Engineering Simulation
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A Guide to Getting Started with Engineering Simulation
Copyright © 2014
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All rights reserved. Except as permitted under U.S. Copyright Act of 1976, no part of
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of the publisher.
Chapter 1
The Importance of Engineering Simulation for Innovation 4
Chapter 2
How to Introduce CAE Simulation Into Your Product Development
Process 7
Chapter 3
Chapter 4
About CAE Associates 13
Innovation. We hear the word with increasing frequency in today’s business environ-
ment. In the April 2014 issue of the Harvard Business Review (HBR Vol. 92, No. 4), the edi-
tors used Google’s Ngram Viewer to track the frequency of a variety of familiar business
terms used in books over the past century. Their premise was that language is a reflec-
tion of our culture, and the phrases used reflect our shifting priorities. In this study, the
word “innovation” showed more than a five-fold increase in frequency of use over this
period; much larger than either “management” or “leadership.”
In the same issue of HBR, “innovation in response to customer requirements” was high-
lighted as one key way in which manufacturers in developed countries are competing
successfully with those in emerging economies with much lower labor costs.
The U.S patent office received over 575,000 patent applications in 2012, more than six
times the number received in 1962, and 60% more than in 2002. So, innovation is not
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Enabling Innovation
There are many factors that enable innovation. A culture of creativity and flexibility is
key, but so is the ability to quickly test new ideas and identify those that merit further
development.
With the use of computer aided engineering (CAE) simulation, today’s trials can be
virtual. This approach can be orders of magnitude faster and cheaper than innovation
by building one physical prototype after another. In our rapidly moving and competitive
world, vetting new ideas and processes in a virtual environment provides significant ad-
Savings in time and cost are not the only advantages that simulation has to offer. Some-
times, innovation happens by accident. For example, making minor modifications during
product testing or changing materials may yield huge performance benefits. The rea-
sons for the improvement may not always be understood; testing is great for answering
what happened, but not always so good for answering why it happened. You need a lot
more testing for that — or you can simulate.
Because simulation can help engineers visualize the relevant parameters, it can provide
insight and understanding not easily achievable by testing. New products that rely on
multiple physics working together are the most complex to test and are those where
simulation brings the most benefits. Simulation answers the “why” question, which is
critical when filing for a patent or when deciding whether to further pursue a concept.
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The pace of change is fast and getting faster with breakthrough technologies like addi-
tive manufacturing. Traditional manufacturing constraints will soon disappear, opening a
new universe of potential designs for even everyday items.
ith this increased pace comes increased risk. A company may be looking at dozens of
innovative ideas. How does it decide which ones to proceed with? While the basis of
this decision is multi-faceted, simulation can certainly help. One obvious way is to model
the innovation to ensure that it can achieve the performance and benefits required for
success. In addition, CAE simulation can help determine the manufacturing methods,
tolerances and material requirements for a successful implementation, thereby helping
to put a number on production cost and timeframe.
Without simulating early on, it is difficult to rationally draw these conclusions before
committing significant time and resources.
Like most things that have increased risk, there is also potential for increased reward.
Businesses at the forefront of innovation who embrace simulation level the playing field
as they compete with more established and conservative rivals.
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Congratulations! You’ve decided to join all the best-in-class organizations that utilize
engineering simulation as an integral part of product development. So what happens
next? There are lots of ways to get started, and the best method for implementation
depends on many factors. Here are a few essential ideas that I’ve found to be helpful
throughout the many years I’ve been working with companies on various aspects of
CAE simulation.
Pick a Project
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The biggest obstacle in the introduction of CAE simulation is not technical; it’s over-
coming the human intellectual inertia, or our natural inclination to return to what
we’ve done in the past. So, rather than simultaneously introducing simulation into the
development process of every product in your portfolio and trying to overcome the
resistance of a multitude of project managers and engineers at the same time, pick one
product or initiative to start with.
The product you chose depends on how confident you are in success, your tolerance
for stress and risk, and how badly you want to impress people at your organization. If
you want to hit it out of the park, find the most high-profile project you can think of. All
eyes will be on you, and if you’re successful, you’ll be a hero. On the other hand, if things
don’t go so well, it could get rough. Personally, I like to go for doubles -- mid-profile
projects, with reasonable lead times, where you have a good handle on the existing
product development process and timeline. Whichever project you choose, it’s impor-
tant that it be a good candidate for quantitatively demonstrating the benefits of simula-
tion.
