CONFIDENTIAL

All information in this document was compiled on the date listed. This information can change and current figures
for traffic, revenues and expenses might be considerably different from that listed here. For current information,
please check the property listing on www.latonas.com

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Amazon Store Selling Survival and Sports Gear
03/27/2017

Listing Broker

Broker Name: Chip Bauerle

Broker Telephone: 1-863-557-3108

Broker Email: chip@latonas.com

Broker Skype: chip.latonas

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Disclaimer: All information contained in the Prospectus is provided as a general source of information. The
Prospectus is prepared by or is based on representations made by the representatives of the business object of
the Prospectus (“Business”). While the information provided is believed to be from a reliable source, Latona’s
does not audit or verify any information provided in the Prospectus or makes any warranty or representation,
express or implied, as to its accuracy or completeness, nor in any way guarantee future business performance.

The Prospectus or any information regarding any and all businesses provided by Latona’s is not intended as
legal, investment, nancial, accounting, tax or other advice. As with all investment and nancial decisions, you
must consider the risks involved and the possibility that you may lose some or all of your investment. You should
not assume that the Prospectus or any information provided by Latona’s brokers serves as a substitute for
performing your own due diligence and independent evaluation of the all the business information prior to
making any acquisition decisions. You should consult or engage your own legal, investment, nancial,
accounting or other advisors for counsel based on your particular circumstances.

You understand that this Prospectus is intended for your use only, and in accordance to the Non-Disclosure
Agreement. You shall not divulge the information in the Prospectus or any information obtained as a result of
your inquiry regarding the Business, and agree to keep such information strictly con dential. You understand
and acknowledge that divulging to others any information from this Prospective or provided to you by the
Latona’s Brokers, whether written or orally, will negatively impact Latona’s. You will be held responsible for any
damages or losses, whether direct or indirect, su ered by Latona’s from any breach to the con dentiality
obligations and provisions.

The information provided on the Prospectus or by Latona’s Brokers is provided on an “as is” and “as available”
basis. Latona’s does not warrant or make any representations or guarantees that reliance on the Prospectus or
on any information provided by Latona’s Brokers will result in successful future business performance. Past
performance of a business may not be indicative of future results. Latona’s is not responsible in any manner for
direct, indirect or special damages, however caused, arising out of the use or reliance on the Prospectus or any
other information provided by Latona’s or its Brokers.

THE INFORMATION IN THIS PACKAGE IS CONFIDENTIAL

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About Latona's
Latona’s LLC is a leading web-property broker focusing on only those properties that can demonstrate positive
cash flow. During its nearly 20-year history, Latona’s has been a major force in early commercial development on
the Internet and uses its expertise for the benefit of its clients, whether they are selling or buying web
properties.

High Quality Listings - Latona’s thoroughly reviews all properties it brokers. Only premium quality properties are
included in Latona’s listings.

Reviewed Sites - The Latona’s Quality Control Team thoroughly researches and investigates each and every
property before representing it. Revenue and traffic claims are backed-up by authoritative documentation.

Secure Transactions - All transactions are closed through Escrow.com to ensure both buyer and seller is
protected. The transaction closing process allows an inspection phase for the buyer to examine the purchase.

Transfer Guidance - The Latona’s Transfer Guidance Team is here to assist in the transfer of domains, site files,
databases, email lists or any other asset included in the sale.

A Personal Level of Service

In addition to its growing portfolio of high-quality listings, perhaps the most valuable asset Latona’s brings to the
table is its team of dedicated website brokers. Each and every listing on Latona’s is represented by a dedicated
broker with an interest in making the sale and transfer of the websites and other properties as easy and
trouble-free as possible. These brokers represent the interests of the seller in all transactions, but with the
ultimate goal of seeing that a deal is made that meets the expectations and requirements of both parties to the
transaction. Our goal is a beneficial transaction for everyone involved. As you consider this listing or any other
property on Latona’s, understand that our brokers stand ready to provide any information or assistance you
require in researching this listing and making your decision.

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WEB BUSINESS DESCRIPTION

DESCRIPTION:
Being o ered for sale is a three-year-old Amazon store that sells outdoors and survival gear and sporting goods.
Revenues are generated solely through the use of the Amazon platform. Tra c for the business comes from the
use of Amazon ads and from organic searches on the Amazon platform. Social media is also used to drive tra c
to the platform including Facebook and Pinterest. Included in the sale are the domain with all content, all the
social media accounts including Facebook, Pinterest, and Youtube videos, and brand names. Inventory is not
included in the sale and will be priced at the time of sale.

DOMAIN/SITE INFO REVENUE SOURCES NICHE/VERTICALS

Estab l i sh ed : April 12, 2014 Product Sales Health and Medicine

Sports and Recreation
Amazon Store

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FINANCIALS DEAL SNAPSHOT

Annual Revenue $171,201 Open to Offers 

Annual COGS Contact Us Financing 

Annual Expenses $118,123 Fractional Sale 

Annual Profit $53,078 Listed Today

TRAFFIC SNAPSHOT Asking Price $130,000.00

Monthly Uniques Contact Us

Monthly Pageviews 8,243

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TRAFFIC DETAILS
Traffic is generated through the use of Amazon ads and from organic searches on the Amazon platform.

