SUMMER TRAINING PROJECT REPORT

“EVALUATION OF BRAND IMAGE OF POLYPEX

CORPORATION LTD. AS PER CONSUMER PERCEPTION”

POLYPLEX CORPORATION LIMITED

Under the guidance of

Mr. ATUL MISHRA
(MARKETING MANAGER)

Submitted by
VINOD KUMAR VERMA
Roll no. 1612470155

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF

MASTER OF BUSINESS ADMINISTRATION FROM DR. A.P.J. ABDUL KALAM
TECHNICAL UNIVERSITY, LUCKNOW.

INSTITUTE OF CO-OPERATIVE & CORPORATE MANAGEMENT RESEARCH AND

TRAINING
467, Sector-21, Institutional Area, Ring Road ,Indira Nagar , Lucknow

i
Certificate of supervisor

ii
 Certificate by mentor

Institute of Co-operative & Corporate Management, Research and Training

467, Sector-21, Ring Road, Indira Nagar, Lucknow-226016
bULVhV~;wV vkQ dksvkijsfVo ,.M dkiksZjsV eSustesUV] fjlpZ ,.M
Vªsfuax
467] lsDVj&21] fjaxjksM] bfUnjkuxj] y[kuÅ&226016

Date/fnukad: ……………..

Date:
CERTIFICATE

This is to certify that VINOD KUMAR VERMA a student of Master of Business

Administration (MBA) Programme (Batch 2016-2018) at this Institute has undergone a
Summer Training in the POLYPLEX CORPORATION LTD, NOIDA from 15/06/2017
to 30/07/2017 and carried out a study on “ EVALUATION OF BRAND IMAGE OF
POLYPLEX CORPORATION LTD AS PER CONSUMER PERCEPTION”. He has
prepared a report on the study carried out by him in the organization.
The student has also made a presentation before a panel of experts at the Institute.

Mr. ANJUM ZIA RIZVI

Faculty Mentor
Certified
Principal
(Dr. Jabir Ali)

iii
 Declaration

I Vinod Kumar Verma, a student of Master of Business Administration (MBA) Programme

at the Institute of Co- operative & Corporate Management Research and Training, Lucknow

here by declare that all the information, facts and figures used in this research project titled

“EVALUATIONOF BRAND IMAGE OF POLYPEX

CORPORATION LTD. AS PER CONSUMER PERCEPTION”
have been collected by me. I also declare

that this project report has been prepared by me and the same has never been submitted by

the undersigned either in part or in full to any other University or Institute or published

earlier.

I confirm that this project report is my own original work and that I have not copied anything

from other published or unpublished work without their permission.

This information is true to the best of my knowledge and belief.

Vinod Kumar Verma

iv
 Acknowledgement

I would like to thank Mr. ATUL MISHRA (Marketing Manager of Polyplex ltd.)

Who gave me the opportunity to express my gratitude By assigning this

Important project to me.

I owe my project to respected Director Sir Mr. Rajeev Yadav. I express my thanks to

the principle Of ICCMRT LUCKNOW, Dr. Jabir Ali for extending his support and

valuable guidance.

I would also like to thank my college mentor Mr. Anjum Zia Rizvi (Assist. Prof.),
ICCMRT.

Who has also helped me a lot in this project and gave me her proper guidance.

Finally, I would like to express my sincere thanks to all those who helped me

In successful completion of my training .

Date- Vinod kumar Verma

Roll- 1612470155

v
 Preface

Summer internship Program is a part of MBA Program which is very helpful is

getting practical knowledge in this globalization world. Now a days only theoretical

knowledge is not enough to success in life but most important we must have practical

knowledge help of this training, I came to knowhow o apply theoretical knowledge in

practices

Main purpose of this training is to have awareness about industrial environment and

to know about different function of an organization like distribution, production of

marketing .I got an opportunity in o undergo summer internship program as a part

of MBA program. I consider myself privilege that I got a chance to work with

reputed company and can upgrade my knowledge related to practical aspect of

business world which is very helpful in my career building.

vi
 Table of content

S .No Particulars Page no.

1 Front page I

2 Certificate by supervisor II

3 Certificate by Mentor III

4 Declaration IV

5 Acknowledgement V

6 Preface VI

7 Table of content VII

8 Introduction of topic 1-24

9 Company profile 25-52

10 Objective of study 53-54

11 Research methodology 55-57

 Research design

 Sampling technique

 Type of data and data collection

12 Data analysis and interpretation 58-74

vii
13 Findings 75-76

14 Suggestion and recommendation 77-79

15 Conclusion 80-82

16 Limitation of study 83-84

17 Bibliography 85-86

18 Annexure (Questionnaire, special diagrams or notes) 87-92

viii
INTRODUCTION

ix
 Introduction

According to the just-released quarterly, “Platts Shale to Polyethylene Report – Global

Outlook to 2023”, India’s PE demand is likely to increase by 129%, far surpassing Asia’s

projected growth rate of 81% and China’s 87% for the period.

Polyethylene, also called polythene, is the world’s most widely used plastic, primarily used to

make films used in packaging and plastic bags. Polyethylene consumes more than half of the

worlds’ supply of ethylene, derived from various petrochemical olefins.

Demand for high density polyethylene (HDPE), used in the manufacturing of such things as

plastic sheeting for ducting and appliance hoods, is expected to climb to more than 4 million

mt by 2023, while demand for linear low density polyethylene (LLDPE), used in the making

of such things as industrial containers, is projected to approach 3 million mt over the period.

Demand for low density polyethylene (LDPE), used in the making of such things as kitchen

cutting boards, is expected to reach 1.2 million mtr.

“If projections are correct, India will be the second largest importer of polyethylene by 2023,

behind China,” said Jim Foster, editorial director of petrochemical analysis at Platts.

India’s expected polyethylene deficit will be 3.4 million mt by 2023, behind China’s likely 12

million mt shortfall and ahead of deficits forecasted for Africa and Europe. And while

China’s demand is still clearly outpacing India’s, the latter is proving to be an influential

customer in the growing polyethylene markets, during a decade outlook period where global

oversupply is becoming more of a concern, he said.

1
In the Report’s tracking of three ethylene cracker projects in India, all are expected to use

naphtha as a feedstock. The first, Reliance’s Jamnagar refinery expansion, is on track to come

online with 950,000 mt of ethylene in the fourth quarter of 2015. The one-million-mt ONGC

Naheij OPAL unit in Dahej and the 220,000 mt BPCL Kochi Petrochemical Complex, are

both in progress of securing license partners and could be facing start-ups in 2015 and 2018,

respectively.

Coal-to-olefins (CTO) may have a greater impact than shale gas, if China moves forward as

planned. Not only is China adding ethylene production capacity, it is adding more than 14

million metric tons of additional polyethylene capacity between 2014 and 2021, much of

which is being fed by the CTO produced ethylene.

The Report, in its look at new ethylene and polyethylene production developments

worldwide, said that new Asian capacity – most of which is in China – will hit the global

markets ahead of the new production planned for North America. The largest capacity gains

in the Americas are projected to occur in 2017 and 2020, when new shale-based production

comes on-stream.

“Each of those two years will see increases of little more than two-million metric tons,” said

Foster, “but in 2015 and 2016 alone, Asian PE capacity could climb more than seven million

metric tons.”

An Introduction to Plastics

Plastics are used on a daily basis throughout the world. The word plastic is a common term

that is used for many materials of a synthetic or semi-synthetic nature. The term was derived

from the Greek plastikos, which means “fit for molding.” Plastics are a wide variety of

combinations of properties when viewed as a whole. They are used for shellac, cellulose,

rubber, and asphalt. We also synthetically manufacture items such as clothing, packaging,

automobiles, electronics, aircrafts, medical supplies, and recreational items. The list could go

2
on and on and it is obvious that much of what we have today would not be possible without

plastics.

One way plastics changed the world was in cost. It was so much cheaper to manufacture than

other materials and the various ways it could be used was staggering. For instance, the use of

polymers, which are substances with a higher molecule mass and which have a large number

of repeating units, is common today. There are synthetic polymers, which are produced on a

large scale and have many properties and uses. And there are naturally occurring polymers,

which include starches, cellulose, proteins, and latex. Polymers are molecules (monomers)

that join together like a chain with one or more monomers. The polymers are changed

depending on the incorporation of these monomers. If the atoms in the monomers are

combined with the polymer, it is called an addition polymer. When some of the atoms of the

monomers are released into small molecules, as in liquid, then the polymer is called a

condensation polymer. A double bond between carbon atoms is most common in addition

polymers.

In the early part of the twentieth century, a big boom occurred in polymer chemistry when

polymer materials such as nylon and Kevlar came on the scene. Much of the work done with

polymers focuses improvement while using existing technologies, but chemists do have

opportunities ahead. There is a need for the development of new applications for polymers,

always looking for less expensive materials that can replace what is used now. Chemists have

to be more aware of what the market yearns for, such as products with a green emphasis,

polymers that break down or are environmentally friendly. Concerns such as these have

brought new activity to the science arena and there are always new discoveries to be made.

