AWAY FROM
THE SOUL THE
DUST OF EVERY
DAY LIFE.
PICASSO
ArtEffects
MISSION STATEMENT
UPLIFTING
: morally or spiritually elevating; inspiring happiness or hope
SAFE
: protected from danger or risk; not likely to be harmed or lost
TRUSTWORTHY
: able to be relied on as honest
INCLUSIVE
: open to everyone; not limited to certain people
AUDIENCE
LEFT TO RIGHT
RASHAAD, 15
Rashaad loves to paint, and painting with his mentor at ArtEffects after school gets him to walk into
school every day. His single-mom can’t afford paint and he finds it hard to focus at home, where simply
surviving can be a day-to-day challenge.
BARRIK, 17
Barrik loves all forms of art creation, so right now his biggest problem is seeing a project through to the
end! When he joined ArtEffects, he had just got into some legal trouble,out of necessesity, really, be-
cause his community has been drained of resources. A community leader invited him to ArtEffects and
he’s never looked back. He’s been accepted to a community college and his mentor is helping him find
scholarships.
NIK, 29
Nik found out about ArtEffects when they moved back into the neighborhood to care for their ailing
mother. Nik loves to paint and helps mentor the students. Their favorite part? “Seeing these kids leave
for college and when they come back to visit.”
DESIGN OBJECTIVE ArtEffects uses design to promote
awareness, communicate knowledge,
and encourage young adults in un-
der-served and under-represented
communities to join the collective.
TRUSTWORTHY
Bold
INCLUSIVE
Black
ALTERNATIVE ART NON-PROFITS
DIRECTION #1
Curate Your Future
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Gotham headers and Proxima Nova body copy | 1:2:3 ratio
a particular job for which you are applying. The purpose of a résumé
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TAGLINE
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ALTERNATIVE when Futura is unavailable
ment history, and experiences that are relevant to your qualifications for
a particular job for which you are applying. The purpose of a résumé
SECONDARY
Arial (-2pt for same copy in Futura)
REGISTRATION DUE MONDAY
PHOTO STYLE
PORTFOLIO REVIEW
SUPPORTING ELEMENTS
GEOMETRIC SHAPES
MAY 4, 2018
RESUME WORKSHOP
PATTERNS
HOME ABOUT US MISSION STATEMENT CONTACT US VOLUNTEER
ArtEffects has helped me see a path to a better future and into a career I actually enjoy.
JAVONNE, 19
2 YEARS WITH ArtEffects
NEWSFEED
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COLOUR PALETTE & TYPOGRAPHY Handwritten (whenever possible) or permanent marker font
PRIMARY
ment history, and experiences that are relevant to your qualifications for
a particular job for which you are applying. The purpose of a résumé
Arial
SCREEN TRANSPARENCY
LAYERED TYPOGRAPHY
BLOCKS OF COLOR OVERLAYS
BRIGHT GRADIENTS
PHOTO STYLE
PATTERNS
DIGITAL SCREEN
APPAREL
COMPARISON