UAL Awarding Body

CREATIVE MEDIA PRODUCTION AND TECHNOLOGY

LEVEL 3 EXTENDED DIPLOMA

Unit 13: Extended Project in Creative Media Production

Date Issued 9th February 2018
Interim Deadline: 11th May 2018
Final Deadline: 25th May 2018
Marking teachers: Adam Jones (2A) Sarah Wilson (2B) James Ashford (2C)
Lead internal Verifier: Sarah Wilson (All classes)
External Verifier: UAL Senior External Moderator for subject

Brief
For your extended project you are required to produce a
visual product which meets professional standards

The exam board looks favourably on students who have

found a client to work for (music artist, sports team,
production company) or who are working towards a
professional competition entry (Sundance Film Festival,
BBC commissioning, Aesthetica Short Film Festival)
If this is not possible then a detailed brief written with an
expert in the field would be satisfactory (For example: A
photography piece would be discussed with James
Ashford or a photo agency, an Advertising campaign would
be discussed with an Ad company to see what they would look
for in different adverts for a brand)
Once you have found a company to work with you are required to stay in
contact with your client in a professional nature and produce and adapt a
production according to their needs / rules and target audience.

A process will need to be followed in order to meet the UAL

specification.
• Context
• Research
• Problem solving and communication
• Planning and pre-production
• Technical skills and production
• Evaluation (in the form of a video blog and a written / filmed
evaluation)
• Exhibition / presentation
Each section is marked individually, and the lowest grade will become
your final grade

Rules:
• There will be no reference to drugs, no swearing and no nudity
within your productions
• All practical work must be your own
• Only 10% of your production can be found footage (downloaded) and
only if you are producing a factual programme
• No footage or written work from previous units may be used or
resubmitted for your final project
• All written work must be your own and any sourced work must be
Harvard referenced properly
• The work submitted must follow the brief created at the beginning of
your Final project

Portfolio for Extended project

You are required to create a new website for your final project.
The link to this new website should be on your main Creative Media
website

Create a Unit 13 tab

• On this page upload your brief, all deadlines, marking criteria and
assessment criteria along with the link to your new final project
website.

• The new website should be titled

FirstnameLastnameUAL13

For example: www.jamesashfordUAL13.weebly.com

The new UAL13 website will need to be set up and decorated in a

professional way and creatively link to your final project. The look and set
up of the whole portfolio website will be one of the elements graded for
the final section of your assessment - presentation.

Tabs on your new website will be

• Context
• Research
• Problem solving and communication
• Planning and pre-production
• Technical skills and production
• Evaluation
• Exhibition / presentation

All guidance and help for this unit can be found at www.thcvibe.weebly.com
Unit 13

Unit 13: Extended Project in Creative Media Production

Provide an opportunity for you to engage in an extended activity related
to your discipline of choice. The unit will enable you to take responsibility
for your learning by responding positively to the greater opportunities for
individual expression and creativity afforded, and to demonstrate your
achievement through proposing and realising a project, which integrates
the skills, knowledge and understanding acquired throughout the course.

Learning Outcomes Assessment Criteria

Context Be able to initiate and develop
a creative media production
project proposal.
Research Be able to use research,
analysis and evaluation to
develop solutions for a creative
media production project.
1.1 Use critical and contextual perspectives to
initiate a creative media production project
proposal.
1.2 Use analysis and evaluation to clarify and
develop ideas for a creative media
production project proposal
.
2.1 Use research to support the development of
a creative media production project.
2.2 Use analytical and evaluative skills to
develop creative solutions to realise a media
production project

Problem Be able to solve practical,
solving theoretical and technical
problems in a creative media
production project.
3.1 Solve practical and technical problems
within a creative media production project.
3.2 Solve theoretical problems within a creative
media production project.

Planning Be able to plan, organise and 4.1 Demonstrate the ability to plan, organise and
and produce a creative media produce a creative media
production project within an agreed time frame.
production production project.

Practical Be able to use practical 5.1 Demonstrate the exploration, adaptation

Skills methods and skills in a creative and application of
practical methods and skills in the realisation of a
media production project.
creative media production project.

Evaluation Be able to use evaluative and
and reflective skills in the production
Reflection of a creative media project.
Presentation Be able to present a creative
media production project.
6.1 Maintain evaluative and reflective records of
the development and production of a creative
media project.
6.2 Use evaluative and reflective skills to make
decisions for a creative media production
project.
7.1 Explore strategies to present a creative
media production project.

7.2 Present a creative media production project

to a specified audience.