The physical structure of a polymer chain is important, it determines the macroscopic

properties. Conformation and configuration are terms used to describe the geometric structure

3
of polymer. Configuration speaks to the order that is determined by chemical bonds and

conformation speaks to the order that comes from the rotation of the molecules about the

single bonds. Stereoregularity is the configuration of polymer chains. Three very different

structures can be obtained: Isotactic, which is an arrangement of substituents that are all on

the same side of the chain. A syndiotactic chain is made up of alternating groups, and atactic

is a combination that is random of all the groups.

In conformation, if two atoms are joined with a single bond, then rotation around that bond is

possible. It does not require breaking the bond, unlike a double bond. That an atom can rotate

this way relative to the atoms that it joins is called an adjustment of the torsional angle. If the

two atoms have other groups or atoms attached to them, then configurations that vary in

torsional angle are called conformations. Different conformations show varying distances

between the groups rotating around the bond. These distances decide the type and amount of

interaction between atoms that are adjacent. There are many possible generalized

conformations: Eclipsed (Cis), Anti (Trans), and Gauche (+ or -).

There are other ways that a polymer structure can vary such as with a branched polymer,

which is formed when there are side chains that come out from the main chain. There can be

variations on how the branches stem off. One is called star-branching and another with a high

degree of branching of the polymers are dendrimers. When more than one type of monomer

is involved in the synthesis reaction it is called copolymers. The three types of copolymers

are: A random copolymer, which contains a main chain with multiple monomers, a block

copolymer, which contains blocks of monomers that are of the same type, and a graft

copolymer, which has a main chain polymer of one type of monomer with branches of other

monomers.

4
Although hard plastics like Bakelite were used as early as 1909, it wasn’t really big until

later. In the early 1920’s, German chemist Hermann Staudinger first challenged the doubts of

other chemists, on the existence of molecules having molecular weights greater than a

thousand. He proposed that there were macromolecules composed of at least 10,000 atoms.

While his studies focused on rubber, it soon was recognized that polymeric macromolecules

made up many important natural materials. This was followed by the creation of synthetic

analogs with a variety of properties such as fiber materials, flexible films, paints and tough

light solids. Plastics molecules are also “polar” in nature, which means that they act like

magnets. Just as a compass arrow points to magnetic north, when in the presence of a field or

voltage these molecules will align themselves with each other. Because of this discovery,

modern society was forever changed.

A thermo softening plastic or a thermoplastic is a polymer that when heated turns to liquid or

when frozen will turn very glass like. Thermoplastics in general are usually high molecular

weight polymers. Unlike Bakelite, which is a thermoset and once hardened stays that way,

these polymers can be melted and remolded, making them a great product for recycling. The

melting point will depend on the strength of the intermolecular forces. If hydrogen bonding is

present, it will lift the melting points.

An interesting idea is that of induction heating, which has great potential for plastic reflow.

Because of the rapid controlled application of heat, it would be useful for bonding plastics

such as PVC or attaching plastics to other surfaces. However, since plastics to not conduct

current, it is necessary to create a charge, such as when one rubs a balloon on their head and

creates an electrostatic charge. Similarly, the same thought process is put into the idea of

induction forces with plastic. When speaking of dispersion forces it is assumed that attraction

forces arise from between surfaces with spherical curvature. The radius depends on how

5
much deformation of the plastic there is during compression. Then there are hydrogen bonds,

which is an attractive interaction between a hydrogen atom and an electronegative atom,

which is usually oxygen, fluorine or nitrogen. This gives the hydrogen a partial positive

charge. The hydrogen needs to be covalently bonded to another electronegative atom to

create the bond. The bonds can happen between molecules, or in varying parts of a single

molecule.

Because of their geometry, some polymers pack together tightly when the material is hard,

this is called crystalline. Used in making items such as nylon, acetyl, polypropylene and

polyethylene, crystalline polymers have superior properties, but do tend to considerably

shrink as they cool and re-harden. Usually, these polymers exhibit a sharp melting point, so

when they are heated it takes a very low temperature to melt or become liquid, acting much

like candle wax.

Amorphous materials, such as acrylics, ABS and polycarbonate, are those that do not

crystallize upon becoming solid. Instead, they demonstrate a softening that happens gradually

as the temperature is increased. Since they do not flow as easy, materials such as these are

usually not processed as easily as the crystalline material.

The properties of plastic can also be altered. This can occur by modifying the polymers from

the original, or changed by additives, colorants, reinforcement, or fillers. Additives must be

compatible as there is always some sort of trade off when an additive is used. Chemists

attempt to keep all of the other material properties as high as possible while still reaching the

desired improvement, like a resistance to burning. Other additives may be used to improve

high temperature stability, as flame-retardants or fungicides. Reinforcements improve

6
strength with additives such as carbon, mica, glass and aramids, which may be in the form of

mats, spheres, flakes, or other things such as filaments. Reinforcements in plastics allow them

to be used for loads and at higher temperatures, with greater stability dimensionally. This

permits for more freedom in design and significant advances in technology in both the

aviation and aerospace fields.

Newtonian linear viscosity in the liquid state is one of the simplest models for the

deformation behavior of an ideal material in a liquid state. While the behavior of many real

materials does approximate to this idealized model, that of polymers markedly deviates. This

deformation is dependent on time. It is nonlinear, and resembles some combination of

viscous and elastic responses.

Plastics have become a staple product in the world; the only real concern is how they will

affect the environment. Latest news speaks of plastics that release toxins; there are litter

concerns and the effect on landfills and waterways. While costs had been low, there has been

a steady rise due to the cost of the fuels needed for its production. The solution is still

unknown, but science is working on the problem and has found some promising alternatives

such as fructose and oil shale. Only time will tell what the future of plastics will be, but it is

unlikely that the world will ever be without them.

Introduction

Over the years, India has made significant progress in the industrial world with healthy

economic growth. On purchase power parity basis, it is one of the top five global

economics and is expected to be the third largest by the turn of this decade. Plastics are

one of the fastest growing industries in India. Indian Plastics Industry is expanding at a

7
phenomenal pace. Major international companies from various sectors such as

automobiles, electronics, telecommunications, food processing, packing, healthcare etc.

have set-up large manufacturing bases in India. Therefore, demand for plastics is rapidly

increasing and soon India will emerge as one of the fastest growing markets in the world.

The next two decades are expected to offer unprecedented opportunities for the plastic

industry in India. This would necessitate industry initiatives to foster investments, expand

the market, upgrade quality standards, enhance global participation, encourage Indian

industry, to adopt and adapt to world class technology and manufacturing practices.

Meaning of Plastic

The word plastic has originally been derived from the Greek word ‘Plastikos’ which

means ‘fit for moulding’. Now - a - days the use of plastic is so common that the current

age can be called as Plastic age. Plastic have replaced a number of traditionally used

materials like metals, ceramic etc. Recently, plastic has attained a great importance in

every walk of our life, due to their certain unique properties. Therefore, plastics are

widely used in manufacturing a large variety of articles like bowls, polythene bags,

buckets, pipes, wrappers, insulators and electronics etc. are basically dependent on

plastics.

Plastics are basically, synthetic organic materials of high molecular weight, which can be

moulded into any desired shape by the application of heat and pressure in the presence of

a catalyst.

8
1.2.1 Definition of Plastic

“A material consisting of very large molecules characterized by light weight, high

corrosion resistance, high strength-to-weight ratios and low melting points. Most plastics

are easily shaped or formed”.

12.2 Meaning of Plastic Industry

The petrochemicals and plastics industry is composed of petroleum refineries and

petrochemical plants which produce gasoline, chemical feedstock for finished products,

and a variety of chemicals, products, and services for virtually every manufacturing

industry in the world. In addition, the industry includes plastic resin manufacturers,

which are closely tied to petrochemicals manufacturers, and plastics product

manufacturers who utilize plastics to create common consumer products. Much of the

plastics business lies in producing commodity plastics and chemical products which are

shipped in pellet or liquid forms.

1.2.3 Meaning of Plastics Manufacturing Industries

This industry group comprises establishments primarily engaged in manufacturing

intermediate or final products from plastics resins, using such processes as compression

moulding, extrusion moulding, injection moulding, blow moulding and casting. The

production process in most of these industries is such that a wide variety of products can

be produced. The plastics resins used by these establishments may be new or recycled.

