“Consumer preferences while buying and using branded and unbranded footwear” I

Acknowledgement

Myself, Shah Samarth, student of Semester VI of BRCM College of Business Administration,

Surat would like to acknowledge all those who have given their time and energy to supply all
valuable facts and opinions that has helped me In bringing out this project to fruition.

I would like to express our gratitude and respectful thanks to

Dr. Pratik Patel

For constantly supporting and guiding me in achieving the prescribed objectives of the research.

And also for his valuable guidance for the preparation of this dissertation. It is due to his
encouragement and practical as well as theoretical suggestions that the project got finished
within due time period.

Finally I would like to express our thanks to all our respondents and friends who were
instrumental in the successful competition of our project

I take an opportunity to acknowledge my indebtedness to Hon. Director Dr. Jayesh Desai of our
college and all faculty members for making all the facilities available in fulfillment of the project
work.

Date of Submission: 12th March, 2016

 “Consumer preferences while buying and using branded and unbranded footwear” II

Declaration

I hereby declare that the project report entitled: A Study on “Consumer preferences while buying
and using Branded and Unbranded footwear” is result of my own work carried out during 2015-2016
and has not been previously submitted to any other university or institution for any other
examination and for any other purpose by any other person.

I will not use this project report in future to use a submission to any other university or institution
or any publisher without written permission of our guide.

I also promise not to allow any other person to Copy or publish any part of this report in any
form. All the data presented in this dissertation are facts which are primarily collected.

Place: Surat

Signature:

Date:12th March, 2016

 “Consumer preferences while buying and using branded and unbranded footwear” III

Executive Summary

This project has been submitted to fulfill the requirement of my college in BBA programme of
the VNSGU.

The main objective of the project report is to find out “Study on Consumer Preference of Surat
city customers while buying and using Branded & Unbranded footwear.

There are many areas of study under this topic.First is the study of the overall footwear industry
on a global as well as domestic scale.Here we shall also discuss about the Branded footwear as
well as the unbranded ones.

Talking about the footwear industry,we can say that it’s a constantly evolving one. Newer and
newer designs, types and varieties are introduced in the market every now and then.

Shops which sell and market Unbranded footwear try to introduce new and new styles, designs in
footwear so as to keep their customers intact and make sure that they don’t switch on towards
Brands.

Every major footwear brand introduces new kind of footwear type as and when required.

For example,

Recently only Nike launched its new sports shoes series named “AIRMAX” which left behind
the trending Adidas shoe series “Adiprene”.

Footwear industry is a highly competitive one. Not only for the recognized branded footwear, but
also for the unbranded ones. Unbranded footwear faces competition on a domestic level where
the competitors and individual shops and sellers.

Here in this report, I shall further discuss consumer’s preferences of Surat city regarding use of
branded and unbranded footwear. In this research I shall use Primary method of data collection
and also secondary method to get theoretical guidelines and for better understanding of several
 “Consumer preferences while buying and using branded and unbranded footwear” IV

aspects. A total of 200 questionnaires have been filled by Students, Businessmen, Housewives
and employees.