TRAFFIC RAW DATA

Date Uniques Raw Visits

March 1, 2016 0 11,252

April 1, 2016 0 12,397

May 1, 2016 0 12,540

June 1, 2016 0 11,755

July 1, 2016 0 12,797

Aug. 1, 2016 0 10,663

Sept. 1, 2016 0 11,082

Oct. 1, 2016 0 12,862

Nov. 1, 2016 0 11,412

Dec. 1, 2016 0 11,797

Jan. 1, 2017 0 11,319

Feb. 1, 2017 0 8,243

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CHARTS

MONTHLY UNIQUES

MONTHLY PAGEVIEWS

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REVENUE DETAILS EXPENSE DETAILS

Revenues are generated solely through the sale of
products on the Amazon platform. A detailed
breakdown is available with a signed NDA on file.
The costs include the cost of goods, advertising
(primarily on Amazon), FBA fees, Amazon fees (15% of
each sale), and webhosting $5 monthly. There are
occasional costs of new photos etc. These are
minimal.

REVENUE RAW DATA

Date Revenue COGS Expenses

March 1, 2016 $11,268.00 $0.00 $7,774.00

April 1, 2016 $13,657.00 $0.00 $9,423.00

May 1, 2016 $11,579.00 $0.00 $7,989.00

June 1, 2016 $10,225.00 $0.00 $7,055.00

July 1, 2016 $10,708.00 $0.00 $7,388.00

Aug. 1, 2016 $9,059.00 $0.00 $6,250.00

Sept. 1, 2016 $17,287.00 $0.00 $11,928.00

Oct. 1, 2016 $17,735.00 $0.00 $12,237.00

Nov. 1, 2016 $15,966.00 $0.00 $11,016.00

Dec. 1, 2016 $27,310.00 $0.00 $18,843.00

Jan. 1, 2017 $14,474.00 $0.00 $9,987.00

Feb. 1, 2017 $11,933.00 $0.00 $8,233.00

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REVENUE & EXPENSE CHARTS

MONTHLY REVENUES

MONTHLY COGS

MONTHLY EXPENSES

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SELLER Q & A

What is included in the sale?:

Included in the sale of Didakay: Name Didakay Webste didakay.com Facebook accounts related to didakay
including: https://www.facebook.com/Didakay-564643670304193/ https://www.facebook.com/SnapGo-Selfie-
Stick-by-Didakay-1130560673624179/ https://www.facebook.com/gearforsurvivalandsports/
https://www.facebook.com/Amazing-Back-Brace-432109446968338/ https://www.facebook.com/DidakayGetFit2/
Youtube videos https://www.facebook.com/DidakayGetFit2/

Describe a typical day running the business.:

The day to day maintenance of the company is generally checking to see if there are any customers who have
written. There can be anywhere from 0-3 questions per day. Sometimes customers have ordered the wrong size
back brace. Occasionally a flashlight may not work. Most days require about one hour per day of maintenance.

How is revenue generated?:

Didakay sells physical goods on Amazon. We average a 31% ROI after cost of goods advertising Amazon fees etc.
- The expense in the rubric above reflect the total expenses including cost of goods at an average of 31% which
is a conservative figure as some months were better.

How do you generate visitors for your business?:

I have tried other forms of advertising but I get the most bang for my buck with Amazon Ads. It is super easy to
use and it keeps getting better and better. A lot of the advertising is trial and error. I have read a fair amount
about how to do ads but there doesn’t seem to be any sure-fire method. Of course each of my listings is keyword
rich and optimized in order to attract the most attention possible organically. I have also submitted each of my
listings to thousands of online indices in order to draw

Why are you selling?:

I am a pastor author and speaker. I love to teach. My reason for creating this business was to help provide for
my family during my transition between ministries and to move to a new state. Since moving to Colorado I have
been able to realize my goal of starting a church which now is taking most of my time and attention. The churhc
is able to help me support my family and therefore I have decided that the best use of my time would be to
focus on the church rather than the business.

Please describe the ownership and incorporation structure.:

Douglas Hamp. Title: Owner 100% sole propritor

Are there any licenses, trademarks, patents or copyrights involved with the web property? Are these included in
the sale?:
No.

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Are there any past or present legal proceedings involving your web property or operation? Do you foresee any in
the future? Please explain.:
No. There are no legal proceedings involving the Didakay company.

Please provide a brief history of the web property: date of inception, date purchased if applicable, changes and
improvements, problems encountered, etc.:
I launched the Didakay company in April of 2014. I launched our website approximately two months later. Our
website is to provide customer support to our clients. The majority of our sales are handled through
Amazon.com

Is the operation seasonal? Does traffic or revenue fluctuate at specific times of year? Please explain.:
My products tend to sell year round though there are spikes in the summer through Christmas. We have tried to
diversify enough so that we see fairly stable sales year round. Nevertheless we definitely see increased sales in
late spring through the end of the year. Our slowest times are from Feb-April.

Have there been any periods of poor performance? Please explain.:

Our slower times are from February to April. Otherwise our business has been improving every year.

How many employees / contractors? Will they continue to work for the company after the sale? Please explain.:
We do not have any employees.

What do you see as the growth potential for this business? What would you do if you were to keep the business?:
There is growth for this business but my pastoral duties limit my time for finding new products. New products
are the number one way to grow the business. If I were to keep the business I would simply continue to add
products to our store in order to provide more purchasing opportunities. My strategy has been to have a variety
of products so that we are not dependent on just one product for our success.

Are there any major industry concerns coming up in the foreseeable future such as increased competition,
changes in products or technology, regulation, increased costs, etc. that a new owner should know about?:
Amazon frequently changes their algorithms which could be better or worse for the business. There are also
people entering the Amazon market place with little to no experience. An experienced seller or someone with an
established company will likely have an advantage. Amazon's long term storage fees change frequently so it is
difficult to assess what they will do in the future.

What platform, themes, plug-ins are used on the site?:

N/A

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