9
Growth of Plastic Industry

Global Scenario

Last few years have been tumultuous for plastics and petrochemical sector due to steep

rise in oil prices, which has adversely affected the global economies. However,

considering the feed stock advantage and abundance of oil reserves newer petrochemical

complexes are being established in Middle-east countries i.e. Oman, Saudi Arabia, UAE,

etc. It is projected that, Ethylene capacity in Middle-East would reach to about 35 million

tons per annum and Polypropylene (PP) capacity to touch about 7 million tonnes per

annum. The US Petrochemical sector may lose Export competitiveness as most of the

Ethylene capacities in USA are Ethane based, which are not cost competitive and are

capable to produce only Polyethylene (PE). Similarly, the revamping of European

Petrochemical Complexes would be imperative as they are based on old and expensive

technology and are not cost competitive with the Middle-East companies having the

biggest advantage of raw material at their door- step. China, Middle-East and India would

be the major global players, where expansion and augmentation of existing petrochemical

capacity would take place in the next 5 years.

Worldwide Plastics Industry witnessed a steady growth in the last decade which is

reflected in the increased consumption figures of all types of plastics materials.

Asia has been world’s largest plastics consumer for several years, accounting for about

30% of the global consumption excluding Japan, which has share of about 6.5%. Next to

Asia is North America with 26% share, then Western Europe with 23% share in the global

market.

10
The key growth segment remains “Packaging” which accounted for over 35% of the

global consumption. Amongst the individual Plastics Materials, Polyolefin accounted for

53% of the total consumption, (PE with 33.5%, PP with 19.5%) followed by PVC

– 16.5%, PS-8.5%, PET & PU - 5.5%, Styrene copolymers (ABS, SAN, etc) – 3.5%

other engineering & high performance & specialty plastics, blends, alloys, thermosetting

plastics – 13%.

In recent years, significant aspect of plastics material growth globally has been the

innovation of newer application areas for plastics such as increasing plastics applications

in automotive field, rail, transport, defense & aerospace, medical and healthcare,

electrical & electronics, telecommunication, building & infrastructure, furniture, etc.

Plastics have become the key drivers of innovations & application development.

Polymer-Electronics is one such area which has opened up new avenues for plastics;

from organic light emitting diodes to electro-optical and bio-electrical complements,

from low-cost plastic chips to flexible solar cells. New plastics can conduct electricity

and emit light. While polymers will not replace silicon as semiconductors, they do offer

completely new opportunities for low-priced mass-manufactured products. Radio-

frequency identification (RFID) tags in smartcards for identification and access control,

payment and ticket systems, price labels, product tracking systems in the logistics chain

or packaging that monitors product quality –are in offing. Growth- trend of plastics has

proved that there has been a quiet “Plastics – revolution” taking place in the material –

sector.

World-wide, the plastics and polymer consumption will have an average growth rate of

5% and it will touch a figure of 227 million tons by 2015. Globally, it is projected that

PET (Bottle grade) will have the highest growth rate of about 11% AAGR.

11
The following Table provides data on Per capita consumption of Plastics in the world and

some countries in the world.

Global Per capita consumption of Plastics is (in Kgs)

World Average 26

North America 90

West Europe 65

East Europe 10

China 12

India 5.0

South East Asia 10

L. America 18
[Source: http://cipet.gov.in/plastics_statics.html]

12
The Global Polyethylene Demand in terms of 1000 tons per year up to 2020 is projected

in chart:

[Source: http://cipet.gov.in/plastics_statics.html]

Chart no. – 1.3.3 Polymer

demand by Application

[Source: Industry Reports www.investshoppe.com]

13
Indian Plastic Industry

The plastic processing sector in India comprises about 55,000 units employing around

3.6 million people – directly and indirectly; Gujarat contributes about one-fifth of the total

number of units in the country. They are involved in producing variety of items through

injection molding, blow molding, extrusion and calendaring.

The country in general and Gujarat in particular possess necessary technical skills to

produce high quality plastic goods, required machinery, efficient moulds and dyes. In view

of the versatility of operations and low cost of production, the state has been ideally suited

to serve as a sourcing base. Major international companies from various segments of

industry including automobiles, electronics and communication, food processing and

packaging have set up large manufacturing plants in the country and have helped to develop

the market. India is emerging as one of the fastest growing markets and is expected to grow

annually by 12 to 15% in the coming years.

Indian Plastics Industry gained momentum in early 90’s when the economy opened up with

liberal industrial policies. Since 2000-01, virgin polymer consumption in the country

increased from 3.3 MMT to 7.5 MMT in 2009-10 with annual growth of 9.4%.

Plastics Industries’ contribution to India’s manufacturing GDP touched around 10% in

2009-10. Polymer demand is expected to touch 16.2 MMT by 2015-16 and 20 MMT by

2020.

The Plastics Industry in Gujarat is one of the oldest in India and among the earliest

initiatives towards polymer raw material manufacturing. Majority of India’s plastics

business revolves around packaging, and as Gujarat contributes 65-70 % to the country’s

plastics industry, it is home to many small and medium packaging industries. The Plastics

14
Industry in Gujarat contributes 2.17% of India’s total exports and is worth $3513

millions.

Thus, so far as growth of Indian economy is concerned, the plastic industry of Gujarat

and therefore that of India is making considerable contribution. Therefore, the present

study has got motivation from these aspects.

15
 Table no. -1.4.1
Current Indian Petrochemicals Capacities (in KT)

Producer & Location PP HDPE LDPE HD/LL PTA PS PVC

RIL, Hazira 350 - - 400 - - 300
RIL, Jamnagar 600 - - - 800 - -
RIL Patalganga 60 - - - 300 - -
IPCL, Nagothane 60 - 80 220 - - -
IPCL, Vadodara 75 - 80 - - - 55
IPCL, Gandhar - 160 - - - - -
GAIL, Auriya - 100 - 160 - - 150
HPL, Haldia 210 200 - 260 - - -
BRPL, Bongaigaon - - - - - - -
Finolex, Pisranpar - - - - - - 130
LG Poly, Vizag - - - - - 80 -
Supreme, Mumbai - - - - - 240 -
Chem Plast, Metturdam - - - - - - 60
DCW, Sahupuram - - - - - - 60
DCM, Shriram, Kota - - - - 400 - 35
RPRL, Abu - - - - - 16 -
BASF Styrenics, Bharuch - - - - - 60 -
Mitsubishi, Haldia - - - - - - -
TOTAL 1355 460 160 1040 1500 360 790

16
 Table no. – 1.4.2

Typical Polymer consumption pattern of different polymers.

Polymer KT
LDPE/EVA 275
LLDPE 550 1745
HDPE 920
PP 1300
PVC 1000
PS 225
PET Film 135
Bottle 100 235
SAN/ABS 90
Polyamide 35
Polycarbonate 72
Polycetal 8 125
PET/PBT 7
Others 3
Thermoset 100
Total 4820

To manufacture finished products, polymers are processed through various types of

techniques namely extrusion, injection molding, blow molding and rotomolding. Various
products manufactured through these processes are highlighted in the following exhibit.

17
 Classification of Plastic Products by type of process used.

Process Plastic Products

Extrusion Films and Sheets, Fibre and Filaments
Pipes, Conduits and profiles,
Miscellaneous applications
Injection Moulding Industrial Injection Moulding, Household
Injection Moulding and Thermo-ware/
Moulded luggage
Blow Moulding Bottles, containers, Toys and Housewares
Roto moulding Large circular tanks such as water tanks

Table no. – 1.4.4

The polymer consumption in India according to various processes is provided as
follows:

Process (%) Share in Total consumption in India

Extrusion 60.0
Injection Moulding 25.0
Blow Moulding / Stretch Moulding 06.0
Rotomoulding 01.0
Other Processes 08.00

The Indian plastic processing industry is highly fragmented and comprises 25,000 firms.
Barring 10% - 15% of the firms, which can be classified as medium scale operations, all
the units operate on a small-scale basis.

The top 100 players account for just 20% of the industry turnover. The total number of
players in the sector is more than 25,000. However, the degree of fragmentation,
worldwide, is large and despite the small size of operations of the players, they are able
to operate profitably. Further, the high growth in demand ensures that the market is able

18
to absorb the excess capacity in quick time. Overall, the degree of competition can be
considered high in the Indian plastic processing industry.

The sector has a significant presence of the unorganized sector, which accounts for more
than 70% of the industry turnover. More than 95% of the firms in the industry are
partnership, proprietorship or private limited companies. Further, these small companies
get significant advantages in taxes. These firms thus provide significant level of
competition to the organized sector companies.

19
Statistics of Plastics Industries in India:
Current Status

Major Raw Material Producers 15 Nos.