Grades awarded
You will be awarded a PASS / MERIT or DISTINCTION (E / C / A) grade at the
end of this accademic year.

Pass Merit Distinction

Marking process

You will submit your final piece to your marking teachers on Friday 25 th May

Your marking teachers (AJON, SARW & JASH) will mark and feedback at all
stages of the assignment and will award you a FINAL grade at the end. This
feedback may be verbal, emailed or written but it is down to you as the
student to take this on board and change it in due time for ONE more round
of marking.
After this the marking teachers will submit the grades to the Lead IV. Once
these grades have been submitted students are not allowed to work on any
aspect of their project.
The lead Internal verifier (SARW) will then select 50% of students work to verify
to make sure marking is correct and the grades awarded reflect the work
submitted.
The FINAL grade given by the Lead IV (for all aspects other than
presentation/exhibition) the week of the 11th June will be submitted to the
External Verifier by the 15th June 2018.
The external verifier will then come in on the 21st June 2018 (requested) and
assess 10% - 50% of the submissions (at the exhibition) and grant the final grade
(along with a grade for the presentation / exibition) ready for submission to the
exam board on Wednesday 27th June 2018.

It is at this stage you will be told your grade for your UAL
Extended Diploma by your tutors and when you can contact
your university.

All guidance and extra support for each section can be found on
www.thcvibe.weebly.com

Presentation
Exhibition

In order to pass the presentation section of your extended diploma you will
be holding an exhibition for the public, friends and family, the principal and
Senior Leadership Team of The Henley college and the UAL Exam board
(moderator).

This year’s exhibition will be held at The Fire Station Gallery in Henley on
Thames from Wednesday 20th June to Wednesday 27th June 2018

You will be required to promote the event, staff the exhibition and exhibit your
work to the public in a professional manor. Past exhibitions have been held at
the Old Fire Station and The Red Lion Hotel and have always been a
successful end to two years of education at the college.

This year we will be inviting the Henley Standard to attend and like past years
they will advertise your exhibition on their website and in the newspaper with
a potential review at the end of the week.

Context
 Be able to initiate and develop a creative media production project proposal.

In producing the project proposal, and in preparing for the project realisation you should
familiarise yourself with Unit 13 of the qualification.

In particular you should understand the assessment and grading criteria which will be used to
determine standards of achievement. (These can be found in the handout given, on
THCVibe or at http://www.arts.ac.uk/media/arts/about-ual/ual-awarding-
body/documents/specs-statements-and-letters/cmpt/l3-cmpt/Digital_L3-Creative-Media-
specification-v7.pdf)

Unit 13 requires you to produce a project proposal of about 500 words, excluding the project
action plan and bibliography. Project proposals should not be so succinct that they do not
address the requirements listed below, nor should they be excessively long and unfocused.

Your project proposal should be sufficiently challenging to ensure you have the best possible
chance of meeting the grading criteria.

Your project proposal should include

• Centre name and number (The Henley College and 62441)

• Student name and number
• Project proposal title and date
• Main area of activity/pathway, (e.g. lm, TV, games design, app design).

The project proposal must be word processed and presented under the headings listed here.

Rationale Project Concept

(approx 150 words) (approx 200 words)

This section provides you with an This section provides an

opportunity to reflect on, review
and summarise your progress
and achievements through the
first 12 units of the qualification.
You should outline the
opportunity for you to clearly
explain the concept and aims of
your project, production or
performance and the research
and ideas that will support its
Evaluation
(approx 150 words)
This section provides an
opportunity for you to explain
how you will reflect on and
evaluate your work, as both an
ongoing activity and at the
conclusion of your project.
You should describe how you
intend to record your decision-
making and how you will
document changes to your
ideas as your work progresses.
The evaluation should be
referenced to your stated aims
and be reflective and analytical
rather than a description of
actions completed. When
working in collaboration with
others you should comment on
how this may
• impact either
positively or negatively and
steps you can• take to minimise
disruption in•your own progress.
•
•
•
Project action plan and
timetable
This section provides you
with an opportunity to outline
your planning and organisation
over a period of weeks and the
activities you will need to carry
out in order to successfully
complete your project in the
agreed time frame. The more
time and thought you give to
planning your project the more
successful it is likely to be. It is
important that you consider how
you will balance ambition, time
and realism in the realisation of
the project. You should also
include what you are going to
do, how you will do it and by
when. Remember to include:
time spent sourcing materials
and other resources to conduct
research, seek feedback from
tutors and peers, and identify
when you will carry out
independent study.
Proposed research sources and
bibliography (Harvard Format)
This section provides an
opportunity to record the initial
research sources, both primary
and secondary, that you intend
to use.
Your sources of research should
be as wide as possible and
could include libraries, galleries,
books, magazines, films,
computer games, websites,
blogs, social media, radio
programmes, archive material
etc.
Where appropriate, you should
use the Harvard system of
referencing. The bibliography
should be continuously updated
as the project progresses.
 • Who is your production being commissioned for? A client or a
competition?

