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The Bajaj Group is one of the leading business houses of India. Its business interests span host of industries such as

automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The

Bajaj brand is well-known in over a dozen countries in Europe, South America, the US and Asia. The Bajaj Group comprises 27

companies and its flagship company Bajaj Auto is ranked











Bajaj Group was founded in 1926, at the height of India's movement for independence from the British. Jamnalal Bajaj, founder

of the group, was a close associate of Mahatma Gandhi. Jamnalal Bajaj's close involvement in the freedom movement did not

leave him with much time for his business. In 1942, his son Kamalnayan Bajaj took charge of the business. He consolidated the

group and diversified into various manufacturing activities. Rahul Bajaj, the present Chairman and Managing Director of the

group took reins of the business in 1965. Under his leadership the group has achieved new heights and ranks among the top






Bajaj Group Companies and their business interests:


Bajaj Auto Ltd: Manufacturers of Scooters, Motorcycles and Three-wheeler vehicles and spare parts thereof.


Bajaj Electricals Ltd.: Manufacturers of electric fans, highmasts, lattice closed towers and poles, etc. and marketing of electrical goods such as general lighting service lamps, special lamps, compact fluorescent lamps, fluorescent tubes, luminaries, fans and electrical & non-electrical appliances.


Mukand Ltd.: Manufacturers of stainless, alloy and special steels including carbon and alloy

steels, free cutting steels, semi-free cutting steels, leaded free cutting steels, cold heading quality steels,

spring steels including vanadium steels, high carbon steels; electrode quality steels, boiler quality steels;

wire rods,wires, castings, machine tools; E.O.T. and other cranes; bulk material handling equipment for

steel and other industries; specialist in major turnkey projects,highway construction and international

trading; real estate development.


Bajaj Hindusthan Ltd.: Manufacturers of white crystal sugar and industrial alcohol.


Maharashtra Scooters Ltd.: Manufactures of scooters.


Bajaj Auto Finance Ltd.: Deals in financial services including hire purchase financing & leasing.


Hercules Hoists Ltd.: Manufacturers of 'INDEF' brand materials handling equipments such as triple spur gear chain pulley blocks, chain electric hoists, wire rope, electric hoists, travelling trolleys, EOT / HOT / stores stacker cranes, roll-out racks.


Bajaj Sevashram Pvt Ltd.: Involved in investment activities.


Hind Lamps Ltd.: Manufacturers of GLS, fluorescent, miniature lamps and major components such as glass shells, miniature and aluminium caps, lead glass, etc.


Bajaj Ventures Ltd.: Involved in manufacturing and trading of power tools and manufacturing of houseware and parts thereof.


Bajaj International Pvt. Ltd.: Exporters of electrical fans, GLS lamps, fluorescent tubes, lighting fittings, luminaries, household appliances and hoists.


Hind Musafir Agency Pvt. Ltd.: Travel Agency.


Mukand International Ltd.: Involved in trading of metals, steels and ferro alloys.


Mukand Engineers Ltd.: Construction, fabrication and erection of industrial and infrastructural projects and infotech business.

Mukand Engineers Ltd.: Construction, fabrication and erection of industrial and infrastructural projects and infotech business. •


Mukand Global Finance Ltd.: Financial services: fund based activities - loans and investments, consumer finance, corporate finance. Fee based activities - investment banking, corporate advisory services.


Bachhraj Factories Pvt. Ltd.: Ginning and pressing of cotton bales at Wardha.


Bajaj Consumer Care Ltd.: Manufacturing and trading of ayurvedic medicines, hair oil, tooth powder, Shampoos, Pure coconut oil.


Bajaj Auto Holdings Ltd.: Investment company.


Jamnalal Sons Pvt. Ltd.: Investment and finance company.


Bachhraj & Company Pvt. Ltd.: Investment company.


Jeewan Ltd.: Investment company.


The Hindustan Housing Co. Ltd.: Services company


Baroda Industries Pvt Ltd.: Investment company


Stainless India Ltd.: Manufacturers of stainless steel billets and flats etc.


Bombay Forging Ltd.: Manufacturers of carbon, alloy and stainless steel closed die forgings for automobile and general engineering applications.


Bajaj Allianz General Insurance Company Ltd.: General Insurance Business.


Bajaj Allianz Life Insurance Company Ltd.: Life Insurance Business. Company Profile Presentation :

Company Profile Presentation



Presentation Overview :

Mukand Engineers Ltd.: Construction, fabrication and erection of industrial and infrastructural projects and infotech business. •


Company History :

Company History

Bajaj History :

Bajaj History On November 29, 1945 Bajaj Auto came into existence as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, the technical collaboration agreement with Piaggio of Italy

expired In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. Bajaj entered into a strategic tie-up with Kawasaki in late 1990s to enhance its product line and knowledge up-gradation.