Processing Units 25,000 Nos.
Turnover (Processing Industry) Rs.85,000 Crores
Capital Asset (Polymer Industry) Rs.55,000 Crores
Raw Material Produced approx 5.3 MMT
Raw Material Consumed approx 5.1 MMT
Employed Direct/Indirect 3.3 Million
Export Value approx US $ 1.90 Billion
Revenue to Government approx. Rs.7300 Crores

Imports and Exports of Polymer (in crore Rs)

`
[Source: Industry Reports, www.investshoppe.com]

20
Additional machines & capacity in plastic processing sector.

21
Gujarat – a hub of the Plastic industry

The potential of the Plastic industry has motivated Gujarat entrepreneurs to acquire
technical expertise, achieve high quality standards and build capacities in various facets
of the booming plastic industry. Phenomenal developments in the plastic machinery
sector coupled with matching developments in the petrochemical sector, both of which
support the plastic processing sector, have facilitated plastic processors to build
capacities to service both domestic and export markets.
Some facts about Gujarat

 Gujarat contributes more than 60% of Indian petrochemical industry.

 70 % of polymers are produced in Gujarat.

 Contributes one-fifth of the total number of SMEs in the plastic sector in the
country.
 Gujarat plastic industry is witnessing an annual growth of more than 15 %.

 Gujarat’s share in exports of plastic is around 15 %.

 Gujarat share in the production of plastic products is around 14 %.

 Gujarat has the highest plastic machinery manufacturers.

Emerging trends in the industry

Plasticulture

Plasticulture is the use of plastics in agriculture, horticulture, water-management, food

grains storage and related areas. A variety of plastics materials and end products are
deployed in plasticulture applications - for water conservation, irrigation efficiency, crop
and environment protection, as well as end product storage and transportation.

Applications of plastics in Indian agriculture are remarkably less than those in the
developed countries. Globally the average usage rate of plastics in agriculture is 7%, but
India is lagging behind at 1%. The country’s water usage efficiency is only 38%, far
lower than the international average of 65%. In the next three years, India’s agriculture
ministry plans to introduce micro irrigation system in 17 million hectares of land. Plastics
will certainly play an important role and demand will increase consequently.

22
 Booming Automotive sector

Growth of the auto industry in hold s great significance for the plastic consumption in
India. Automobiles have assumed a place of prominence in Indian industry, which is
currently producing 2.2 million passenger cars. That figure is expected to reach 10
million vehicles by 2020. Indian OEMs (Original Equipment Manufactures) currently use
about 155 pounds of plastic per car, and that amount is expected to climb significantly,
and possibly double, by 2016. China and the U.S. use 286 and 330 pounds of plastic per
car, respectively, which shows the huge opportunity in India plastic consumption in the
rapidly growing automobile sector. Indian automobile manufacturers are focusing on
innovations such as inline painting to match international standards. Certain techniques
like thermoforming for exteriors and long- fibre reinforced plastics for replacement of
metals are yet to take off in India and have phenomenal potential.

Following table shows the plastics per car (in pound) and car per thousand people.
Chart no. – 1.7.1

Employment Generation Potential

23
 [Source: Industry Reports, www.investshoppe.com]

Considering both direct and indirect employment, the industry presently provides
employment to 3.3 million people. Depending upon consumption growth within the
country, the sector has the potential of generating 3 million additional employment
opportunities. Emergence of India as a key exporter of value added plastic products like
China, can hasten the process.

Problems of Plastic Industry

1. Raw material supply: Plastic industry faces a shortage of raw material. Due to the
shortage of raw material they have to curtail the total production.

2. Rising prices of raw materials: This is also a major problems facing by the plastic
industry. The fuel charges, transportation cost are the major factors in rising the
prices of raw materials used by the plastics manufacturing companies.

3. Government ban on certain plastics product: Government ban on certain plastic

products like micro thin plastic bags, plastic carry bags, plastic packaging materials,
sachets, etc. as has created instability.

4. Plastic waste management problem: Plastic bags say Robert Edwards & Rachel
Kellett are choking the life out of India. Non-degradable plastic bags are poisoning
clogging up India’s towns & cities. But solutions are hard to come by largely due to
the political influence of India’s plastics industry. Times of India reported that local
cows were dying as a result of eating discarded plastic bags. The number of cow
dying was estimated to be 100 a day.

5. Environmental hazardous: Material waste has only recently became a feature of

India life and it was the advent of non-biogradable plastic that largely created it.
Plastic litter has grown in proportion to the expansion of the plastics industry. The
government of India sanctioned a huge increase in the national production of plastic
so that India would become self sufficient in petrochemical products and be able to
compete in the global plastic in India is used for percent market. Over 50 percent of
all plastic produced in India is used for packaging. Most of this is discarded once
used and in a country where traditionally waste was largely unknown, this has
caused a massive environmental problem.

24
COMPANY PROFILE

25
About Us

Polyplex Corporation Ltd. (Polyplex) is among the world's largest manufacturers of thin PET
film.

Our polyester capabilities include both thin and thick PET film in a wide range of thickness
and surface properties covering a spectrum of applications.

Our diversified business portfolio includes BOPP, Blown PP/PE and CPP films produced in
new state-of-the-art plants. Integrated downstream capabilities of Metallizing, Silicone
Coating, Offline Chemical Coating and Extrusion Coating deliver further value-added
products.

We have a global presence, supplying to about 1600 customers in 70 countries across Europe,
Americas, the Indian sub-continent, Far East, Asia Pacific and the Middle East.

Being one of the leading PET Film manufacturers, Polyplex operates close to its key regional
markets, with manufacturing and supply points across the world. We run integrated
manufacturing & distribution operations in six countries viz. India, Thailand, Turkey, U.S.A.,
China & Netherlands.

26
POLYPLEX AT A GLANCE

 Sales & Other income of USD 492.8 million

 1830 employees
 Integrated manufacturing & distribution operations in six countries
 A dedicated & well-equipped R&D facility
 Chairman: Mr. Sanjiv Saraf
 Group CEO: Mr. Pranay Kothari
 Corporate Office: NCR New Delhi, India
 Listed in India on NSE & BSE (NSE: POLYPLEX, BSE: 524051)
 Dividend paid every year since 1993-94
 A subsidiary, Polyplex Thailand Plc (SET: PTL) is listed in Thailand

27
 Vision & Mission

Values

Our core values, enunciated in the acronym S.C.O.R.E., inspire our internal and
external interactions.

We leverage synergies across hierarchies, functions and locations.

We value our people and are committed to their development. We take a long-
term approach to all our relationships.

We honor our commitments towards internal and

external stake-holders.

28
 We stretch ourselves continuously to improve the way we work. We
constantly pursue newer and better ideas, processes, products and practices.

Global Presence

A story which began 31 years ago in a small town in India, Polyplex today has manufacturing
and distribution operations in six countries India, Thailand, Turkey, U.S.A., China and
Netherlands with active sales in all major regional markets/customers across the globe. Our
dynamic expansion is driven by an inspired vision to deliver increasing value to our
customers, employees, shareholders and communities.

29
 CSR

As operators in an industry that potentially has a high impact on the environment, Polyplex is

conscious of its corporate responsibility towards habitat and communities.

Habitat

Through an R&D initiative, Polyplex has promoted the use of bio-based renewable raw

material and energy for the production of polyester film.

A key component of our carbon offset solutions includes positive eco-action through Tree

Plantation drives at Bazpur, Khatima and Rayong, helping raise the local bio-diversity index.

Communities

At its plant location in Khatima, India, the Company runs a school since the past two decades

with over 1600 students which provide equal educational opportunities to children from all

sections of the society.

Under a P.P.P. (Public Private Partnership) model at Bazpur and Khatima, Polyplex has

adopted two local schools, providing necessary infrastructure such as furniture and fittings.

Polyplex has also undertaken a slew of sports and education sponsorships, besides full

scholarships to school-going children of deceased employees.

Polyplex is closely integrated into local communities through comprehensive and sustained

social programmes. These include blood-donation drives at all its facilities across the world,

free Eye Check-ups and Inoculation Camps in collaboration with local hospitals, installation

of potable water coolers in public spaces, and active support to flood relief efforts in India

and Thailand. In Rayong, Polyplex has collaborated with the Department of Fisheries to

30
release shrimps into the Dok-Krai reservoir to generate local employment. Polyplex promotes

inter-religious harmony through its even-handed support of local religious activities and

celebrations.

Polyplex has also contributed to the Rekhta Foundation, which is a non-profit organisation

established to promote and disseminate Urdu literature. In line with the requirements of

Companies Act 2013, the Company has also constituted a CSR Committee with dedicated

focus on achieving the desired objectives. This Committee is committed to deliver a positive

impact across social, economic and environmental parameters.

31
 PRODUCTS

Sarafil

The range of Sarafil base films are suitable for a range of applications with its inherent

properties of being clear, transparent, flexible and strong despite being lightweight.

The key product line of Polyplex continues to be its Sarafil range of plastic films which are

base films manufactured by using petrochemical raw materials like PET (polyester) resin and

PP (polypropylene) resin.

BOPET Films - PET films offer polyester film products that provide excellent performance

characteristics suitable for use in packaging, electrical and industrial applications.

