Financial Perspective
Performance Measure Desired Change
Sales +
Number of biddings won +
Receivables Turnover +
Customer Perspective
Performance Measure Desired Change
Number of customer complaints -
Number of new customers +
Market share +
Customer
C1 Turnover percentage Loss of number of key 10% Annually • Quality of products and services
from key customers customers
C2 Delivery accuracy On-time delivery per order 95% Monthly • Customer satisfaction
• Sales and Marketing effort
LG2 Employee satisfaction Survey's index score 90% Quarterly • Employee satisfaction
index