Human Resource Management :

Human Resource Management

Human Resource Concern :

Human Resource Concern The world's 4th largest two- and three-wheeler company live their brand by its

values of Innovation, Perfection, and Speed. They are distinctly ahead through excitement engineering.

Innovation is how they create the future. It is a value that provokes them to reach beyond the obvious in pursuit of that which exceeds the ordinary. Perfection is how they set new standards.It is a value that exhibits there determination to excel by endeavouring to establish new benchmarks all the time. Speed is how they convey clear conviction.It is a value that keeps them sharply responsive, mirroring their commitment towards there goals and processes.

Organisation Structure :

Organisation Structure Chairman & MD: Rahul Bajaj Vice Chairman: Madhur Bajaj Executive Director:

Sanjiv Bajaj Top: Rahul Bajaj Left: Madhur Bajaj, Right: Sanjiv Bajaj


PRODUCTION & QUALITY CONTROL CASTING & FORGING Crank Case Misc. Alu. Casting Misc nuts &

bolts Sheet plates Buffing & Heat treat. Machining Machining Buffing Cutting to size El. Plating Pressing Minor ass. Engine testing Final assembly painting Engine ass. Chassis forming Weld/buff chassis forming Wheel assembly Dispatch for sale Ht. Trt. & Grd. Bought out comp. Quality test.



Timeline of new releases :

Timeline of new releases 1971 - Three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Rear engine

Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100 1990 - Bajaj Sunny 1991 - Kawasaki Bajaj 4S Champion 1994 - Bajaj Classic 1995 - Bajaj Super Excel

Timeline of new releases :

Timeline of new releases 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 - Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit 2001 - Eliminator, Bajaj Pulsar 2003 -

Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke, Bajaj Discover 2005 - Bajaj Wave, Bajaj Avenger 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar 220 DTS-Fi, XCD 125 DTS-Si (Pronounced Exceed 125 DTS-Si)


QUALITY CONTROL Trust builds quality Quality builds satisfaction. Satisfaction builds relationships

Relationships builds trust We believe in…


Research & Development :

Research & Development

A Tradition of Trust

Research & Development :

Research & Development Bajaj Auto has a huge, extensive and very well-equipped Research and Development wing geared to meet two critical organizational goals: Development of exciting new products

that anticipate and meet emerging customer needs in India and abroad Development of eco-friendly automobile technologies The company has also been investing heavily in the latest, sophisticated

technologies to scale down product development lifecycles and enhance testing capabilities. Bajaj Auto R&D also enjoys access to the specialized expertise of leading international design and automobile engineering companies working in specific areas.

Eco Spirit :

Eco Spirit

Eco Spirit :

Eco Spirit They are committed for continual improvement of safety, occupational health & environment

performance & compliance with applicable safety, occupational health & environmental legislations, regulations & other requirements. Create a proactive SHE management system that addresses significant

safety, occupational health & environment aspects related to activities, Products & services. Minimize the generation of waste& conserve resources through better technology & practices for prevention of pollution. Identify potential risks/hazards & follow safe work practices by using equipments, tools & personal protective equipments as applicable. Promote SHE awreness amongst all who work for & on behalf of Bajaj Auto Ltd. & motivate them to fulfil our commitments. They pledge towards creating & preserving a cleaner, healthier & safe work environment.

Environmental Policy :

Environmental Policy Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is committed to

prevention of pollution, continual improvement of our environmental performance and compliance with all applicable environment legislation and regulation.

Marketing Strategies :

Marketing Strategies Being the leading manufacturer of two & three wheelers market BAL(Bajaj Auto Ltd.) has been providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. They regularly update the low price bikes with the latest features like disk-brakes, anti-skid technology and dual suspension, etc.

Marketing Strategies :

Marketing Strategies BAL adopted different marketing strategies for different models, few of them are discussed below: - Kawasaki 4S - First attempt by bajaj to make a mark in the motorcycle segment. The target customer was the father in the family but the target audience of the commercial was the son in the family. The time at which Kawasaki 4S was launched Hero Honda was the market leader in fuel-efficient bikes and Yamaha in the performance bikes. The commercial of Kawasaki 4S had the punch line "Kyun

Hero" means "now what hero" which reflected the aggressiveness in the marketing front by the company. Caliber - The focus for the Caliber 115 was youth. And though Bajaj made the bike look bigger and feel more powerful than its predecessor its approach towards advertising is even more radically different this time around. The teaser campaign and the emphasis on the Caliber 115 being a `Hoodibabaa' bike placed it as a trendy motorcycle for the college-goers and the 25 plus executives both at the same time

Marketing Strategies :

Marketing Strategies Pulsar Discover Bajaj Auto's entire product portfolio, from the entry-level to the

premium, is being sold by the same dealers. The restructuring will involve separate dealer networks catering to the urban and rural markets as well as its three-wheeler and premium bikes segments. Bajaj Auto also plans to set-up an independent network of dealers for the rural areas. The needs of financing, selling, distribution and even after-sales service are completely different in the rural areas and do not makes sense for city dealers to control this.