BOPP Films - BOPP films are transparent bi-oriented polypropylene films designed to offer

high performance, great appearance and easy converting for flexible packaging and other

applications.

CPP Films - CPP films are transparent cast polypropylene films designed to offer high

performance, great appearance and easy converting for flexible packaging and other

applications.

BLOWN PP Films - BLOWN PP, another variant of PP based film are used in pressure

sensitive applications.

Sustainable Films - Polyplex has developed various sustainable products to reduce the carbon

footprint.

32
Saracote

The Saracote range of silicone coated films (PET/PP) is designed to provide excellent

carrier to pressure sensitive material. The typical applications are in labels, tapes,

roofing shingles and peel & stick under layments

Silicone coated films are widely used in pressure sensitive adhesive applications as a carrier

film. Polyplex offers wide variety of film thicknesses with custom release levels to suit

individual application needs. These REACH compliant films provide excellent silicone

anchorage, smooth silicone lay down and flat release profile both at various de-lamination

speeds and wide range of temperatures. With products across clear, colored, metallized and

matte category, Polyplex offers one or two sided coated films using both 100% solids and

solvent-based technologies. Custom printing and slitting is also offered as a part of total

solution.

33
BOARD OF
DIRECTORS
Director Name Position on the Independent Appointment
Board Director Letters

MR.SANJIV SARAF CHAIRPERSON, NO N.A.

NON-EXECUTIVE
DIRECTOR,
PROMOTER-
DIRECTOR

MR.PRANAY KOTHARI EXECUTIVE NO N.A.

DIRECTOR

MR.JITENDER BALAKRISHNAN NON-EXECUTIVE YES Click Here

DIRECTOR

MR.SANJIV CHADHA NON-EXECUTIVE NO N.A.

DIRECTOR,
PROMOTER-

34
 DIRECTOR

MS.POOJA HALDEA NON-EXECUTIVE YES Click Here

DIRECTOR

MR.RANJIT SINGH NON-EXECUTIVE YES Click Here

DIRECTOR

MR.BRIJ KISHORE SONI NON-EXECUTIVE YES Click Here

DIRECTOR

DR.(MR.)SURESH NON-EXECUTIVE YES Click Here

INDERCHAND SURANA DIRECTOR

35
36
 FINANCIAL RESULTS SUMMARY Look-up Notes

Result Type: NON-CUMULATIVE, CONSOLIDATED Standalone

Description JUN-17 MAR- DEC-16 SEP-16 JUN-16

17*

Revenue 83,208.00 83,037.00 79,066.00 79,772.00 78,355.00

Other Income 757.00 2,703.00 3,543.00 800.00 2,630.00

Total Income 83,965.00 85,740.00 82,609.00 80,572.00 80,985.00

Expenditure$ 76,513.00 79,294.00 76,329.00 71,362.00 72,191.00

EBITDA 12,969.00 12,342.00 12,164.00 14,794.00 14,830.00

EBITDA Margin (%) 15.45 14.39 14.72 18.36 18.31

Interest 747.00 835.00 788.00 864.00 1,055.00

Interest Coverage Ratio 10.98 8.72 19.87 11.66 9.34

(X)

Depreciation 4,770.00 5,061.00 5,096.00 4,720.00 4,981.00

PBT** 7,452.00 6,446.00 6,280.00 9,210.00 8,794.00

Tax 498.00 32.00 464.00 256.00 494.00

Net Profit/Loss 2,809.00 6,412.00 10,109.00 10,291.00 8,300.00

PAT Margin (%) 3.35 7.48 12.24 12.77 10.25

Diluted EPS# (Rs.) 4.65 11.18 22.89 19.93 15.23

37
 CEPS (Rs.) 23.70 27.01 38.82 34.69 30.81

OPM(%) 15.59 14.86 15.38 18.55 18.93

NPM(%) 3.38 7.72 12.79 12.90 10.59

 View All Quarterly Results

 View All Annual Results

 Download in Excel


*Audited
** PBT is before Exceptional items.
# Figures for Diluted EPS do not reflect Bonus Issue of 1:1 on 23-Dec-2010.

$ For facilitating comparison between Ind-As and Non-Ind-As formats, finance cost
has been included as a part of Expenditure for the period prior to Mar-17

38
Saralam

The Saralam range of extrusion coated film products cater to a variety of end use such

as thermal lamination products like book covers, identity cards, etc besides carton

lamination, wide format commercial films, etc

Saralam films are extrusion coated with adhesive resins like LDPE or EVA to make

lamination films which cater to applications like Thermal Lamination of documents or

printed media, Reflective Insulation, Flexible packaging intermediates and Rigid packing

using printed corrugated carton board. Polyplex can offer a range of BOPP, BOPET and

Nylon based extrusion coated films.

BOPET thermal lamination films are used to get some properties which are typical in

polyester like high gloss and high stiffness. A wide variety of PET thermal lamination films

is available in a range of thickness from 25mic to 250mic. Other key features of PET thermal

lamination films include High bond strength, UV coating on surface and high tensile strength.

Applications of these films are increasing each day. Some main applications are Costly

brochures, Catalogues, Menu cards, Mark sheets, Maps, Publicity material, etc.

Metallized BOPET lamination films cater to two very important industries - Reflective

Insulation in construction industry, also termed as "Roof Insulation" and "Carton

Lamination", in the Offset Printing industry. Metallized lamination films are gaining strong

grounds in the following applications:

- In UV OFFSET PRINTING: For its advantages to offer a higher press productivity, a

superior adhesion to paper/ board lamination, as a process saving tool & most important to

print houses, as a "TIME" saving tool

39
- In ROOF INSULATION: As an economical lamination substitute and a highly user friendly

material, to very high cost Aluminum foils.

BOPP films have a wide range of aesthetics and hence it is easily possible to have various

looks of laminating films. Main features of BOPP thermal lamination films are higher yield

(m2 per kgs) in the same cost with comparison to some other films like BOPET films,

reasonable strength for lamination purpose, excellent gloss, high transparency, good moisture

barrier and good chemical resistance. Typical applications of BOPP thermal lamination films

include Textbook covers, Brochures, Leaflets, Sweet boxes, Cosmetics, Shopping bags,

Diaries.

Saraprint is an innovative non tearable polyester film designed especially for digital print

media segment for photo album, commercial printing, promotional & customized digital

printing, label and flexible packaging applications. It exhibits excellent thermal and

dimensional stability for high speed printing machines.

Saraprint is available in transparent, white matte and white glossy and in different microns

from 12 to 190. It can be one side or both side coated and is available in both sheet as well as

roll forms.

Saraprint is suitable for all dry toner base and liquid inks for digital printing machines.

Saraprint is approved by HP Indigo. This film is suitable for various applications such as

photo albums, durable displays, certificates, aadhar cards, product catalogues, company

40
brochures, signage, posters, graphic industries, visiting cards, menu cards, bill, flexible

packaging and self adhesive labels application.

 Excellent digital ink adhesion (wet & dry) for sharp and high definition images.

 Shade consistency, controlled static for dust free and trouble free printing.

 High opacity suitable for both side printing, pure white looks for quality wedding

photographs.

 Excellent gloss, print sharpness, deep and brilliant graphic looks.

 Superior water and weather resistance.

 Highly suitable for thermal lamination with high lamination bond strength.

 Suitable for all leading brands of Digital Printing presses.

 Manufacturing based on advance surface adhesion technology

Product Product Type Product Common Application / Features

Grade Description Thicknesses

(µ)

DP100- Transparent 2 side 125, 175, 190 Photo albums, labels,

2G PET printable certificates, Aadhar cards,

DPW100- White Glossy 2 side 125, 175, 190 product catalogues, company

2G PET printable brochure, signage, posters,

DPW100- White Matte 2 side 125, 175, 190 visiting cards, menu cards,

2M PET printable bill, and graphic industries

DPW100- Pearl Pink 2 side 125, 200

2MP PET printable

41
DPW100- Silver PET 2 side 125, 200

2MS printable

DPW100- Dual Metallic 2 side 125, 200

2MM PET printable

DPW100- Gold PET 2 side 125, 200

2MG printable

DBW100- White Glossy 2 side 125, 175

2MB PET printable

DP100- Transparent 1 side 12, 36, 50 HP Indigo - Label , Print &

1G PET printable Lamination

DPW100- White Glossy 1 side 12, 36, 50 HP Indigo - Label , Print &

1G PET printable Lamination

KJ101- Inkjet Matte 1 side 36, 50 Inkjet Printable Label

1M PET printable

KJ101-1G Inkjet 1 side 36, 50 Inkjet Printable Label

transparent printable

PET

LP100-1G Transparent 1 side 36 Laser Printable Label

PET printable

LPW100- White Glossy 1 side 36 Laser Printable Label

1G PET printable

LPW100- White Matte 1 side 36 Laser Printable Label

1M PET printable

42
Innovation

Polyplex's innovation center has adopted a 'lean innovation model' in order to create enduring

value for customers. It aims to provide more than a new product or a substrate. Polyplex's

innovation center has introduced value-added products in several areas through a well-

defined customer engagement process to align innovations with customer requirements. The

Company also focuses on developing applications and replacing existing products with

alternative solutions.