Competition
If you are entering yourself into a competition you need to add the following:

1. Information about the festival

2. Dates and deadlines
3. Categories and the one you will entre
4. Submission rules
5. How much to entre
6. Winning prizes
7. Why you feel you could win this competition

Client
If you have found a client to work for you need to add the following:

1. Name of client
2. Company name (if they have one)
3. Client occupation
4. How you found them
5. An outline of what they want you to produce (written by them with proof of exchange)
6. Deadline they are working to (you still need to meet the official UAL deadline)
7. Any specific rules / requests they have asked for

Analysis and evaluation

• Product idea

• Why your product should be made

Research
 Be able to use research, analysis and evaluation to develop solutions for a creative
media production project.

You will need to carry out Primary and secondary research on your
specialism, topic, target audience and actors / crew. This research must be
extensive and you must demonstrate your understanding of it by evaluating it
and selecting the important elements that will help you produce the best
production possible.
Research should be transferred to infographics as well as a typed up
evaluation on what you have discovered.

• Survey monkeys: results must be analysed

• Focus groups: / interviews Edited with interviewee information

• Surveys must be sent out on social media in order to obtain greater

and more in-depth responses

• Evaluation: From the research what have your learnt and how will you
use it in your production – summery in the form of an infographic

Planning and pre-production

 Be able to plan, organise and produce a creative media production project.

• You will need to produce your own pre-production booklet for your final
project.
• It will need to be designed to suit your production, watermarked and look
professional
• You are not permitted to produce your production until your planning has
been signed off by your marking teacher

Storyboards must be professional

https://www.youtube.com/watch?v=ux_Em1lVsjI

You can use www.storyboardthat.com

All storyboards must have written camera angles and instructions (Close up of
door opening with a bang) as well as images Location recces must be filled
out correctly with images you have taken (not downloaded) and the correct
health and safety attached to each location.

You must demonstrate that you have looked at numerous locations before
settling on the final one.

Crew List: This needs to include pictures of actors and who they are going to
play

Your planning must show progression so all scripts / rough storyboards / wrong
locations and even confirmation that someone can’t help must all be
uploaded onto a separate document from the final booklet.

This shows progression and you will gain more marks for this.

Test shoots
As part of your problem solving marks
you need to complete test shoots -
these are to be done during your
planning and pre-production stages. Must include
• Auditioning for roles
The following list is a guide and not • Sound tests
exhaustive - please make sure the • Camera settings
'must include' is completed and to • You must have proof these have
gain the top marks the 'these could been tested on location
include' items should be added IF
they are suitable for your production.

Production
 Be able to use practical methods and skills in a creative media production project.

You must produce a production which meets the criteria set by your client or
competition.

During the filming of your production you must

• Take behind the scenes photographs of the production / filming in
process (this is for your evaluation / weekly blog)

Although you all have your on specialisms and this is what you are judged on
you will also be marked / graded on (if used in your production):

• Location
• Filming (camera work)
• Lighting
• Sound quality
• Directing / producing (if your actors don’t work it is down to you to
change them)
• Interview set up
• Voice over
• Foley sound quality
• Use of music to create atmosphere
• Editing skills

During the editing process you must:

• Screen shot sections of your edit

Upload any new effects / skills you have learnt in the process

You must show progression so numerous stages of your edit must be

uploaded with analysis on what needs improving and why

Evaluation
 Be able to use evaluative and reflective skills in the production of a
creative media project.

If you have kept your weekly Vlog / Blog up to date your evaluation will be
based on reflection and what you have learnt.

How well do you think you have
done? Based on feedback from
peers and teachers do you believe
you have successfully fulfilled the
required brief?
• Upload feedback from peers and
teachers to add depth to this
section

How well did you work with your • Upload emails and
client? communication

Do you believe you followed the • Upload the rules and spec and
guidelines of the competition well discuss how you followed them

How well do you believe your • Compare with existing material

production followed the • Gather feedback from peers
conventions of your genre / style ? (survey monkey / focus groups)

What would you do differently next

time / if you did it again?