Measure Impact
It is critical to ensure that there’s a way to measure the impact of this plan on time and
cost. This is how you’re going to convince others that simulation is beneficial. Manage-
ment cares about numbers, so you need to provide data and not starry-eyed descrip-
tions revolving around the “cool factor” of seeing the videos of the simulation results.
Identification of the bottlenecks and developing a plan isn’t always intuitively obvious,
so you may want to get assistance from an outside expert. This is the most important
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part of the implementation and one you can’t afford to get wrong. Remember, this is
a numbers game, and you’re looking to demonstrate that the numbers are better with
simulation than without.
Communicate
If you’re the only one who knows about the simulation plan, this isn’t going to end well.
It’s important to pull all the people together who have a vested interest in the project’s
success and explain to them what you’re trying to accomplish, what their responsibilities
are, what will be measured, the required timeline, and how they will benefit from all of
this.
When implemented correctly, simulation can bring many benefits to your product
development. However, you need the right processes or you can wind up reducing the
value or providing a false sense of security. Here are the top five traps to avoid.
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The allure to play around with phenomena you don’t fully comprehend is tempting. I
have a vivid recollection of an engineering team that believed that they had conceived
a revolutionary flow accelerator that would radically change how we capture wind
energy. Unfortunately, they were using an incompressible fluid assumption in their CFD
code to model supersonic flow. Let’s just say that breaking the news to them was...
uncomfortable.
2. Going in Blind
Another snare is that some people expect simulation to provide predictive results of
complex phenomena without experimental benchmarking or material testing. While
simulation can provide valuable information about general trends, detailed experimen-
tation is still key to achieve its true potential as a predictive tool.
Product development teams have to make the initial investment in time and energy to
carefully verify and validate the simulation method for each unique process to which it
will be applied.
3. Waiting to Simulate
Perhaps the biggest mistake is to wait until the design is complete before simulating. If
simulation is only performed late in the design cycle then it is almost not worth do-
ing. Instead of accelerating the process, it actually delays the design process. You may
as well take your chances with a prototype test and hope for the best. This is the main
reason you hear the common cry: “I don’t have time to simulate!”
On the other hand, simulating throughout the entire design process maximizes the
benefits at the conceptual stage. This will drive innovation, provide guidance, allow for
quick vetting of concepts, and help to avoid a late stage blind side. If performed prop-
erly, the final analysis becomes merely a confirmation. This strategy helps compress as
well as define the entire process.
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4. Failing to Plan
Don’t forget to allocate enough time and resources for simulation when planning out
the development schedule. While serving to ultimately compress the design cycle, it
should come as no surprise that simulation requires manpower. Unless this allocation is
prepared at the outset of the project you will likely never touch the software.
If design and simulation are performed by different groups then it is also important to
collaborate closely. Teams need to adhere to timelines drawn up during the planning
stages. In this way, it will be less likely that simulation will be abandoned if schedules
begin to slip.
Avoiding these five common traps will go a long way to ensuring your organization will
perform simulations effectively and achieve all the benefits that it has to offer.
A S SOC I AT E S
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Since 1981, CAE Associates been helping companies large and small maximize value
from engineering simulation through expert FEA consulting and CFD consulting ser-
vices.
As an ANSYS channel partner since 1985, we provide full service technical support to
over 100 companies in our region, including some of the world’s largest and sophisti-
cated users of simulation like General Electric and United Technologies.
We offer a range of consulting options to fit unique and specialized needs of our clients.
It could be as simple as getting to the bottom of a product failure, or as complex as
developing the infrastructure and process for simulation within the entire organization
using a combination of software, training, mentoring and automation.
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Our team of senior technical specialists bring graduate-level educations and an average
of 15 years of real-world experience in a variety of industries including: aerospace, elec-
tronics, consumer product, turbomachinery, civil engineering, manufacturing, biomedi-
cal, energy, and nuclear power.
For questions and to find out more about how CAE Associates can help you solve
your engineering analysis challenges, please contact us at info@caeai.com.