 Commitment to open innovation: Polyplex leverages the concept of co-creation while

working on various innovation programmes with its stakeholders – customers, brand

owners, packaging designers, suppliers and adhesive manufacturers. On the basis of

this, it classifies customer engagement initiatives as V+ (value plus), W2 (win–win)

and P1 (power of one).

 Initiatives in the field of growth: Polyplex's innovation model revolves around

developing new products and applications and embracing new technologies which not

only cover existing but also new growth segments.

 Product and application development programmes: The purpose of this programme is

to continuously come up with differentiated products and applications. Innovation in

this area is mainly based on developing new functional surfaces and properties for

PET and PP-based products based on future needs of customers.

 Product and application development programmes: The purpose of this programme is

to continuously come up with differentiated products and applications. Innovation in

this area is mainly based on developing new functional surfaces and properties for

PET and PP-based products based on future needs of customers.

43
The Company offers innovative solutions to its partners. Consequently, Polyplex has

successfully adopted the 3R (reduce, reuse and recycle) concept while coming up with new-

age packaging substrate solutions. The Company has taken various initiatives to recycle

waste, save energy and use clean technology to reassert its environmental commitment.

Polyplex continually strives to manufacture sustainable products which gain global

acceptance, for example green candy wraps, direct digital printable films, transparent

chlorine-free high-barrier films, UV printable carton lamination films, shrink sleeve wraps

and label films, etc.

Polyplex has made a name for itself by routinely introducing specialty products with various

innovative applications and uses. Recent examples include films for back sheets of solar

panels, thick films for electrical and electronic appliances, easy-to-tear packaging films for

food and cosmetics, foldable films for medical and industrial uses, high-barrier high-adhesion

films for metallic surfaces, transparent barrier films for food packaging, especially-coated

PET films and specialized films for print media suitable for digital printable and UV inks,

among others.

Leading its way to a sustainable future, Polyplex has come up with several projects focusing

on CO2 footprint reduction. Digital printing offers high-quality graphics without the usage of

solvents unlike conventional printing techniques such as Flexo and Rotogravure. With a lot of

technologies available for digital printing itself, Polyplex has been able to develop products

for most segments suitable for different digital technologies such as inkjet, dry toner, liquid

electro-photography, etc.

Another project focused on sustainability was an attempt to convert general packaging

laminate structures from 3 layers to 2 layers, which basically contributes to both source

reduction as well as CO2 footprint reduction. With this idea in mind, Polyplex now has a high

44
barrier PE which is successfully being used in shampoo and detergent packaging where it

essentially converted a 3 layer structure to 2 layers.

Today, consumers have become highly demanding and are looking for more and more

convenience features in packaging formats. "Reclosability", "Easy to tear" and "Save for

later" have become regular concepts in the packaging market.

 Polyplex's 'Easy and Straight' tear PET film has facilitated customer convenience

through easy opening of pouches.

 Polyplex's "Twist N Wrap" is one such development which is seen on the market

shelves for leading chocolate brands in India. The concept of "Twist N Wrap" is seen

as the most innovative and important feature and Polyplex's innovation has made it

possible to bring it to the consumer. Apart from this, the above-mentioned innovation

has made possible the conversion from a 3 layer laminate to a 2 layer laminate

structure.

 Polyplex is also working actively on nylon film replacement project with its Thermo-

formable grades.

 Polyplex has also come up with specialty coated products for aesthetically pleasing

packaging structures. They are targeted to impart a more natural and paper-like look

for a soft and subtle appearance.

45
Sustainability

Polyplex is committed to continually improve its environmental performance in order to have

a positive impact on society, the economy and a sustainable future. In order to make its

operations sustainable, the Company ensures optimum utilization of energy and other

resources, waste management through recovery, recycle and re-use of material, reduction in

emissions and effluents, enhancement of awareness amongst the employees through effective

communication and training.

As a step towards sustainable global economy, the Company has undertaken following major

environment related improvement initiatives:

 Successful development of Green Pet film with a significant proportion of bio

sustainable inputs and/or usage of recycling.

46
 Operational latest technologies to save power across plant locations which resulted in

substantial improvements in terms of energy efficiency.

 Switch over from Furnace Oil to Husk for oil heating system in India which leads to

reduction in green house gases.

 Dedicated recycling unit in Thailand which provided sustainable solution for plain

and coated film waste.

 Replaced PVC twist wrap in confectionary industry with green wrap PET film.

 Replaced aluminum foil with metalized barrier PET film in food packing along with

cost reduction.

 Reduced waste generation through the re-use of process trims.

 Switched to LED lighting across plants

47
 Innovation

Polyplex's innovation center has adopted a 'lean innovation model' in order to create enduring

value for customers. It aims to provide more than a new product or a substrate. Polyplex's

innovation center has introduced value-added products in several areas through a well-

defined customer engagement process to align innovations with customer requirements. The

Company also focuses on developing applications and replacing existing products with

alternative solutions.

 Commitment to open innovation: Polyplex leverages the concept of co-creation while

working on various innovation programs, with its stakeholders – customers, brand owners,

packaging designers, suppliers and adhesive manufacturers. On the basis of this, it classifies

customer engagement initiatives as V+ (value plus), W2 (win–win) and P1 (power of one).

 Initiatives in the field of growth: Polyplex's innovation model revolves around developing

new products and applications and embracing new technologies which not only cover

existing but also new growth segments.

 Product and application development programmes: The purpose of this programme is to

continuously come up with differentiated products and applications. Innovation in this area is

mainly based on developing new functional surfaces and properties for PET and PP-based

products based on future needs of customers.

 Product and application development programmes: The purpose of this programme is to

continuously come up with differentiated products and applications. Innovation in this area is

mainly based on developing new functional surfaces and properties for PET and PP-based

products based on future needs of customers.

48
The Company offers innovative solutions to its partners. Consequently, Polyplex has

successfully adopted the 3R (reduce, reuse and recycle) concept while coming up with new-

age packaging substrate solutions. The Company has taken various initiatives to recycle

waste, save energy and use clean technology to reassert its environmental commitment.

Polyplex continually strives to manufacture sustainable products which gain global

acceptance, for example green candy wraps, direct digital printable films, transparent

chlorine-free high-barrier films, UV printable carton lamination films, shrink sleeve wraps

and label films, etc.

Polyplex has made a name for itself by routinely introducing specialty products with various

innovative applications and uses. Recent examples include films for back sheets of solar

panels, thick films for electrical and electronic appliances, easy-to-tear packaging films for

food and cosmetics, foldable films for medical and industrial uses, high-barrier high-adhesion

films for metallic surfaces, transparent barrier films for food packaging, especially-coated

PET films and specialized films for print media suitable for digital printable and UV inks,

among others.

Leading its way to a sustainable future, Polyplex has come up with several projects focusing

on CO2 footprint reduction. Digital printing offers high-quality graphics without the usage of

solvents unlike conventional printing techniques such as Flexo and Rotogravure. With a lot of

technologies available for digital printing itself, Polyplex has been able to develop products

for most segments suitable for different digital technologies such as inkjet, dry toner, liquid

electro-photography, etc.

Another project focused on sustainability was an attempt to convert general packaging

laminate structures from 3 layers to 2 layers, which basically contributes to both source

49
 reduction as well as CO2 footprint reduction. With this idea in mind, Polyplex now has a high

barrier PE which is successfully being used in shampoo and detergent packaging where it

essentially converted a 3 layer structure to 2 layers.

Today, consumers have become highly demanding and are looking for more and more

convenience features in packaging formats. "Reclosability", "Easy to tear" and "Save for

later" have become regular concepts in the packaging market.

 Polyplex's 'Easy and Straight' tear PET film has facilitated customer convenience through

easy opening of pouches.

 Polyplex's "Twist N Wrap" is one such development which is seen on the market shelves for

leading chocolate brands in India. The concept of "Twist N Wrap" is seen as the most

innovative and important feature and Polyplex's innovation has made it possible to bring it to

the consumer. Apart from this, the above-mentioned innovation has made possible the

conversion from a 3 layer laminate to a 2 layer laminate structure.

 Polyplex is also working actively on nylon film replacement project with its Thermo-

formable grades.

 Polyplex has also come up with specialty coated products for aesthetically pleasing

packaging structures. They are targeted to impart a more natural and paper-like look for a soft

and subtle appearance.

50
 Sustainability

Polyplex is committed to continually improve its environmental performance in order to have

a positive impact on society, the economy and a sustainable future. In order to make its

operations sustainable, the Company ensures optimum utilization of energy and other

resources, waste management through recovery, recycle and re-use of material, reduction in

emissions and effluents, enhancement of awareness amongst the employees through effective

communication and training.

