TABLE OF CONTENTS

Certificate i
Preface ii
Acknowledgement iii
CHAPTER CHAPTER TITLE PAGE NO.
NO.
1 1.1 Introduction to the topic 2-6
1.2 Objectives of the Study 6
1.3 Need and Scope of the Study 6
1.4 Research Methodology 6-9
1.5 Limitations of the Study 9
2 Company Profile 10-17

3 Data Analysis and Interpretation 18-28

4 Findings of the Study 29-30

5 Conclusions of the Study 31-32

6 Recommendations of the Study 33-34

7 Bibliography 35-36

Annexure 37-40
 LIST OF TABLES

Table No Table Title Page No

2.1 Major Dairy Co-operative Federations in India 15-16

2.2 Top Ten Milk Producer Countries 17-18

3.1 Demographic Profile of Customers 19

3.2 Awareness of Dairy Products 20

3.3 Brand of Milk You are Presently Using 21

3.4 Source Makes You Aware About Dairy Products 22

3.5 Time Period 23
3.6 Shopping Place for Dairy Products 24
3.7 Type of Verka Milk You Prefer to Buy 25
3.8 Factors that Influenced You to Buy Particular Milk 26
Brand
3.9 Other Factors that Influenced You to Buy Particular 27
Milk Brand
3.10 Brand Superior in Comparison to Other Milk Brands 28
 LIST OF FIGURES

Figure No Figure Title Page No

2.1 State Wise Share of Milk Production by Cows, 14
Buffaloes and Goats
2.2 Regional Contribution to Milk Production 15

3.1 Awareness of Dairy Products 20

3.2 Brand of Milk You are Presently Using 21

3.3 Source Makes You Aware About Dairy 22

Products
3.4 Time Period 23
3.5 Shopping Place for Dairy Products 24
3.6 Type of Verka Milk You Prefer to Buy 25
3.7 Factors that Influenced You to Buy Particular 26
Milk Brand
3.8 Other Factors that Influenced You to Buy 27
Particular Milk Brand
3.9 Brand Superior in Comparison to Other Milk 28
Brands