
OF HAND-SET
Analysis.
Normalization.
Component Scores.
Component Score
Covariance Matrix
Component 1
1 1.000
Extraction Method:
Principal Component
Analysis.
Rotation Method:
Varimax with Kaiser
Normalization.
Component Scores.
FACTOR
/VARIABLES BRANDNAME DURABILITY EASE_OF_USE
/MISSING LISTWISE
/ANALYSIS BRANDNAME DURABILITY EASE_OF_USE
/EXTRACTION PC
/ROTATION VARIMAX
/SAVE REG(ALL)
Page 15
Factor Analysis
a
Correlation Matrix
PHYSICAL
SET
SET
OF HAND-SET
SET
SET
OF HAND-SET

df 3
Sig. .000
Communalities
Initial Extraction
SET
SET
OF HAND-SET
Page 16
1 1.646 54.869 54.869 1.646 54.869 54.869
2 .797 26.556 81.424
3 .557 18.576 100.000
a
Component Matrix
Component
1
OF HAND-SET
SET
SET
Analysis.
Rotated
Component
a
Matrix
Page 17
Matrix
Component
1
SET
SET
OF HAND-SET
Analysis.
Normalization.
Component Scores.
Component Score
Covariance Matrix
Component 1
1 1.000
Extraction Method:
Principal Component
Analysis.
Rotation Method:
Varimax with Kaiser
Normalization.
Component Scores.
Page 18

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Your temporary usage period for IBM SPSS Statistics will expire in 7 days.

COST OF THE BRANDNAME DURABILITY

BRANDNAME OF HAND- .127 1.000 .249

BRANDNAME OF HAND- .034 .000

PHYSICAL PHYSICAL TIME SPAN OF

BRANDNAME OF HAND- .264 .296 .087

BRANDNAME OF HAND- .000 .000 .106

KMO and Bartlett's Test

BRANDNAME OF HAND- 1.000 .402

Total Variance Explained

Total Variance Explained

Extraction Method: Principal Component Analysis.

BRANDNAME OF HAND- .626 .104

Component Score Coefficient Matrix

BRANDNAME OF HAND- .347 -.023

PHYSICAL TIME SPAN OF

KMO and Bartlett's Test

Total Variance Explained

a. Only one component was extracted. The solution cannot be rotated.

KMO and Bartlett's Test

a. Only one component was extracted. The solution cannot be rotated.

KMO and Bartlett's Test

a. Only one component was extracted. The solution cannot be rotated.

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