As a step towards sustainable global economy, the Company has undertaken following major

environment related improvement initiatives:

 Successful development of Green Pet film with a significant proportion of bio sustainable

inputs and/or usage of recyclate.

 Operationalized latest technologies to save power across plant locations which resulted in

substantial improvements in terms of energy efficiency.

 Switch over from Furnace Oil to Husk for oil heating system in India which leads to

reduction in green house gases.

 Dedicated recycling unit in Thailand which provided sustainable solution for plain and coated

film waste.

 Replaced PVC twist wrap in confectionary industry with green wrap PET film.

 Replaced aluminum foil with metalized barrier PET film in food packing along with cost

reduction.

 Reduced waste generation through the re-use of process trims.

51
 Switched to LED lighting across plants

52
OBJECTIVE

53
OBJECTIVE OF THE STUDY

 Evaluation of Brand Image of Polyplex as per Consumer Perception In Noida.

 To identify which type of schemes are preferred by customers.

Sub objective of research

 To study Polyplex awareness in Polythene industry in the Noida city.
 To analyze where Polyplex is leading from the leader company.
 To identify where Polyplex is lagging behind from that leader Polythene company.
 To analyze the strength and weakness of Polyplex.

SCOPE OF RESEARCH

 It will make the Polyplex to be aware of its strength and weaknesses (in
advertisements, promotional campaigns etc.) So that it can compete and survive
Polythene service market by focusing on that.

 It will help Polyplex to improve customer relationship on the basis of customer

perception

 It will helps Polyplex to carry on with its strength in advertisement strategies so that
existing customers remain loyal to it.

54
RESEARCH METHODOLOGY

55
 RESEARCH METHODOLOGY

Research methodology is the procedure adopted for conducting the research study. Research
methodology should be carefully planned as the accuracy, reliability and adequacy of results
depend on Research methodology followed. It gives researcher a guideline by which he can
decide which and procedures will be applicable to a given problem Moreover it helps in the
evaluation of research by others also. So for the research to be successful purposeful and
effective, the researcher should plan the Research methodology before proceedings the
research study. The following should be the aspect, which should be considered while
designing a Research methodology.

RESEARCH DESIGN
Research Design is simply the framework or plan for a study that is used as a guide in
collecting and analyzing the data. It is the blue print that is followed in completing a
study. As objective of the research is descriptive in for, the research design must be made
accordingly:
 Formulating objective of the study.
 Designing the method of data collection.
 Selecting the sample size.
 Collection of data.
 Analysis & findings.
 Conclusion and interpretations.
 Limitations.
 Suggestions and recommendations.
Research includes observations and facts used to find enquiries of different kind.
Statistical methods are used in this project and used to infer the results thereof.

56
SAMPLE DESIGN

 Type of Universe: - The type of universe selected in sample design.

by researcher is finite to Noida city.

 Sampling Unit: - Noida city.

 Sampling Elements: - Polyplex Polythene users

 Sample Size: - The sample size taken here and covered in this
Project is of 50 respondents

 Type of Research : Descriptive Research Design

 Method of Research : Data Collection Method

 Sampling Method : Convenience Sampling

RESEARCH INSTRUMENTS OR TOOLS USED

Questionnaire: Questionnaire includes a set of questions which are relating to the study
objective. It is used to collect primary data for the purpose of finding solution to the research
problem.

57
DATA COLLECTION

PRIMARY DATA COLLECTION:

Data for the project is collected from the primary sources the questionnaire was filled
both by the customers and retailers. Method of informal interview was also used for the
purpose of data collection.

58
DATA ANALYSIS AND
INTERPRETATION

59
 (1) Do you use material handling plastics Polythene?

Response No. of respondent Percentage (%)

Yes 40 80
No 10 20

Graph

Responce
0

20%

Yes
No

80%

Interpretation
The given chart and table show the no. of respondents who use material
handling plastics Polythene.
It was found that 80% of the respondents like to use material handling plastics
Polythene and 20% of respondents do not like to use plastics Polythene.
Those respondents who not using material handling Polythene are using metal
box. wooden box, plastic tray, Jute & Plastic Bags and etc.

60
 (2) Which Brand of Polythene do you prefer?

Name of Company No. of User Percentage (%)

Polyplex 20 40
Prince 13 26
Supreme 08 16
Syntax 07 14
Other 02 4

PREFERENCE
Polyplex Prince Supreme Syntax other

4%

14%

40%

16%

26%

Interpretation :
The given table and charts shows the brand preference of respondents in plastic
Polythene.
It was found that 40% of total respondents Prefer Polyplex which is at the top
and the second preference of respondents is prince with 26% and third Supreme
with 16%.

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Response X X-x D2
Polyplex 20 20-10=10 100
Prince 13 13-10=3 9
Supreme 8 8-10=-2 4
Syntex 7 7-10=-3 9
Others 2 2-10=-8 64
∑x=50 0 ∑ D2=186

From arithmetic mean

X=∑X/N =50/5 =10
SD= √∑D2/N = √186/5 = 6.09
Coefficient of SD = SD/mean = 6.09/10 = 0.609

62
 (3) How much Polythene do you use in a day

Response No. of respondents Percentage %

Less than 100 ( mtrs) 41 82
Between 100-500( mtrs) 07 14
More than 500( mtrs) 02 4

No. of respondents

4%
14%

Less than 100 ( mtrs)

Between 100-500( mtrs)
More than 500( mtrs)

82%

Interpretation
The given table & charts shows that the total no. of Polythene used by
respondents.
It was found that our 82% respondent’s majority of them are using less than 100
Polythene, 14 % of them use between 100 to 500Polythene and 4% of them use
more than 500 Polythene. Thus the majority of fever users are more than the
more users in the city of Noida.

63
 (4) Which model of Polythene do you mostly prefer ?

Response No. of respondents Percentage %

Jumbo 12 24
Multi Purpose 23 46
Bottling polythene 05 10
Ice boxes 06 12
FPO Polythene 04 8

No. of respondents
Jumbo Multi Purpose FPO Crates Ice boxes Bottling crates

10%
24%
12%

8%

46%

Interpretation
The given table and charts shows the percentage of a various model of
Polythene use by the respondent.
If was found that majority of respondent is 46% of the total respondent prefer
multipurpose Polythene. The second position goes to Jumbo Polythene with
24% third position goes for ice boxes with 12%. Fourth position goes for FPO
Polythene with 10% and users of other Polythene is 8% share .thus it is clear
that majority of user prefer Jumbo and Multipurpose Polythene.

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Response X X-x D2
Jumbo 12 2 4
Multipurpose 23 13 169
Botling polythene 5 -5 25
Ice box 6 -4 16
FPO 4 -6 36
∑X= 50 0 ∑D2=250

x=∑X/N = 50/5 = 10
SD = √∑D2//N = √250/5 = 7.07
Coefficient of SD = SD/mean = 7.07/10 = 0.707

65
 (5) What is the frequency of your purchase?

Response No. of respondents Percentage %

Monthly 07 14
Quarterly 16 32
Half Yearly 17 34
Yearly 10 20

Yearly Monthly
20% 14%

Quarterly
Half Yearly 32%
34%

Interpretation:
The given table and charts shows how frequently the respondent purchase the
Polythene.
It was found that Polythene out of 100% respondent majority of them, They
prefer Half yearly purchase of Polythene 34% , there after Quarterly 32 %,
yearly 20% and Monthly 14% respectively.

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 X X-x D2
Monthly 07 -5.5 30.25
Quarterly 16 3.5 12.25
Half-yearly 17 4.5 20.25
Yearly 10 -2.5 6.25
∑X= 50 0 ∑D2= 69

x=∑X/N = 50/4 = 12.5

SD= √∑D2/N = √69/4 = 4.15
Coefficient of SD = SD/mean =4.15/12.5 = 0.332

67
 (6) On what basis do you purchase the Polythene?

Response No. of respondents Percentage %

Brand Image 12 24
Quality 23 46
Price 09 18
Others 06 12

Sales

Others
12%
Brand Image
Price 24%
18%

Quality
46%

Interpretation:
The given table and charts shows the basis for the purchase the Polythene.
It was found that majority of people is 46% prefer Quality based purchase
Polythene. The second basis goes for Brand image with 24% and third 18 %
and 12% is price base and other basis purchase of Polythene.

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 X X-x D2
Brand image 12 -0.5 0.25
Quality 23 10.5 110.25
Price 9 -3.5 12.25
Others 6 -6.5 42.25
∑X=50 0 ∑ D2 = 165

x=∑X/N= 50/4 =12.5

SD= √∑D2/N = √ 165/4 = 6.42
Coefficient of SD = SD/mean =6.42/12.5 = 0.51

69
 (7) Does price Effect your buying behaviour?