Marketing Strategies :

Marketing Strategies

Marketing Strategies :

Marketing Strategies

Sales :


Sales :

Sales :


Marketing Strategies :

Marketing Strategies



Volatility :


Slide 31:

Profit & loss account

Slide 32:

Share holding

Slide 33:



Corporate Governance :

Corporate Governance It is defined as a set of systems, processes & principles which ensure that a

company is governed in the best interest of all stake holders. Bajaj Auto’s commitment to good corporate governance practices predates the laws and mandates of the Securities and Exchange Board of India (SEBI) and the stock exchanges. Transparency, fairness, disclosure and accountability have been central to

the working of the company, its management and its board of directors. The standing that the company enjoys in the corporate world has as much to do with its reputation for integrity and transparency as with its performance

Corporate Governance :

Corporate Governance Bajaj Auto set up its audit committee in 1987. Since then, the company has been

reviewing and making appropriate changes in the composition and working of the committee from time to time to bring about greater effectiveness and to comply with various requirements under the Companies Act,

1956 as well as Clause 49 of the listing agreement. The current audit committee consists of the following directors: S H Khan, Chairman D J Balaji Rao J N Godrej Naresh Chandra Nanoo Pamnani

SWOT Analysis :

SWOT Analysis StrengthS Highly experienced management. Extensive R & D focus. Widespread

distribution network. High performance products across all categories. WEAKNESSES Still has no

established brand to match Hero Honda's Splendor in commuter segment. Not a global player in spite of huge volumes. Not a globally recognizable brand (unlike the JV partner Kawasaki)

SWOT Analysis :

SWOT Analysis OPPURTUNITIES Double-digit growth in two-wheeler market. Untapped market above 180 cc in motorcycles. The growing gearless trendy scooters and scooter market. Growing world demand for entry-level motorcycles especially in emerging markets THREAT The competition catches-up any new

innovation in no time. Threat of cheap imported motorcycles from China. Margins getting squeezed from both the directions (Price as well as Cost) TATA Ace is a serious competition for the three-wheeler cargo segment.




FUTURE GOALS Continuously launching bikes with new technologies like ‘Digital Twin Spark - Swirl

induction’ (DTS-Si) engine. Along with Renault they are ready to launch there new concept car ‘Bajaj lite’.

Local Community Development :

Local Community Development Jankidevi Bajaj Gram Vikas Sanstha Bajaj Auto’s Corporate Social Responsibility towards the rural poor is carried out by a trust, Jankidevi Bajaj Gram Vikas Sanstha (JBGVS).

established brand to match Hero Honda's Splendor in commuter segment. Not a global player in spite

This trust was formed in 1987. JBGVS acts as a catalyst for development at the grass root level in 44 villages around Bajaj Auto plants in Pune and Aurangabad District. A project on Rural Education and Information Network (REIN) is being implemented in 27 villages of Maval Taluka. This project imparts non formal education to non school going and poorly performing school going children. JBGVS assist BPL families to construct low cost houses under Indira Awas Yojana. As also help repair school rooms, old structures and construct cowsheds / mangers, community centers etc

Local Community Development :

Local Community Development JBGVS also conduct classes for vocational training like tailoring, bamboo

craft, handicraft, making of greeting cards, mats, paper bags and assist computer training for Maharashtra State-CIT examination. Samaj Seva Kendra was established in 1975 by Bajaj Auto and is part of JBGVS. SSK provides facilities for social development of the residents of Akurdi, Nigdi and adjoining townships, with the aim of improving their quality of life, through skill development training, hobby centre, nursery education, health care, sports, music, dance and cultural programmes


RECOGNITIONS BAL look to continuously improve there Products and services to compete with global standards as new technologies are introduced at the blink of an eye. BAL obsession with perfection has been recognized by various institutions such as Automotive Publications like Overdrive, BBC world wheel

awards, CNBC Autocar awards. Almost all the new bikes introduced by Bajaj in previous 5-6 years has been awarded with the bike of the year award. It includes bikes like Pulsar, Discover, Eliminator & Platina

Conclusion :

Conclusion Bajaj is India’s largest automobile manufacturer. They firmly believe in providing the customer “ VALUE FOR MONEY,FOR YEARS” through there products & services. Quality, safety & service has been given as much considerations as

productivity, cost & delivery



Questions & Answers session :

Questions & Answers session