Response No. of respondents Percentage %

Yes 44 88
No 06 12

Percentage %

12%

Yes
No

88%

Interpretation
The given table & chart shows the effect of price of Polythene on buying
behavior of customer.
It was found that the outcome was a single response. Among 100 % of
respondents, majority of them supported that the price of the Polythene has an
affect buying behavior.

70
 (8) Who take the purchase decision of Polythene?

Response No. of respondents Percentage %

Owner 30 60
Manager 12 24
Store Incharge 06 12
Others 02 4

Others
4% Sales
Store incharge
12%

Manager
24% Owner
60%

Interpretation:
The given table & charts shows the person who take the purchase decision for
Polythene.
It was found that majority of times 60% of total respondent says that owner of
the enterprise takes the purchase decision for Polythene. 24% respondents say
that manager of the enterprise takes purchase decision for Polythene. 12% of
total respondents say that store incharge take the purchase decision for
Polythene. 4% says that other person take the purchase decision.

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 X X-x D2
Owner 30 17.5 306.25
Manager 12 -0.5 0.25
Store in charge 6 -6.5 42.25
Others 2 -10.5 110.25
∑X=50 0 ∑D2=459

x=∑X/N= 50/4 =12.5

SD= √∑D2/N = √459/4 = 10.71
Coefficient of SD = SD/mean = 10.71/12.5 = 0.856

72
 (9) Are you satisfied with Polythene of polyplex ?

Response No. of respondents Percentage %

Yes 38 76
No 12 24

Percentage %

24%

Yes
No

76%

Interpretation

The given table and charts shows that the satisfaction level of the consumer with
performance of Polythene.
It was found that the majority of the respondent i.e. 76% of the total respondent
is satisfied with the performance of their Polythene.
While only 24% of the consumer were not satisfied with the performance of
their Polythene.

73
(10) From which medium you aware about the Polythene of polyplex ?

Response No. of respondents Percentage %

By Distributor 08 16
By Agent of Company 15 30
By Friends 06 12
Advertisement 21 42

45

40

35

30

25
No. of respondents
20
Percentage %
15

10

0
By Distributor By Agent of By Friends Advertisement
Company

Interpretation
The given table and charts shows the source of awareness of consumer about the
Polythene.
It was found that 42% of total respondent get aware about the different model of
Polythene through advertisement, 30% of them get aware through agent of the
company and 16% aware by distributor and 16% aware from friends.

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 X X=x D2
By distributor 8 -4.5 20.25
By agent of 15 2.5 6.25
company
By friends 6 -6.5 42.25
By advertisement 21 8.5 72.25
∑X= 50 0 ∑D2=141

x=∑X/N =50/4=12.5
SD= √∑D2/N = √141/4 =5.93
Coefficient of SD = SD/mean =5.93/12.5 = 0.47

75
(11) Should company focus on Distribution channel of Polyplex product?

Response No. of Response Percentage %

Yes 38 76
No 12 24

Percentage %

24%

Yes
No

76%

Interpretation
The given table and charts shows the distribution channel of polyplex product
Polythene.

It was found that the majority of 76 % respondent are agreeing that its
distribution channel and 24% respondents want to improve its and sales
promotion scheme for Polythene.

76
FINDINGS & SUGGESTIONS

77
 FINDINGS

 Majority of user 82% of total user of Polythene, they use less then 100
Polythene.
 Majority user prefers Multipurpose & Jumbo Polythene with 46% & 24%
 The majority of user Polythene 34% prefer half yearly purchase of
Polythene and 32% prefer quarterly.
 Majority of people prefer Price as basis for purchase with 88%.
 Majority of customer are price affecting buying behavior of Polythene.
 Majority of 60% of total purchase decision taken by owner. I
 Majority of respondent 76% are satisfying with the performance of
Polythene.
 More need of Advertisement and Sales promotion schemes of Polythene
and bins.

78
SWOT ANALYSIS

79
 SWOT ANALYSIS

A scan of the internal and external environment is an important part of the strategic planning

process. Environmental factors internal to the firm usually can be classified as strengths (S)

or weaknesses (W), and those external to the firm can be classified as opportunities (O) or

threats (T). such an analysis of the strategic environment is refer to as SWOT analysis.

The SWOT analysis provide information that is helpful in matching the firm’s

resources and capabilities to the competitive environment in which it operates, as such it is

instrumental in strategy formulation and selection.

SWOT analysis is very effective way of identifying the strengths and weaknesses, and of

examining the opportunities and threats the organization face. Carrying out an analysis using

the SWOT framework helps us to focus the activities into areas where we are strong and

where the greatest opportunities lies. SWOT analysis is just one of many good techniques

that can help us build a competitive position for the organization.

Definitions

Strengths: - a company’s strength is a successful application of a competency or exploitation

of a critical factors to develop company competitiveness.

Weaknesses: - a company’s weakness is an unsuccessful application of a competency or the

non-exploitation of a critical factor that diminishes company competitiveness.

80
Opportunities: - an opportunity is an external condition that could positively impact the

company’s critical performance parameters and improve the competitive advantage provided

positive action is taken in time.

Threats: - a threat is an external condition that could negatively impact the company’s

critical performance parameters and diminish competitive advantage provided positive action

is not taken in time.

81
 SUGGESTIONS
&
RECOMMENDATIONS

82
 SUGGESTIONS & RECOMMENDATIONS

The brand image survey brought out various issues, which were supposed to be dealt with, in

order to improve the satisfaction level of customer and retailer. Based on our data collection

observation and analysis we had proposed few suggestions to improve the Brand Image of

Polyplex:

1 The customer care services should be improved.

2 Promote TV advertisement :

Polyplex. should promote its scheme by giving advertisement on television.

Company should promote good and heartfelt Slogans and Jingles.

3 Promote print add:

Polyplex. should promote its schemes by giving advertisement in news papers

specially VAS so that the people who dealt with it came to know that benefit of

dealing with it.

4 Expand its network:

Polyplex should expand its promotion strategy in rural area. So Network

coverage needs to be expanded in remote areas.

5 Information regarding new plans

83
 Prior information regarding new plans and schemes should be provided to each

retailer in time & promptly as per demand.

6 Among positive side Polyplex has got good services and higher consumer satisfaction

So it should continued this to keep its present customer remain loyal to it.

84
CONCLUSION

85
 CONCLUSION

 Polyplex is a customer friendly crate.

 Highly Sophisticated brand, in the perspective of customer.

Prince and Supreme are growing day to day markets through its prices.

 Price of Polyplex is high comparison to its other competitor.

 Weak distribution channel of Nilkamal.

 It's concerned only major user of Polyplex Product.

86
LIMITATIONS OF THE STUDY

87
 LIMITATIONS OF THE STUDY

 Limited time was available for the study, many aspects was left unexplored.

 The area of research was confined to a single city so generalizations cannot be

made for other areas.

 There were few respondents who left certain questions unmarked.

 The study was unfunded therefore the coverage is small.

88
BIBLIOGRAPHY

89
 BIBLIOGRAPHY

1 Kotler , Philip., Marketing Management: Pearson Education

2 Kotler, Philip., and Keller Kevin Lane., Marketing Management: Pearson Education.

3 Kothari,C.R., Research Methodology Methods & Techniques: New Age International

(P)Limited, Publishers.

4 POLYPLEX's Corporate History

5 “REINFORCE”, Polyplex family magazine.

6. www.rcom.co.in

90
ANNEXURE

91
 Questionnaire
NAME : ________________________________

AGE : ______

CONTACT NO : ________________________

OCCUPATION : ______________________

I - Do you use material handling Polythene?

(a) Yes (b) No

2- Which brand of Polythene do you prefer more?

(a) Polyplex (b) Prince

(c) Supreme (d) Nilkamal

(e) Others

3- How many Polythene do you use in a day?

(a) Less than 100 mtr (b) Between 100 to 500 mtr

(c)More than500 mtr

92
4- Which model of Polythene do you use?

(a).Tumbo (b) Multipurpose

(c) JBC (d) Ice-Box

(e) Others

5- What is the frequency of your purchase?

(a) Monthly (b) Quarterly

(c) Half Yearly (d) Yearly

6-On what basis do you purchase the Polythene of Polyplex?

(a) Brand Image (b) Quality

(c) Price (D) Other

7-Does Price affect buying behavior?

(a) Yes (b) No

93
(8) Who take the purchase decision for the Polythene?

(a) Owner (b) Manager

(c) In charge (d)Other

9- Are you satisfied with Polyplex Polythene?

(a) Yes (b) No

10- From which medium you aware about Polythene?

(a) By Advertisement (b) By Distributor

(c) By Sales Agents (d) By Friends

11- Should Company focus on Distribution of channel of Polyplex product?

(a) Yes (b) No

THANK YOU

94